March 2020 – The CEO Magazine – India The CEO Magazine: Best Monthly Business Magazine for Business Leaders and Decision Makers Fri, 29 May 2020 18:51:02 +0000 en-US hourly 1 March 2020 – The CEO Magazine – India 32 32 UNLEASHING A NEW BUSINESS ERA WITH EXCELLENT SOFTWARE SOLUTIONS- TEKCOMMANDS, INC. Fri, 20 Mar 2020 13:28:21 +0000 MAHENDRA-KONDLAUNLEASHING A NEW BUSINESS ERA WITH EXCELLENT SOFTWARE SOLUTIONS- TEKCOMMANDS, INC. TekCommands’s mission is to provide unique products and services that exceed customer expectations by increasing their productivity, profitability and competitive advantage. In the last few years, the global business corridor has strongly upgraded its capabilities and offerings in line with emerging technologies and exploring […]]]> MAHENDRA-KONDLA


TekCommands’s mission is to provide unique products and services that exceed customer expectations by increasing their productivity, profitability and competitive advantage.

In the last few years, the global business corridor has strongly upgraded its capabilities and offerings in line with emerging technologies and exploring collaborative opportunities. This digital journey has been quite fast and fascinating with a pretty fast-evolving exodus and an emerging and energetic tech firm is creating a disruption by the goodwill that has been garnered with their existing clientele along with validating their track record proven expertise in delivering professional software products and services.

Incepted in 2009, TekCommands, Inc. endeavours to provide professional software products and services to the corporate market as well as smaller businesses, locally and internationally. The team of 35 technical architects and hardcore developers create a wide repository of products that make streamline the task for technology service providers and development houses by possessing extensive domain skills in selected vertical segments. These are based on a simple belief that “A good solution should be technology agnostic, simple, portable and scalable.”

The software products and solutions offered by TekCommands are based on Open Standard Technologies and they use the technology-neutral platform and technology-neutral design, which considerably reduces unnecessary expenditure and speeds up the development life cycle owing to the availability of many ready-to-use components for virtually any system.

TekCommands’ unique software products ENTWIN, SNAPLETTE & Tek-CADRE contribute greatly toward the success of various corporates as well as smaller businesses that operate locally and internationally by enhancing their productivity, profitability and competitive advantage. They attain this by offering clients an end-to-end project development cycle-business analysis, project design, deployment and support, state-of-the-art development process, and comprehensive quality assurance.

TekCommands through continuous efforts and with great focus on customer success constantly evolves to build a portfolio of quality enterprise-level products. They specialise in engineering rapid application prototyping and enterprise application development tools. The company operates from the US, UK, Hong Kong, and India. They have their corporate office in the US and Development Centres in US, UK, Hong Kong, and India


Mahendra Kondla holds Masters Degrees in Computer Applications from Madras University and Business Administration from Sri Krishnadevaraya University. He has an excellent track record of thousands of customer satisfaction in managing and developing IT solutions and has been in the industry for years. As the President of TekCommands, he has been instrumental in the conception and scale-up of the business. Because of his noble principles and unique ideology, Mahendra has gained great reputation among business and social circles.


TekCommands offers a wide range of services encompassing several operational fields. They cater to clients having specific needs, requiring customized solutions that are reliable, match industry standards and yet are cost-effective.

  • Enterprise Resource Planning
  • Customer Relationship Management
  • Application Maintenance & Support
  • Procurement
  • E-Learning
  • Partner Programs


  • Transparency
  • Client/Server Architecture
  • Browser Isolation
  • Dynamic Sparse Matrix handling
  • Multidimensional Conceptual View
  • Data Loss Prevention
  • Governance, Compliance Management
  • Unlimited Dimensions and Aggregation Levels
  • Accessibility
  • Consistent Reporting Performance
  • Generic Dimensionality
  • Multi-user Support
  • Unrestricted cross-dimensional Operations
  • Flexible Reporting


A Favour in technology solutions is not always what a client wants. You give your customers honest feedback, so you want a marketing team that listens to your point of view but will also tell it like it is.

At TekCommands, potential marketing indicates its ability to deliver in areas such as SEO, Positioning, Strategy, Public Relations, Social Media, and Campaign Management by managing the company’s digital image.


TekCommands is focused on delivering quality and professional software engineering services from the corporate market to smaller businesses. There are multiple driving forces behind the company’s successful growth.

Apart from the best software development tools and services, TekCommands supports its clients in project rescue and partner programs. The company has years of expertise in saving projects that were considered a complete failure and has top qualified specialists who can tackle a challenge of any complexity. While working on the rescue projects, TekCommands minimizes risks and helps in attaining a client’s business objectives at the lowest costs.

Treating employees respectfully is a key to great workplace culture, and giving them autonomy to do their jobs in one way brings a progressive environment. “They know what decisions they need to be making without asking management.

“By taking good care of employees will naturally take care of our clients. Our Philosophy here is our people come first, our clients come second,” asserts Mahendra Kondla.

As a leader, Mahendra believes that every employee’s participation is a key to the success of a company and promotes open communication with all employees thus making TekCommands a good place to work.


TekCommands has received numerous awards for its sincere efforts towards providing quality services and empowering businesses with advanced technology in this rapidly changing business environment. The firm has been acknowledged as 100 Most Promising Technology Companies by a reputed business magazine. It is ISO 9001:2015 certified company. A reputed media house listed TekCommands as the 10 Most Valuable IT Solution Provider Companies.


TekCommands Team spent a considerable amount of time researching data on critical industry trends/benchmarks and soft leads from prospects to arrive at its own sales estimates.

Software Product companies with dedicated Sales & marketing efforts, in general, are able to capture a 1.5% to 3% market share in the first year post-launch. They are typically able to spur the growth by a consistent 50% rate in the 2nd, 3rd and 4th year of the post-launch of their products.

Software product companies, in general, are able to convert one (1) out of every ten (10) raw prospects into paying customers. The company demographics (size, market, average sale, and so on) don’t affect the percentage much. The conversion rate, however, quadruples to four (4) out of every ten (10) among qualified leads after reducing some percentage that may be from competition or potential employees.

10-leads to 1-sales ratio, and 1% market share in the 1st Year with 20% growth in the 2nd and 3rd year, and 25% in the 4th year, (possible due to launch of Web version, hosted version, and Apple/Linux versions every year), and a modest 7%-10% growth in the subsequent years.

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SHIP2MYID: THE NEW AGE PLATFORM, INTRODUCING ADVANCED ADDRESSING AND SHIPPING SOLUTIONS Fri, 20 Mar 2020 13:24:34 +0000 SANTOSH-GOPALSHIP2MYID: THE NEW AGE PLATFORM, INTRODUCING ADVANCED ADDRESSING AND SHIPPING SOLUTIONS Disruption begins with questioning the norm. In this brave new world, driven by millennials, a seven-year-old boy’s innocent question and his father’s entrepreneurial abilities  has led to the formation of a unique concept and Ship2MyID initiated its journey a few years ago and the […]]]> SANTOSH-GOPAL


Disruption begins with questioning the norm. In this brave new world, driven by millennials, a seven-year-old boy’s innocent question and his father’s entrepreneurial abilities  has led to the formation of a unique concept and Ship2MyID initiated its journey a few years ago and the possibilities of unleashing new opportunities began in shipping.

Ship2MyID is a patented shipping enablement and identity management platform that allows consumers or businesses ideally “anyone and everyone” to ship products to others without the need for the receiver’s mailing address. As an incredibly powerful and patented platform, it resolves the global problems of addresses & Identities and gives abundant new revenue opportunities for postal communities, logistic companies, ecommerce, and most of all, Consumers.

Today, without mailing addresses, products cannot be shipped. Ship2MyID comes as a shipping solution, where the Sender can provide either a cell phone number, email or any social media ID of the recipient when they don’t have the actual mailing addresses, and Ship2MyID takes care of the rest.


With a profound experience of about three decades, Santosh Gopal, the founder has been leading Ship2MyID and taking it on higher latitude. His expertise envelops an excellent track record in Information Technology including Entrepreneur, Services Company for ISVs, Social Commerce. Prior to establishing Ship2MyID, he serves at key positions in different industries like Technology, Software, Education, and Publishing. Santosh is an innovative executive leader for strategic alliances and always comes up with something out-of-the-box.


The concept of Ship2MyID was born out of the expectations of Santosh Gopal’s son, Kush. It was his seventh birthday and his parents bought a lot of gifts for guests as return gifts. But unfortunately, they left them at home. After the party, the son asked his parents how we would send those gifts as we do not have their addresses.

Once, Kush was waiting for the shipment of his tablet. He received an email about the shipment while he was in Virginia, but the tablet shipped to his home address in California. He pondered: If email can find me in Virginia why can’t my shipment come there too?

Powerful innovation, simple to use and delivers disruptive changes to the way people send and receive gifts — the freedom and flexibility of a virtual world.  Convenience, Accessibility & Privacy are driving the digital world. Ship2MyID aims to bring those benefits to real-world life.

The core concept of ship2myid stems from addressing these two fundamentals;

Can we send packages to any Digital ID instead of mailing addresses?

Can packages follow consumers and not tied to fixed locations?

Today we talk about the digital world. Our phones carry thousands of digital contacts. The traditional approach doesn’t allow us to send packages without addresses. Now with Ship2myiD – you can send packages to every digital contact.  The foundation of Ship2MyID was taken to tackle these issues.


  1. Without the address of the recipient, shipping is not possible.
  2. As per UPU (Universal Postal Union) 50% of the world has improper addresses deny-in them of basic amenities such as water, power, gas and health care
  3. 30% of Millennials change their “home address” every year leading to biggest reason of lost packages
  4. World addresses have no standard structure or language which results in global shipping issues


The Ship2MyID solution is based on these two simple mantras – Addresses need to be portable and packages need to follow people (or businesses) and not be tied down to a physical location.

Today, almost every person has a cell phone or an email id that is unique worldwide. A person can associate his cell phone, Facebook, email or any social or Digital ID to Ship2MyID. Now, these digital ID’s become the handle to reach the person. The user can create multiple delivery locations and each of these delivery locations can be mapped to a street address or an alternative. Consumers or businesses can ship to each other by simply providing the digital ID’s of the recipient. Ship2MyId transfers accountability of address from the sender to the recipient. To ensure privacy, Recipient has 100% control on all the packages which come to their home.


Let’s catch a glimpse of the key factors that bestow a competitive advantage to the company and have enabled it to lead digital shipping across the world:

  • Unique lifetime Digital address mapping any physical location
  • 100% control for each delivery and acceptance depends on sender
  • Data privacy is on top priority
  • Eliminating the need for conventional mailing addresses and solves global shipping problem
  • Manage one-touch hold, schedule or FWD at a transaction level
  • Solving address validation challenges and has 100% visibility of all shipments
  • Cross Border Deliveries become a lot easier; no language or script barriers
  • Seamless Ecommerce Checkout Integration
  • API integrations with existing infrastructure
  • Plug-in for e-commerce, business, Scanners, Sorting Machines, GPI systems
  • Alerts, Notifications, and Delivery Confirmation
  • Alphanumeric or QR code for every transaction

Further Santosh Gopal adds, “Today, everybody is trying to spy data; suppose you click any product on Flipkart, next day, you see the same ad on Amazon and other e-commerce sites. Everyone is trying to spoof and spy consumers to understand their buying needs and behaviours. Many large companies have been sued for breaking privacy laws. Instead of collecting data behind consumers back, Ship2MyId likes to bring trust back in the system. Consumers can decide what they want, when they want and where and all this with complete anonymity so that they don’t have to face barrage of sales calls from brands & manufacturers. It’s a game-changing way of direct marketing, and shifts the paradigm from ‘creating demand to leveraging demand’.


  • Empowers National Postal organizations to play a bigger role within community
  • Creates brand new revenue streams powering the business growth
  • Leveraging Consumer Opt-ins provides Deep Insights to every consumer’s digital footprint including purchase behaviour, shipping transaction, demand Generation and digital access to consumer’s network.
  • Enhance Delivery with Higher Accuracy- Address + GIS
  • No Lost packages due to wrong addresses
  • Unique Shipment ID for each package
  • Automation using GIS-based sorting. No handwritten mailings
  • NO Cross border address challenges, multilingual labels can be printed
  • Omnichannel- KYC based customer service

Ship2MyID is the perfect solution for post offices globally to digitize their entire addressing problems in their respective countries. It can be the backbone for ecommerce, shipping, addressing and logistic industries, and enabling consumers to feel more secure as they have an option to control every aspect of their privacy and yet send and receive packages. It would trigger additional orders and shipments and con-tribute to the growth of ecommerce and logistics


Ship2MyId is in discussions with several National Postal organizations including UPU (Universal Postal Union under United Nations) and empower their postal organizations to deliver to a digital ID.  Company has aspirations to provide this platform free of cost to national postal offices and wants to ensure worldwide penetration with NO COST to consumers.

in Addition, they are planning to expand and want to be a standard platform for worldwide shipping needs. They believe that all people should be able to have a digital identity; mapped to their physical identities. The company is also on the way to provide a one unique lifetime identity for every world citizen.

“The most powerful ideas are very simple and the biggest destructions change from a simple idea. As Ola and Uber have given the power to consumers from taxi drivers in the same way we want to take power from shipping and e-commerce companies and give it to the people,” Santosh Gopal wraps up.

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SAMBUQ.COM INC.: AN EXCLUSIVE B2B PLATFORM SUPPORTING COMPANIES TO MAKE INFORMED DECISIONS Fri, 20 Mar 2020 12:59:23 +0000 SambuqSAMBUQ.COM INC.: AN EXCLUSIVE B2B PLATFORM SUPPORTING COMPANIES TO MAKE INFORMED DECISIONS World’s first and only B2B e-Marketplace platform, branded as a business media platform, is empowering businesses to find solutions to fit their needs, based on information supplied by vendors and the experiences of previous explorers. A viable option for businesses big and […]]]> Sambuq


World’s first and only B2B e-Marketplace platform, branded as a business media platform, is empowering businesses to find solutions to fit their needs, based on information supplied by vendors and the experiences of previous explorers.

A viable option for businesses big and small across industries, Sambuq is a novel endeavour in this industry initiated by Ganesh Rajagopal. Since the inception in 2014, Sambuq, in its short yet stellar journey has established a unique mark to help those who want to make educated budgetary decisions with all available information, comparing provider offerings, value, and cost. Named after an early 1900’s trading vessel that transported goods between countries in the Red Sea, Persian Gulf and the Indian Ocean regions, SAMBUQ enables a more efficient solutions B2B marketplace.

The biggest spend for any organization is marketing and outreach. This is the exact problem is solving for all organizations globally. The mission of the platform is to enable inbound and outbound marketing for every organization. This feature is now extremely expensive and provided by social media platforms and other search engine solutions that rank and rate the organizations and predicate their visibility based on the amount they spend. This will be the case till becomes known worldwide.


Ganesh Rajagopal- Founder & CEO

Sambuq is the brainchild of Ganesh Rajagopal. He holds over 22 years of leadership experience and has worked with Deloitte, IBM, Northrop Grumman, and CSC. His experience includes developing and implementing full-spectrum technology solutions, leading and developing creativity, establishing governance, management consulting and business strategies. Ganesh holds a Master’s in Information Systems from George Mason University and a certificate in executive leadership from eCornell.

Satish Mutalik- Co-Founder & CTO

Satish has a strong track record of innovation and deep experience in Cloud computing, enterprise search, and big data analytics. As a technologist, Satish has helped commercial and public sector clients at CSC, Corporate Executive Board, Deloitte, and Infosys.  Some of his professional interests include open source innovation, big data analytics. Satish holds a bachelor’s degree in Computers from Karnataka University India.


Historically, the decision-making process for companies in need of solutions has been arduous and fragmented. Vendors present their solutions/services to a business independently, and then it’s up to the business to run comparison analyses, make reference calls, and conduct research, which is often a dead-end given the paucity of available online information. This process can take weeks, even months to complete.

Sambuq offers an efficient alternative, delivering a comprehensive picture of what a vendor offers and the perceived value derived by explorers. Sambuq is a virtual port where vendors dock and share their wares, allowing explorers to make more informed decisions. Sambuq helps companies bring to market new products & services and facilitates competition among vendors.


The advent of Social Media in the last decade ushered the concept of being connected to information sharing between people, transcending geographies. The need was to have a pure-play business media platform that caters to businesses for information sharing; most of the online business portals are typically e-commerce or e-procurement websites and not an e-marketplace. The business media platform is typically a converse of social media wherein, businesses need both inbound and outbound marketing features that enable them to scale their business while also looking for business enabling information on the platform. This gave birth to, a B2B e-marketplace for information sharing and enabling businesses to perform necessary functions. started with creating an e-marketplace of organizations worldwide and the products/services that they offer. This was then expanded to list solicitations/tenders, news, events, posts, jobs and explorers data. In the next phase, Sambuq Sandbox was developed which enables buyers to test drive a product or solution while they are shopping for it. The next set of features that were developed includes Surveys, Sails CRM, Marketing feature including in-bound/out-bound and bulk emailing, Sites Content Management Services and Vendor Management Services.


  • The US Department of Veteran Affairs, USA
  •, India
  • State of Florida, USA
  • State of New Hampshire, USA

The above customers were looking for e-Marketplace solutions that would solve their business need for market research, employee engagements, marketing, and customer satisfaction. has proved to be a one-stop solution for these customers and continues to deliver strong values while solving complex business challenges.


The prime factor that allows Sambuq to stay competitive on the global platform is that there is no other comparative platform that offers the length and breadth of services and functionality that it offers. The platform doesn’t discriminate between small, midcap or large organizations and is evenly priced for any organization to leverage its features. The pricing is very affordable even for start-ups to promote their organization while they are incubating or in the concept stage.


The platform adapts to the consumer interests and needs as information keeps getting updated on the platform and this ensures that the consumers are able to do market research as well as be constantly informed of the changing trends in the market. The platform drives decision-making capabilities for explorers.

OPEN WORLD CULTURE is an open culture global start-up organization with offices in the US, UK, and India. Expansion plans are to have a global presence in every market. Each of its locations caters to the country’s culture and adapt to the local market demands. Sambuq crew comprises diverse nationals across the different offices with a flat hierarchy. They promote diversity, inclusiveness, gender equality and best practices in employee engagements with work-life balance.


The concept of a business media platform is needed by every organization but the solution could not be conceptualized till now. Social media platforms are not delivering value to businesses and most of the online portals offer very limited functionality, if at all and are either very internally focused or extremely outward-facing offering buy-sell capabilities. Sambuq’s predicament at the point for marketing the platform is the steep cost, which is the same experienced by all companies. They firmly believe that once the platform is adopted globally, this will become the de-facto business-enabling platform that can be leveraged for marketing at very minimal costs by all organizations.


Sambuq takes corporate social responsibilities very seriously. Here, practices for it are as follows:

  • Environmental efforts: Businesses, regardless of size, have large carbon footprints. Sambuq’s offices are energy efficient; they limit the use of paper in all operations, encourage telecommuting and work from home for global employees.
  • Philanthropy: They donate to charities that enable socio-economic programs and enable business development for small and emerging businesses in the US, UK, and India
  • Ethical labour practices: Every employee at Sambuq is treated fairly and ethically.
  • Volunteering: Sambuq volunteers with nonprofits and other organizations that promote B2B enabling efforts.

 “Our mission is to become a Business Enabler platform that provides a dedicated virtual network where vendors can showcase their offerings and public & private sector organizations can explore and discover innovative solutions and services for their mission-critical problems,” Ganesh Rajagopal wrapped up.

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MADHEES, WORKING ALONGSIDE THE BEST BRAINS AND HIGHLY QUALIFIED HEAD-HUNTERS ON THE CONSULTING ARENA Fri, 20 Mar 2020 12:52:28 +0000 KIRAN-SRINIVASMADHEES, WORKING ALONGSIDE THE BEST BRAINS AND HIGHLY QUALIFIED HEAD-HUNTERS ON THE CONSULTING ARENA You have plans. You have goals. You have ideas. Who cares? You have nothing until you do something.- Kiran Srinivas The world we live in is singing different tunes. Global markets are at the doorsteps of drastic amelioration. In the next […]]]> KIRAN-SRINIVAS


You have plans. You have goals. You have ideas. Who cares? You have nothing until you do something.- Kiran Srinivas

The world we live in is singing different tunes. Global markets are at the doorsteps of drastic amelioration. In the next few years, industries will run‐through more transformation than what they practised in the decades before, old prototypes will become terminated and new models will be established, this is because of the development and implementation of sophisticated information system.

With an idea to develop software solutions of the highest quality, the foundation stone of Madhees Techno Consulting was taken in the year 2008 as an HR implementation and services firm. They started their journey at the time of recession when companies were looking to cut their costs by lowering wages or ceasing to hire new workers. They hired teams and incubated offices for gaming companies & eCommerce start-ups to set up in an about 40 + incubation centres all over India, which was a benchmark for the company and had set their brand image in the market by generating huge capitals. After building their client base, they began to scale from local market to new geographical market in the year 2013.

Inclined by clients’ needs and team’s visualization, the goal is always to go beyond expectations and guarantee customer consummation, by creating effective, inventive and cost‐effective solutions. Confidence and building corporation with clientele is the foundation upon which the organization is built, and this boosts the team to work hard by virtue of what they achieve.

About the Visionary

Kiran Srinivas is the Founder & Chief Executive officer at Madhees and has more than two decades of experience in handling all the HR Operations in the IT industry. He leads the business operations and develops strategies that satisfy the long-range strategic goals of the company. Being an optimist and a creative leader, he believes that having a good product and realistic goals will help hold all the pieces together in the business. His curiosity helps him explore new technologies onboard and thrive for continuous innovation.

Expanding its Development Wings

Madhees focuses on providing a one-stop solution for their esteemed clients. They also have a vast experience in helping organisation in human capital for more than a decade in the fields of executive hiring, technology hiring, staffing, and incubating start-ups. This stint has taken Madhees extended its development wings providing solutions for product development, eCommerce platform development, web & mobile application development.

Madhees, Unique Selling Proposition

“When you know how to separate the wheat from the chaff, it’s easier to find the perfect candidate for your company. Unfortunately, this can sometimes be easier said than done.” Quoted by Kiran Srinivas

  1. Madhees works to find candidates where others may not be looking

It’s not enough just to look on Job Portals anymore. They know how to lure passive as well as active candidates.

  1. They act as an In-House team

Madhees knows that you are understaffed and overworked with way too much on your plate. There’s just no way you can adequately screen, interview and hire the amount of potential candidates you need to get to your perfect hire. Therefore, Madhees is here for your support.

  1. They don’t increase your workload.

As a recruitment firm, the main aim for Madhees is to lessen your workload, they don’t want to bombard you with dozens of unqualified resumes.

  1. Madhees get candidates to say YES.

It’s great if you can get the right candidate to the table but getting them to accept the role is a different task. Their industry knowledge and decades of experience in placing candidates gives them an upper hand to their competitors.  Following are the services that are offered by Madhees:

  • Consulting
  • Hiring
  • Executive hiring
  • Contractual hiring
  • Lateral hiring
  • Recruitment Process Outsourcing
  • Staff Augmentation
  • HR consulting
  • Strategy consulting
  • Hr process outsourcing
  • Hr aligning
  • Development
  • Product development
  • Mobile and Web application development
  • E-commerce development
  • Digital marketing

Wide Range of Clients 

They served industries which are into Gaming, Information and Technology, Manufacturing, News and Media, Healthcare, Hospitality, and Entertainment industries. They have a Strong line of customers as we serve more than 100+ clients lining from start-ups to industry giants, small & medium scale industries to booming companies.

Road Map toward the Future Growth

In this modern world, technology is elevating as everyone is getting tech-savvy. The use of smart devices is increasing as the smallest of the activity like keeping a reminder is done by smart assistance now.

Future operating model of Madhees are:

  • Digitization – With the help of technology they are automating time-consuming repetitive tasks.
  • Advanced analytics – It is the autonomous processing of data using sophisticated tools to discover insights and make recommendations to the teams.
  • Intelligent process automation (IPA) – These are the emerging set of new technologies that combines fundamental process redesign with robotic process automation and machine learning. All this will help them to include smart workflow which include tracking the status of end-to-end process in real-time, manage handoffs between different groups, and provide statistical data on bottlenecks.
  • Lean Process Redesign – It helps them in the streamlining process, eliminate waste and develop a culture of continuous improvement.

Overcoming Challenges like a Leader

In this era of low unemployment rate, talented candidates are the real kings and the ultimate power rests in their hands. Today, candidates have the upper hand of selecting the organization they want to work for as they have multiple offers in hand. This has led to an atmosphere of intense competition among recruiters as they have to find and pitch those talented candidates for their clients.

Another challenge for a recruitment firm is to maintain the speed with the quality of hiring. Now the firm has to do branding for the company they are hiring, selecting the large pool of applicants or the profiles from the network because now recruiters don’t place a job description on job boards and hope that the vacant position will be filled automatically.

Advice to the Young Entrepreneurs

If you are not sure that you will do well in a career in recruitment, then stop and think about everything you have learned throughout your career. You’ll be surprised to know how many skills you already have that will help you to thrive in a recruitment role. The entrepreneurial journey is exciting which is filled with highs and lows. Your journey to the top of the industry will be extraordinary but it will suck all the energy out of you too.

One lesson that you will learn from every successful entrepreneur is that you have to work long hours for a small amount of success and the threat of instability will always be around. But make sure you are not afraid to make mistakes because initially, you will fail often, learn from your mistakes, and build yourself up again.

“If you want to have it, then you need to see it” Kiran Srinivas

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ENKI INC.: HELPING COMPANIES AROUND THE WORLD SUCCEED WITH INNOVATIVE SOFTWARE SOLUTIONS Fri, 20 Mar 2020 12:47:11 +0000 NEKTAR-BAZIOTISENKI INC.: HELPING COMPANIES AROUND THE WORLD SUCCEED WITH INNOVATIVE SOFTWARE SOLUTIONS “We innovate and develop new software that serves real needs. We translate abstract ideas into concrete software solutions that assist in increasing efficiency, productivity, and profits.” – Nektar Baziotis In this digital era, we get to see new advancements every now and then. […]]]> NEKTAR-BAZIOTIS


“We innovate and develop new software that serves real needs. We translate abstract ideas into concrete software solutions that assist in increasing efficiency, productivity, and profits.” – Nektar Baziotis

In this digital era, we get to see new advancements every now and then. It was almost impossible two decades back to even imagine any software or application which would make a machine capable of speaking like human beings. For these advancements, we should be grateful to those tech companies which have literally transformed our lives. One such gem, Enki Inc. stands pioneered and the global leader in delivering excellent tech solutions, designed to help you leverage your business.

Enki Inc. is achieving rapid success as a strong tech partner who understands your future needs and helps you in multiple ways, whether you need a website, mobile app or custom software.

An inception that all began in the year 2015, from a small group of tech geeks grew into making its global presence in the software solution company. Headquartered in Santa Monica, California, ENKI Technologies holds a strong presence throughout the US and in the global arena too. It aims to express the ideas of companies and professionals around the world to move beyond local and conceptual boundaries, by creating high-quality user-friendly software, delivering unique graphic designs, and defining exact technical communication messages.

The team of ENKI stands unparalleled in experience, and they strive to go one step further and make their work their mission. ENKI Technologies has received the AI & Software Solutions Best of 2019 from the Santa Monica Award Program and several community recognitions.

The company’s philosophy is to capture your mission, vision, and core values to apply their process and get you solid results. They elevate your competitive edge by applying the latest trends and technologies.

“Our core is freedom and evolution. We love what we do, and we love providing tangible solutions to our clients and partners,” shared Nektar Baziotis.


Nektar Baziotis is an expert IT professional and serial Founder with proven entrepreneurial skills. He has over 20 years of broad experience in International Business Development, IT Project Management, IT Business Consulting, and E-Learning.

He has an excellent understanding of the overall operations, and he delivered IT products and services for the UN, European Commission, European Parliament, organizations and privately held companies in several countries. He is a successful versatile leader. In academics, Nektar did an MBA from the University of Sheffield and graduated from Aristoteleion Panepistimion Thessalonikis.


Enki Inc. offers a wide assortment of strategic tech services including;

  • Custom Software: for a wide range of industries to streamline processes and create new business models
  • Custom Website Development: any common CMS and or/custom with our proprietary Custom Web CMS ready for use from small businesses to large corporations, organizations and e-shops
  • Software implementation with Big Data, Machine Learning, and Artificial Intelligence
  • Mobile apps: iOS & Android.


Enki Inc. goes beyond technology. They are also entrepreneurs and investors striving to push the boundaries of what’s possible. They have experience in several markets since 2005 and they combine solutions to bring their clients or partners on the top.

“Our tech solutions are designed to help our customers leverage their business whether they need a website, mobile app or custom software. In order to grow value, they need a strong tech partner who understands their future needs, stated Nektar Bazioti.

This can range from translating an idea into a product, opening a new sales channel, automating processes with technology, disrupting the entire industry with a tech product or building complex solutions to integrate different platforms clients are using.


Enki Inc. is focused on building long-term trusted relationships with its clients, ensuring quality customer service before and after a project is complete. Here is the list of some renowned brands Enki has worked with;

  • Pacific Park is the most famous landmark in the US
  • Expert DOJO is the largest accelerator in Silicon Beach (Southern California)
  • Santa Monica Mirror is a weekly community paper covering news from Santa Monica, Brentwood, Pacific Palisades, Venice, and Marina del Rey
  • Lily et Cie a vintage clothing boutique in Beverly Hills Etc.


Enki Inc. is a trusted IT partner providing high-quality, reliable services for its local and international clients. While competition is enormous in this business, the business model of Enki Inc. is based on market vertical solutions with a focus in the future expansion of the company

The major branding strategies of Enki Inc. includes networking, referrals, approached by the sales team, participating in conferences and to public procurements


To stay relevant as per the clients’ needs, the team performs market and user research for any project of any size. Shortly, ENKI Inc. is going to launch proprietary products such as the Icarus AI e-learning platform and the Jobeleno HR matching platform.

“The sixth P of marketing is Philosophy (fifth = People). We come together as a team to help everyone evolve. Our clients evolve in their business, our team members in their career and we as a company”, asserted Nektar while talking about his work culture.


Combining solutions to serve current client needs, but being open to the future expansion of the company is the major challenge in application development. Companies have to be ready that each client will expand and thrive in this market. And this is what Enki Inc. cares for.

Nektar furthered added, “We get to innovate and develop new software and technology that serve real needs. The long-lasting relationships that we forge with our clients and the community’s appreciation are the actual accomplishments for us.”


We are shifting to larger-scale projects and expanding our team. We are concentrating more and more on Artificial Intelligence and Machine Learning, as we believe that several life aspects may be improved by the ethical use of AI,” shared Nektar Baziotis.


Excel in what you do, be on top of it. Care and love your products or projects.


  • Nektar Baziotis: President
  • Chris Haberl: CEO
  • Markos Giannopoulos: CTO
  • Brian Mac Mahon: Investors Relationships

“Our creations, solutions, and services are inspired by the trust and love of those involved. We only care for evolution and freedom. This is what makes our planet a better place for future generations.”- Nektar Baziotis

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SOFTLINK GLOBAL, GLOBAL LEADERS IN PROVIDING SOFTWARE SOLUTIONS IN THE LOGISTICS & FREIGHT FORWARDING REALM Sat, 14 Mar 2020 09:09:22 +0000 Amit Maheshwari, Softlink Global PvtSOFTLINK GLOBAL, GLOBAL LEADERS IN PROVIDING SOFTWARE SOLUTIONS IN THE LOGISTICS & FREIGHT FORWARDING REALM “World is moving very fast, skills learned in the past no longer work anymore, nonstop evolving is the only solution” – Amit Maheshwari Established in 1992, Softlink Global Pvt. Ltd, over the past two decades, has gained a high ground for its […]]]> Amit Maheshwari, Softlink Global Pvt


“World is moving very fast, skills learned in the past no longer work anymore, nonstop evolving is the only solution” – Amit Maheshwari

Established in 1992, Softlink Global Pvt. Ltd, over the past two decades, has gained a high ground for its simplified user interface, consistent cutting- edge technology, impeccable implementation, and customer support. It holds its position strong as one of the leading Indian software solution providers for the logistics and freight forwarding companies globally.

Amit Maheshwari, CEO, with a spirit of innovation and passion extends support to the logistics industry creating greater business impact. Trust is reflected through thousands of logistics software deployments that the company has commenced over the years under his competent supervision. Today, they triumphantly sit at a global client portfolio of 4500+ companies spread across the wide spectrum of the industry including logistics, freight forwarding, warehouse, transportation, 3PL, custom brokers and shippers in more than 45 countries worldwide.


Amit Maheshwari – Founder, CEO-MD of Softlink Global is an Electronics Engineer by education. He is truly a technology evangelist and is great at finding technical solutions to various business challenges. He is also known for his thought leadership and revolutionary ideas across the logistics industry. His expertise spans strategic planning, information management, financial resource management, product development, and marketing. Amit is responsible for the company’s overall global operations while bringing years of cumulative logistics industry knowledge, experience and technological expertise to the table.

The CEO Magazine, in an interactive conversation with Amit, got the opportunity to know more about the cloud-based ERP software ‘Logi – Sys’ has helped our customers in increasing productivity, operational efficiency, enhanced management control, accurate international trade documentation, and revenue growth. Keep reading to know more;

Give us an idea of the various technological solutions your company is offering.

Softlink is the only company that provides complete web-based solutions that are prevailing in the logistics software industry. Our flagship product ‘Logi-Sys’ is developed with the thought “One Business – One Solution” to manage entire operations, financial accounting, sales and CRM for the logistics and freight forwarding industry in a single platform. The software caters to the Customs, Freight Forwarders, Warehouses, Transporters and 3PL/4PL logistics operators of every size from a single office in a single country to multiple offices in multiple countries. The system is integrated with the latest intelligent tools, mobile app and customer portal that provide real-time alerts, notifications, and reports to take critical decisions timely.

Today we can proudly say that our customs compliance software Live Impex is responsible for more than 70% customs filing processes from India. Yes, we have come a long way when we started our journey with our DOS-based software to provide web-based software that can manage the end to end logistics operations in a single system.

What challenges did you face in an ever-changing and dynamic work environment when it comes to persuading clients to adopt technological solutions?

Technology is transforming the logistics sector and how it is operating, but smart software investments can help companies to keep pace with the rapid change in the industry. Slowly the industry leaders are discovering that technology is changing the landscape of logistics operations and investment in logistics software is critical for scaling up their business. Given the fact that the logistics sector is still considered an unorganized sector especially in India, there is a need to create awareness among the LSPs to consider adapting technology as an investment rather than an expense.

Slowly technological advancement like IOT Devices, Drones, Robots, 3D printing, Artificial Intelligence, Blockchain, Augmented Reality, Virtual Reality is becoming a reality and LSPs are struggling which technology to adapt and where to make the investment to drive maximum return on investment. We have always been with our clients to recommend and help them in their decision to select the right technology. Like in the last 2-3 years when the world of technology was discussing that Blockchain will bring a drastic chain in the logistics industry we advised our clients to wait and take their decision slowly in adapting technology and we proved ourselves to be correct.

I believe, our two decades of experience in sensing the changes in the upcoming technologies and understanding the dynamic customer demands have always helped us to guide our customers and bringing innovations in our products.

How do you support your client during the digital transformation process? 

Implementing the ERP system is very crucial for the beneficial outcome of the investment. The success of ERP software implementation relies on the approach, methodology, and understanding of the requirements of the clients. Our team with over two decades of expertise adopts a unique method to integrate the ERP application and divide it into five stages.

At the preparation stage we assign an account manager, call for a core meeting, define the implementation priorities, understand the user concerns and prepare a detailed roadmap to work upon.

The second stage involves implementation mission which includes critical processes like documentation, setting up masters & directories, configuring access control, creating invoices and debit/ credit notes, initiating eAWB, customs, online booking and so on. The third stage involves mapping work processes essential for streamlining & enhancing workflow. It includes quotations, configuring alerts and notifications, credit control, MIS and Track & Trace. The next stage includes implementing the processes that would enable the management and managers to monitor & analyze the business and work out strategic plans like sales processes, online tracking to customers, a mobile app for management and field staff, budget planning and defining targets. Finally, we help our customers to measure success by comparing the enhanced KPIs, streamlined processes, increased productivity, better employee engagement and increase customer satisfaction. Our team completes the implementation process within 15 days with proper guidance and with 5 to 10 days of training and post-training review and update procedures, our clients go live with the ERP system. Besides this our support team always ensures 24*7 customer services for any query handling.

How can CRM drive Digital Transformation for growing businesses?

Today’s digital world has changed the dynamics of the customer interactions and every prospect wants to be treated uniquely with customization according to their needs and fulfilment by knowing their personal preference and past performances. The logistics and supply chain is no exception, and to manage the complex requirements of multiple stakeholders and interaction with existing customers and potential customers, it is important to adopt strong Customer Relationship Management (CRM) strategy. We have observed in one of our studies that more than 79% of business inquiries are either get wasted or not converted to sales. We have integrated our software Logi-Sys with CRM features to track every activity of the customer right from inquiry received until the completion of sales. The intelligent reporting tool provides auto-generated reports for the management to help in real-time decisions making. Salespeople consider CRM as a powerful tool for better customer experience and in the current scenario; it is indispensable for all scale of businesses.

What are your predictions of ERP? What will change in the next 5 years?

Over the past few years, we have realized that ERP solutions play a critical role to help our customers by providing accurate, up-to-date information for managing operational data and improving business efficiency. The ERP system was a game-changer when it was first introduced in the market which enabled a single integrated application to manage and automate every aspect of business related to technology, services, and human resources. But it came with few limitations like lack of flexibility and accessibility, rigid mechanism, and costly to change which became a problem as the company grows and scale up its operations.

Now with the introduction of the cloud-based ERP one doesn’t have to completely replace the existing ERP system rather supplement the existing ERPs with cloud-based software which gives more flexibility and control in automating your business processes from anywhere anytime.

Slowly the concept of a cloud ERP system is taking place by predictive ERP that can now ascertain, calculate and predict certain repetitive behaviours basis business processes and operations. As we know that ERP solutions have changed the way we are doing business but now the question is will the Predictive ERP is going to be accepted by the industry the same way? Many other questions like how will support be handled, will ROI be measured much differently from today’s technology investments, how long will this take to get there to this level, how will technology advance to support this new predictive architecture, how will implementation be differ from today, how fast are still to be answered and so on. So far we can say that even though ERP solutions, big data and BI have made incredible progress but still there is a long way to go when the system can configure on its own at the enterprise level. But predictive ERP System will ease the business operations.

How do you see advanced technology affecting you as a business? How do you intend to be ahead of the game?

Globalization and advances in technology have changed the way we do business. Traditional logistics and supply chain models are changing their strategies and adopting technology to provide low-cost on-demand delivery service. To align with the ever-evolving customer expectations companies are shifting their operating dynamics from traditional opaque activities to completely transparent operations. Shippers are no longer satisfied with just visibility they expect full transparency. This requires deep industry expertise, technologies, and vision along with experience to help logistics companies to digitalize entire internal operations while tightly integrating with Shipper’s Supply Chains. Like always, at Softlink we will continue to find ways to simplify logistics operations with the latest technologies like AI & Robotics.

In the future, we are planning to integrate artificial intelligence with the business processes to enable our users to make better business decisions and management of the assets. Lately, we have integrated the entire application with the mobile app and bring in the customer portal to track real-time activities and transparency of every movement.

What ethos is maintained for the employees in your company?

Our employees are an integral part of our success that is highly motivated, creative and informed with the latest technological know-how that brings uniqueness to the product and understands every minuscule detail to bring efficiency in our customer’s business processes. Their relentless efforts in research, development, implementation, and support to handhold our clients throughout have helped us to remain at the top for more than 25 years.

Softlink Global provides its employees the opportunity to grow within the organization where they gain rightful skills, training to always remain updated with the latest technologies. Above all, we believe in allowing their talents the freedom to explore and bring creativity, thus creates belongingness and passion for work. Softlink has always endeavoured on high values and ethics with all its employees and we have laid a strong foundation for high retention of our employees across our branches.

Could you talk about your company’s business performance through 2019, key learning, and your expansion plan for 2020?

Over the past few years given the drastic technological disruption, our effort has always been focused on understanding how technologies are going to revolutionize the logistics & freight forwarding business. Like always in the year 2019, we dedicated a substantial amount of effort in understanding the dynamic market scenario and implementing AI & robotics in our software so that we can provide more adaptability of enhanced technology to our existing customers. We have introduced a mobile app and customer portal which will further add more value to our customers in tracking real-time information and better decision making. As part of our expansion plan, we have added clients from a few more countries in the year 2019. In the year 2020, our strategy is to continue to add on to our customer’s portfolio clients from other geography and customize our products to adapt to the local requirements of the region. Also, we will continue to further add on more & more modules and features to our products to facilitate our clients to meet the ever-evolving technological changes.

What are the achievements and awards earned by your company?

Our biggest achievement is the trust of our clients and dedicated & relentless efforts of our valued employees that have always helped us to stay ahead in the industry and enabled us to win several awards. This year we won several prestigious awards like the award for Outstanding Contribution in Technology for Air Cargo and Logistics Industry by the Chamber of Commerce PHD, CII SCALE Special Awards for “Best Innovative Technology Solution”, Digital Technology Solutions Provider at Conquest by EXIM, India, Best Technology solutions Provider Supply Chain Management at India Cargo Awards to name a few. Softlink Global has also been included in the “Hall of Fame” after winning the prestigious MALA Maritime and Logistics Awards, 2019 for best technology solutions provider in IT for the record sixth time.

What would be your advice to aspirants who are planning to venture in the same domain?

I believe in this era of disruptive technologies to sustain in competition understanding the market, the need and challenges of the customers are very important. My advice to the new players is to put maximum effort in understanding their customer’s challenges and bring in the best sustainable technology currently available to help them to simplify their logistics operations.

Another big factor that plays a crucial role is customer support. At Softlink, we ensure that we resolve any issue within 24 hours. In case of any regulatory changes, our employees strive hard and stay days & night to implement the updated changes in the system so that our customers don’t face any problem. So my advice to the aspirants would be to improve customer retention, build brand trust and boost ROI by focusing on product quality.

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NSQUARE XPERTS: TACKLINGTHE SPECIFIC BUSINESS NEEDS BY LEVERAGING TRUE POTENTIAL OF DYNAMICS CRM Sat, 14 Mar 2020 08:58:43 +0000 Nilesh Kankariya, NSquare ExpertsNSQUARE XPERTS: TACKLINGTHE SPECIFIC BUSINESS NEEDS BY LEVERAGING TRUE POTENTIAL OF DYNAMICS CRM “Our success stories are a witness on our prowess with the technology solutions that we cater to in the CRM space.”- Nilesh Kankariya When it comes to achieving a smooth transition and customized implementation for Dynamics CRM, one company has literally led […]]]> Nilesh Kankariya, NSquare Experts


“Our success stories are a witness on our prowess with the technology solutions that we cater to in the CRM space.”- Nilesh Kankariya

When it comes to achieving a smooth transition and customized implementation for Dynamics CRM, one company has literally led the cloud across India. NSquare Xperts, a specialized end-to-end Dynamics CRM service provider, helps organisations to leverage the true potential of Dynamics CRM 365, coupled with simplified end-to-end solutions to get most out of their businesses. The contrivance of Nilesh Kankariya, NSquare Xperts emerged in 2013 to deliver tailored and cost-effective IT solutions, specializing in CRM, mobile application development and product engineering services.

Over the span of seven years, NSquare has served a lot of clients in the arena of Insurance, Banking, Education, Healthcare, Utility, Telecom, Professional Services, Pharmaceuticals, Facilities Management, Hospitality.The company stands high on the dock as a complete CRM solution with a unique focus on customer-centricity, which keep things aligned and at the perspective from the customer objective standpoint.


Nilesh Kankariya, CEO

Holding over a decade long experience in IT solutions and strong expertise with CRM, Nilesh is consistently inspired and thrives to create a quality-driven environment. His virtues are well rooted to make a primary drive towards technology, value, and efficiency. His thought process roots in the vitalities of creating a fulcrum for software development solutions, maximum ROI for the clients and nurturing the team as a true asset of the company.

Kirit Mandavgane, VP – Strategy

Kirit forms a part of the leadership team at NSquare. He heads the Sales and Strategy along with internal process streamlining. His ground-up experience allows him to perceive business aspects from minuscule to larger significant levels, making him adept in strategizing in diverse market scenarios. His role stretches across functional activities of Project Management and Delivery along with resource management.


Microsoft Dynamics:

  • Implementation
  • Customization
  • Business Process Analysis
  • Integration
  • Data Migration
  • Microsoft Dynamics AX and NAV

Enterprise Mobility Application Development:

  • Android
  • ioS

Add-ons MS Dynamics Products:

  • Call Integra
  • Chatbot for Dynamics CRM


For any investment centric system, there is always some sensitivity towards the cost and how an organization foresees to leverage the same in their environment, along with its viability on addressing specific business problems even on forecasted business objectives. Well, this is exactly what NSquare does; it helps clients with better comprehension and perspective on solution mapping. Their main objective is to get the client up to speed on how the system will help their current business problem and what sort of ROI it offers.


NSquare has an adaptive approach based on the magnitude and complexity of the requirements. The goal is to have the transition process as smooth as possible with minimum effect on the ongoing operations. However, it still depends on what sort of transitional work and how comprehensive it is. NSquare understands the tedium, hence it maintains early mapping towards the impact radius along with the phases to mitigate issues with the client’s routine operational execution. There are a few foundational aspects that NSquare diligently looks at:

  • Conceiving the client’s technical and functional process in conjunction to drive the change. It is a technology company and its prima- facie to get clients up to speed their objectives with the best technological solution which is practical and scalable.
  • They have extensive experience in deploying systems for different verticals and each operates through the specifically defined process as well. The SMEs play a vital role in establishing the forbearing for the same, coupled with systematic processes.
  • The incubation focuses on capturing complex workflows. The technology team acts as further brainstorm towards the requirements to suggest and recommend incubative areas for better outcomes when it comes to complex executions.


It is pivotal for businesses to invest in a decent CRM system. CRM forms as a centre point of any business whenit comes to operational and functional working out. With the help of a robust and scalable CRM system businesses can parameterize and learn vitals around the data and their outreach objectives. While the application capabilities are infinite on how businesses leverage the true potential of the system.

While the CRM market will continue to grow. A lot of organizations will continue to invest in an enhanced CRM system as their true leverage over the competition. There will be strong growth in AI-based applications and how sales and support functions will be able to use it effectively.

Social integration with CRM will take a rise. Bigger organizations too will continue to adapt/enhance their CRM systems to capture complex business processes for better efficiency, forecasting, decision making and control.Companies will consistently expect their CRM systems to do more as customer experience and automation continues to take the centre stage, paving the way for more sophisticated CRM customizations.

Mobility will take a boost for its well-known advantages. Along with Chatbot systems spreading its wings further for better customer experience.There will be tremendous growth in domain-specific utility-based plug-in and add-ons too.


The company has ensured domain specialization to cater to multiple domain-specific markets.Their blended pricing helps both small and mid-size businesses to take true advantage of offshore economics. They also ensure consistent technological enhancements along with absorbing emerging technologies to help a client with better and future-ready solutions.


NSquare Xperts has a team of 45 ambitious passionate individuals. They have visionary mindsets and attitudes and want to work on their creative flow openly. NSquare providesthem a learning culture along with promoting peer training and enhancing skill-sets


The year 2019 has been truly pivotal for NSquare; it had successful deliveries for a lot of challenging projects and brought some essential internal streamlining and process management. The year was full of learning; there was a tremendous amount of technological skills enhancement as well.

For 2020, NSquare is planning to model and structure processes for better decision making for customers to get the correct ingredients for projects and objectives.They are on the way to increase their geographic presence to have a better pulse on a different region, which would allow them to have better reach as well as understand markets and address demands.

NSquare’s focus is to be a company built on technology, domain skills, geography focus, customer-centric as well as an employee-centric happy workplace.


While there is fierce competition, another definition of competition is an opportunity. A combination of expertise and breaking down market segments is essential for strategic penetration. It is an era of consistent technological revolutionthat provides infinite opportunities for both agnostic and niche players. Domain specialization is essential too.

Nilesh and Kirit further add, “I guess to simplify, the common denominator remains is to be able to provide immaculate technology solutions on identified pain areas of the market, along with evolving and consistent skills enhancements, as well as innovativeness, should be an integral part of organizational growth.”

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“MATSYAA INFOTECH, ESTABLISHING TRUST AND MICROSOFT DYNAMICS 365 SOLUTIONS FOR GROWING BUSINESS” Sat, 14 Mar 2020 08:52:33 +0000 Matsyaa Infotech“MATSYAA INFOTECH, ESTABLISHING TRUST AND MICROSOFT DYNAMICS 365 SOLUTIONS FOR GROWING BUSINESS” Enterprise Resource Planning has been in the digital market for the last 60 years and counting. Although the adoption rate is increasing day-by-day, still various organizations are not aware of its importance. The market is moving towards a competitive edge and, so are […]]]> Matsyaa Infotech


Enterprise Resource Planning has been in the digital market for the last 60 years and counting. Although the adoption rate is increasing day-by-day, still various organizations are not aware of its importance. The market is moving towards a competitive edge and, so are businesses. Nowadays, ERP is getting into the trend, which results in an increase in productivity and profit for business organizations.

Today, businesses strive in an era where information is generated at warp-speed thus, spurring the need for having a unified business management system for improved enterprise resource planning and customer service. This is why it counts to integrate ERP and CRM and companies like Matsyaa Infotech LLP is making sure of it. They provide end-to-end business solutions with the help of Microsoft Dynamics 365 Products and solutions. The idea is to emphasize on having a single system for their client business needs. As an organization, they focus on guaranteeing project success, on-time delivery and getting paid for only a job done well.


Change is the only constant in this world. Irrespective of the industry vertical, it’s very hard for an organization not to think about upgrading to the latest technologies & trends in the market, organisation constantly looks to automate the existing process and technologies to enhance the team productivity and increase revenue. Every sector welcomes innovations that bring changes in the ongoing IT trends.

As an Offshore IT Vendor, when they started their go to market strategy, Matsyaa Infotech realized that they have to bring something new to the table rather than following the traditional offshoring approach. Matsyaa Infotech invested their efforts in getting feedback from their existing clients and potential business partners. They received lots of feedback saying lack of trust with Indian IT firms, communication challenges, no quality coding, some of them lost money which they thought would be an investment for them.

They went to the market with the idea of winning back the trust of customers who are 1000s of miles away from them. Matsyaa Infotech came up with a simple outreach strategy, opening up proper communication channels with the client, process automation, and evaluation and getting consistent feedback from the time they establish their connection with the customer. Matsyaa Infotech also has flexible payment options and this is not just a marketing gimmick, they walk the talk.


Despite increasing inclination towards the benefits that Digital Transformation brings in, finding the right approach to embrace Digital Transformation in its true essence is still a daunting challenge for many industry players. Matsyaa Infotech is ensuring that their experts train the client to lead digitization initiatives. They help in building an overall digitization strategy that aids in the smooth flow of business.


Matsyaa Infotech ensures using CRM for their day-to-day business activities. Using a cloud-based CRM system is less expensive for growing businesses. Having a single system for sales, marketing and customer service team is a great relief as it makes coordination and communication of the team better internally. Automating CRM enables sales teams to automate prospecting tasks and managing redundant customers that are otherwise time-consuming. These tasks involve day-to-day data entry, contact updates, communication details, calendar management, and lead updates and opportunity.

Beyond automating tedious selling processes and freeing time for the salesperson to focus on more strategic work, CRM Automation also provides features that give sales teams the means to make complex decisions using advanced analytics. It facilitates easy collaboration between sales and marketing, which is a priority for many companies. The future of ERP reflects the future of business. As professionals continue to become more mobile, do business in multiple geographies, and put data at the heart of every decision, they’ll expect their ERP solutions to support them. According to Matsyaa Infotech, in the future with the development of AI there will be AI-powered ERP systems, focus on customers will increase and there will be a boost in mobile-based functionality.


When it comes to promoting a product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. Well, Matsyaa Infotech has identified three best ways to spread their name across markets which are mentioned below:

  • Engage in a strategic alliance with CRM & ERP service providers all over the world.
  • They attend key conferences and events to promote their services and solutions.
  • Matsyaa Infotech also does content-based marketing and Digital marketing.


Matsyaa Infotech believes that adapting to new technology has accelerated the rate of business operation. Maintaining innovation has always been a challenge. Acquiring and accommodating to new technologies has helped them endure in this competitive market where both big and small players are rising day by day. In order to stay relevant in the market, improvement in the process plays a crucial role and they are continuously investing time and money in training their employees with the latest technology which is helping them in developing much-needed skills and increase productivity.


They’ve highly talented, energetic software program developers, architects, and testers, all recruited through a rigorous process. The Values and Mission are transparent and communicated to each of our employees. They focus on work and life balance. Their friendly yet professional atmosphere helps their team to achieve goals. Matsyaa Infotech Professional Development practice helps the employees to improve their skills.


Matsyaa Infotech had a very progressive 2019 as they managed to serve clients from different industries like telecommunication, government agencies, small business and start-ups. Their plans are quite interesting as they are going to invest in the latest training resources as they believe having a multi-skilled team would be a great benefit for a growing organization like Matsyaa Infotech.


They focus on donating money and volunteering for various events conducted by a non-profit organization for handicap and autistic children. They also contribute to animal welfare by funding injured and needy animals and they make a conscious effort to contribute to the welfare of the society.


“We are yet to call ourselves a market leader, it is a long way. One advice to aspirants is, to be honest, and have a human approach to the clients,”

— Suresh Ashok


  • Suresh Ashok – 15+ year’s experience of working globally in the IT/ITES industry, is having worked with Microsoft Partners, SAP, AWS, Sage, and Odoo.
  • Praveena – 10+ year’s experience in HR & Operation worked on various industries globally.


“At Matsyaa we believe only honest and transparent relationships serve. We keep up our commitments and align them to the client’s success.” quoted Suresh Ashok

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Exacore IT Solutions Private Limited, Trusted Technology Partners Steering Client’s Digital Transformation from Conceptualisation to Implementation Sat, 14 Mar 2020 08:48:19 +0000 Shainesh Prakashan, Exacore ITExacore IT Solutions Private Limited, Trusted Technology Partners Steering Client’s Digital Transformation from Conceptualisation to Implementation In this digitalised world, managing operations via the traditional chain of the process are synonymous to holding the brand back. Thus, the new and trendy software like ERP and CRM are an inevitable need of the hour. Making technology-related […]]]> Shainesh Prakashan, Exacore IT

Exacore IT Solutions Private Limited, Trusted Technology Partners Steering Client’s Digital Transformation from Conceptualisation to Implementation

In this digitalised world, managing operations via the traditional chain of the process are synonymous to holding the brand back. Thus, the new and trendy software like ERP and CRM are an inevitable need of the hour. Making technology-related decisions is not always an easy task especially while belonging to a non-IT background. In such a scenario, exploring different solutions, and taking a long and costly endeavour at hand is not a preferred choice by many brands. Acknowledging the same, Exacore IT’s foundation was laid in 2018 by Shainesh Prakashan, CEO and Founder of the brand delivering niche ERP consulting and IT solutions.

With the legacy of implementing ERP, the leading solution providers aid the growth of their clients with their dedicated technology and domain teams offering efficient solutions that uplift the client’s operations and overcome their complex business challenges on budget and time. This one of its kind brand, Exacore IT has been crafting success stories for their clients via technology-powered solutions in vast business verticals. Being an entrepreneur and CEO, Shainesh amplifies the solutions offered by the brand through his wisdom of 20 years in the industry-backed with specialization in strategy, planning, business operations, consulting, change management, business improvement, governance, workforce management, business management, process improvement, operations excellence, business planning, P&L management, customer experience advocacy and developing people leadership.

From The CEO’s Desk

“CRM is a critical function in the Digital transformation for the B2B business and B2C business in all the industries. Today, we are witnessing a growing trend of digital marketing in the construction industry, hospitals, and food industry. CRM coupled with social media marketing holds the potential to improve the pipelines of the sales drastically. All the opportunities created with repeated marketing activates the pipeline and the complete funnel when managed through the CRM application causes the sales and revenue figures to increase.” shared the leader with hands-on experience in ERP consulting and 30+ projects implementation.

He further added, “Backed with our well-researched team that focuses on the core values of Exacore IT, emphasises on honesty with the customer in all levels, and regularly connected customer engagement teams sharing wisdom on the latest digital trends in the market, Exacore IT has successfully played the role of trusted technology partner under the dynamic and guided leadership by the seasoned leaders. We sell value-related benefits in monetary terms guiding our clients to get ready for the investment while creating trust and integrity with the customer.”

Exacore IT Solutions

Focused majorly on the ERP software solutions implementing Oracle EBS solutions, Oracle Fusion solutions and Netsuite implementation, the Exacore Team has built a reputation of a trusted brand offering niche solutions like Value Chain Planning (VCP) and value chain execution in Oracle. In this digitalised world, offering the trendy solutions are the Exacore IT’s robust Digital marketing team sharing areas of expertise like web development, search engine optimisation, social media marketing and a strong infrastructure team which undertakes cloud migrations, middleware integration and on-premise application and database management.

Supporting The Digital Transformation

While ERP and CRM as software hold an evident value, Exacore IT team usually face the challenge of Improper Product Budgeting. Offering transparency in solutions, they ensure to avoid projects that have a budget constraint. Moreover a strong domain team specialist in business vertical connects to the customer’s top management to educate and ensure that the organization is well prepared to understand that digitalisation brings measurable benefits. For various other challenges from the clients, a strong technical team is always available to exercise their capability of removing the rough edge of ERP implementation through small personalization and customization specific to the customer needs.

Motivating The Exacore Employees

The Exacore IT team of professionals accompanied with the passion and flair to deliver quality solutions and build trusted brands acts as a backbone to the company’s position in the industry. Over the years, the organisation has grown with clearly set goals and objectives to keep clear communication with the team, ensuring teams have like-minded leaders who are good listeners to each other’s ideas. Recognising the team with monthly awards, believing and showing trust in the employee’s actions to empower decision making, indulging in team-building activities, and leading with examples are some of the core initiatives by the leadership team of Shainesh Prakashan, Priya Shainesh, Gajendra Verma, Prajeesh N. P., Mahesh Kondakath, Abhijit Saha, and Elizabeth Joy to empower the employees and the brand.

Giving Back To Society

“We are working closely with Paryavaran Sanrakshan Evam Adiwasi Vikas Kendra Located in Jabalpur. Climate change is bringing disaster and this is the time of action. Instead of talking about it we have a concrete plan of action to start the program now and help the Aadiwasi to improve their standard of living and make them the agents of change to prevent climate change.” proudly shared Shainesh

Insight Into The Future

Soon after the inception, Excaore IT team kick-started delivering solutions as they started receiving international orders and projects. From executing a pharmaceutical manufacturing project in Saudi Arabia and a chemical manufacturing company in Saudi Arabia to completing the ERP implementation of a Big Hospital, the trained Exacore team executed various projects backed with the collaborative spirit of teamwork and training.

In 2019, they divided the product implementation teams to ensure the tighter grip of the solutions in a closed team to build the team coordination and efficient response to the customer. With the expansion plans in the pipeline, the team is set to double as the financial figures for the reputed brand in 2020.

“In our journey till now, we have achieved a significantly paced growth which we plan to continue as we deliver to our prestigious clientele in India and Abroad. With plans to venture to South East and the Middle East for the next two years and capitalize the market in the pipeline followed by plans to venture in Europe, we are excited and equipped with an efficient team which is also growing and enhancing the client’s operations.” shared Shainesh Prakashan

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A PIONEER IN THE DOMAIN OF ENTERPRISE BUSINESS SOLUTION: COGNISCIENT BUSINESS SOLUTIONS Fri, 13 Mar 2020 06:15:26 +0000 Cogniscient Business SolutionsA PIONEER IN THE DOMAIN OF ENTERPRISE BUSINESS SOLUTION: COGNISCIENT BUSINESS SOLUTIONS “At CBS, we don’t just make SAP Business solutions available for you; we also partner with you for the long term as your business grows and evolves.” – Rajeev Agarwal More businesses nowadays are looking for a solution to standardize their most crucial […]]]> Cogniscient Business Solutions


“At CBS, we don’t just make SAP Business solutions available for you; we also partner with you for the long term as your business grows and evolves.” – Rajeev Agarwal

More businesses nowadays are looking for a solution to standardize their most crucial business processes to improve efficiency and return-on-investment (ROI). This is why enterprise resource planning or ERP software is becoming a go-to solution for companies of all sizes. And such systems that are scalable and can cover front-end to back-end processes tend to be favourites among businesses.

One of the unrivalled players in the ERP software market, Cogniscient Business Solutions Pvt. Ltd. is delivering secure and innovative IT Solutions to meet dynamic business challenges.

Incorporated in February 2007, as a concept to deliver ERP software to SMEs with implementation & consulting firm, CBS has built an impressive track-record of providing an array of innovative ERP solutions to enterprises across industries in the last 13 years.

Today Cogniscient is a name synonymous with the provider of ERP software with complete implementation and excellent services. The company has been flourishing day-by-day with the support of its highly professional and talented team who are working with great zeal. The team includes industry experts with over 15 years in the IT industries with the best of Brands.

CBS holds a victorious journey in leveraging the power of SAP’s Business One, Business One HANA, and Business By Design, it equips companies with real-time data and insights to help optimize their business operations and maximize their business’ potential.

Headquartered in Noida, Uttar Pradesh, the company has a strong national presence.  Its decade-long commitment to delivering high-end support and maintenance coupled with essential front and back end support to clients with back-to-back 24/7 are major driving force behind its success.


One of India’s leading information technology consulting, services and business solution providers, CBS stands unique in its offerings. It strives to deliver advanced, quality and affordable solutions;

  • SAP Business One
  • SAP Business One HANA
  • SAP Business One Add-on solutions
  • Technical and Business Consulting
  • Implementation and Support
  • Mobile Apps
  • Applications Services

CBS Products:

  • Bease ERP
  • HR-EYE (HR & Payroll Software)


We often face challenges with the tenured employees who get accustomed to legacy systems and do not want to adopt new technologies in spite of pressure from the management to go for state of technologies,” shared Rajeev Agarwal, the man behind the brand while talking about his major hurdle in CBS.

The firm has proven methodologies to implement various ERP Solutions in different industry verticals that cover all the stages to take the customer’s business to the next level of digitization.


CRM is a very critical tool and acts as the lifeblood for any growing business. It enables them to manage their sales opportunities in an organized and systematic fashion. Readily available customers’ data along with ease of managing activities with the prospects helps them respond and serve their customers quickly and professionally.


At CBS, professionals use a range of marketing ways from Digital Marketing to trade shows and Events to market our products and services. They are always looking out for new avenues to reach out to the industry for this purpose.


ERPs act as a strong platform for growth for any organization. It is found so many customers, who used to struggle in managing their business, have implemented ERP systems and grew very fast after that. Based on this it can be said that ERP systems are going to have strong demand as India moves ahead.

In the next 5 Years, industry will see more awareness and as a result higher demand for ERP systems because the next generation is very digitally savvy.


People at CBS are always excited about new and upcoming technology and are very fortunate to have SAP as our Partner. SAP invests a lot in technology R&D and keeps us updated and gives us an edge in the technology-based business. They intend to cover more of the products from SAP to be able to deliver diversified solutions to their customers.


The Team is primarily guided by our Director Rajeev Agarwal and he always tries to inculcate a culture of transparency, Open-mindedness, and devotion toward work.

“If you talk to our Team you will find that a good percentage of them have been with us for more than 10 years and will be excited to share their success stories with our customers. Team is eager to learn and perform at their best to ensure that every customer is a happy customer,” stated Rajeev.


The firm has doubled its revenue consecutively from the past 2 years and entered into a strategic alliance with a billion-dollar Japanese organization. With this alliance, they are doubling their team size and hoping to serve more customers in different geographies.


  • SAP Business One EBM of the year 2016 – North and East Region
  • SAP Business One EBM of the year 2017 – North and East Region
  • SAP Business One Emerging partner of the year 2018 – Net New Growth


Rajeev shared, “Since we are SAP Gold Partner, we are already in the business of appointing partners and enabling them to become future SAP value-added resellers/partners. We handhold them in marketing activities, sales, and implementation. So our advice to existing partners and aspirants is to have a self-sufficient company which means a team of sales, presales, functional consultants and technical consultants. “


A very talented and versatile personality, Rajeev Agarwal is heading the company’s growth and business expansion initiatives as the CEO. He brings leadership with over 15 years of management experience including business setup, market positioning, strategic planning and execution in the IT industry and provides CBS its vision and strategic direction. Rajeev has a unique experience of being an entrepreneur and also having worked with large global multinational corporations. He held senior management positions like ITC, Modi Corp & Haldiram’s. In academics, Rajeev holds an M. Tech. degree from IIT Roorkee. 

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