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A monthly magazine for business leaders and decision makers
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Marketing

Unspun Group: Recalibrating Brands with technology driven Solutions

Unspun Group: Recalibrating Brands with technology driven Solutions A marketing campaign can make or break a business; a good marketing strategy can have an extensive effect on the success of a product while an ineffective and unstable one, typically results in heavy losses and eventually failure. In today’s highly competitive business environment, organizations direct their most sincere efforts towards employing the latest and most effective marketing strategies that ensure success in boosting transactions and enhancing…

Channeling the ‘brand’s voice’ to its target audience: Pracharnama Media Pvt. Ltd.

Channeling the ‘brand’s voice’ to its target audience: Pracharnama Media Pvt. Ltd. Vast in its name and ambitious in its way, Pracharnama Media Pvt. Ltd. is a pioneered name extending beyond innovation across all the market sectors under the umbrella of digitalization. Incorporated on 11th July, 2012 with its own developed RTB (real time bidding), Pracharnama has successfully embedded its roots in the digital world. Accommodating best ideas of marketing in digital world with different products and as a self-funded company…

We give clients Online Identity, proclaims INFOZUB founder Logesh

We give clients Online Identity, proclaims INFOZUB founder Logesh An entrepreneur can achieve success without prior working experience. Logesh Kumar, CEO of Coimbatore-based INFOZUB is a standing example. With an unflinching commitment to excellence and relentless passion to bring value to the businesses through innovative marketing solutions, Logesh Kumar laid the foundation stone of INFOZUB at the age of 20. Without any working experience, he has founded this IT firm that allows businesses to collaborate without barriers.…

Cochin based EME aspires to be a benchmark in the SAP services

Cochin based EME aspires to be a benchmark in the SAP services by aditya gupta & ayanangsha maitra  Electro-Mech founder and former Wipro-employee Sahad Kharim is passionate about SAP Technology that gives value to customers. His startup Electro-Mech is a reflection of his passion and decade-long expertise. This startup finally brings him back to his root – green state Kerala, from Middle East – a land of desert. Electro-Mech Enterprises Pvt. Ltd, better known as EME, is a network of SAP professionals, working for…

An Integrated Financial Accounting & Taxation services provider, Bass Biz‘discovers business secrets for your success!’

An Integrated Financial Accounting & Taxation services provider, Bass Biz‘discovers business secrets for your success!’ As taxation system in India is undergoing rigorous transformative changes, its complexities have posed serious challenges for small, medium as well as large scale industries across diverse industry verticals. Organizations are being pushed to divert their attention from their core competencies; which eventually affects their growth in many ways. Such a scenario demands expert taxation advisory…

Every energy unitto be renewable, claims PuREnergy

Every energy unitto be renewable, claims PuREnergy After the Paris Agreement, India has decided to increase the amount of electric power from clean energy resources to 40% by 2030. India's solar project has now surpassed 22 GW. Various initiatives have been taken by the Ministry of New and Renewable Energy in recent times. After subsidizing the cost of solar implementation in different remote areas, Government of India has shown interest insolar-powered equipment and applications that can be installed at hospitals, hotels…

This was the third and final networking session before the much­ awaited announcement of the Finalists of Conquest 2017

This was the third and final networking session before the much­ awaited announcement of the Finalists of Conquest 2017 New Delhi, 2 July: Conquest, BITS Pilani’s International Startup Challenge, hosted its first networking session in the city at the Investopad Office in Gurgaon. Conquest, backed by DCB Bank, serves as a brilliant launchpad for emerging startups across the country. As part of the mentoring sessions, the participants were provided with expert guidance from industry leaders. Some noteworthy mentors include…

As part of the mentoring sessions, the participants were provided with expert guidance from industry leaders

As part of the mentoring sessions, the participants were provided with expert guidance from industry leaders Mumbai, 1 July​: Conquest, BITS Pilani’s International Startup Challenge, hosted its first networking session in the city at the DCB office in Lower Parel. Conquest, backed by DCB Bank, serves as a brilliant launchpad for emerging startups across the country. As part of the mentoring sessions, the participants were provided with expert guidance from industry leaders. Some noteworthy mentors include Ashim Jolly, COO,…

The Grand Finale of Conquest has the reputation of being a star studded networking event

The Grand Finale of Conquest has the reputation of being a star studded networking event Bangalore, 1 July​: Conquest, BITS Pilani’s International Startup Challenge, hosted its first networking session in the city at the Accel Office in Koramangala. Conquest, backed by DCB Bank, serves as a brilliant launchpad for emerging startups across the country. As part of the mentoring sessions, the participants were provided with expert guidance from industry leaders. Some noteworthy mentors include Brijesh Bhardwaj, Product Manager…

Emblix to Expand its Digital Marketing Services in PAN India & USA 

Emblix to Expand its Digital Marketing Services in PAN India & USA  Born in India’s newest state - Telengana, Emblix enjoys playing in the field of digital marketing. Tremendous market opportunity is in the field of digital marketing to explore, believes Chaitanya Nandigam, founder and CEO of Emblix. Leveraging over five years of industry expertise in digital marketing, Emblix solutions has been empowering its clients across different geographies of India and US. In addition to a large number of leading companies from…

ASTI breathes Innovation and creates Next Generation tracking solutions

ASTI breathes Innovation and creates Next Generation tracking solutions Steve Jobs once said, “People with passion can change the world”; a fact which is illustrated time and again by great entrepreneurs of the world who contributed significantly towards the benefit of the people and development of the society. A strong passion for solving real problems of people around fired up the spirit of entrepreneurship in Sunity Choudhary to innovate and create transformative solutions that would leverage her rich experience and…

Online Restaurant Food ordering and Payment portal

Online Restaurant Food ordering and Payment portal Jusfood is a boon for restaurants and people Over the last few years, the world has become increasingly hyperconnected. Rapid emergence of internet technology has enabled us to inhabit an environment where the Internet and its allied services have become our life line. Here, people and businesses can communicate with each other instantly. A connectedness like this has redefined relationships between customers and organizations to a large extent and has created a galore of…

Professional & Outstanding Ideas of its passionate team makes Digifish3 Unique in every sense

Professional & Outstanding Ideas of its passionate team makes Digifish3 Unique in every sense Digifish3 is a full-service digital advertising agency that is best known for their strategic brand solutions and world-class creativity. It is a 360 degree service agency that started with the adoption of a unique ideology. This digital philosophy encompasses their way of thinking and the method they adopt for brands across all genres. The High points for the organization are their digital campaigns and mobile marketing. The…

Luxury is an ego trip: Mahul Brahma

CEO Magazine catches up with author and luxury commentator Mahul Brahma on his book Decoding Luxe Not humility but ego creates brands, makes them reach the stars, according to Decoding Luxe, a first-of-its-kind book on luxury brands. It is all about being special or exclusive, to be someone who is not ordinary. Of being able to dazzle or luxe. Of being able to stand out in the crowd. This razzle-dazzle industry thrives on ego. Select excerpts of the interview:  Why a book on luxury? What does luxury mean to you? Let me ask…

Anil Reddy, founder of Lollypop Design Studio, sets a comprehensive benchmark in the Digital Design Industry

Anil Reddy, founder of Lollypop Design Studio, sets a comprehensive benchmark in the Digital Design Industry Driven by the start-up boom, the Digital Design Industry witnessed a sudden paradigm shift in the last three years. From the stage of non-acceptance, today, in a ‘mobile first’ world, we find that entrepreneurs have started appreciating how design can be crucial in strategizing, positioning and driving user’s engagement and loyalty. Lollypop Design Studio has been part of this landscape and a crucial change agent…

Steelbird Group

Steelbird Group Steelbird Group was founded in 1964 by Mr. Subhash Kapur. The company which was started with a capital of Rs. 3000 is a whooping 1500 crore group. Being the first one to bring the concept of helmets in India, producing 3000 helmets a month under its flagship company, Steelbird Hi-Tech India Ltd. (SBHT), today it is Asia’s largest Helmet manufacturer. It boasts of 6 states of art plants and a manufacturing capacity of 18000 helmets a day. Steelbird helmets are supplied across globe. With over 45 years of…

An Industry First: Seclore Is Now an Agent-less Data-Centric Security Solution

An Industry First: Seclore Is Now an Agent-less Data-Centric Security Solution New innovations make rights management seamless by eliminating the barriers preventing wider-scale adoption Mumbai, May12, 2017 -Seclore, the most widely adopted solution for securing and auditing enterprise data, has established the new standard in ease-of-use with the launch of a complete agent-less Enterprise Digital Rights Management (EDRM) solution. This new release gives enterprises the ability to leverage the full power of data-centric…

Does your Jewellery have a story?

Does your Jewellery have a story? Danish Jewellery brand Trollbeads entering India soon Trollbeads started life in 1976 in a small jewellery store in Copenhagen, Denmark, and is the original beads-on-bracelet brand. Today Trollbeads stand as a global brand with sales in over 40 countries through distributors, subsidiaries and more than 3,500 retail outlets. The combination of artistic originality, creative craftsmanship and a love for quirkiness is what makes Trollbeads different from other jewellery. Trollbeads Jewellery is…

MINTY – India’s Only Chat App for Financial & Tax Advice on the go!

Dedicated in providing real time Financial & Tax Consultations at your fingertips from qualified Certified Financial Planners and Chartered Accountants. Mumbai – April 20, 2017 – The App Minty is India’s only dedicated chat app for providing Financial and Taxation advice on the go to all users across India. It allows users to chat in real-time basis with Certified Financial Planners  (CFPs) and Chartered Accountants (CAs) for their Financial or Taxation queries, where a person is not required to run around physically…

Tula’s Institute recognized as ‘Institute with Best Placement’ at the 7th Annual Education Awards 2017

Tula’s Institute recognized as ‘Institute with Best Placement’ at the 7th Annual Education Awards 2017 New Delhi, 16th February 2017: Tula Institute, an esteemed college for Engineering and Management, was recognized as ‘Institute with Best Placement’ at the prestigious 7th Annual Education Awards 2017. Organized by Franchise India, the event was held on 7th February’ 2017 at JW Marriott Hotel, Aerocity, New Delhi and was graced by the presence of key stakeholders in the education space, including prominent industry…

Seclore Listed as ‘Representative Vendor’ in Recent Gartner Market Guide Report

Seclore Listed as ‘Representative Vendor’ in Recent Gartner Market Guide Report on Enterprise Digital Rights Management (EDRM)  EDRM market leader expands GCC presence and impact with new regional office in Dubai  The company provides the Most Advanced, Automated & Secure Enterprise Digital Rights Management (EDRM) EDRM promises to be the most flexible and pervasive future technique to protect files regardless of where they travel Mumbai, IN– April 5th2017 – Seclore, the leading provider of Enterprise Digital…

Seclore Named Best Data-Centric Security Solution by Cybersecurity Excellence Awards 2017

Seclore Named Best Data-Centric Security Solution by Cybersecurity Excellence Awards 2017  Award recognizes Seclore’s Enterprise Digital Rights Management solution for ability to keep data secure wherever it travels  MUMBAI, 22, March 2017: Seclore, the leader in Enterprise Digital Rights Management (EDRM), today announced it has been selected as the winner in the data-centric security solution category of the Cybersecurity Excellence Awards 2017. Seclore was selected as the best data-centric security solution over six…

Top 5 traits that could transform you into a successful Business Man or an Entrepreneur

Top 5 traits that could transform you into a successful Business Man or an Entrepreneur  Do you have distinctive traits of a successful business man? These are top 5 traits that you should ideally have to be a successful businessman or an entrepreneur. When you lead your life in an ordinary way like most of the other people do, you will get what most of them get. At The CEO Magazine, we constantly talk to a number of successful individuals, startups, businessmen and entrepreneurs; we found that they all carry some common…

Crossfire Started with the note, Will equity lead to equality?

TOPIC: Will equity lead to equality? Moderator: Mrs. DhanyaRajendran, Editor-in-chief, The News Minute. Panelists: 1)Mr.M. Satya Kumar, Chartered Accountant, Economic and Public Policy Thought Leader 2)Dr. Santhosh Mehrotra, Prof. of Economics, JNU 3)Mr. T R Raghunandan, Co Founder-Avanthika Foundation 4)Dr. TrilochanSastry, Founder and Chairman, Association for Democratic Reforms The Crossfire started with the moderator introducing the panelists on stage and announcing the topic for discussion- "Will Equity lead to…

Seclore Honored as Grand Winner in the 13th Annual 2017 Info Security PG’s Global Excellence Awards®

Seclore Honored as Grand Winner in the 13th Annual 2017 Info Security PG’s Global Excellence Awards®  MUMBAI, 10th, March 2017: Sector announced today that Info Security Products Guide, the industry’s leading information security research, and advisory guide, has named Seclore’s Enterprise Digital Rights Management (EDRM) solution, a Grand, Gold, Silver and Bronze winner of the 2017 Global Excellence Awards® in: Grand Trophy Winner Security Products and Solutions for Insurance – Gold Security Products and Solutions…

Seclore aims to expand its government portfolio through a partnership with RAH Infotech

Seclore aims to expand its government portfolio through a partnership with RAH Infotech  Partnership will support Seclore’s push into a variety of government sectors and support the“Digital India” initiative  MUMBAI, 06th, March 2017: Seclore, the provider of the most advanced, secure, and automated EDRM solutions on the market, today announced it has chosen India’s fastest growing, value-added technology player, RAH Infotech, as its specialist public sector distributor. RAH Infotech specializes in enterprise and app…

Logistics is the backbone of the industry says ER. Chiraag Shridhar Founder & Managing Director of Beeta Logistics

Logistics is the backbone of the industry. Whether it be manufacturing, retail, hospitality, agriculture, or medical, it is difficult to imagine the progress of the Indian economy without an efficient logistics backbone. It should be the endeavour of any person involved in logistics to have a profound focus on efficiency. However, despite the paramount importance, logistics in India still has a long way to go before it can achieve the efficiencies desired. Our mission at M/s Beeta Logistics is to focus on this improvement…

International Women Day: Valuable Tips for Women Entrepreneurs

International Women Day: Valuable Tips for Women Entrepreneurs Celebrate International Women’s Day on 8th March 2017 and stay inspired by the advice shared here to become a powerful force in the today’s business world. “A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult.”  Melinda Gates, Co-founder of the Bill & Melinda Gates Foundation shared her thought to inspire women entrepreneurs across the world. As you know starting your own business is never a…

Seclore’s Enterprise Rights Management Solution Adds Usability Innovations

Seclore’s Enterprise Rights Management Solution Adds UsabilityInnovations  New features include native document editing for Mac, password free file access and support for Google authentication  Mumbai, February 28, 2017 – Seclore, the leader in Enterprise Rights Management (ERM), today announced the latest release of its flagship data-centric security solution. New capabilities offered provide a more seamless experience for both the sender and recipient. The most impactful update in the new release is the ability to edit…

Mahul Brahma won the “Ecommerce Communication Leader of the Year” Award

Mahul Brahma won the "Ecommerce Communication Leader of the Year" Award at the “eCommerce Summit & Awards” on 14th February, 2017 at Taj Land's End, Mumbai. It is organized by CMO Asia and World Marketing Congress. He currently heads corporate communications and branding for India's largest B2B e-commerce company mjunction, a JV between Tata Steel and SAIL. He is also the winner of Young Achiever Award in National Awards for Excellence in Corporate Communications in 2016. Mahul said, "e-commerce, especially B2B…