“Evolving ourselves in tune with evolving technology has been our biggest success mantra”, says MobiTrail

“Evolving ourselves in tune with evolving technology has been our biggest success mantra”, says MobiTrail

Technology has become an integral part of our lives and managing its complexity to deliver simple solutions to users has been the challenge.MobiTrail, is one suchtechnology driven company which has eased this transformationin the mobility space.

Since its inception in the year 2006, the company has positioned itself strongly in the field of Mobility for Business. With a comprehensive service platform and innovative solutions, MobiTrail is empowering business to access simplified technological solutions over mobility.

In its chosen field of Mobility for Business, enterprise mobile applications are developed for specific clients to deliver on their specific requirements. It designs and develops applications that run business processes by offering access to all kinds of data and functionalities with a simple tap on the mobile or tablet screens.

Some of the key solutions it offers are mobile bases integrations into managing core business functions such as CRM, HRMS, Micro Finance Automation and complete customer and branch management systems in some of the leading banking, insurance and non-banking financial institutions in India. With off the shelf products for e- Board Meetings, Sales Force Automation and Loan management systems, enterprises are changing their perspective towards running businesses.

Their philosophy rides on three key elements of product: Speed, Design and Practicality.

The focus all along has been on delivering any mobile application within the optimum time while maintaining utmost performance and quality.  Delivering to market needs the latest offerings as well as upgradingthe previous work has built its reputation. The idea of working with clients as partners enables offering a practical solution that is better suited to their requirement.

Their revenue model is primarily based on Project based work and licensing of some flagship products.

MobiTrail’s experience across industries forCRM, HRMS, Micro Finance Automation and complete customer and branch management systems in some of the leading banking, insurance and non-banking financial institutions and others translates into a differentiated value proposition and stimulates time-to-market for clients. The company delivers comprehensive services over 65 businesses to name fewICICI Bank, Axis Bank, India Infoline, Wadia Group, Banner Global Consulting, and many companies have strategic collaboration with MobiTrail’smobility solutions. MobiTrail’s transparent, efficient and flexible world class technology services process zero downs risks of project failures and creates powerful mobility solutions that meet present as well as future demands. 

The CEO Magazine chats with Mr. Vikas Kedia, CEO of MobiTrail

TCM: How does the company build a successful customer base?

Vikas:Our biggest asset regarding our customers has been the experience we have delivered working for them. Their satisfaction has been the key that has opened bigger doors for us in the future.

The professional approach, seamless coordination, the technical competence and our good work in the market has been the driving force behind our successful customer base.

TCM: Please tell us about Road Map and Future Plans of your organizations.

Vikas:Foray into the international financial scene with geographical expansion into East Asia or Middle East. We also aim to expand into upcoming financial centers like Gurgaon or Hyderabad within India.

Our new projects maintain a focus on Mobility for Business with technologies such as Bots, Wearables, AI based prediction models and Smart analytics and reporting as the basis.

We also aim to take our employee strength to 120+ by the end of financial year.

TCM: How do you learn in your life and what is your biggest dream?

Vikas:My dream is to grow MobiTrail to that pinnacle of success where people associate our brand synonymously with anything and everything in the mobile enterprise application space.

TCM: What was your journey like to get where you are?

Vikas:I was 25 years old when I started MobiTrail as my venture. It started with two programmers and a designer. The present team strength of 85 is comprised of highly experienced professionals.

We started working since July 2006 andIt’s been more than a decade since inception. It has been an awesome journey and each day we are more confident of our products and services. In the initial phase itself we are able to break even with operating profits; however like any other business with ups and downs we have sailed through this awesome journey of creating mobile applications for various big business houses.

TCM: What was the most difficult lesson you have learned as an entrepreneur?

Vikas:As an entrepreneur I’ve learnt how to hire competent people who complement your skills rather than just augment them. They are the key to your masterpiece.

Successful entrepreneurship is all about turning trends to your favor.

TCM: Could you please share something about yourself?

Vikas:After completing a BE (Electronics) from Mumbai, I began my professional career with Mobile2Win, a leading player in the Mobile-Commerce space.

I have been totally involved with MobiTrail from its inception to its growth as a comprehensive mobile content provider from 2006 till 2010 to a completely different organization operating as enterprise mobility solution provider ever since.


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