REXEL INDIA PVT. LTD. – METAMORPHOSING THE INDIAN ENERGY INDUSTRY WITH INNOVATIVE SOLUTIONS

REXEL INDIA PVT. LTD. – METAMORPHOSING THE INDIAN ENERGY INDUSTRY WITH INNOVATIVE SOLUTIONS

“We are more than just a supplier; we are a Partner” – Vikas Garg

India has for long faced severe challenges on its path towards becoming a leading manufacturing base for electronic products in the global ecosystem. In 2014, the ‘Make in India’ project was launched as an initiative towards making India the hub of global manufacturing.

Extensively supporting this initiative and providing a broad range of products and services in industrial automation, energy management, supply chain consolidation, and electrical supplies, Rexel entered the Indian market in 2011.

It is a flagship company of Rexel Group, a global expert in the professional multichannel distribution of products and services. The firm designs innovative and sustainable solutions for the world of energy and offers industrial and commercial markets, its wellbeing, security, energy efficiency solutions, and services.

The mission of this renowned Technical Automation Distributor of Electrical Products & Supplies is to support its customers to be at their best in running their business, by providing a broad range of innovative products and services in the field of industrial automation, energy management, supply chain consolidation and electrical supplies.

Rexel entered India by acquiring two distributors of Rockwell Automation in Western India and since then it has increased its footprint PAN India and through its 17 Branches and close proximity to customers. Today, it supports customers to be at their best in running their business by providing a broad range of innovative products and services in the field of industrial automation, energy management, supply chain consolidation, and electrical supplies.

It offers automation, Electrical & MRO Solutions including a broad range of sustainable & innovative products, services & solutions in the field of technical supply across 17 states in India and has been supporting customers since last 35 years for the industrial segment (System Integrator, Panel Builder, Machine Builders, and End-User).

A GLIMPSE OF REXEL GROUP 

Rexel, a global leader in the professional distribution of energy products and services worldwide, has three main markets-industrial, commercial, and residential. The Group supports clients around the world, wherever they may be, to create value and help run their businesses. With a network of about 2,000 branches in 26 countries and 27,000 employees, Rexel’s sales in 2018 have amounted to € 13.4 Billion.

THE GUIDING FORCE

The essence that creates an individual’s ability to cultivate unique ideas on the ground of the marketplace and nurture their success is nearly impossible to define. One such leader, Vikas Garg is armed with insights and fortitude carried a vision of adding values to the lives by leveraging his profound skills and extensive experience.  He has an overall experience of 25+ years in the field of industrial automation. Vikas joined as the CEO of one of the Rexel India subsidiaries and is now the Managing Director of Rexel India. Since then, under his thoughtful and innovative leadership, Rexel India has emerged as a prominent leader as a Full-Time Automation Distributor for its Industrial customers.

Sharing his and the firm’s aim, he asserts, “Rexel India’s mission is to bring global expertise and aim to be the Best Technical Automation Distributor for Customers, Partners & employees. They provide their services to industrial end-users across all segments and the solution partners that support them, machine builders, system integrators, panel builders. They modestly contribute to ‘Make in India’ by helping manufacturers with their exclusive products & services distribution process.” 

THE CORNERSTONE

  • 1963: Rexel founded in France by 4 families
  • 1979: Yantra Automation founded in Pune by Ajit Shah
  • 1993: AD Electronics founded in Mumbai by Sudhir Lele & Yogesh Shah
  • 2011: Joint ventures setup – founders leading operations – backed by Rexel
  • 2015: Integration of Rexel – Yantra Automation – AD Electronics. Full management control by Rexel.
  • 2016: Yantra Automation & AD Electronics completely amalgamated into Rexel India Pvt Ltd

DIFFERENTIATING FACTORS

For Rexel, having a customer means being a partner that helps them to save time and improve performance, no matter where they are. Its Automation Solutions enhance productivity and reduce energy consumption with a total cost of ownership, by offering cutting edge technologies, innovative, and optimized solutions. The company strives to offer the best product range, pre, and post-sales technical support, sales expertise and advice, and reliable delivery process.

Rexel India helps its industrial customers with reliable and latest technology automation products at optimized cost and value-added services to meet plant requirements. This is achieved through:

  • A broad range of specialized products designed and selected to meet all quality, safety and standards compliance needs
  • Comprehensive solutions designed to boost performance, safety and energy efficiency.
  • Rationalized procurement, optimized logistics and closely controlled ownership costs (TCO)
  • Energy efficiency solutions that reduce costs and boost the environmental performance to ensure compliance with all applicable regulations

Being a partner and withstanding challenges of the industry, the firm has remained true to its vision and mission of providing a broad range of innovative products and services in the field of industrial automation, energy management, supply chain consolidation, and electrical supplies.

Further, the company practices value creation for employees, suppliers, and customers. The firm strictly maintains ethics and has forged a conducive working environment for employees where they have the freedom to contribute and grow proximity-product availability and highly competent service culture to its customers.

Rexel India has grown multi-fold in the last five years. All of this has been possible because of its nature of diversifying the business with the addition of new products, innovative offerings, and geo expansion within the country. Consequently, it has come closer to its esteemed customers in offering reliable products, technical support, and services in the shortest time.

ROAD AHEAD

Rexel India is the largest Technical Automation distributor in the country and is well poised to adapt digital transformations and provide IT-OT solutions to its customers. Data is new OIL and Automation will play a very important role in integrating this data into meaningful information to the manufacturing industry. Rexel India looks forward to harnessing it even more.

A NOTE FOR YOUNG ENTREPRENEURS

“Being an entrepreneur is never easy, if you trust your dream, take every failure as a stepping stone and never quit.”

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