Streamlining the fragmented relocation industry with a personalized touch: ShiftKarado

Streamlining the fragmented relocation industry with a personalized touch: ShiftKarado

Theoretically, moving out/relocating seems pretty much exciting. However, things turn out to be overly stressful practically with this new ballgame. India, the world’s fastest growing economy is on the economic upswing and so its 43% of the millennial generation. Swayed by the growth of the economy, Moving & Relocation Industry is also mushrooming. The picture definitely looks bright; however, it gets flip-sided when reversed. The unorganized character of the Moving & Relocation Industry in India further joined by ill-trained, unbalanced and fly-by-night movers and packers has crippled the growth of the industry. By the same token, absence of government law and a regulatory board to track Moving and Relocation Industry’s growth has shaped it bulky where anyone with little knowledge and capital can start off.

Despite all odds, Moving and Relocation Industry is surging speedily, thanks to a new crop of organized and skilled players who are setting new standards and adding value to the industry. This is where ShiftKarado comes in.  Incorporated in the year 2015, ShiftKarado has positioned its roots firmly within the Indian Relocation Space. Unlike the traditional packers and movers, ShiftKarado leverages Digital Technology to reach people across the country and help them with their relocation moves.Here, customers can fill an online form on the website or mobile app sharing their requirements and other details to get a customized instant quote thereby saving a lot of time. Both the mobile app and website caters a standard interface for trouble-free bookings and secure payments.

The inception

Mr Atul Mithal, the brain behind the brand observed a huge gap between the demand and supply of efficient packers and movers in the Indian market.Being a pioneer in International Relocations and Fine Art handling, it was only natural for him to offer quality service and competitive pricing in the Domestic Relocation business thus giving the customer a reliable choice. He was later joined by the company’s co-founders Sahil Mithal, Aulina Mithal Sood and Ashish Mullick. They together nurtured the idea, refined it and gave it an identity- ShiftKarado.

ShiftKarado’s provenance branched out from Star Worldwide Group Private Limited, a global leader focused on International Relocation and Fine Art Moving & Storage with the vision of facilitating mobility and relocation in India through tech-oriented solutions. The moving of household goods, office relocation, and vehicle transportation are the major verticals to which the company caters well.

Planning your move with safety, security and a personalized touch

ShiftKarado offers door-to-door domestic relocation services including packing and wrapping, loading & unloading, transportation and complete delivery and unpacking of household and office goods within city limits and inter-city moving. The firm’s experience and success in International Relocations offers its customers a superior quality service at the price of a domestic vendor.

Relocating from one place to another without any issues is already cumbersome for many; booking a truck, packing the stuff, and unpacking further create troubles. There are many service providers in the industry, but not all of them are prompt to answer the queries of the customers and provide them with cost-effective solutions. In such a disorganized market, ShiftKarado simplifies this entire process-from packing the fragile crockery to transporting heavy appliances and vehicles and shifting servers in offices to relocating the desks and chairs, with its technology, experienced packers and movers and a well-organized management system.

Expansion Binge

Apart from individual Customers, ShiftKarado also serves to corporate clients and companies like Dainik Bhaskar, Prop Tiger, and CIANS. These companies frequently hire ShiftKarado for shifting household and office goods. ShiftKarado has also joined hands with OYO rooms for PAN India relocation of their employees.  The steady growth in the number of enquiries and conversions has accelerated the firm’s journey. And that’s just the tip of the iceberg of a brand that receives heartfelt emails and calls from its customers expressing their gratitude for a job well done.

Road Ahead

ShiftKarado is growing exponentially across the lengths and breadths of the country. What started with the only presence in Delhi now caters shifting services in Mumbai, Pune, Bangalore, Hyderabad, and Chennai. In the North, ShiftKarado covers Chandigarh, Mohali, and NCR, including Gurgaon, Noida, Greater Noida, Faridabad, and Ghaziabad. The western region coverage includes all of Maharashtra. The company has also expanded its reach over Jaipur and Kolkata as well and is looking ahead to penetrate its reach countrywide.

The brand is looking forward to integrating its website and mobile app with Machine Learning (ML) and Artificial Intelligence (AI), which will instill transparency and acceleration in the relocation process. ShiftKarado’s management is heavily investing in the training of its crew and service providers on board. Engaging in better and faster ways of shifting, minimizing damages and being environmentally sensitive are company’s top priorities.

Dynamic Leadership


Co-founder – Shift Karado

Aulina completed her schooling from Modern School, Delhi in the year 1998. Later, she voyaged to the USA for pursuing a double major in Economics and Business Administration at Clark University. Soon after her course completion, she joined her family relocation business, Star Worldwide Group Private Limited, in India.To understand all in and outs of the relocation business and services, Aulina attended several international seminars, conferences, and pursued various industry-related courses. She completed the programmes such as Essentials in Moving, Masters in Moving, and Leaders in Moving offered by the FIDI.She became an accomplished expert in the moving industry as she soon became certified Gold Graduate. Aulina served FIDI 39 Club diligently from 2007 to 2014. Her expertise and skills led her becoming a president of the FIDI 39 club in 2012 for which she worked for two long years. Later appointed as a Director of Star Group, she managed the daily managementerrands of Star Worldwide Relocation and Warehousing Division. Refining her expertise and polishing her skills, she pursued Image Consulting and Soft Skills course. She turned out to be expert trainer certified by Image Consulting Business Institute (ICBS) and National Accreditation Board for Education and Training (NABET).

It’s always a delicacy to get around those women who talk about visions and ideas. We had a conversation with Mrs AulinaMithalSood who is currently busy in empowering ShiftKarado’s team to harness a change in the Moving &Relocation industry.

Edited Excerpts of the interview

The Journey

It was a fulfilling one. Mr Atul Mithal recognized the need for a professional mover with a difference. Over the last three years seeing this coming to life has been rewarding for all of us. The initial journey was topsy-turvy, but a lot of people across varied fields encouraged our dream and supported us.

Approaching the Change

I have always welcomed change with open arms.  Change is good. It’s only uncomfortable while you try to familiarize yourself with the unknown. Change invites growth and one must constantly be willing to reevaluate their position and consider another way to produce desired outcomes.

Lesson learned as an Entrepreneur

Allow your team to make mistakes; it means they are decision makers. Encourage decision making. Confidence helps a lot. A capable person without confidence is not in good situation.

Words of Wisdom

Don’t think traditional! The relocation Industry is changing more than ever before. Technology is the only way to go forward. It’s all about how can you do this faster, better, more reliable and at a price that’s hard to resist!


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