SMARTSOC SOLUTIONS: COMPREHENSIVELY HELPING COMPANIES MEET THE MARKET DEMAND

SEMrush

SMARTSOC SOLUTIONS: COMPREHENSIVELY HELPING COMPANIES MEET THE MARKET DEMAND

SmartSoC Solutions is forming the next wave of the digital revolution by adding meaningful value for businesses and consumers in the area of semiconductor services all around the world.

Semiconductors have been effective in remodeling the creation of new products on the one hand and on the other hand, they ensure the permeation of its advantages to the masses. The Indian semiconductor industry is rising at its pace and it has become the second-largest electronics market in the world. As the world progresses into the digital era, semiconductor-manufacturing competition is escalating, with industry players looking to make productivity improvements while undertaking a record level of M&A activity.

One of the leading Semiconductor Engineering Solution providers, SmartSoC Solutions initiated its journey in 2016 under the wise leadership of BharathDesareddy.  It is offering end-to-end Semiconductor outsourcing services that allow clients to accomplish both quick wins and long-term results. The company carries engineering expertise in the multiple areas of Semiconductor IC Design, Embedded Software, and IOT under one roof.

The company has developed from strength to strength. Currently, they have over 200 employees with offices in Bangalore, Sweden, USA, UK, Malaysia, Singapore, China and Hyderabad. Over the last three years, SmartSoC Solutions has evolved into a world-class organization with a constant emphasis on engineering excellence and delivering quality solutions to customers. Now, the company is focusing to be an extended arm of Semiconductor product companies and empower them to ensure good quality productization of their chips cost-effectively.

ABOUT THE MAN LEADING ‘SMARTSOC SOLUTIONS’

BharathDesareddy, The founder and CEO of SmartSoC can be best described as an ambitious, diligent, and zealous individual, who is committed to supporting his clients to innovate, compete and win in today’s rapidly changing marketplace.

33 years, Bharathholds 12 years of extensive experience and armed with an M. Tech degree from JNTUH in VLSI Design. Known for his ability to lead people with a focus on detail and honesty being unconditional, Bharath has been instrumental in building up SmartSoC, from a start-up to an internationally recognized centre of excellence for Semiconductor services. 

THE COINING OF THE IDEA

Bharath took the foundation stone of the company with a great vision to provide opportunities for engineers in the semiconductor domain. A lot of start-ups in India have entered the industry either unearthing an entirely new market or through gaps in existing markets or product lines. Although there are many successful start-ups, unfortunately, they are only a few of them that are growing rapidly and changing how an existing industry works in the process.  SmartSoC Solutions works like a support system for those start-ups that need a helping hand to deliver their products to the market. 

SERVICES ON OFFER

List of products and services offered by SmartSoC Solutions:

Design Implementation

  • Micro-architecture design
  • RTL design
  • SoC integration
  • IP Development

Design Verification

  • SoC/IP Functional Verification
  • Low Power Verification, Analog Mixed Signal Verification
  • Hardware & Software Co-verification
  • Verification IP Development and Verification
  • SystemC /TLM Modelling
  • Formal Verification

Physical Design

  • Floor Planning
  • Place & Route
  • Clock Tree Synthesis
  • Timing Closure
  • Signal Integrity
  • Extract \ DRC \ LVS
  • Tape-out
  • GDSII Generation

DFT

  • Scan Insertion
  • Scan Compression
  • ATPG, MBIST
  • JTAG, B-Scan
  • Physical Aware Synth
  • Timing Closure
  • SI Analysis
  • Formal Verification
  • Low-power Checks

Analog / Custom circuit & layout design

  • Analog Base-Band
  • Power Management
  • HPA/RF Layout
  • IO & High Speed

Embedded Software

  • Platform engineering
  • System integration
  • Protocol engineering
  • Application development, porting and sustenance
  • Testing 

DIFFERENTIATING FACTORS

Here is the list of major factors that make SmartSoC Solutions stand out in the industry:

  • The company majorly focuses on Quality rather than quantity.
  • They always strive hard to get recognition from clients.
  • Being a 3 years company they have gained the confidence of almost 14 product companies by being their direct vendors.

BUSINESS MODEL

  • Actively engaged in various service models
  • Milestone based or Turnkey
  • Offshore Design Centres
  • Staff augmentation 

RELATIONSHIP WITH THE CLIENTS

Present-day, SmartSoC Solutions is catering to the needs of Intel, Qualcomm, AMD, NXP, Cypress, Micron, Xilinx, Broadcom, Synopsys, Microchip, Cadence and more. They always make their client needs the top priority, served them and retain them.

JOURNEY AS AN ENTREPRENEUR

“Starting a company and taking it on higher latitude is a roller-coaster ride. Sometimes, it looks, you are going high and sometimes you are the one on the lower side. But the most important part of my entrepreneurial journey has been learning.  I learned a lot while walking in this path and the decision I made along the way”, Bharath recollects. 

APPROACHING CHANGE

The SmartSoC Solutions team maintains a positive attitude and believes that change is constant. They say that the best part about change is that it prevents you from getting bored in your current role and challenges you have to go through on projects that you haven’t before. One should be optimistic even though he might not be currently happy. Always stay connected to the co-workers. 

ETHOS FOR EMPLOYEES

The main driving force behind the victorious journey of SmartSoC Solutions has been the skilled and devoted team. There is a team of 300 people, who are collectively working for a single business objective. The management team also ensure that everyone has a clear compelling vision and always get organized. They always ask the team to stay in the zone and make affords to harness the power of optimism and reward their selves. 

FEATHERS IN THE CAP

Bharath proudly states, “We were one of the proud sponsors for DVCon event 2019, held in Bangalore. On the other hand, Acquiring and merging with Insilico is a major achievement for us. Besides, we have been awarded as the best start-up for year 2019 by a reputed business magazine.” 

ROAD AHEAD

Looking forward to broadening their operations from their HQ in India, SmartSoc has recently opened an office in Malaysia to accommodate the demand from all over the world. Now, they are working to expand the company into different sectors.

Bharath further adds, “I want to see SmartSoC Solutions to be one of the most trusted service providers to all its existing clients and new clients. And, we are looking to expand globally and serve the best to our existing clients as well as with new clients. By 2020 we should be able to cover all the areas where our clients held. 

WORDS OF WISDOM

“Starting and running a business is no piece of cake. In my point of view, it takes a lot of hard work, dedication and commitment and much more. I would suggest the raising entrepreneurs to Focus on Sustainability, Be decisive and nimble, be calculated, Not blind optimism and Go for the long game,” Bharath asserts.

GUIDING FORCE

  • Anurag Sharma: COO
  • Sukanya R: VP
  • Paul Benny: VP
  • Praveen Kumar: Operations 

“Being honest always pushed me to corner many times. But I want to be myself and follow my principles.”-  BharathDesareddy

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