Sunday- A Health conscious, new-age online mattress brand ..that offers customers high quality sleep products

Sunday- A Health conscious, new-age online mattress brand ..that offers customers high quality sleep products

A 100-nights risk free trial and Same Day Delivery are the USP of the brand

Our Correspondent

Sunday founder Mr. Alphonse Reddy’s vision was to disrupt the space by bringing high quality sleep products and services to Indian households. Alphonse brings retail, operations and start-up expertise in Sunday (, it is his second venture in the retail and sleep spac. Sunday is considered as India’s first sleep focused online start-up, that aims to offer internationally certified products such as Mattresses and Pillows that have been developed after extensive research of almost a year.

All key raw materials are certified by European agencies (Euro Latex, Oeko Tek 100) to make sure that the products are not only comfortable but meet international health standards. Sunday’s Latex Plus mattress is the first fully certified mattress in India.

Sunday sourced the latex from the most advanced factory in the world, in Belgium. The design of their marquee products was led by acclaimed Japanese designer, Hiroko Shiratori.

Since most mattress brands take 7-14 days for delivery, and dont really meet basic quality standards, customers usually don’t purchase these products online. But Sunday attracted customers by offering same day delivery of mattresses. Though it’s currently being offered only in Bangalore, it will be available soon in Chennai , Hyderabad, Mumbai, Pune, and Delhi. The customer is eligible for a 100% refund if they decide to return the mattress. Their products were also tested by people across different Indian cities in both summers and winter months to make sure that they are suitable for different profiles of customers in different climatic zones.

“ Sunday was started with a need to fill the gap in a space that is somewhat cluttered & confusing – it is not easy, after all, to choose a mattress. A key endeavor is to pair great products with a simplified and hassle free buying experience with special initiatives such as 100 nights risk free trial and same day delivery.” said an executive of Sunday.

Lead investors in Sunday include Anand Morzaria and other co-founders of PennyWise Solutions Private Limited – a digital services company acquired by Ogilvy & Mather in 2013. A team of highly qualified professionals operate the company, who comes with previous experience of running Fabmart (, India’s first and largest market place for sleep related products. The team has a collective experience spanning across companies such as Fabmart, Flipkart, KFC, Peter England, Delta Partners, etc. and with educational degrees from institutes such as BITS Pilani and INSEAD France.

Key Official
Alphonse Reddy
Founder & CEO, Sundayrest

Alphonse Reddy is the Founder & CEO of Sunday (,India’s first online only sleep focused venture.
Prior to founding Sunday, Alphonse was the founder of Fabmart, India’s first and largest e-commerce market place focused on sleep related products. At Fabmart, he was instrumental in offering “100 night risk free trial” for mattresses, which was the first in the Indian market. The same is now being extended to Sunday products.

He comes with over a decade of experience across technology, sales & distribution, strategy and private equity domains. He worked with Flextronics and Sasken in London before joining Delta Partners to work in their strategy consulting and investment teams. Alphonse holds an MBA from INSEAD Business School, France and is a graduate in Engineering from BITS, Pilani.

Alphonse returned to India to pursue entrepreneurial opportunities in the burgeoning online retail and technology space, where he founded Sunday. Travelling is his passion; he has traveled to or worked in over 40 countries as of now.

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