TCM Special

Communities embrace live interactions over social media The first decade of the 21st century belonged to social media platforms which brought a revolution in the field of communication. The way it has transformed our way of channelizing ideas to millions of people altogether is simply out of the world. If we go 15 years back there were a few online communicating tools like Gmail, Orkut, Hotmail etc. loaded with many complications. These were sought to be useful for business communities only. Ordinary people did not find it…

Serve your community not just your buyers We have heard a very common vernacular “what goes around comes around”. This phrase means a lot for the business community. This phrase depicts a hidden meaning that if a consumer is treated well and given the right product with proper value he will bring many more customers. He will become the source of free mouth publicity which will be in favor of the company. This publicity can bring the entire community affiliated with that particular buyer. But this mouth publicity can prove…

Marketing drives results with a focus on problems When most of us come across a term “marketing” we quickly term it a manoeuvre to sell any product. We quickly engender this notion of being fooled be it in real world while coming across any sales person or while accessing TV, radio or any other means of mass communication. When we watch any commercial advertisement we tend to be in the impression that whatever is being shown is just a fiction and resembles no truth. More or less, there’s nothing wrong in this notion. Since…

Building your startup dream team: a step-by-step guide to hiring Many youngsters aspire for their own startups these days. They try to give wings to the vision they had during their college or internship days. But most of them are not able to taste the success. There are certain steps which if executed well can take a failed entrepreneur to new heights of success. Startups demand a team of skilled, dynamic, vibrant and most importantly ready to work with a not-so-handsome salary. There can be testing times when due to…

Learning Luncheon: A Taste of Success!!   Breaking bread together is a powerful way to build a company culture and stir innovation.  Your schedule may force you to wolf down something less than super appetizing alone at your desk every once in a while. But if, as a business owner, you haven’t at least considered getting your team to together for a midday meal from time to time, you’re missing out on a seriously good opportunity to spark conversations, build bonds and get their creative juices flowing. Lunch isn't just…