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A publicity stunt for brands: Guerrilla Marketing

A publicity stunt for brands: Guerrilla Marketing Arresting popularity in recent years, Guerrilla marketing has become a top pick for startups and for major brands that are eyeing for a change or want to breathe a new life in their brand image. Backed by an unconventional strategy with a keyed-up non-traditional flavor, Guerrilla advertising holds expertise in generating sound brand visibility on a low budget. The term was sparked by Jay Conrad Levinson in his 1984 book Guerrilla Marketing: Secrets for Making Big Profits…

How to rejuvenate our mind, body and soul

How to rejuvenate our mind, body and soul Nowadays, every person is striving hard to increase his wealth. But while doing that it is necessary to maintain the most vital part of our life i.e. our mind, body & soul. The urgency and demand to work harder makes many of us forget the most important thing. That thing is to heal our brain from time to time so that we don’t feel overburdened. It has been found that the more we are engrossed in our work without any break the more we are prone to suffer from hypertension, BP,…

Solar energy: Need of the hour

Solar energy: Need of the hour The central government of India is walking along a right track to achieve its goal of 100GW by 2022.This becomes evident from the recently concluded “International Solar Alliance”.The future looks bright for this energy to flourish in India. Recently government has decided to auction 30GW solar energy capacities each in 2018-19 and 2018-20 to achieve the target of 100GW. Large, credible international companies such as SoftBank Group of Japan, Taiwan’s Foxconn Technology, and India’s Tata…

Communities embrace live interactions over social media

Communities embrace live interactions over social media The first decade of the 21st century belonged to social media platforms which brought a revolution in the field of communication. The way it has transformed our way of channelizing ideas to millions of people altogether is simply out of the world. If we go 15 years back there were a few online communicating tools like Gmail, Orkut, Hotmail etc. loaded with many complications. These were sought to be useful for business communities only. Ordinary people did not find it…

Changing food habits and us

Changing food habits and us India has been diverse for millenniums in many forms being it in food, culture, festivals, attires, traditions etc. From time to time these diversifications kept evolving with new emperors and kingdoms. In 21st century changes have taken a rapid speed. The biggest change that we have experienced is in our food habits. From the very beginning during the phase of LPG (Liberalization, Globalization & Privatization) in 1990s budding burgeoning class of India was in search of food alternatives. …

Want to chill out this summer : Visit these places

Want to chill out this summer : Visit these places The hustle bustle of everyday life completely drains us. The mounting work pressure, never ending targets & big ambitions never let us take a sigh of relief and keep us engaged in our life. Amid all this we forget to give some badly needed respite to our never stopping brain. We keep our brain always engrossed in one or the other work. Hard work is not bad at all but the excess of anything can have its undesirable repercussions. These repercussions include high blood…

Serve your community not just your buyers

Serve your community not just your buyers We have heard a very common vernacular “what goes around comes around”. This phrase means a lot for the business community. This phrase depicts a hidden meaning that if a consumer is treated well and given the right product with proper value he will bring many more customers. He will become the source of free mouth publicity which will be in favor of the company. This publicity can bring the entire community affiliated with that particular buyer. But this mouth publicity can prove…

Marketing drives results with a focus on problems

Marketing drives results with a focus on problems When most of us come across a term “marketing” we quickly term it a manoeuvre to sell any product. We quickly engender this notion of being fooled be it in real world while coming across any sales person or while accessing TV, radio or any other means of mass communication. When we watch any commercial advertisement we tend to be in the impression that whatever is being shown is just a fiction and resembles no truth. More or less, there’s nothing wrong in this notion. Since…

How to grow your business by knowing your audience

How to grow your business by knowing your audience Knowing customer and his need is all that a company needs to grow its business. If a company is able to identify the “pain points” of customer then it can easily upgrade its products in accordance with the customer needs. The foremost thing that any company needs to understand is the point that what sort of customers are they catering to and what are their priorities? If the company can identify that then it can be worthwhile to let them know their target customers’ groups,…

Beat the heat this summer

Beat the heat this summer The summer is back with a bang and it has already set mercury soaring at more than 40 degrees Celsius. Now onus is entirely on us how we deal with it. Sun has the power to completely drain us. So we have to start taking certain precautions which will protect us from the detrimental effects. If the sun has started making you sweat a lot then now is the time to bring some solid changes in your lifestyle. After a few weeks we will get to feel the typical heat waves of summer substantially in north…

Building your startup dream team: a step-by-step guide to hiring

Building your startup dream team: a step-by-step guide to hiring Many youngsters aspire for their own startups these days. They try to give wings to the vision they had during their college or internship days. But most of them are not able to taste the success. There are certain steps which if executed well can take a failed entrepreneur to new heights of success. Startups demand a team of skilled, dynamic, vibrant and most importantly ready to work with a not-so-handsome salary. There can be testing times when due to…

Adventure time 

Adventure time  After a bustle-filled routine of work that at certain extent causes apathy, a vacation is no less than the rapture! For adventure junkies, the Indian topography renders a plethora of adventure activities to choose from. Across the length and breadth of the country, you can find multiple opportunities to plunge into the activities with colleagues that not only instigate adrenaline rush but also transcend one to the world of fearlessness. There are some activities in few places that fit like a glove, which…

Learning Luncheon: A Taste of Success!!

Learning Luncheon: A Taste of Success!!   Breaking bread together is a powerful way to build a company culture and stir innovation.  Your schedule may force you to wolf down something less than super appetizing alone at your desk every once in a while. But if, as a business owner, you haven’t at least considered getting your team to together for a midday meal from time to time, you’re missing out on a seriously good opportunity to spark conversations, build bonds and get their creative juices flowing. Lunch isn't just…

Most challenges, the Fleet Management industry faces

Most challenges, the Fleet Management industry faces The fleet management system manages and coordinates various transport and related services. The client enterprises rely on fleet management enterprises to control costs, maximize profitability and mitigate risks they face. The world of fleet management mainly revolves around the ares including Operational Cost-Effectiveness, Vehicle Maintenance, driver and workforce Management, Vehicle Safety & Compliance and Operational Efficiency. Here are the challenges that fleet…

Bloomberg teams up with Chinese Think Tank CCIEE to launch ‘WEF-alternative’ New Economy Forum in Beijing

Bloomberg teams up with Chinese Think Tank CCIEE to launch ‘WEF-alternative’ New Economy Forum in Beijing By TCM Web Desk Business, financial advisory and news leaderBloomberg has ideated New Economy Forum which will be held from November 6 to 8, this year, in Beijing. A Chinese thinktank China Center for International Economic Exchanges is the promoter and co-host of this high-level geo-economical conference.  The multilateral conclave will assemble the world leaders to find out the solutions of various challenges faced…

Hey! That sounded much more lifelike. Wait…did it just mimicked human’s chit-chattiness with that ‘Mm…hmm’ and ‘I Gotcha’? Google…

Hey! That sounded much more lifelike. Wait…did it just mimicked human’s chit-chattiness with that ‘Mm...hmm’ and ‘I Gotcha’? Google Duplex: A breakthrough landmark or did we just opened doors for a disturbing future? Google’s presence in our lives cannot be drafted better than this, “When LIFE gives you questions, Google gives you answers.” And Google just gave us a glimpse of our bright future at I/O 2018 Keynote at Shoreline Amphitheater in Mountain View, California. An annual developer conference of Google to introduce…