Healthcare – The CEO Magazine – India https://theceo.in The CEO Magazine: Best Monthly Business Magazine for Business Leaders and Decision Makers Sat, 01 Aug 2020 06:27:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://theceo.in/wp-content/uploads/2018/02/cropped-TCM-Favicon-2-1-32x32.jpg Healthcare – The CEO Magazine – India https://theceo.in 32 32 From Safety Footwear Export to India’s Most Promising PPE Brand https://theceo.in/industry/healthcare/from-safety-footwear-export-to-indias-most-promising-ppe-brand/ https://theceo.in/industry/healthcare/from-safety-footwear-export-to-indias-most-promising-ppe-brand/#respond Wed, 10 Jun 2020 13:20:48 +0000 https://theceo.in/?p=68917 From Safety Footwear Export to India’s Most Promising PPE Brand Varun Budhiraja’s Next  Plan? Personalising Protection down to its basic elements. Incorporated in 2004, Euro Safety Footwear has for 15 years now; led in the P.P.E. and industrial safety footwear manufacturing vertical. The company has held its position steadily, to-date remaining one of Asia’s largest; […]]]>

From Safety Footwear Export to India’s Most Promising PPE Brand

Varun Budhiraja’s Next  Plan?

Personalising Protection down to its basic elements.

Incorporated in 2004, Euro Safety Footwear has for 15 years now; led in the P.P.E. and industrial safety footwear manufacturing vertical. The company has held its position steadily, to-date remaining one of Asia’s largest; and leading integrated manufacturers of PPE (Personal Protective Equipment). 

Under the wise leadership of Varun Budhiraja, Director, Euro Safety Group of Companies, they launched operations across India. He successfully introduced the first brand ‘Euro Security’ to the market; for safety footwear in India, Nepal, Bhutan, and the Middle East. And subsequently added products for global markets by establishing strategic manufacturing alliances in China, Sri Lanka, & Malaysia. After Varun sensed the potential in SAARC & MENA regions, from 2016; the company steadily started escalating the production competence of their existing footwear manufacturing facility in Agra. In 2019, Euro Safety Equipment (ESE) was established to focus on the manufacture of garments, gloves, and masks. Now they are also eying the hospitality and aviation markets in India.

MORE ON VARUN BUDHIRAJA

As the Director of Euro Safety Group of Companies, he started at a young age of 20; after earning a graduation degree from Lancaster University, UK, in Marketing and Entrepreneurship. He also has degrees in footwear designing, digital marketing, luxury management; from Milan, Mannheim and Paris respectively. And holds C-level designations in Roger Group’s allied firms and organizations.

On completion of a stupendous 15 years of successful operations, The CEO Magazine, in an enlightening conversation with the visionary-Director, Varun; found a chance to know more about his lesser-known sides. The company, industry, business model, corporate ethos, work culture, plans, technological bends and more;

TCM: What is your role professionally apart from the one at Euro Safety Group?

Varun: Aside from my role in Euro Safety Group, I also oversee Boa Safety Solutions (owned by the Euro Safety Group) for the distribution of PPE in South Africa. I was instrumental in developing the marketing team, channel partners and product line-up as per the requirements of the South African market.

As if to compliment my work in these manufacturing companies, I am also the marketing director of D’Selva Infotech, an IT-based Service Company. Which is into web and app development, they made both for Euro Safety. At D’Selva Infotech, I contribute with strategizing and solutions development. Lastly, I am also the founder and Vice President of Roger Foundation, the CSR arm of Euro Safety Group; so, quite the whole package, between manufacturing, services, and CSR.

TCM: Apart from work where does your interest incline, tell us more about your passion, interests etc?

Varun: Unbeknownst to most people, I am a published CREATOR/Author of the book “VD Artistic Verses”. I am also actively involved in producing copy for company creative and in strategizing for Euro Safety Group. If I was not in the field of PPE Manufacturing; I would most likely have been part of some creative field like; advertising, copywriting or would have pursued becoming a chef. However, since I have to manage the company as well, I have taken a compromise approach, mixing passion and profession. To balance the two, I live out my passion through my business career of directing the marketing, design and branding team at Euro Safety. A person’s passion and profession need not be mutually exclusive.

TCM: What was the rationale behind choosing the path to this business line?

Varun: Right from the outset, I sensed a lacuna in the Indian PPE market – that India does not have an organize; one-stop shop of PPE for all sectors and industry verticals.

Though we started with only footwear manufacture; we have diversified into a variety of safety equipment. And ultimately aspire to be a go-to-supplier for all PPE needs in India and south Asia.

As you and your readers will know, the chain is only as strong as the weakest link, and unless Indian companies have top quality PPE, our manufacturing will never be able to compete with those of the West and China.

My long term vision and future plan is to make Euro Safety Group; the biggest and most reliable supplier of PPE for all sorts of workers. Who will feel secure in the knowledge that though accidents are inevitable in a hazardous work environment. Such as theirs, the top class PPE of Euro Safety will be with them all the way, to mitigate the risks and damages.

In the coming years, I want to ensure that Euro Safety Group keeps doubling in size every 5 years for decades, consequently ensuring that, thanks to our PPE, employees in emerging markets such as India and South Asia work under utmost standards of psychological safety.

Greater psychological safety is proven by management research to improve both; worker-morale (and thus output) inside the company and brand-image outside. By improving the safety standards of workers, I want to make the Euro Safety Group of the future. A multi-million-dollar enterprise, synonymous with world-class PPE at affordable price points. Euro Safety Group is committed to ensuring that Indian and South Asian companies provide their employees with the best standards of safety equipment and consequently high degrees of psychological safety.

TCM: Tell us about your team. With such a fast-growing team; how do you make sure everybody stays motivated and how do you support the corporate culture?

Varun: We at Euro Safety Group have all sorts of people from engineers to technicians, manufacturers and marketers in our team. We have engaged skilled and experienced technicians who are well versed in operating the latest imported machinery and are aware of all the nuances of manufacturing industrial safety footwear.

While selecting my team, I make sure that their capabilities and qualifications are resonant with the long-term vision; I have for the company. The other thing that I stress on is chemistry between the team members; because their collective output needs to reflect our corporate culture. Each party has their jobs cut out, and I make sure that each is provided with the best; in class equipment and facilities and that they all work synergistically. For Euro Safety Group to go from strength to strength; the whole needs to be more than the sum of its parts.

TCM: How do you think you’re different from your peers/competitors, what makes you different from them?

Varun: Euro Safety Group started as the PPE diversification of Roger Group. Unlike most other players in this industry, we brought many decades of manufacturing experience; reputation, established supply lines and distribution channels from the beginning. As an exporter of quality footwear, we also had 1st world standards quality control in place for a long time. Hence, unlike most of our competitors, we made quality products in the PPE space, right from the outset. And since then, we have been extending our product line; and customizing our product offering to suit the specific demands of the industry verticals we supply to.

In future we are also planning to have an investment arm – suppose some bio-tech student in some Indian institute, develops a polymer, that could be used to make better and/or cheaper safety equipment, we will be happy to incubate his or her research.

Just like Indian companies must embrace better safety standards to remain competitive; so must our manufacturers embrace better and newer technology, to truly belong to the 21st century. I want Euro Safety Group to be a pioneer of such in India; and hence see this as an integral element of our broader strategy.

TCM: Elaborate on the challenges of marketing operations in India vs. overseas, after when you started in 2015?

Varun: The Indian market is very different from the export market of the developed countries. We are more price-conscious whereas they are quality conscious. Under my guidance, Euro Safety tried to provide PPE at Indian price points; without compromising one bit on quality, even if it meant having razor-thin margins.

At Eurosafety group we combine top quality raw materials, with international standards of safety and the latest European design elements – all at affordable rates.

On the flip side, it is somewhat easier to establish distribution channels and partnerships with Indian industries, since this market is well known to us.

 We have also smoothly integrated the latest marketing approaches in our mix, using tactics like “social listening”. To find out about the market’s upcoming needs and having regular interactions with our customers on our social media pages. Hence it is no surprise that to this day,

Euro Safety is one of the few companies that consistently provide world-class PPE products to the Indian market, all at affordable rates.

TCM: What nature of customer base do you serve, tell us more about that?

Varun: Euro Safety caters to all industry verticals from pharmaceuticals, construction, Agriculture sector, railways et al. Our diverse range of safety equipment is carefully engineered and designed in our state of the art laboratory. To guarantee utmost safety whilst keeping in mind the performance requirements of hazardous jobs. Our customizations of products as per the needs of various industries include, metal-free shoes for airport ground staff. And extra comfortable shoes for the air hostesses, washable, lightweight shoes with toe caps; for the hotel F&B industry and see-through transparent helmets for construction workers.

Our long-term vision is to have such a big customer base so as to become a household name in PPE in India and Asia.

TCM: Explain, how does Euro Safety create value for users and emerging businesses?

Varun: According to the International Labour Organization, only 20% of the Indian labour force is covered under adequate Health and Safety laws, resulting in over 48000 fatalities yearly. I predict that very soon the Indian government will mandate safety guidelines in other industry verticals as well, more so because India is swiftly integrating with international trade pacts and protocols, which mandate certain minimum safety standards.

Understandably getting industrial and quality management certifications – for which world-class Personal Protective Equipment (PPE) is a prerequisite, is the new minimum benchmark for Indian companies if they want to remain competitive and obtain export licenses to developed countries.

Adequate safety standards at the workplace, simultaneously improve employee perception inside the company; and brand reputation outside, leading to both increased productivity and better sales. Under my guidance, Euro Safety Group is continuously helping Indian companies achieve these ends, all at Indian price points.

Also, with Prime Minster Modi’s “Make in India” initiative being implemented across many sectors. We foresee a spate of manufacturing activity in the coming 5 years, each requiring  lots of PPE. We at Euro Safety Group are prepared to meet this glut of demand and will support such initiatives throughout India.

TCM: How are you giving back to society, is Euro Group into CSR activities?

Varun: CSR is a relatively unpopular activity among most Indian mid-sized companies, but we choose to be different. The CSR initiatives of Euro Safety Group are undertaken by the Roger Foundation, where I am the founder and VP. It was on the 40th anniversary of Roger Group, that we decided it was the appropriate time to start giving back to society and starting our CSR arm. We believe in inclusive growth and thus try to make sure we do our fair share to help the underprivileged sections of society.

Roger Foundation tries to generate goodwill and growth in rural India. In sectors spanning rural development, women empowerment, healthcare and education.

TCM: What advice would you like to share with aspirants who would want to start their venture in the industry?

Varun: According to the PWC “World in 2050” report, the Indian economy is set to grow 10 times in the coming three decades. This incredible growth will require lots of new infrastructure projects, tons of manufacturing (and mining) and an overall improvement in our living and working standards.

Thus, this vertical of PPE manufacture is absolutely in phase with the changes India will go through; so as to emerge as a superpower economy and is only going to grow henceforth.

Also, I want to emphasize, that in this vertical, quality control is of paramount importance; since we cannot take chances with human life. Indian market holds great potential. With increasing regulations and awareness in India, I think it is only a matter of a time; when safety equipment won’t just be looked at as an unnecessary expense but more like imperative piece of work attire. I wish aspirant entrepreneurs well if they want to enter the PPE vertical and welcome their competition. After all, competition leads to better products at lesser price points, for the customers and I look forward to it.

TCM: Our sources tell us you have added a few new feathers to your cap – you won “India’s Greatest Leader” award and the Stars of the Industry “Best in Class” award, how do you feel about these?

Varun: Yes, I was recently awarded “India’s Greatest Leader” award by the URS Asia One magazine. And only last week,

I was given the Young Achiever award by Stars of the Industry in Mumbai.

I want to thank my whole team at Euro Safety for these achievements. It’s their hard work and dedication which made it possible. And I have reasons to believe that these awards are only the beginning of many. Such other milestones that we at ESFI will achieve collectively in future.

However, as a Director with a long-term vision for one of India’s most promising companies. I feel the biggest award that I and my team at Euro Safety can get; is when we become absolutely synonymous with all types of PPE in India. Thereby also becoming the prime reason for ensuring safety and saving lives of workers all over.

TCM: How many brands of yours are currently operational in India, as earlier you mentioned you started with only Euro Security?

Varun: Indian customers are not so much brand conscious, as they are price conscious – against this gradient, Eurosafety is constantly striving to increase its brand visibility and recall.

We sell our products under a variety of brands and labels – Euro Security is our premium brand offering head to toe safety products. We sell shoes especially customized for the Aviation and Hospitality market under the ‘Avio’ label. ‘Eurock’ is our budget safety footwear product, aimed at the masses. And finally, we sell a range of stylish industrial safety footwear and accessories, under the Canvas Club brand.

Most of the PPE in India is still made by the unorganised sector, who deliver unbranded products – Eurosafety wants to change that

in the next few years.

TCM: What is your vision for the company? And where do you see Euro Safety in the next five years?

Varun: From where I stand, in 5 years, Euro Safety Group is going to be the primary choice; of anyone’s need for protection and safety. Since we started marketing our products domestically, we have had an annual growth rate of over 500%. And we are making all the efforts to keep this figure going.

In 10 years from now, I wish to see Euro Safety Group as India’s leading PPE provider. An Indian MNC synonymous with PPE in the Indian and SE Asian market.

Varun summarises, The Indian economy is set to grow 10 times in the coming 3 decades. This incredible growth will require lots of new infrastructure projects; tons of manufacturing (and mining) and an overall improvement in our living and working standards.

In the coming years Euro Safety Group wants to meet; the demand of PPE in India’s head on and help Indian companies; embrace the future, where our workers will work under high degree of safety standards.”

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Aveya IVF: Pioneering Artificial Intelligence Technology in Infertility Treatments https://theceo.in/industry/healthcare/aveya-ivf-pioneering-artificial-intelligence-technology-in-infertility-treatments/ https://theceo.in/industry/healthcare/aveya-ivf-pioneering-artificial-intelligence-technology-in-infertility-treatments/#respond Fri, 29 May 2020 10:42:13 +0000 https://theceo.in/?p=68824 Aveya IVF: Pioneering Artificial Intelligence Technology in Infertility Treatments Hampering the lives of millions of couples across the globe, infertility has been one of the major concerns, and to treat this problem, Aveya IVF has pioneered through technologically advanced techniques and solutions efficiently. After gaining a national reputation as the fertility centre of last resort […]]]>

Aveya IVF: Pioneering Artificial Intelligence Technology in Infertility Treatments

Hampering the lives of millions of couples across the globe, infertility has been one of the major concerns, and to treat this problem, Aveya IVF has pioneered through technologically advanced techniques and solutions efficiently.

Aveya IVF

After gaining a national reputation as the fertility centre of last resort over the years, Aveya has not merely covered the aspect of physical needs and conditions but also the emotional & spiritual requirements that are required in a fertility journey. Under the capable leadership of Dr Sahil Gupta, Aveya strives to build India’s most technological advance chain of IVF clinics. ‘We are using artificial intelligence and machine learning in addition to traditional methods of IVF to give a superior and predictable form of IVF treatment to our patients’

MORE ABOUT THE FOUNDER

Dr.Sahil Gupta, Founder, Aveya IVF is a Harvard Business School Alumni, an industry expert and serial entrepreneur. At the age of 28, he started Aveya Fertility, a disruptive network of affordable IVF centres in India, bringing hope to thousands of families. Building on his success, he is on a personal mission to develop high quality, affordable reproductive care in India.

The CEO Magazine, in conversation with the Founder Dr Sahil, got the chance to know more about the infusion of advanced technology and AI in the company, his personal growth, plans, changing trends and more;

How did ‘IVF’ industry happen for you, what was your rationale behind your career move?

IVF is traditionally considered a treatment for the rich. Infertility in the low strata of the society is used a taboo to exploit couples socially. During my days at Safdarjung Hospital, I realised that having a baby should be a right available to everybody, regardless of their financial status. This drove me to do research and find ways to make fertility treatment more available to the masses.

What kind of hurdles did you face while you picked this as a career or later?

Infertility is a booming industry as fertility rates are constantly rising in the country. Adding technology, whether its computer vision or machine learning or robotics, always gets a push back from the industry since infertility treatments haven’t changed since decades. So, driving change and automating parts of the procedure was a significant hurdle in implementation as technology is usually not well accepted by doctors. 

What have you individually added to the organization/industry – of significance?

As the founder CEO of Aveya fertility, I believe we introduced the concept of affordable IVF in India.

On the technology side, At Aveya, we have used data from thousands of patients to develop a unique algorithm for ovarian stimulation protocol. This means that our patients have a scientific and predictable method of taking hormones as against the current hit-and-trial methods used in fertility clinics. At Aveya, our algorithm will tell you statistically accurate odds and save you money by offering alternate forms of treatment like egg donation and surrogacy if your odds are low. This is absolutely unique to the IVF industry in India.

We are investing in developing technology that will put us ahead of the curve in the long term. Our doctors and embryologist have been working tirelessly since the past 4 years to collect every small piece of data available in every cycle of IVF. Live birth rates in IVF process are statistically 35% and there is huge scope of improvement considering variations of success rates in different clinics and labs.

The kind of job you do, do you ever feet the performance pressure in providing client satisfaction? 

I love the challenge of being the CEO of this great organisation. We are at the forefront of innovation in terms of investing in technology and want to be the chain with the highest success rates all across the world.

Of course, a key part of learning is to fail and learn. We have multiple instances where some of our strategies fail but our collective knowledge and experience helps us get out of tough situations.

We are absolutely focused on customer satisfaction, we maybe building a company for profit but due to the nature of the industry, we have to be very empathetic to our clients. We hired psychologists to sit with our clients and provide support.

How is your relationship with your team, if you were your employee, would you be happy working for you?

The core management team at Aveya is like a group of friends. We are never shy of giving positive feedback and push each other to improve. If I were an employee, I would love to be part of such a team where there is so much potential to learn in a competitive yet relaxed environment. Infact, we take pride in leading the technology advancements in infertility in India. We invest in education, engineers and technology and collaborate with top scientists of the world to stay ahead of the curve.

Is there anything innovative that you introduced to the organization during your tenure of service?

Aveya has been a pioneer in using Artificial intelligence for Improving odds of IVF success.In the last couple of years, Artificial intelligence is making baby steps to increase the success rates of IVF treatment.

A majority of the success of an IVF process depends on the role of an embryologist. There has been no technology enhancements for these trained technicians in the past decade which assist them in standardizing the process. Therefore, there is a huge variability that can be seen in different labs. An ideal way to solve this problem would be to completely automate this process and reduce the manual variability that is seen today. That would completely change the game in the IVF industry and make IVF a consistently successful procedure. 

As a fast growing company in fertility space in India and the goal to be India’s biggest fertility chain, we are aware that we need to be front runners in developing and using technology and artificial intelligence tools. We believe we are on the right path and given the huge sets of unique data that are collecting along the way, we may end up with a major breakthrough in the fertility industry that has a global game changing impact.

Do you believe that a major chunk of our population is yet alien to the idea of IVF?

I wouldn’t deny that a vast chunk of the population is alien to the idea of IVF but it is rapidy changing because of the internet, social media and some popular Bollywood movie. It is so rapid, I would except the landscape to change within the next couple of years.

What core values have you maintained over your time of work that has kept you strong?

I think being honest with your team and the customer has been the core value at Aveya specially in the industry where there is so much distrust and so much uncertainty. I think the patients love the fact that we are truthful and transparent about their treatment and chance, no matter how uncomfortable that is.

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MAKO MEDICAL LABORATORIES, COVID19 TESTING LAB ON TRACK TO BECOME MARKET LEADER https://theceo.in/industry/healthcare/mako-medical-laboratories-covid19-testing-lab-on-track-to-become-market-leader/ https://theceo.in/industry/healthcare/mako-medical-laboratories-covid19-testing-lab-on-track-to-become-market-leader/#respond Thu, 23 Apr 2020 11:45:31 +0000 https://theceo.in/?p=68330 Mako Medical LaboratoriesBest Laboratory service provider of the Year 2020 MAKO MEDICAL LABORATORIES, COVID19 TESTING LAB ON TRACK TO BECOME MARKET LEADER Mako Medical serves as an industry leader in how laboratories should truly support patients and healthcare professionals. Clinical laboratories are a critical component of health care. Approximately 80% of physicians’ diagnoses are a result of […]]]> Mako Medical Laboratories

Best Laboratory service provider of the Year 2020

MAKO MEDICAL LABORATORIES, COVID19 TESTING LAB ON TRACK TO BECOME MARKET LEADER

Mako Medical serves as an industry leader in how laboratories should truly support patients and healthcare professionals.

Clinical laboratories are a critical component of health care. Approximately 80% of physicians’ diagnoses are a result of laboratory tests, according to Kalorama Information, a healthcare market research firm. Common routine tests include cholesterol level tests, HIV tests, pap tests, pregnancy tests, and substance abuse tests. Clinical lab testing is also used to monitor diseases and drug treatments. Specialty testing, which is often more costly, may include genetics, immunology, oncology, endocrinology, and other segments. The clinical laboratory market is highly competitive with hundreds of providers.

One of the pioneers in this space, Mako Medical thrives as a leader in the US market. With its nationwide presence, the company rests at a unique position for its uncompromised adherence to the best standards of quality; dedication to innovation and technology to change the laboratory and pharmacy industry.

The Mako Medical Laboratories was established in 2014, headquartered in Raleigh, North Carolina. Growing significantly with a multi-disciplinary approach, ithas quickly become one of the most desired laboratories and a perfect diagnostic partner for businesses, physicians, urgent care facilities, and many hospitals around the United States.

Mako Medical Laboratories has recruited the top Ph.Ds., chemists, and scientists to provide industry-leading innovation. It has developed many custom and proprietary tests and uses robotics/automation to improve precision and accuracy.

SPEARHEADING THE REALM OF LABORATORIES

Mako Medical’s niche is service. Because they focus on every detail the team has built a service model that is flexible, customized, and efficient. Technology aids in the delivery of these custom services. The team develops its custom and proprietary methodologies and assays. Mako Medical Laboratories’ methods and assays are validated for reproducibility, precision, and accuracy. They utilize industry-leading next-generation sequencers that have the perfect combination of accuracy and high-throughput sequencing. It uses next level RT-PCR systems for targeted discovery genetic markers.

Mako Medical Laboratories utilizes robotics within each of its laboratory facilities. Once the testing is completed, the data is transferred on a simple and easy to read the customized report. This data is available online or through the Laboratory Information Management System (LIMS) or via the app.

The aim ofincepting Mako Medical was to initiate a company that would create a unique competitor in an industry that lacked options while using the resources to make an impact in the communities they serve. The entire team is focused on volunteering, helping with local nonprofits, giving back, donating, hiring military veterans, and supporting many charities.

The team focuses on every aspect of the patient experience. This helps them develop processes that are unique and allows them to compete. They also leverage emerging technologies to disrupt how services are delivered and consumed.

GROUNDBREAKINGPORTFOLIO

Mako Medical Laboratories’ work begins within the brick and mortar of its facilities but its impact reaches beyond the laboratory doors and settles into the community.The company’s exclusive and even expanding service portfolio holds groundbreaking solutions that are clinically proven effective in curing the preventing diseases.

  • Award-winning laboratory services with patented technology
  • Next-Generation Sequencing for Clinical Trials and Research
  • Over 1300 different blood tests offered using the latest in robotic technology and automation
  • Customized result reports that are easy to read and understand
  • Fastest Turnaround Times in the industry
  • Access to results on your mobile device

Mako Medical Laboratories’ services are merely a vehicle to change lives locally and globally through healthcare advancement and resource allocation.

DIFFERENTIATING FACTORS

  • MAKO’s clinical pathology laboratory utilizes state of the art analyzers that require less blood then most chain laboratories, making MAKO’s testing more patients friendly.
  • It provides customers with the choice of over 1300 individual tests.
  • MAKO gives you access to the experienced and highly trained laboratory scientists to answer questions about results and other testing questions.
  • The company delivers customized result reports for easy to read summaries to providers resulting in clearer clinical interpretation and more concise clinical information.
  • This lab has heavily invested in state-of-the-art instrumentation and technology. It utilizes industry leading next-generation sequencers and next-level RT-PCR systems for targeted discovery of genetic markers.
  • Mako Medical Laboratories can process over 3100 different clinical laboratory tests.  The custom reporting, in-house logistics team, and focus on every detail has created a world-class patient experience.
  • The company is widely-known for its competitive pricing and is in-network with every major insurance company.
  • Mako Medical Laboratories’ facilities are equipped with state of the art robotics to ensure accuracy and precision with each sample. Also, each laboratory is outfitted with the industries leading LC-MS/MS, chemistry analyzer, and enzyme immunoassay technology.

 HURDLES ON THE WAY

The biggest challenges are the unpredictability of healthcare. No one knows what’s coming next. It is always evolving and new technology is changing the way they interact with patients and customers. Staying ahead of these changes is vital.

The focus is to expand into rural markets that lack access to quality healthcare. The team at MAKO is committed to long term care and helping the aging population with new care models and better access within their home.

CLIENTELE & BRANDING TACTICS

Mako has built a loyal customer base because they actively engage them in the process. They get feedback and constantly adjust of the process to meet the specific needs of customers.Flexibility, service, technology, and building a program built exclusively on the feedback of customers have helped the firm a lot in the progress.

The firm has built strategic partnerships with healthcare providers and has leveraged customer feedback to access new customers. Organic growth through the exhausting markets.

THE WORK CULTURE

The Mako Medical Laboratories team is led by scientists and doctors who specialize in methodology development and pathological services. There is a highly trained team of medicalengineers, who custom methodologies for the specific needs of patients. This process gives Mako Medical’s customers a distinct advantage when searching for specialized care and individualized medicine.

The management team at the companystrive hard to create an excellent work environment that recruits and attracts top talent. They have an entire team focused on building programs that enhance culture and make Mako Medical a great place to work. They have always been focused on “why” they do what they do and not the “what”. Innovation is the key here. Developing and designing new ways customers can consume the service both through Mako Medical and MakoRx. This will be their focus as they expand into new markets.

FEATHERS IN THE CROWN &SUCCESS MANTRA

Mako Medical has experienced rapid growth and has won many awards in this category. They set a record as the only company ever to win the Fast 50 #1 three years in a row. They also placed 284 on Inc. Magazine’s Inc. 500 list. Mako Medical has also won awards for quality, community service, and innovations in healthcare.

Watching all the good work Mako Medical has done by supporting local nonprofits, charities, and hiring military veterans has been fuel for the team and the growth. The team stays motivated because as a group they focus on the why not the what. They are all passionate about helping others—this is what motivates themevery day.

GIVING BACK TO SOCIETY

Mako Medical Laboratories is passionate about making an impact in people’s lives.  It spends thousands of hours volunteering with local nonprofits and has donated medical services to those that don’t have access.  Mako currently supports over 472 local nonprofits and charities (military service dogs, homes for the blind, disabled, special needs children, horses for those that are paralyzed, veterans, cancer research, etc.).

Mako Medical Laboratories supports children with disabilities, veterans, cancer research, and faith-based ministries. Moreover, the company employs only military veterans for many of its positions, and supports over 80 Christian missionaries around the world.

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VASCULAR CONCEPTS, ONE OF THE MOST TRUSTED BRANDS FOR STRUCTURAL HEART DISEASE DEVICES https://theceo.in/industry/healthcare/vascular-concepts-one-of-the-most-trusted-brands-for-structural-heart-disease-devices/ https://theceo.in/industry/healthcare/vascular-concepts-one-of-the-most-trusted-brands-for-structural-heart-disease-devices/#respond Fri, 20 Dec 2019 06:24:32 +0000 https://theceo.in/?p=66393 VASCULAR CONCEPTSVASCULAR CONCEPTS, ONE OF THE MOST TRUSTED BRANDS FOR STRUCTURAL HEART DISEASE DEVICES Living in a world of growing pressures contributing to a risk of hypertension, increased cholesterol levels, excessive smoking and a hassled lifestyle that eventually leads to innumerable cardiovascular diseases, the need for technological advancement has amplified with time. Addressing these risks of […]]]> VASCULAR CONCEPTS

VASCULAR CONCEPTS, ONE OF THE MOST TRUSTED BRANDS FOR STRUCTURAL HEART DISEASE DEVICES

Living in a world of growing pressures contributing to a risk of hypertension, increased cholesterol levels, excessive smoking and a hassled lifestyle that eventually leads to innumerable cardiovascular diseases, the need for technological advancement has amplified with time.

Addressing these risks of effectively, Vascular Concepts Limited, under the wise guidance of Swaminathan Jayaraman-CEO, is providing affordable solutions with an aim to develop technology that largely addresses the root problem with their wide range of products comprising of Balloons for Coronary Artery Diseases, Rheumatic heart diseases and Stents to treat Coronary artery disease and peripheral artery diseases.

The firm sits proudly at an enviable position in the medical device ecosystem, where they offer a complete variety of products for structural heart disease which includes Closure Devices (ASD, PDA, VSD, PFO) with an entire kit of accessories, covered stent for endovascular treatment of co-arctation of aorta, percutaneous Aortic Valve which to treat aortic valve disorders in patients through a minimally invasive approach.

The CEO Magazine grabbed a chance to connect with the team at Vascular Concepts and got to know their perspective on the industry, future, technological advancements, corporate ethos and more;

TCM: Do you believe yourself to be the most trusted medical device company and why?

Vascular Concepts: We prefer calling ourselves as ‘one of the most trusted brands’. We have a long-standing existence in the market with results at par, and at times even better than our multinational counterparts. We are in the healthcare industry for more than two decades now, and our purpose is to provide a superior quality cardiac implantable product at an affordable cost, along with results that add value to the money spent. We host a broad range of stents and other cardiac closure devices, as is the need of the industry. Outdated products keep getting removed or upgraded.

TCM: How do you reach to your end-user, what difference do you provide?

Vascular Concepts: We reach to our end users through their health care providers i.e. the cardiologists. We provide telephonic follow up and counselling with due consent of the doctor; offer them stent insurance in case of reoccurrence of blockage at the same site. We use different techniques of reaching out, and patient awareness programs for welfare and post-procedure care. We bring international experts to train and guide our doctors, we are not just sellers, but partners to our cardiologists, where we bring them reliable and high-quality products for use, keep them informed, and participate in national and international conferences.

TCM: Do you feel the technology and market have transformed over the years?

Vascular Concepts: Yes, doctors have gained access to global information, research, outcomes and impacts. They can now view international live cases or attend seminars from the comfort of their own country. Earlier they would have to wait for attending major international conferences to know the updates. They now train themselves successfully using the latest software & share their success stories with their peers all over the world. With our doctors connected to the western world, they now have access and availability of expertise equally in our country. Hence, the medical device industry grows unilaterally across the globe and the cardiologists are more capable of sharing their learning experience as well as opinions with their mentors or seniors. Also, AiMED currently is organizing the medical device companies and is spearheading the representations that are necessary for policy-making playing a key role in creating a voice for all.

TCM: In a competitive market, what hurdles did you have to battle?

Vascular Concepts: We as an Indian company, procure our raw material internationally from one of the best vendors of the market in Europe. Assembling and packing are done locally at our factory in Bangalore. Still, we sell at significantly lesser costs than other multinationals. However, our Indian competitors have been able to offer at much lower prices. Price War has always been a challenge. A basic minimum cost has to be maintained upon with increasing costs in research & improvement, and fighting competition in this arena was and still is tough.

TCM: How do you chalk out a business model for a successful medical firm?

Vascular Concepts: A successful medical device firm needs to continuously innovate and find disease segments that are either not treated or undertreated. There are several such market opportunities available for the medical device industry. The development of devices for these markets should undergo vigorous testing and should withstand long term success. If a company can do this successfully with the least amount of capital deployed it can then offer the products at competitive pricing to the patients.

TCM: What natures of clients are you associated with, and is there status satisfaction?

Vascular Concepts: We are currently associated with Interventional Cardiologists who do minimally invasive procedures to treat heart blockages or close coronary ducts. We are already enjoying the status satisfaction, as I had previously mentioned about a very comprehensive product array. We are also looking at adding new and upcoming devices, so I am confident that we shall not just maintain the status but also create an identity of a continuously innovative company. This is across several disease segments related to cardiac function.

TCM: Do you believe this is an appropriate time for one to step foot into the industry?

Vascular Concepts: Not really. There is a lot of turbulence in the industry at the moment, similar and varied quality of products have mushroomed, the price war has gone way beyond comprehension and its difficult to maintain exceptional quality quotient at such compromised costs. Research and innovation, which is mandatory for maintaining the quality of the product, are almost impossible to keep up with, at such falling costs.

TCM: What are the achievements and awards earned by you?

Vascular Concepts: We offer the patient an innovative range of medical implantable products to improve their quality of life. We are the recipient of the “2017 Asia-Pacific Coronary Care-Drug Eluting Stent Growth Excellence Leadership Award” presented by the business consulting firm, Frost & Sullivan. Before this, Vascular Concepts has also received the prestigious Alexandria-Frost & Sullivan Award for Excellence in India Healthcare, under the ‘ Indian Medical Devices Company of the Year ‘ in 2010 & 2011.

TCM: What role does ‘Make in India’ play for your industry?

Vascular Concepts: Make in India encourages manufacturers to step into the industry and bring to our citizens, reasonable products and meet the medical needs of patients, as we understand our country’s diseases and symptoms much better than multinationals. Imported products are mostly made as per the western needs and then dumped on the Indian prototype, due to lesser options being made available for us. ‘Make in India’ can only be successfully implemented by sincere market research and quality product development.

TCM: What core values and compliances are followed by you to maintain the value across the industry?

Vascular Concepts: We are clear in our vision to not get bogged down to low-cost demands because we do not compromise on quality. Research/PMS is performed in-house and is an ongoing practice since we have been in the market. It helps us keep a close eye on our product performance and quality. Our other core value is innovation, which has been the backbone of us relentlessly upgrading our existing products. Compliance for us is a part of our day to day activity and every employee is attuned to keep this value at the forefront. Rules and regulations are taken seriously and deviations/malpractices are not accepted and feel competition should be healthy and products provided must not be compromised in quality, due importance should be given to both, cost and quality.

Vascular Concepts are a pioneer in initiating a unique patient welfare program promoting health & wellbeing of patients implanted with stents. It is called the ‘Heart Insure Program’, a one of a kind service in India, which aims at disease management post angioplasty & takes care of the financial burden to undergo a repeat procedure. The patient is covered under special insurance & does not have to pay any premium. If the patient surfaces restenosis at the site of stenting, the company covers up the cost for the second procedure with a free device.

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THE HEALTHY ROUTE AHEAD FOR A BUSINESS TRIP https://theceo.in/blogs/the-healthy-route-ahead-for-a-business-trip/ https://theceo.in/blogs/the-healthy-route-ahead-for-a-business-trip/#respond Thu, 06 Jun 2019 09:00:13 +0000 https://theceo.in/?p=62740 THE HEALTHY ROUTE AHEAD FOR A BUSINESS TRIPTHE HEALTHY ROUTE AHEAD FOR A BUSINESS TRIP Yashasvi Khushu || The CEO Magazine The business trips we plan are not always about endless work and no fun. Filled with cuddle-worthy cushions and snuggly sheets are hotels, the excitement is hitting the adrenaline level, the scenery keeps changing like the sunset hues and oh the […]]]> THE HEALTHY ROUTE AHEAD FOR A BUSINESS TRIP

THE HEALTHY ROUTE AHEAD FOR A BUSINESS TRIP

Yashasvi Khushu || The CEO Magazine

The business trips we plan are not always about endless work and no fun. Filled with cuddle-worthy cushions and snuggly sheets are hotels, the excitement is hitting the adrenaline level, the scenery keeps changing like the sunset hues and oh the number of palatable options to explore for dining.

From exotic fine-dine with clients to experimenting with specials of the city from the food trucks becomes the rave. However, amidst this belly hustle for food and touring through these mouthwatering food stalls, what we forget to realize is the fact that everything that makes our Instagram feed worth envy is just not right for our health.

With all the amplifying frequency of travel, jet lags, hectic flying schedules, it only gets difficult to maintain health and the right kind of food while on the run. In addition, all the more disastrous is the keen urge to travel and try something new, partially out of the will and partially out of peer pressure.

There is this natural tendency to let go, eat, become all laid back, even if it is a business trip, it still is a trip, a few extra glasses of wine on the airport or a little extra shots of caffeine in the morning to wake up from those wine doses seems really fine, when it clearly isn’t.

Hence, here are a few tricks that you can pick on if you are on a business trip to make sure that health is not compromised or jeopardized while on the go;

  • If you are a frequent flyer and are familiar with the kind of food served in flights, make a request for food accordingly. Try to go green, avoid cold cuts or frozen meat from the flights that are a booster to bad health. Pick on low-fat choices, if they only serve snacks, blind off to those entire peanut and chips cravings. For your travel cravings, carry your healthy cart with you full of fruits, salads, hummus, whole-wheat bread, pumpkin seeds, nuts etc.
  • Make reservations for your stay in a hotel that offers rooms well equipped with microwave, stove, and refrigeration. In addition, while you are on your way to the hotel or even prior, look for a local grocery where you can load up on some fresh natural food. Stack up with those low calories, ready to eat meals that have low sodium and fat contents.
  • A very good way to keep away from all that soda and alcohol is giving up on the key to that refrigerator, of course only if you know that you will be tempted towards those unhealthy snacks. Avoid ordering the late night services and the best way to do it is continuing to sleep on the time in your regular schedules. Late night meals are the worst to cut because they do not easily digest which encourages gain in weight, imbalance in the system and restlessness. If just before sleeping you got cravings, have a little herbal tea or a piece of fruit, it will subside your hunger and calm your craving down as well.
  • Whoever said muffins were good for health, was just kidding, or had a major sweet tooth, because as beautifully healthy they look, they are not, so avoid. You will go for breakfast early out of bed, do not jump on those muffins, and go for a cereal bowl with proteins. There are approximately 500+ calories in all these doughnuts, muffins, bagels, croissant etc. and remember picking fresh fruits for a little snack treat to yourself later, it will save you from the random mid-day hunger.
  • Shying away is just not the option, not for someone who is spending too much time flying for business trips from one place to another. Therefore, when you and your colleagues decide to pick a place to eat, put across that you are looking to dine in somewhere that offers food that is beneficial for health. In addition, if you still end up in a place offering a plate full of calories, make customized requests. As restaurants have to take care of food allergens, they also preferable take care of healthy options to meet customer demands.
  • Ask about the portion size at the restaurant before you order, many restaurants order portions too big to finish. If you have already made your order and the portion is too big to finish, do not feel obligated to stuff it all in, get it packed and eat it later.

Treat your business trip like just another day at work and you will be able to take care of your health far better, if you are going to sway away at all the trips like a holiday and keep hogging food while you binge watch the episodes of ‘Cosmos’ on Netflix, that’s not going to help your fitness at all. Try incorporating physical activities and walk to your destinations, as much as you can. This will help maintain work and health balance and benefit you in the end.

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Prasad Rao Pasam: enacting change in the healthcare with Shar Technologies Group https://theceo.in/magazines-in-india/prasad-rao-pasam-enacting-change-in-the-healthcare-with-shar-technologies-group/ https://theceo.in/magazines-in-india/prasad-rao-pasam-enacting-change-in-the-healthcare-with-shar-technologies-group/#respond Mon, 27 May 2019 11:21:29 +0000 https://theceo.in/?p=62510 PrasadRaoPasam, Shar Technologies GroupPrasad Rao Pasam: enacting change in the healthcare with Shar Technologies Group Prasad Rao Pasam is adding humanity to healthcare, creating a healthy environment while cutting the cost with his effective approach and unique ideation. Hospitals and other health care providers are experiencing escalating pressures to deliver sufficient care to a rising number of patients […]]]> PrasadRaoPasam, Shar Technologies Group

Prasad Rao Pasam: enacting change in the healthcare with Shar Technologies Group

Prasad Rao Pasam is adding humanity to healthcare, creating a healthy environment while cutting the cost with his effective approach and unique ideation.

Hospitals and other health care providers are experiencing escalating pressures to deliver sufficient care to a rising number of patients with declining financial resources. One approach to safely cut down their costs is through group purchasing arrangements where hospitals pool the negotiating and buying power of multiple health care providers to negotiate the best drug, supply, services and medical device under the budget of patients. In short, group purchasing supports hospitals purchase the supplies they need at a low price.

Shar Technologies Group is the prominent healthcare group purchasing organizations (GPOs) of India and a One Stop Medical Care Solutions. Here, the purchase is done at a cheaper rate without compromising with the quality. Since inception, the GPOs members are committed to delivering the best products and services at the best value.

Shar Technologies is the leader of the medical care supply chain, known for its transparency and accountability. The company delivers top savings annually to healthcare providers, Medicare, Medicaid, and taxpayers under the dynamic leadership of Prasad Rao Pasam. Dr.Pasam is a dignified and excellent administrator and initiator of diverse innovative ideas.  He instituted this corporation in 2005 to focus on Human Resources, Recruitment, and Training, and its medical division was inaugurated in April 2010.

Armed with an MBA and Ph.D. with 21 years of multifaceted experience in Human Capital Management and International business affairs be a foundation for Dr.Pasam to come up with amazing and unique concept and passion to implement them. Dr.Pasam is known as an excellent communicator with a flair for implementing best practices to achieve excellence in business.

Recently, Prasad Rao Pasam was in the hot seat of The CEO Magazine, where he talked about his professional journey, Shar Technologies Group and present health care of the country.

Here are the edited excerpts. 

Provide insight on your journey and what motivated you to start your own venture in the medical sector?

I was brought up in Sriharikota, rocket launching station of India.  Research, failures, and success were part of the game.  People working there had a strong commitment to accomplish the vision and serve the society using rocket technology and satellites.  After schooling in Space Central School, Sriharikota, I did my graduation and post-graduation from S.V University, Tirupati and moved to Chennai to take up business in Human Resources consulting. I was not happy with the scheme of things that made me move on and develop software products and applications.  To get more equipped with knowledge and flair for research, I finished my Ph.D. and established the company to innovate solutions and services for the challenges in Education, Healthcare and Housing space.

I was the part of the core group managing Rajiv Aarogyasri, one of the largest communities of health insurance schemes. 65 Million BPL population, 1538 Primary Health Centres, 380 50 bedded hospitals, 12,000 beds occupied every day and 35 tertiary medical procedures to be executed.  It was a tough task and it inspired me to start India’s first medical care Group Purchasing Organization, STG Medical Care GPO.

Brief us about the progressive factors and milestones of the organization.

We are the Comprehensive one-stop solutions and services for our GPO members. We have started in 2010, and by 2012 we could have added 45,000 beds, 18, 00 hospitals and 36 Franchisees in our firm. It is one of the biggest milestones for us. We created a platform beyond the conventional GPO’s and adopted solutions for local healthcare challenges.  Our progressive factors include:

  • Hospital Supplies
  • Hospital Information Technology Services
  • Employment & Training
  • Medical Equipment
  • Hospital Accreditation & Quality
  • Advanced Ambulance Services
  • Bio-Medical Waste; Medical Tourism
  • Health Care Media and Hospital Infrastructure

In this digital world, how does mobility change healthcare? How has this transformation affected your company?

Narrowcasting and personalizing of healthcare information, purchase of healthcare products and services directly from the source, Video medicine counselling and Telemedicine interactive sessions for preventive medicine and post medical care are some of the initiatives that can make use of mobile technology and improve healthcare.

We are a healthcare technology company connecting various stakeholders in the healthcare industry through our supply chain platform.  We use technologies like Big Data and AI to analyse the disease load and alert the medical dispensing agencies to cover the geographies and demographics with appropriate medical care solutions.

What factors providers should consider when looking for patient engagement solutions?

I believe the disease is the same for the rich, middle class and poor.  The best medical equipment, protocols, and treatment procedures should be standardized and made cost sensitive.  The best model is family medical care and community healthcare.

What impact do you intend to make in Indian healthcare? Is there any technique to enhance the quality of health services without adding costs?

Integrated Healthcare Services, aligning various disciplines of healthcare like Allopathy, Homeopathy, Ayurveda, Physiotherapy, and Yoga etc. to integrate and offer the most appropriate solutions with a better price.

In my point of view, Bulk Purchases-Bulk Savings for our members is a perfect way.  We negotiate the best price and quality from the manufacturers.  Support research and development to improve and bring in newer products and services available for the masses at an affordable cost.

Throw some light your on company culture. 

VIP (Very Important Person is the patient, and MIP (Most Important Person) is our GPO Member.  We build services around these two entities and continuously striving for enhancement.  We have our own training and certification program for our staff and franchisees.

By 2025, how will the healthcare delivery system of India transform? What roadmap you have laid for the same?

Health Insurance coverage and Universal Coverage will prevail making the cost of the treatment in a speculation mode. Need to take proper corrective measures so that both Health Insurance companies and service providers will have regulation in cost and treatment protocols. STG Medical Care GPO is working in full swing and will make the best practices and tools available for the members. 

What is the secret of your success?

I believe that success isn’t just about what you accomplish in your life; it’s about what you inspire others to do.

My success secret is the capacity to understand the challenges in the healthcare industry and perform relentlessly to adopt best models and deliver the most appropriate solutions.  I offer the timely and best value to our members and stakeholders in the healthcare space. 

So what keeps you up at night?

The biggest threat to mankind is a DISEASE.  STG Medical Care GPO is in constant touch with various services providers to cure with care and controlled cost. 

Golden Words

“Service to Mankind is Service to God”

I thank all the stakeholders for the patronage they are showing to this initiative.  I welcome all Organizations working in the medical care domain to become Corporate Members and Medical Care Professionals or Individual Members of “STG Medical Care GPO”, and enjoy the experience of togetherness.  We understand the obstacles in the medical care industry as we have been associated with various medical care initiatives for the past two decades.  This step will add value to the supply chain through the bulk purchase of products/ services/ solutions for the members of STG Medical Care GPO, give control over the medical care solutions, inventory and price without compromising on the quality.

Good health and wealth for all the stakeholders of medical care ecosystem is the motto of “STG Medical Care GPO” – Dr.Prasad Rao Pasam, Founder & CEO, Shar Technologies Group.

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Rahul Vasisht: spreading health & wellness through RSV hospital https://theceo.in/magazines-in-india/rahul-vasisht-spreading-health-wellness-through-rsv-hospital/ https://theceo.in/magazines-in-india/rahul-vasisht-spreading-health-wellness-through-rsv-hospital/#respond Mon, 27 May 2019 10:00:19 +0000 https://theceo.in/?p=62503 Rahul Vasisht, RSV-HospitalRahul Vasisht: spreading health & wellness through RSV hospital Healthcare has become one of India’s largest sectors – both in terms of revenue and employment. Healthcare comprises of hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment. The Indian healthcare sector is growing at a brisk pace due to its strengthening coverage, […]]]> Rahul Vasisht, RSV-Hospital

Rahul Vasisht: spreading health & wellness through RSV hospital

Healthcare has become one of India’s largest sectors – both in terms of revenue and employment. Healthcare comprises of hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment. The Indian healthcare sector is growing at a brisk pace due to its strengthening coverage, services and increasing expenditure by public as well private players. Indian healthcare delivery system is categorised into two major components – public and private. The Government, i.e. public healthcare system comprises limited secondary and tertiary care institutions in key cities and focuses on providing basic healthcare facilities in the form of primary healthcare centres (PHCs) in rural areas. The private sector provides majority of secondary, tertiary and quaternary care institutions with a major concentration in metros, tier I and tier II cities. India’s competitive advantage lies in its large pool of well-trained medical professionals. India is also cost competitive compared to its peers in Asia and Western countries. The cost of surgery in India is about one-tenth of that in the US or Western Europe.

RSV Hospital, a state-of-the-art centrally air-conditioned hospital for total healthcare. The centre is conveniently located with fully equipped Intensive Care Unit (I.C.U.), High Dependency Unit (H.D.U.) Neonatal Intensive Care Unit (N.I.C.U.) Three technologically advanced Operation Theatres. Also, 24-hour consultant led emergency services are available to ensure ultimate safety of the patient. We offer comprehensive inpatient and outpatient services to our esteemed patients. Our Diagnostic centre is well equipped with all latest and modern apparatus in all medical specialties covering all areas of care including Generation Hi-Tech Pathology Lab, Digital X-Ray, Mammography, ECG, Tread Mill Test (T.M.T.), Holter, Echocardiography / Colour Doppler. Ultra-Sonography and Gastrointestinal Procedures with the latest video technology.

Our editorial team spoke to Rahul Vasisht, Co- Founder & Director of RSV hospital about his personal & professional journey, entrepreneurship, healthcare and much more. Here are the edited excerpts.

Kindly introduce yourself

I am the co-founder and director of RSV Hospital Private Limited. I am an M.B.A from Newcastle Business School, United Kingdom. Through my M.B.A I have a specialisation in Global and Trans-national Business, Finance and Marketing. I graduated in the top 3% of my class and was awarded a ‘commendation’ with my final M.B.A degree. Before this, I completed my schooling from St. Xavier’s Collegiate School Calcutta and have completed my B. Com from St. Xavier’s college, Calcutta. I have a great inclination towards the fields of healthcare as well as of leadership and entrepreneurship and constantly update myself on the different developments in these subjects throughout the world on a regular basis. I am greatly fascinated by the different possible advantages which can be gained through the synergy between these subjects. 

What motivated you to start your venture? How did the thought come up?

My family originally comes from a real estate background in the city of Kolkata. This being said, my family and myself had decided together that should an opportunity present itself, we would like to undertake a project by way of giving back to our city and its people. Therefore, with this noble intention, we ventured into healthcare by setting up this hospital. The main mission of RSV Hospital is to provide the most sophisticated and comprehensive medical care at an affordable price. Our Hospital endeavours to become a quality healthcare institution where the finest medical talents will work with state-of-the-art machines to preserve, prolong and restore life.

In a digital world, how will mobility change healthcare?

I genuinely believe that the future enhancements which are being developed in the digital world will provide substantial opportunities to enhance the healthcare scenario on a global scale. To this effect, I can site three very relevant examples:

a) Gathering Health Data:

Many individuals lead very busy and demanding lives. To this effect, they rarely have time to schedule even a simple health check up with their doctors. Through the use of health mobile devices, it would become easier to record the different parameters of their health, in a digital format in devices similar to the cell phones we use today. In this way, while the individual goes about their daily routine, specific parameters of their physical and mental state would be recorded on a day to day basis in real time. The same data then can be easily transmitted to their health care provider for proper assessment and evaluation.

b) Unique and Customised Mode of Treatment:

The healthcare world is rapidly moving towards the introduction of customised treatment towards patients. Health providers have realised that each individual has a unique constitution which separates them from others. Therefore, when health data is collected on an individual basis, they will soon be in a position to provide unique and special treatments which cater to a single individual. Thus, the treatment of each person shall be unique to them. This in turn would allow the patients to recover better and in a shorter period of time.

c) General Public Health:

The ultimate aim of introducing mobility in healthcare is that it must be readily available to a large number of the general population.  Sooner than later, health data devices and applications will become more easily available to the large population. This would allow individual data to be collected by government agencies as well. This would further allow the data collected to be analysed and hopefully lead to the formation and implementation of different policies, which would benefit and enhance general public health in the long term. 

What are the reasons for your success? What does it take to become a successful entrepreneur?

The transparency maintained in all aspects in our organisation whether that is in the treatment of patients or providing proper healthcare at an affordable price. RSV is a learning hospital. We keep a close eye on the developments in global healthcare, so as to keep ourselves up to date with the latest improvements in the healthcare world and pay special attention to adapt them to local needs and implement the same. More importantly, RSV Hospital will go out of the way to make the patients stay as comfortable as possible. Proper consultation and care by our nursing and staff are paramount to the success of our Hospital. Our state-of-the-art modern infrastructure and specially our focus on the smallest details have all helped in making RSV hospital a popular choice with the people of the state of West Bengal.

To become a successful entrepreneur, an individual must have three basic elements. The first is the belief in one’s own ability. The second is never to give up and be persistent till the objective is achieved and fulfilled. And the third is to realise that there are no shortcuts to success, we all will achieve only as much as we have invested towards the achievement of our goals. In the end above all else, be true to your own self.

What advice would you give for future ‘Doctorprenuers’?

The only advice which I can give is: if you wish to have a future in the healthcare industry, you must put the comfort and proper treatment of your patients as your number one priority. You must treat all your staff and employees with respect and provide them an opportunity to improve themselves. And finally, you must be flexible and able to adapt and overcome the various different situations that you will face in your daily operation of your organisation through the combined teamwork of yourself and your senior management (partners). If you are able to do this you can be rest assured of a successful innings as a ‘Doctorprenuer’

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No worry No tension: bringing wellness to the masses https://theceo.in/magazines-in-india/no-worry-no-tension-bringing-wellness-to-the-masses/ https://theceo.in/magazines-in-india/no-worry-no-tension-bringing-wellness-to-the-masses/#respond Mon, 27 May 2019 09:26:09 +0000 https://theceo.in/?p=62464 Dr. Sandeep Vohra, No-Worry-No-TensionNo worry No tension: bringing wellness to the masses As Indians, we are quick to rush to the hospital if we experience chest pain, we are ready to pop pills for conditions like high BP, high cholesterol, and diabetes. But we are reluctant to seek treatment for mental health issues. Emotional stress and other mental […]]]> Dr. Sandeep Vohra, No-Worry-No-Tension

No worry No tension: bringing wellness to the masses

As Indians, we are quick to rush to the hospital if we experience chest pain, we are ready to pop pills for conditions like high BP, high cholesterol, and diabetes. But we are reluctant to seek treatment for mental health issues.

Emotional stress and other mental disorders are a major contributing factor for all of the physical illnesses. Instead of supporting and encouraging them to seek help, many of us prefer to judge, label and belittle people suffering from mental disorders. Logically, if we go for an annual physical health check-up then we should also go for a mental health check-up.

Most mental health practitioners would agree that seeking help early can help avoid many future health complications.

No Worry No Tension is a Delhi based healthcare group with a prime focus on emotional wellness. Founded by Dr Sandeep Vohra, India’s celebrated psychiatrist, NWNT offers customized solutions for a whole range of mind-body issues. They have pioneered a range of integrated solutions that combine clinical and therapeutic intervention with counselling and lifestyle changes.

NWNT is collaborating with a host of prestigious bodies including University of Houston-Clear Lake and University of Delhi for research and development. Their state-of-the-art cognitive tools including Stress-O-Meter and Emotional Wellness Index can evaluate the degree of individual stress and identify its sources with high accuracy in the privacy of their preferred premises.

Stress levels are rising universally as a result of the modern way of life. World Health Organization has declared it the health epidemic of the 21st Century. NWNT aims to provide emotional wellness services on a mass scale to heal the world and improve emotional well-being of the individual.

Leading organizations including Fortis, Genpact, Indian Armed Forces, Central Reserve Police and many schools already use their services for emotional well-being of their work forces.

Our editorial team spoke to Dr. Sandeep Vohra, the Founder, Chairman and Managing Director of the healthcare group regarding the healthcare world and his organization. Here are the edited excerpts.

What motivated you to start your venture?

In 2002, I was appearing on a weekly emotional wellness helpline on a TV channel where I was answering questions by audience from across India and the Middle East. That programme generated one of the best TRP’s for the channel which was heartening for me so while sitting in the TV studio I thought of multiple studios and helping the masses via technology and videoconferencing.

A year later, I approached then President Dr. Abdul Kalam at the Rashtrapati Bhavan and presented him the concept of helping the masses by managing and treating through technology and he was appreciative of the whole concept which encouraged me to think about it further.

How did the thought come up?

In the year 2003, after I appeared on a TV interview on causes of stress in paramilitary forces on a case of fratricide, I was approached to conduct stress analysis for 100 personnel from paramilitary forces which took me one month and team of seven mental health professionals and we found 52% required help.

The whole concept of screening and subsequent counselling was very fruitful and so I was asked by then additional DG to take contract of full force, the number of which was in thousands. I could not take up the task due to lack of human resources and scarcity of time.

This motivated me to think of a solution so as to bridge the gap between demand and supply of mental health services in our country but I could not find any solution.

From 2003 till 2010, for 7 years, I kept on trying to get the IT based project on mental health funded but wherever I went whether it was a hospital or businessman or any other influential group in society, nobody took interest and showed me the door.

In total I faced thirteen rejections at various levels and then , in 2011, I started a bootstrapped start-up No Worry No Tension with the moral support of my family and few close friends ,thus NWNT Healthcare was formed with a basic intention to make a globally viable stress-screening scale which is copyrighted by me as “emotional wellness index” and to provide subsequent mental healthcare services in terms of counselling and medical consultation to the masses even at the remotest corners through the help of information technology.

Digital health has seen a major transformation in the past few years.

What impact has it had on your company?

The company has been positively impacted with transformation in the digital health sector over the past few years as we have always tried to incorporate the new advancement with our clinical practice such as setting up a record. Keeping software for clinicians to be more focused and reducing the time involved while dealing with patients on everyday basis.

Developing emotional wellness index that screens out individuals requiring varied degree of intervention and providing online counselling and/or consultations to patients at click of a mouse.

What do you think is the most important thing providers should consider when looking for patient engagement solutions?

While looking for patient engagement solutions it is important to keep in mind their comfort and accessibility. Another important aspect that remains crucial to mental health services is the maintenance of confidentiality of each patient and to make sure they can approach the clinician without the fear of stigma and/or discrimination. 

The same is made available through the digital platform of NWNT as patients and their family can make use of all the services sitting in their comfort zones.

What kind of an impact do you intend to make in the Indian healthcare space?

No Worry No Tension Healthcare is a unique technology platform created as one stop solution for stress related, mental, emotional and behavioral health problems. It is a software-based counselling and consultation platform available at click of a mouse from the comfort of one’s home or office.

The platform with its unique emotional wellness index works also at the preventive level by screening out individuals who are either at verge of developing emotion health issues or have some stress related illness. The digital platform’s objective is to revolutionize the field of emotional wellness, lifestyle and stress management with a focused application-based solution drawn from expertise in behavioral health and neurosciences.

NWNT with its IT based preventive and clinical services wants mental healthcare services to reach to the maximum number of Indians at an affordable cost to the remotest corner of country causing major positive disruptions in the field of mental and wellness healthcare space in India.

What has been the development path of your establishment?

Brief us about the milestones of the organization.

To focus on ways of preventing emotional and mental disorders, I with my team of both clinical and IT professionals, started surveying various groups of people from different walks of life ranging from a common man to corporate employees, college students, nurses, doctors, police, army and paramilitary forces on a software platform with a self-rating questionnaire.

Using our clinical and organizational experience we started experimenting simultaneously on the technology platform in order to reach a technology based emotional wellness solution not only for preventing emotional wellness problems but also to detect if someone has an emotional problem and if it is present then the degree to which it is present.

To make a common man understand, I came up with a solution that is globally unheard of by coining the term EMOTIONAL WELLNESS INDEX(EWI). I felt, the way we address pollution in the environment by looking at the Air quality index (AQI) based color code and then based on degree of pollution, government and agencies provides stepwise curative solutions. The same should be for our emotional wellness levels thus looking at EQI color coded results which are green, blue, yellow, orange or red, we can know our emotional health naming it as EWI.

Our quest for excellence has led to Digital Mental Health innovation of this century for not only prevention of emotional health problems but also acting as a clinical triage for a layman to understand whether he/ she requires mental health services or not and if required then whether they require help for milder symptoms from a psychologist or for moderate /severe symptoms from a psychiatrist.

EWI is our USP which is a globally unique way of screening millions of people at fraction of cost in an unprecedented way by using technology. NWNT, since its inception has provided screenings for thousands with subsequent emotional wellness solutions and has provided its services to Genpact, Adani group, Fortis Group of Hospitals, and government organizations like CISF, CRPF, Delhi Police and the Indian Army.

Along the way, how do you think about company culture – what is yours, and

How do you make sure that you consistently hire for it as you continue to grow?

Our company is unique in a way where both IT & Clinical teams have to daily interact in a collaborative way with a focus being client centricity. The company culture is of openness and everyone is free to express his or her ideas as we constantly have to innovate. We hire either experienced professionals or if we hire raw talent then they are trained by seniors before giving major responsibility.

Q What are the reasons for your success? What does it take to become a successful entrepreneur?

I have been constantly inspired by people who have won against all odds. I always feel a flow of adrenaline when I see or read about great people in various fields. Maybe, I am subconsciously trying to be one of them but I do not think I am successful yet.

To be successful entrepreneur, you have to be a die-hard optimist about your concept and be obsessed passionately about your vision with faith in God that one day, you will hit the bullseye.

Also be ready for a roller coaster ride on a train made by you where each day you have to decide where and how to run it ,route may suddenly change or train might come to a sudden halt… but you should be unshaken as train driver for you are not meant to leave it come what may irrespective of the number of other accompanying passengers behavior or attitude…as you have made it to take it your final destination.

So, what keeps you up at night?

A Since last 18 years, I have had a dream to help the masses in the field of emotional & mental health when 7 years back NWNT became a catalyst for the same. My brain works constantly in an obsessive way to see I can make other’s happy emotionally through tech-based solution.

Seeing any tech-based services in any field, my mind tries it to connect with NWNT. Any work of NWNT wakes me up at any time of night and only when I have written the solution do, I sleep back.

I know I will be like this till I put India (God willing!) on top of global map in the field of tech based emotional wellness preventive and curative solutions

How can we enhance quality of healthcare services in India when not adding to costs?

 Making use of information technology is the only means to do the same with making sure that the healthcare services reach the maximum. Also, to make sure the services are of best quality it’s important to keep a quality check by senior professionals simultaneously innovating and doing researcher and development together with clinical and IT teams in a collaborative manner.

 In a digital world, how will mobility change healthcare?

Digital mobility is increasing every minute with most of us use mobiles and tablets for all our needs. If digital mobility is used in the right way, it can act as bridge between demand and supply of healthcare services by making services available through these devices.

For NWNT, digital mobility has been a boon and given us the strength to screen thousands of people simultaneously through link-based analysis in which anyone can be screened at any time at any place in any digital mode.

By 2025, how will our healthcare delivery system change? What roadmap you have laid for the same?

The healthcare system will change drastically by 2025 both in Govt and private sector. Hard copies will be much less used in comparison to cloud based soft copies. With AI and machine learning giving doctors’ algorithms on various diseases and corresponding medical options at a much faster pace leading to a faster turnover and higher satisfaction levels of patients in getting more precise medicine than today.

Our Roadmap is to work at both preventive – emotional and curative – mental aspects of emotional wellness from an individual to the whole organization. We plan to use technology and constantly innovate with the aim of actually helping organizations in quantification of emotional wellness issues first and then guiding them for resource allocation for providing solution.

Since there is dearth of mental health professionals, we plan to train them using technology with constant upgradation in the number of trained resources as time passes by. We are looking at global disruption in the emotional wellness segment through NWNT as this is best possible IT enabled clinical cum social innovation ever in the field of mental health ever since humanity has existed.

What advice would you give for future ‘Doctorpreneurs’?

My advice to future ‘Doctorpreneurs’ is to make use of technological advancements in their everyday work. In the area of mental healthcare, it can be of great help in managing shortage of human resource, difficulty of access to healthcare, increased cost involvement, stigma of mental health issue and diagnostic issues.

And if any doctor is planning a start-up, he should be used to the term ‘CPR’ as a start-up might require ‘CPR’ many times but for a solid start-up founder ‘CPR’ stands for Consistency, Persistence and Resistance to failures when you are going where no one has gone before.

Profile of Dr. Sandeep Vohra

Dr. Sandeep Vohra, a MBBS from UCMS – 1989 completed his post-graduation in Psychiatry from LHMC, Delhi in 1994.  Sandeep is the founder & CMD of No Worry No Tension Healthcare Pvt Ltd. which started in 2011 and CMD of Vohra Neuropsychiatry Centre Pvt which started in 1997.

Currently, Sandeep is a Senior Consultant Psychiatrist & Psychotherapist with Indraprastha Apollo Hospital and BLK Hospital, New Delhi & Chairman of the Parliamentary committee with the Indian Psychiatric Society. Sandeep has more than 25 years of experience of clinically treating emotional and mental disorders ranging from anxiety to depression, bipolar mood disorder, OCD, Schizophrenia in adults to child & adolescent disorders like ADHD, Autism & Learning disorder.

He treats either by medicines or by counselling or both as per the requirement of the case. Sandeep has done more than one thousand TV appearances on various behavioral, social, emotional & psychological/psychiatric issues in various leading National TV News channels besides articles & quotes on similar topics in various leading dailies and magazines.

Sandeep held Offices in the Past for Professional Bodies under important positions such as the President of Delhi Psychiatric Society, Secretary of Delhi Psychiatric Society, President of Indian Association of Private Psychiatry Delhi Chapter and Secretary of Indian Association of Private Psychiatry Delhi Chapter.

Dr. Vohra has won awards such as “Outstanding contribution in the field of Psychiatry” by Indian Association of Private Psychiatry, Delhi in June 2018 and for “Technological Innovation in the field of Emotional and Mental wealth”, by World Mental Health & Wellness Congress, with ET Now, in February 2019.

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Dr. ManjiriBakre, CEO & Founder, OncoStem Bringing a tide of change in cancer treatment with CanAssist Breast https://theceo.in/magazines-in-india/dr-manjiribakre-ceo-founder-oncostem-bringing-a-tide-of-change-in-cancer-treatment-with-canassist-breast/ https://theceo.in/magazines-in-india/dr-manjiribakre-ceo-founder-oncostem-bringing-a-tide-of-change-in-cancer-treatment-with-canassist-breast/#respond Sat, 25 May 2019 07:16:00 +0000 https://theceo.in/?p=62461 Dr. ManjiriBakre, CEO & Founder, OncoStemDr. ManjiriBakre, CEO & Founder, OncoStem Bringing a tide of change in cancer treatment with CanAssist Breast The older principle of ‘one therapy suits everyone’ has become obsolete in the field of cancer treatment. With better survival rates and outcomes, better diagnostics and more treatment options, we are finally observing a changing cancer-care landscape. We are walking […]]]> Dr. ManjiriBakre, CEO & Founder, OncoStem

Dr. ManjiriBakre, CEO & Founder, OncoStem Bringing a tide of change in cancer treatment with CanAssist Breast

The older principle of ‘one therapy suits everyone’ has become obsolete in the field of cancer treatment. With better survival rates and outcomes, better diagnostics and more treatment options, we are finally observing a changing cancer-care landscape. We are walking into an era of advancements in ‘personalized medicine’ with a better patient-centric approach. On the same line, advancements in breast cancer diagnostics and treatment has sprouted as a story of progress, with monumental leaps forward they have resulted in millions of women surviving breast cancer. The most commonly diagnosed and the second leading cause of cancer-related deaths among women worldwide is Breast Cancer. Fortunately, cancer research is running at full speed, fuelled by all the technological advancements, but it’s not enough. While more work remains, there is an influencer quietly devoting her time and expertise for the care of the most common malignancy in women, Breast Cancer.

Dr. ManjiriBakre, cell biology and cell signaling veteran’s journey towards the noble cause was inveigled by a rough patch–a sudden demise of her close friend, who passed away at a young age of thirty due to breast cancer within two years from the diagnosis of the disease. “Neither she nor any of us were aware of how aggressive her cancer was, and I wish we knew more to organize ourselves.” Dr. Bakre recalls the incident. She observed the need to dissect the tumor biology more to understand the disease progression/aggressiveness and capacitate the clinician and the patient to understand their disease better and opt for personalized treatment. The unavailability of such tests in India and the whole South-East Asia generated the seeds of leading towards sub-optimal treatment, and that’s how the idea of OncoStem was conceived with a vision of developing and delivering innovative, cost-effective, and reliable prognostic/predictive tests for personalized cancer treatment planning.

Over a career spanning more than two decades, Dr. Manjiri Bakre has done it all. From path-breaking research in the field of cancer and stem cells to founding a start-up, Dr. ManjiriBakre is the proverbial ‘do-it-all’ professional. A hands-on entrepreneur, a researcher, a leader to her team, Dr. Manjiri wears many hats at OncoStem. As the CEO and Founder of OncoStem Diagnostics, Dr. Manjiri brings in passion, scientific expertise, vision, and strategic thinking to her team. Dr. Manjiri Bakre finds her inspiration in every patient whom she sees. We caught up with the superwoman to gain more insights on what compels her to do her best to help the cause.

Tell us something that we don’t know about you.

I was born in Pune and grew up in Mumbai. After completing my Bachelor and Master of Science in Microbiology/Biochemistry at R Ruia College, Mumbai and MS University of Baroda respectively, I enrolled for a Ph.D. in Cell Biology at the Indian Institute of Science, Bangalore. This was followed by 2 post-doctoral fellowships in the US at Mt Sinai School of Medicine and the University of California at San Diego. Post this I worked at the Genome Institute of Singapore in the field of stem cells.

The work experience over a decade plus excellent mentors have been a huge part of bringing this company from setting up a research laboratory to raising the US $9 million in funding from Sequoia Capital and Artiman Ventures to transform my idea into a successful medical test.

What kind of impact do you intend to make in the Indian healthcare space?

We would really like to make an impact on a patient’s quality of life and disease outcomes. CanAssist Breast is our first step towards that. Over 400 Asian patients have accessed personalized breast cancer treatment planning via CanAssist Breast. Our test is cost-effective when compared to other similar breast cancer recurrence prediction tests. We have additional tests in the making for other cancers. If Aayushman Bharat Yojana (PM-JAY) and other private insurances can cover such prognostic tests in a win-win manner for both, it will expedite our products reach the masses and massively improve health outcomes.

What has been the development path of your establishment? Brief us about the milestones of the organization.

OncoStem was incorporated in 2011 with the goal of developing, validating, and marketing innovative products. Towards that goal, we launched our flagship product CanAssist Breast in 2016. The major milestones for OncoStem have been towards each of the main activities such as:

  • Covering the patents across multiple geographies
  • Alliancing with hospitals in India and internationally to sign with us
  • Development and validation of the algorithm underlying CanAssist Breast
  • Obtaining international regulatory approvals for OncoStem’s central laboratory for CanAssist Breast
  • Publishing our science in international peer-reviewed journals.

How can we enhance the quality of healthcare services in India while not adding to costs?

More and more health care service providers must look to reduce costs while also improving clinical outcomes for patients, and technology interventions will serve this dual objective in healthcare. Start-ups work on low budgets and on developing innovative products in a time sensitive manner. India needs more start-ups to bring out cost-effective products. In return, India also needs to support the start-ups with seed funds, expansion plans, clear regulations, tax breaks, etc.which will make them work in an efficient manner. Many such initiatives have begun recently and hope that will help the start-ups.  This will improve the health care access for the vast majority of Indians, including those who are not in tier 1 urban cities. Healthcare professionals must be trained at various levels and must be updated with industry trends, tools, and technologies.

By 2025, how will our healthcare delivery system change? What roadmap have you laid for the same?

OncoStem’s goal is to be the go-to oncology diagnostic company with a panel of innovative tests required for personalized treatment planning for multiple cancers. Our first focus is breast cancer and CanAssist Breast is launched in India and near India markets. We are working on automating CanAssist Breast end-to-end so that we can package it as a kit to be performed at respective hospitals. This will help us to increase the footprint in reducing turn-around time as the business grows. We are entering into Asian markets this year, and this will be followed by launching CanAssist Breast in the Middle East, Europe, and the US.

What advice would you give for the future ‘Doctorpreneurs’?

With rapid innovations in the healthcare industry ‘Doctorpreneurs’ must address existing challenges and introduce new efficient medical tests, and therapies to treat patients. They must embrace the latest industry trends and new-age technologies to solve a real world problems. Today, we need ‘pain killers’ and not ‘vitamins’. I would really like to advise that Doctorpreneurs understand this concept and work towards solving real-world problems which- ‘need to be solved, add value’ and improve quality of life than solve a ‘nice to have’ mere incremental problem.

Founder’s Periscope

Nestling more than 20 years of experience in research and technology while practicing in India, the US, and Singapore, Dr. Bakre has worked in academia at Mt. Sinai School of Medicine, NYC and Moores Cancer Center, UCSD and in the industry as well. The last job at a MNC involved the development of Point of Care diagnostics. She has won many awards including Young Scientistand Best entrepreneur- women in STEM, has published in Nature Medicine. She also has multiple patents to her credit.

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Dr Kaberi Banerjee, the leading lady spearheading Advance Fertility & Gynecology Centre with a passion for healing infertility https://theceo.in/magazines-in-india/dr-kaberi-banerjee-the-leading-lady-spearheading-advance-fertility-gynecology-centre-with-a-passion-for-healing-infertility/ https://theceo.in/magazines-in-india/dr-kaberi-banerjee-the-leading-lady-spearheading-advance-fertility-gynecology-centre-with-a-passion-for-healing-infertility/#respond Sat, 25 May 2019 06:20:44 +0000 https://theceo.in/?p=62458 Dr Kaberi Banerjee, Advance Fertility & Gynecology CentreDr Kaberi Banerjee, the leading lady spearheading Advance Fertility & Gynecology Centre with a passion for healing infertility Motherhood is the most beautiful phase and it has been a real joy for every woman. Truly speaking, it might be physically impossible to count the ways motherhood is an awesome thing to witness. Fertility stories are […]]]> Dr Kaberi Banerjee, Advance Fertility & Gynecology Centre

Dr Kaberi Banerjee, the leading lady spearheading Advance Fertility & Gynecology Centre with a passion for healing infertility

Motherhood is the most beautiful phase and it has been a real joy for every woman. Truly speaking, it might be physically impossible to count the ways motherhood is an awesome thing to witness. Fertility stories are always crafted with emotions and uncertainty – they might revolve around childless couples who would make great parents, thrifty insurer s who refuse to pay for treatments even though infertility stems from a medical problem, and ethical dilemmas that would make Hippocrates’ head spin. Today in vitro fertilization (IVF), which was once a mysterious procedure for infertility has practically become a household word. To bring more efficiency and certainty in the fertility system, the genesis of Advance Fertility & Gynecology Centre got rooted in 2015 with a vision to offer comprehensive infertility treatment services [Treatment of fertility till delivery].  Furnishing high-quality services & patient care under one roof while devoted solely to the management of childlessness, Advance Fertility proudly offers the most economical services corresponding to world-class standards.

 In a short span of time, Advance fertility has positioned itself strongly among the handfuls of reputed family clinics. Achieving national recognition and acknowledged for its clinical excellence, Advance’s endeavour sets an example of success. Today with a team of internationally trained and experienced staff dedicated to helping patients achieve their dream of having a baby, Advance’s customer-centric approach has seen great success and built a name for it by reaching out to a considerable number of patients. “Dr Kaberi & Dr Bhavana are next to GOD for us. Words cannot explain our feelings for them.” In a true manner, these patients’ words speak volume about its quality and customer service and testify the efficient & evidence-based fertility treatments such as IUI, IVF, ICSI, IVF Pregnancy etc with utmost care provided to the patients.

There is always something to take from the treasure of a person who has built up his/her expertise and became a recognized name in the industry. Passionately committed to transforming health care using effective and efficient technology, Dr Kaberi Banerjee steered AFGC to harness advancement in accelerating positive transformation. We sat down with the leading lady to gain more insights.

Edited Excerpts

What motivated you to start your venture? How did the thought come up?

I was trained in MBBS, MD, from AIIMS & my Commonwealth fellowship in IVF from London, U.K. Then I came back to India and I was the head of IVF department of various corporate hospitals in Delhi. In 2014, I decided to start my own centre to have the independence to provide the best clinical, scientific and financial advantage to my patients. As IVF may need multiple attempts and if I don’t have the decision power to give them free or discounted package many patients may be left with unsuccessful results and that’s how my journey as an ‘entrepreneur’ started with Advance Fertility & Gynecology Centre back in 2015.

Digital health has seen a major transformation in the past few years. What impact has it had on your company?

It has a big impact, as nowadays, all patients search the web before deciding their doctor or clinic. It has a big impact on customers/patients in deciding whom to choose.

What do you think is the most important thing providers should consider when looking for patient engagement solutions?

In our field, it is the quality of service and pregnancy rates. We have to give them excellent pregnancy rates at a reasonable cost and also hands hold them through their IVF journey, sometimes multiple times.

What kind of impact do you intend to make in the Indian healthcare space?

I want to illustrate that by doing the transparent practice you always stand to gain. If a patient does not need IVF, do not offer IVF, and if a patient needs IVF, do not give any other treatment.

I also want to make people understand that in IVF to be able to give good results you need a talented team job. There is mushrooming of IVF centres with poor pregnancy outcomes and this should be stopped.

What has been the development path of your establishment? Brief us about the milestones of the organization.

  • We have started with 30 cycles/month and now we have almost 100 cycles.
  • We not only have patients from Delhi but also from different part of countries like Sudan, Afghanistan, Nigeria, America, UK, Saudi Arabia, Iraq and CIS countries.
  • We have 2 more branches, one in CR park and one in Noida. We plan to have different branches in NCR.
  • The motto of my organization is to provide ethical, compassionate best fertility services to our patients.

Along the way, how do you think about company culture – what is yours, and how do you make sure that you consistently hire for it as you continue to grow?

I believe in teamwork, delegation and SOP’s. Our company is divided into clinical, embryology, administration, nursing and Sales & marketing department. The head of each department is given full freedom to decide what is best. We hold weekly meetings to cover up any missing links however ultimately, I am still responsible for all the patients and each department is fully answerable to me.

In our future, each unit will be self-sufficient but will be answerable as far as pregnancy rates and revenues are concerned.

How can we enhance the quality of healthcare services in India while not adding to costs?

Skilled clinicians, embryologists, nursing team, systematic admin team, efficient time management, optimal utilisation of resources and digital technology will lead to quality healthcare without increasing the price.

In a digital world, how will mobility change healthcare?

In the digital world, the whole world has come into our office rooms. We can talk, e-mail, skype with our patients. All planning and management can be done before the patient reaches us. This saves a lot of time and money.

By 2025, how will our healthcare delivery system change? What roadmap you have laid for the same?

By 2025, the majority of healthcare will be virtual especially the diagnosis and the medical advice. The physical presence of the patient will only need for the procedure. Technology will also advance to such a stage to give better pregnancy outcomes.

What are the reasons for your success? What does it take to become a successful entrepreneur?

Hard-work, discipline, focus and composed outlook lead to success. I believe in having the right team. I also firmly believe that the first half of the day is the most effective part of the day and important tasks and decisions are to be done in the first half.

So, what keeps you up at night?

I am blessed in having a healthy day and night cycle. I sleep well at night.

What advice would you give for the future ‘Doctorpreneurs’?

I would say that nothing comes without hard work, it is very easy to daydream. The new generation is addicted to digital technology and has lost touch with discipline, focus and hard work and without this no success is possible.

Founder’s Periscope

Infusing her adroitness as the founder director, Dr Kaberi Banerjee is a home to result oriented, enthusiastic and decisive management persona who holds proven success in infertility and IVF sphere of the healthcare industry. Fostering more than a decade of experience, the leading lady has successfully handled more than 6,000 plus pregnancy cases so far. Her expertise lies in successfully handling complicated cases of repeated IVF failures, donor, and surrogacy.

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