Digital Marketing – The CEO Magazine – India https://theceo.in The CEO Magazine: Best Monthly Business Magazine for Business Leaders and Decision Makers Sat, 13 Jun 2020 04:33:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://theceo.in/wp-content/uploads/2018/02/cropped-TCM-Favicon-2-1-32x32.jpg Digital Marketing – The CEO Magazine – India https://theceo.in 32 32 DIGILIVE : Leading Digital Marketing Company With Quality Services https://theceo.in/industry/digital-marketing/digilive-leading-digital-marketing-company-with-quality-services/ https://theceo.in/industry/digital-marketing/digilive-leading-digital-marketing-company-with-quality-services/#respond Sat, 13 Jun 2020 04:29:11 +0000 https://theceo.in/?p=68960 DIGILIVE : Leading Digital Marketing Company With Quality Services Lately, Digital Marketing has become one of the most dependable mediums to attract probable clients. We see almost every industry find digital platforms fruitful irrespective of their nature of the work. Today we are going to talk about a prominent Digital Marketing Company which has carved […]]]>

DIGILIVE : Leading Digital Marketing Company With Quality Services

Lately, Digital Marketing has become one of the most dependable mediums to attract probable clients. We see almost every industry find digital platforms fruitful irrespective of their nature of the work. Today we are going to talk about a prominent Digital Marketing Company which has carved a niche in the market.

DIGILIVE is a leading full-service Digital Marketing Company based in Cyber-City, Gurgaon. Nowadays businesses big or small need more than mere marketing. At DIGILIVE, it offers a creative approach crafted by its team of specialists committed to delivering big results for the clients on time.

It has a wide array of services starting from digital marketing consulting and strategy solutions to managing the entire brand presence. It can handle everything from building an SEO-friendly website to creating comprehensive digital marketing campaigns, including SEO, email marketing, mobile marketing, content development, E-commerce development, mobile apps development and social media marketing, graphic & media designing, brand development & Online Education Platforms.

It believes in providing end to end branding solutions, hence offers entire brand development solutions starting from logo designing, brand strategy, communication designs, website development, marketing campaigns (digital, social media & direct mail), video magazines, promotional videos & more.

 

EXPLORING CREATIVITY

The CEO Magazine asked MR. Vikash Sorout, Founder/CEO of the company, about the conceptualization of the company. He says, “It all started with exploring my creativity & attempting something new. Designing visual graphics & websites was something that came natural & the idea of having a website to showcase my work always fascinated me since my school days. Gradually I was inspired by the idea of doing my thing with conviction without getting influenced by the external world. I wanted the freedom of running my own business & making my own brand and thus the idea of having a website designing company popped that gradually converted to a full-fledged digital marketing company today.”

At DIGILIVE , it passionately believes in ‘Crafting Brand Stories’ for it believes every brand has a story to tell. It must not be only about marketing instead it is about the whole experience, creativity and engagement with the client and their target audience. It understands businesses need more than an agency or a marketing team so it makes sure to be proactive and consistent with how it interacts with the clients to solve their digital needs.

BATTLING OBSTACLES

This was the time when his mentor’s golden words motivated him – “when you do something so deliberately & with conviction, you are bound to achieve it.” Today after 9 years starting from a rented space to now owning his own office space with efficient & dedicated teammates, DIGILIVE  has come a long way marking its presence in the industry.

It utilizes all the services it offers to not only better understand the process but to make sure it’s tried and true. DIGILIVE  is more than a digital marketing agency to its clients seeking for result-oriented online promotions of their businesses. It provides and implements a successful marketing strategy across the web, online ads, and social media.

In less than 4 years, it has worked with clients in varied business categories to produce some insane results, from a 200% increase in traffic (with a reduced bounce rate), a 95% occupancy goal, higher SEO-rankings, generating leads and effective business collaboration for clients. The list of clients varies from different industries right from automation, health care, food, movies to music production & budding names in the fashion industry.

In June 2019, DIGILIVE started their first international office in Singapore to provide the best and on time services to their international clients. Now, Mr. Vikash Sorout (Founder/CEO) is planning to start their business in Dubai as well, as Dubai is growing marketing in the world with the latest technologies.

As a digital marketing agency, it strives to understand the client’s business goals first then all decisions are made with those goals in mind. It fathoms that time is money in business so it sets realistic deadlines (for itself and for the clients) and sticks to them. It communicates constantly with the clients to give updates as it progresses and gets projects launched by the agreed launch date.

Today technology is changing the way we do business and has made its impact on digital marketing as well. Platforms like Google, Instagram, Pinterest, YouTube and Facebook, Twitter are the best channels for social media advertising. DIGILIVE  keeps itself updated with the changing needs.

Based on the client requirements & keeping up with the market’s pace, it offers varied creative solutions like video magazines, brand campaigns, motion posters, launch videos that have proved a great way for customer retention & engagement. It has adapted conversational marketing as a model for engaging customers in real-time capturing their needs, and intuitive connecting them with brands.

Talking about the work environment, in DIGILIVE , work is fun. It values a sense of humor and hangout together with teammates. The idea is to have a positive and supportive environment and take care of its employees.

MEET THE BRAINCHILD

MR. Vikash Sorout, FounderCEO DIGILIVEMR. Vikash Sorout, Founder & Managing  Director at DIGILIVE  

With over 10 years of experience in designing and marketing, Mr. Vikash is an ambitious entrepreneur with a passion for creativity and exploring new arenas. He is the inspiration and driving force behind DIGILIVE. With his unmatched creativity and strong business sense, he has made his presence in the industry. He began his career as a graphic designer which gradually transformed into a website designer and various digital marketing roles.

His passion led him to found DIGILIVE, helping customers get easy and creative solutions for their brands. At DIGILIVE he is responsible for all the creative decisions and oversees all marketing, Public Relations and strategic development initiatives.

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Insight into Digital Marketing Trends 2020 https://theceo.in/industry/digital-marketing/insight-into-digital-marketing-trends-2020/ https://theceo.in/industry/digital-marketing/insight-into-digital-marketing-trends-2020/#respond Wed, 13 Nov 2019 12:02:09 +0000 https://theceo.in/?p=65765 Insight into Digital Marketing Trends 2020Insight into Digital Marketing Trends 2020 Over the past few years, digital marketing or marketing online is an industry that has tremendously grown and provided support to various people. The industry, however, is based on the internet and technology that is prone to evolve in specific time intervals like each year. The ever-so evolving technology […]]]> Insight into Digital Marketing Trends 2020

Insight into Digital Marketing Trends 2020

Over the past few years, digital marketing or marketing online is an industry that has tremendously grown and provided support to various people. The industry, however, is based on the internet and technology that is prone to evolve in specific time intervals like each year.

The ever-so evolving technology is enhancing the services making it easier to reach the target audience with innovative and new services or products profiles, basically making life easier, there is also a negative side to it as one has to stay updated with the technology to have an edge over the competitors.

Despite the social media platforms and search engines that update their algorithms almost every day, the results of a major update tend to affect the online businesses in a specific period. Going digital enables brands to leverage opportunities from across the world and hence any good digital marketing company should be proactive rather than being reactive in the market.

The search engines tend to bring various trends to leverage user’s buying intent and improve customer experience and engagement by rolling out algorithm updates. The updates that are expected to change the digital marketing space in 2020:

  1. Chat-bots: Chat-bots have been in the industry as a trend over the last couple of years, while many brands have either asked their in-house digital marketing team or the digital marketing company they are associated with i.e. the company managing the Search Engine Optimisation (SEO) of the company’s official web site to increase organic traffic and user retention on the website to include Chat-bots on their websites, some are yet to adapt to the change.

 The chat-bot is essentially a computerised messaging system to interact on a business page on social media or a website. Many types of chat-bots have been introduced in the industry that helps establish a connection with the users as he/she visits the website and provide them with assistance and searchers what they are looking for enhancing their satisfaction.

  1. VR and AR: Brands are investing in AR and VR i.e. Augmented Reality (AR) that adds digital elements to a live view often by using the camera on a Smartphone and Virtual Reality (VR) that involve a complete immersion experience not in the physical world.

Both of these technologies have already pressed the marketers to develop strategies to provide consumers with better services. This will enhance the process of information collection by business organisation leading to enhanced user experience.

  1. Interactive FB and Instagram Ads: Well, interactive ads is something that the giants in the industry are working on for the years to ensure better engagement with the posts eventually leading to the accomplishment of the core reason of selling products and services and earning profits.

The recent technology has helped the brands market their products with interactive posts on social media platforms like Facebook and Instagram. The shop-able posts are used by the e-commerce brands to showcase their products to the audience which on being clicked leads to the company’s official website and the target customer can buy it directly from the social media platform.

These ads are designed to help the platforms have interaction within them, reducing the chances of the audience leaving Facebook or Instagram to go to another website. This trend is a must to be known by the e-commerce brands if they are involved in social media marketing of their products and services.

  1. End to End Customer Experience: Artificial intelligence has become a key part of the industry and has evolved. AI has proved that it can revolutionise the businesses with its capacity to understand and evaluate data faster than an average human would do.

An essential part of the technology is that it can learn and can be adjusted to develop certain posts targeting a certain target audience while the creator has the data present. It can be used on limited data as the algorithms need data to learn. The companies who have such amount of data can help digital marketers to provide end to end customer experience.

  1. Vanity Metrics: Social media page views, followers, subscribers and other metrics are known as Vanity metrics. The easy to manipulate metrics may be sound good on paper once manipulated but do not impact the goals of the digital marketing strategy. The brands online have stopped looking for all the metrics and have started looking for specific metrics that showcase a more impactful, measurable marketing campaigns.

While setting up a social media campaign next time, the digital marketers should avoid vanity metrics and instead, select the right metrics that will drive the business growth.

 Conclusion

While over the years, the industry has showcased various trends that have revolutionised the operations, we hope this insight into future advancements and trends will be useful for digital marketers to make better future strategies and execute them.

 Also Read:

Metrics that CEO looks for in a Digital Marketing Report

5 Most Reliable Digital Marketing Strategies for Healthcare Brands

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How to Optimize Your Site for Search Engines? https://theceo.in/industry/digital-marketing/how-to-optimize-your-site-for-search-engines/ https://theceo.in/industry/digital-marketing/how-to-optimize-your-site-for-search-engines/#respond Mon, 30 Sep 2019 05:26:55 +0000 https://theceo.in/?p=65018 Optimize Your Site for Search EnginesHow to Optimize Your Site for Search Engines? SERP or Search engine result pages are the Google page with a list of websites as a result to the query asked by the users by pressing the search button. Search engine optimization is the process that ensures that a WordPress or any other platform-based website ranks […]]]> Optimize Your Site for Search Engines

How to Optimize Your Site for Search Engines?

SERP or Search engine result pages are the Google page with a list of websites as a result to the query asked by the users by pressing the search button. Search engine optimization is the process that ensures that a WordPress or any other platform-based website ranks on the SERP with on-page and off-page optimization of the website. From improving the page speed to ensuring relevant content and various other aspects, SEO experts work with various aspects to ensure that there is a good website rank along with high page and domain authority. Building “authority” is regarded as a slow process that happens overtime.

However, brands with an online presence through their official website focus on ensuring ranking high on the SERP via SEO tactics that are a white hat in nature.

Understanding the HATS

Digital marketing and its branch of Search Engine Optimization is a form of marketing that is directed towards business ensuring that a brand’s official website to rank on number #1 position on the SERP(Search Engine Result Page).

However, the practices in this marketing are divided further into three types, first White-hat, second Black hat, and third Grey Hat. These three types of marketing practices have been pursued by different sections of digital marketers, while the white hat practices are the practices that are approved by Google and listed in Google’s Webmaster Guidelines, the other practices can get teh website penalized:

  • There is no good or bad in SEO, the SEO experts have however mentioned that practicing certain “White-hat” tactics to not only protect the website from being penalized by Google but also provide the website with the security so that once the update hits the platform, there are fewer chances that the website will suffer.
  • While the black hat activities are those which are not acceptable by Google and holds chances of the website getting banned or penalized by Google.
  • Grey hat is the ones that are acceptable by Google although they might not comply completely with the Webmasters.

Steps one can follow to optimize their site and rank on the SERP in 2019 include:

  • Know Your Queries Report: The query reports provide phrases that website is ranking high for. Visiting the Google Analytics> acquisition>search console>queries will help the marketers know how well they are ranking on certain phrases, the number of impressions on the phrases, the clicks on these phrases from the Google SERPs and how high website rank for the phrase or the average position of the file.
  • Choose the keywords you want to rank high on: Filtering through the results one should dig through the list, find phrases with the highest rankings and understand how the phrase is used on your website to ensure an improved page and indicate the relevance for the phrase. One should focus on the keywords that derive high traffic to the website and has high search volumes. One can use various platforms to find the Keyword difficulty that should be preferably low which makes them easier to rank on.
  • Competitors Analysis: It is essential to know why one is being outranked by the competitor websites online and understand the reasons. It can be the number of significant ranking factors including the referring domains, page authority and website authority.
  • Content Optimization: The key to ranking on top on SERP is via understanding the searchers intent and what he is focusing on while searching for a particular query. Why? Because Google focuses on that while displaying websites on SERP to establish relevancy. It is hence essential to align with the searchers intent to ensure a high ranking on the SERP. The content marketing strategy is one of the most essential parts of digital marketing as it focuses on creating relevant content with a content angle that hooks the user with the content (blog posts and landing pages online).

Extra Tip:

Backlinks Authority: Page authority is the rank of the website online and backlinks are a crucial part of it. Any link from web to a certain website is a backlinks for that website which ultimately builds the “authority” to the website. So it may not be exactly on-page optimization of your website but one can use the keywords from the research in the content used for building links online to ensure a good SERP ranking.

There are various ranking factors but the page authority is one of the most influential when it comes to affecting the ability to rank. Besides mastering the on-page optimization of the website by increasing the page load speed, proving a better user experience with a better interface and internal links, this on-page, and off-page SEO tactics can be used to ensure a high SEO ranking. Again, while hat SEO tactics are preferred because they are important, it is essential to focus on them to ensure long term sustenance and ranking.

Also Read

Metrics that CEOs Look At While Analyzing Digital Marketing Reports

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DIGITAS INDIA, EXTENSIVELY HELPING BRANDS CONNECT BETTER WITH PEOPLE https://theceo.in/magazines-in-india/year-2019/digitas-india-extensively-helping-brands-connect-better-with-people/ https://theceo.in/magazines-in-india/year-2019/digitas-india-extensively-helping-brands-connect-better-with-people/#respond Mon, 09 Sep 2019 06:42:50 +0000 https://theceo.in/?p=64516 AmareshGodbole, CEO, Digitas IndiaDIGITAS INDIA, EXTENSIVELY HELPING BRANDS CONNECT BETTER WITH PEOPLE Purpose-built to serve the myriad needs of modern marketing, Digitas India is acingit; they are excelling at a deliberate diversity of people and capabilities, witnessed at scale transversely in markets, with an inimitable culture that plays well together. 4000 employees, 30 countries, 40 offices, globally Digitas […]]]> AmareshGodbole, CEO, Digitas India

DIGITAS INDIA, EXTENSIVELY HELPING BRANDS CONNECT BETTER WITH PEOPLE

Purpose-built to serve the myriad needs of modern marketing, Digitas India is acingit; they are excelling at a deliberate diversity of people and capabilities, witnessed at scale transversely in markets, with an inimitable culture that plays well together.

4000 employees, 30 countries, 40 offices, globally Digitas is corporate home to many and the leading digital agency in India. Under the hegemony of AmareshGodbole, CEO, Digitas India is leading by its net worth and 450 plus experts spread across Mumbai, New Delhi, Bengaluru, and Ahmedabad.

ABOUT THE MAN LEADING ‘DIGITAS INDIA’

AmareshGodbole is managing a multimillion-dollar P&L at Digitas India and leading a team of 400 people across 4 cities. He is a champion of ideas and particular about ensuring that the brand and consumer context is never lost in the chase for digital innovation. He is known for the ability to groom young talent into valuable industry resources.  Amaresh has spent over 14 years with network agencies. Since 2009 he has been instrumental in building up Digitas (a PublicisGroupe company), from a startup into one of India’s largest digital agencies with 450 plus people spread across 4 cities.

In the course of the agency’s growth, Amaresh has set the digital agenda for several leading Indian and MNC brands across sectors.He is an avid trend watcher and known for his thought leadership in the industry, contributing in print, discussions, lectures, award juries, and has even been a TedX speaker on the topic of ‘change’. His thoughts have been featured in leading publications such as Business Standard, Brand Equity, Firstpost amongst several others. He has been recognized for his leadership and over the years featured in prominent lists such as Campaign Asia’s ‘Most Admired Agency Leaders’, World Marketing Congress’ 50 most influential digital media professionals, and Campaign APAC’s 40 under 40.

The company stands on 5 core capabilities -Data, Strategy, Creative, Media and Technology forming connected offerings and recognizes that no one company can do-it-all in this complex environment. The CEO Magazine bagged an opportunity of an intellectually stimulating session with Amaresh and gained access to his familiarity and vision about Digitas India;

The CEO: Enlighten us on the concept of “Truth-Connection-Wonder”.

Amaresh: At the heart of all our offerings lies data. Digitas is the only agency brand that features amidst consultancies and technology majors in the highly regarded IDC report, as leaders in data consulting capabilities. Data helps us with insight, hindsight, and foresight and thus uncovers unassailable insights, or ‘the truth’ about the person that we are trying to reach.

This truth allows us to create wonder for the consumer in the form of personalized connections and experiences, and for our clients in the form of measurable impact. Hence, “The Connected Marketing Agency,” committed to helping brands ‘connect better’ with people through ‘Truth. Connection. Wonder.’

The CEO:Talking about being in the digital age, what gives you an edge over your competitors?

Amaresh:Strangely, but then again, I suppose expectedly, it boils down to something people related – our culture. It’s our secret sauce. Everything else can eventually be copied. But our unique culture allows us to consistently attract the best left-brain and right-brain talent, and breed hybrid skills and offerings at scale. Once you have the right people for any given context and era, the tools, knowledge, and capabilities are simply a byproduct.

The CEO:How do you ensure connecting people better with the clients?

Amaresh:We focus on creating a simple user interface for clients, which keeps the complexity within the agency but allows them to easily tap into deep specialization from different capabilities based on their requirements. Think of it in terms of how an app allows us, as users, to access complex functions and utilities without dealing with the underlying code.

The CEO:Digital marketing is a booming industry, do you like the competition?

Amaresh:We love it. It’s easy to like competition when most of it is in the rear-view mirror.

But seriously, competition is critical to keep you on your toes and keep innovating. Fresh thinking often dies a slow death in monopolies, sparsely competitive fields, or industries that are set in their way and aren’t facing any disruption. The good news in the digital industry is that while we have a fierce spirit of competition, at the moment there’s enough to go around so that we can all grow.

The CEO:Do you think this is the appropriate time to be working in the digital marketing industry?

Amaresh:Whether you are in the digital marketing industry or not, the reality is that if you haven’t upskilled yourself to feel comfortable with digital thinking in your industry, it’s already too late. Get moving! And for those in the digital marketing profession, of course, it’s an exciting, though very exhausting time to be here. The trick is staying abreast with what’s coming and remain ahead of the curve.

The CEO:On the weighing scale, what’s more significant, innovation or creativity?

Amaresh:Give weight to finding the best possible solution that solves the problem or leverages the opportunity in front of you. This may be a communication idea, service design, experience, invention or a mix of it all. Now call it creativity or innovation, I’ll leave that up to you.

The CEO:The trends keep changing in the market, how do you keep up?

Amaresh:At an organization level, we are lucky to be part of a very tightly connected (yes, that word again) global network. There is ample amount of knowledge transfer and sharing which ensures that we are constantly exposed to emerging trends, best of work and ideas from Silicon Valley to Tel Aviv. Besides that, we have formal upskilling programs such as Digitas School wherein our key talent travels to different countries for training. We also have short term mobility programs for our talent where they gain experience in other markets.

The CEO:How do you ensure a smooth infusion of technology with your business?

Amaresh:‘T-shaped personalities’, these are critical not just for infusing technology but to ensure the connection between all capabilities. We let specialists focus on going deep in their craft. And the ‘T shapers’ ensure that they are brought in at the right times, or at least their perspective is. For instance, we might have a large technology team for development projects, and a few creative technologists who can bring the technology possibilities on the table in a creative brainstorm.

The CEO:How important do you feel is R&D for the growth of the company?

Amaresh:Critical to illustrate, back when data was yet to capture the industry’s collective imagination, Digitas had already developed a tool and a process to overlay multiple data signals such as location, channel and transaction data and make sense of them, all while ensuring anonymity and data privacy. That initiative helped us leapfrog ahead of many others around the world by the time data became a real task.

The CEO:How do you feel has the industry transformed over the years?

Amaresh:Well, they say fashion goes around in circles. If we talk about the advertising industry at large, we shot ourselves in the foot by cutting ourselves into pieces. And now the industry is desperately trying to stitch it all back together, each one trying a different pattern. In this regard, I believe PublicisGroupe has got it right with the Power of One strategy, which lets deep specialization thrive while creating P&L and KRA conditions conducive to natural collaboration. Because today our industry is no longer just advertising or even digital – it’s data, it’s consulting, its technology all colliding and intersecting.

The CEO:What digital marketing trends do you see dominating the landscape soon?

Amaresh:First of all, the responsible use of data and balancing the data opportunity with the privacy policy will be paramount. We don’t need to wait for an Indian version of GDPR to recognize this.From a customer experience perspective, the most obvious trend is machine learning. As these algorithms are trained with more and more data we can expect them to become a ubiquitous part of our everyday life in the years to follow. As far as powering the underlying marketing engine goes, blockchain has immense potential, especially in the digital media arena.

The CEO:What is your experience working with clients, outside agencies, freelancers or else?

Amaresh:We believe in long term client relationships rather than a leaky bucket.  Hence, we diligently qualify all our opportunities, purse the ones which seem to have synergy and over the years have been fortunate to accumulate a phenomenal set of highly supportive clients, who are mature in their understanding of what it takes to deliver effective digital solutions.

Since we have all capabilities in house, we usually need freelance support only for managing unforeseen spikes and to bridge gaps while on-boarding new talent. We do have a pool of really talented folks thanks to the emerging gig economy.

The CEO:What challenges is the company facing at present?

Amaresh:The demand has grown much faster than the availability of trained talent. So we focus a lot on honing in home-grown talent, and we have one of the lowest attrition rates in the industry. That apart, since India has so many independents set up straight out of college, sometimes getting approvals on fair pricing can be a challenge. But I believe that mature clients recognize the value, and as long as you focus your efforts on those clients, you’ll be fine.

The CEO:What part of your success do you credit to your employees?

Amaresh:We are a people-driven business, so I’m tempted to say all of it. But I must also acknowledge that being a part of a strong network like PublicisGroupe and the ‘Power of One’ strategy has certainly given a strong platform to our people’s efforts in recent years. And our culture has attracted the right people or Unicorns as we call ourselves. But the success on ground boils down to the magic and wonder that all these Unicorns have created because otherwise, every agency under the aegis of a holding network would be doing well, and that’s far from the truth.

The CEO:What ethos is maintained for the employees in your company?

Amaresh:Having worked with other network agencies before, I can honestly say that we are possibly the most collaborative agency in the world. Because of our longstanding culture of cross capability connections, we also find it easy to play well with other PublicisGroupeagencies and clients, whereas for many other agencies the shift towards re-integrated solutions is a massive cultural adjustment. All of this is eloquently captured by our ethos – Be Bold. Be Curious. Be Mindful.

The CEO:What are the milestones and achievements to your credit? ‘

Amaresh:I would say that it’s the journey over the last decade with Digitas, as a whole. I got the chance to partner with several great leaders and colleagues to grow the company from a start-up into the 450 people juggernaut that it is today. I think our client list, which comprises of some of the best MNC and Indian conglomerates is a testament to our success.It has been a steep learning curve for me, as the mindset required for running start-ups and organizations is very different. So, while I’ve been in the same organization, it’s truly been a different job with every passing year.

We closed 2018 with a growth of over 65% on a massive revenue base and a very healthy double-digit margin. This included organic growth as well as successfully absorbing the erstwhile SapientRazorfish India teams and clients into the Digitas fold. We’re on track for a 35% organic growth this year as well. Along the way, I’ve been fortunate enough to cross some personal milestones in the form of awards, lists, juries, public speaking and writing. For me, the most special of these are making it on the Campaign ‘40 under 40’ Asia-Pacific lists and speaking at TedX on managing change.

The CEO:What’s on the cards for the company?

Amaresh:We have taken on the mantle of driving the new age capabilities for ‘Publicis Communications’ in India. Digitas has set up data and CX Centre of Excellences which will ensure that all the communications agencies in the Groupe are powered by data-led thinking and best in class CX design.

We are in the process of rolling out a unique strategic planning framework called ‘North’, which has been devised to help brands formulate their holistic marketing strategies in the context of today’s needs. We expanded and opened up an office in the Bengaluru market, and it has been growing at a scorching pace. And of course, we continue to evolve and mature our new age capabilities such as machine learning and emerging experience technologies.

The CEO:In 5 years from now, what do you believe Digitas would have accomplished?

Amaresh:I believe that 5 years from now, ‘modern marketing’ practices will get internalized as just everyday marketing. And consequently, brands such as Digitas which have been purpose-built for this world will be atop the food chain as marketing partners of choice, for clients around the world.

But more importantly, as the marketing remit widens to include martech, adtech, data to drive digital business transformation, we are heading back to an era where marketing companies such as Digitas are once again seen as true business partners and not just peddlers of communications solutions.

The CEO:Are you involved in any nature of corporate social responsibilities?

Amaresh:All our CSR initiatives are driven at a PublicisGroupe level, with each agency including Digitas contributing to it. This allows us to make meaningful contributions that truly make a difference to the beneficiaries. Over and above this, we also have reactive initiatives. For instance, we had a massive drive of both funds and material donations during the Kerala floods. We also have a CSR chapter as part of the Digitas Culture Club which is a ‘by, for and of’ the employees initiative. The chapter encourages and facilitates employees in donating their time towards causes ranging from pet adoption to teaching underprivileged children.

“In this ever-changing and disruptive world, where the only survival strategy is to keep adapting, I remind myself of a saying now and then ‘if you want to make the gods laugh, just tell them your plans’”

AmareshGodbole.

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SEQUENCE COMMUNICATIONS, OFFERING A COMPLETE SUITE OF CUTTING-EDGE MARKETING SOLUTION https://theceo.in/magazines-in-india/year-2019/sequence-communications-offering-a-complete-suite-of-cutting-edge-marketing-solution/ https://theceo.in/magazines-in-india/year-2019/sequence-communications-offering-a-complete-suite-of-cutting-edge-marketing-solution/#respond Thu, 05 Sep 2019 12:55:49 +0000 https://theceo.in/?p=64487 Rajeev Ranjan,Sequence Communications Pvt. Ltd.SEQUENCE COMMUNICATIONS, OFFERING A COMPLETE SUITE OF CUTTING-EDGE MARKETING SOLUTION The digital marketing trend in India has been mounting for years now. Statistics indicate that in 2021, Indian internet traffic is estimated to be 291 times bigger than it was in 2005. It’s no secret that the digital era in India has revolutionized the way […]]]> Rajeev Ranjan,Sequence Communications Pvt. Ltd.

SEQUENCE COMMUNICATIONS, OFFERING A COMPLETE SUITE OF CUTTING-EDGE MARKETING SOLUTION

The digital marketing trend in India has been mounting for years now. Statistics indicate that in 2021, Indian internet traffic is estimated to be 291 times bigger than it was in 2005. It’s no secret that the digital era in India has revolutionized the way businesses are carrying out their digital operations and marketing strategies. Various studies estimate the growth of digital marketing in India at 25% to 40% annually. With such promising figures, the future will keep taking an upward curve as digital marketing services embrace tremendous transformations that come with digital innovations. It has led to the present era to become sophisticated by becoming more responsive and enhances the frequency and depth of its users.

Founded in 2003, Sequence Communications Private Limited is a key leader in offering real-time marketing solutions. It is an ISO 9001:2015 company having expertise in media Industry for more than two decades and is fully committed to elevating clients to new heights. Sequence Communications initiated its journey from Mumbai with Newspaper Ads as its only service, and gradually added Creative solutions, Corporate Event Management, Branding Solutions, Corporate Gifting, and finally Digital Marketing Solutions.

Present-day, Sequence Communications is the one-stop destination for all digital marketing solutions for Companies, Individuals, and Small Business Enterprises. It offers 360-degree digital marketing services including SEO, SMO, SMM, Google & Bing Advertisements, Content Marketing, E-Commerce Management & Marketing, Video Marketing, Email Marketing and many more. There is a team of 40 expert professionals to cater to the marketing needs of clients with branches in three metro cities, Mumbai, Cochin, Bangalore and a regional office in Kuwait.

THE MAN BEHIND THE VENTURE

Sequence Communications is the brainchild of a renowned digital marketing expert, Rajeev Rajan. He is designated as CEO here and is responsible for running all facets of the business. He holds over two decades of experience in the industry and is an eminent business Individual. He is pioneered in Event Management and Digital Marketing and received numerous awards in his field. Rajeev is the part of the Board of other companies in the Technology and Import Export Sector. In academics, he holds a post graduation degree in Mass Communication.

DIFFERENTIATING FACTORS

Sequence Communications is one of the foremost companies adopted Digital Marketing solutions in the country. The best thing is that it started its digital marketing services much before the “Digital India” announcement.

Rajeev shares, “Our solutions are simple, transparent and are built to work with the latest search engine ranking updates. Sequence Communications does not have a Specific Package to sell, but we study clients business, perform a SWOT analysis and suggest a Package that is affordable to that business to mark their online presence.”

CUSTOMER-CENTRIC COMPANY

Sequence Communications is a customer-centric company and wants customers to get maximum value. Testimonials from leading brands like TATA, Greater Bank, CD, Pappai, Government Organisations like Cochin Shipyard, Handicrafts Development Corporation, Aptar, etc are proof for that.

Rajeev further adds, “We don’t promise results that we can’t deliver. We are known as experts who love to keep it straight.”

DIGITAL ADOPTION IN INDIA

Internet Users in the country is leaping like anything, we are progressing with the world. According to reports, digital adoption in the country is growing at a pace of 18% y-o-y growth and the urban-rural gaps of users are filling fast. Meaning is that digital adoption and usage trends will see remarkable progress in the upcoming period. The E-commerce industry will flourish; mobile penetration in India will grow more than 75%. This is absolutely the best time to work in Digital Marketing.

STAY UPDATED WITH THE INDUSTRY

“In this field Changes are inevitable. The team is quite made up to accept the changes and work with the latest trends and updates. We work on updates; our team is dedicated to research on the latest trends in the market. We discuss among ourselves, we attend webinars, we attend workshops, and we follow digital marketing doyens. We get updated and we apply in our work” asserts Rajeev.

INFUSION OF TECHNOLOGY

Interacting with the outside world give us more insights, what to be adopted what not to be. There is a core team headed by Archana Krishnakumar, Group Director to study trends, perform trials, measure them, and adopt technologies.

INDUSTRY TRANSFORMATION

Paper or print media is still a popular marketing tool but, it is expensive. That is why, for small scale entrepreneurs or enterprises, print media is unapproachable. Digital Marketing simplifies it for everyone, reaching the targeted audience in a cost-efficient environment. Also, it helps to measure, amplify and retarget the targeted audience.

RECENT TRENDS IN DIGITAL MARKETING

As said, Digital marketing is the future. Whether it is Google, Facebook, Bing or something else, Digital Marketing will be there. Interactive Hoardings or OOH will be a revolution in India; it’s already trending in Eastern Countries. As per Google’s recent report, search in local languages will increase. And, it is a good sign for content writers in local languages. Another trend will be Audio-based Searching and that too will dominate the industry in the coming days.

CONTEMPORARY CHALLENGES OF THE INDUSTRY 

There is no Bible for digital marketing; it varies from industry to industry. The strategy that worked for one company will not work for another company in the same industry. Hence, businesses have to show patience to analyse, measure and formulate a successful strategy for them. The online industry is not the industry of miracles, it is a logical game. Every company is facing the challenge to educate about this to the customers. Many big brands have already adopted Digital Marketing. They started allocating 10-15% of their marketing budget to Digital Marketing. It is a good sign.

ROOT OF SUCCESS

The roots of success of Sequence Communications are deeply affixed to the dedication of the employees of the company. The company is maintaining a low attrition rate, as day one employees are still continuing their career here. Sequence Communication and its team have worked to build numerous brands.  

ETHOS FOR THE EMPLOYEES

Sequence Communications invests heavily in training, employee welfare, and development activities over two decades to make the finest place to work. Sequence Communication had not lost a single working day due to employee unrest.

AWARDS AND ACCOLADES

Sequence Communications is proud of achieving tremendous recognitions from external professional organisations. We value each achievement and that have boosted our confidence and performance. Sequence Communication has been the Best Event Partners for Mathrubhumi, the most selling newspaper in Kerala, for their Mumbai events since 2015. Sequence Communications has also secured “The Best Media Agency in 2015-16” instituted by Soul Touch Media Private Limited. In 2019, the company bagged “Fastest Growing Indian Company Excellence Award” instituted by International Achiever’s Conference.  Apart from this, in 2018, the company won “Best Design” award from Njeralathu Kalashramam during the event hosted by Mumbai Pattolam 2018.

ROAD AHEAD

The team is focused on three major sectors, Branding, Digital Marketing, and Corporate Servicing. In 5 years, Sequence plans to be the Online Associate of Top 25 brands in the country.

 “Sequence Communication is in the constant pursuit of attaining a respectable position in the industry. We are putting every possible means to ameliorate and facilitate digital marketing services and corporate services.”-Rajeev Rajan

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Marvist Digital Marketing: Enabling Small and Mid-sized Businesses Succeed in the Digital New Age https://theceo.in/magazines-in-india/year-2019/marvist-digital-marketing-enabling-small-and-mid-sized-businesses-succeed-in-the-digital-new-age/ https://theceo.in/magazines-in-india/year-2019/marvist-digital-marketing-enabling-small-and-mid-sized-businesses-succeed-in-the-digital-new-age/#respond Thu, 05 Sep 2019 12:48:16 +0000 https://theceo.in/?p=64484 Prabodh Marvist, Marvist Digital MarketingMarvist Digital Marketing: Enabling Small and Mid-sized Businesses Succeed in the Digital New Age Replacing the eons-old traditional marketing, digital marketing is the new age tool for building and breaking brands in the world. Excelling in such an era where the importance and dependence on digital marketing are inevitable, Marvist Digital Marketing offers small and […]]]> Prabodh Marvist, Marvist Digital Marketing

Marvist Digital Marketing: Enabling Small and Mid-sized Businesses Succeed in the Digital New Age

Replacing the eons-old traditional marketing, digital marketing is the new age tool for building and breaking brands in the world. Excelling in such an era where the importance and dependence on digital marketing are inevitable, Marvist Digital Marketing offers small and mid-sized businesses a scope to grow online and become successful and highly profitable. The company is the brainchild of Prabodh Dubaka, an experienced professional who has contributed to the success of various top brands in India and Abroad.

With an extensive experience of nearly 2 decades, Prabodh has worked in various industries in the UK and India. Earlier in his career, Prabodh was responsible for New Product Development in HSBC Taxpayer Financial Services at Bridgewater, New Jersey. A winner of the Economic Times Brand Quiz- 1996 from Hyderabad, the visionary and business leader had identified his interest for business management and pursued an MBA despite getting a merit admission in MBBS in a government college.

Prabodh started his career as an Investment Banker at a Top 5 NBFC company. Thereafter, went to work for Indus Software, Pune which is successful software product company offering instalment loan management ERP software for Banks/NBFCs in India and abroad. He has helped the company gain clients including Fortune 500 companies while serving at its USA and India branches. An avid reader of the business literature, Prabodh follows his interest in marketing, management, strategy, productivity and process management.

Marvist Digital Marketing

Marvist digital marketing is an extended branch of Marvist Consulting. The brand indulges in consulting as well as execution of the digital marketing services including SEO, SEM, SMO, Website maintenance, blog management, and content management along with info graphic management. Marvist was established in 2005 to serve overseas clients after gaining experience in the USA. Marvist has served to an extensive client base including various small and mid-sized companies in the UK, Ireland, Canada, USA, and English speaking European countries.

Company Ethos & Work Culture

The company believes in the importance of values and ethos in the “Marvist team” along with technical competence. Working in an ethical environment, the company promotes its employees to excel in both areas. Unlike the offshore companies, the company offers interesting and challenging work assignments of the client based in USA and Canada. The day time positions at Marvist are interesting, analytical and creative. The work culture is directed towards performance-based and clients oriented results.

The Marvist Team

Been through a rigorous recruitment process identifying people with the right attitude, skills, knowledge and potential to deliver, a professional get its position in the team. Every team leader and the manager has to manage both the people and processes actively at the same time. The leaders play an essential role in making sure that their team members grow and deliver on bigger assignments.

Marvist Digital Marketing’s senior management have previously contributed their efforts in the senior-most positions at various small, mid-sized and Fortune 100 companies and offer extensive experience in online marketing, new product development, product management, and traditional marketing. These experts have been leveraging their experience and expertise to offer innovative solutions at a fraction of current costs.

Creating Loyal Clientele

The business has not only established its roots and built brand trust over the years but also ensured that the client feels comfortable in its first meeting. To ensure a constant client base along with reselling, the brand offers effective results from its digital marketing campaigns.

Over the last 14 years, the brand has earned a good marketing reputation for delivering results and has gained the gratitude of 1000+ medium-sized firms with their innovative approach and expertise, which offers true economic value to customers.

Research and Development: The Core of Business

A data-driven business curates search engine strategies, white label services, local SEO services for existing and new client base. The brand works with comprehensive research and analytics to build an effective strategy to make sure that each client gets the best solutions. In a rapidly evolving environment, Research and development play an essential role to update the methods of Digital Marketing.  The Founder has formal expertise in New Product Development in the USA in Fortune 500 firms has helped the brand stay successful in the ever-changing digital marketing industry.

Industry Transformation

From a stage when the industry was named” Website marketing”, the brand has been serving clients to the stage of “Online Marketing and finally now at the stage of “Digital marketing”. Like every other industry, the industry has also evolved but by a fast pace in a short period. The internet has changed how various businesses used to work. The industry has presented various new players with the opportunity to set up business in the new segments that have been created over time. One segment of the digital industry that has grown the most in the last decade is Social Media. In India, the most accepted form of Internet is through Smartphones leading to increased demands of mobile applications in the younger generation.

Digital Marketing Trends

Awareness is the most essential element of any business. Today, every organization in India is directed towards marketing through digital mediums. Either brand is outsourcing or hiring the service providers to ensure an online brand and maintenance of its stable image. The trends that will be dominating the landscape soon is to strike the right balance between various segments of marketing brand online including SEO, SMO, SEM and Content Marketing. With the constant evolution of technology, marketing automation appears to be promising.

Milestones and Achievements

An exceptional client base of more than 1000 clients has been one of the most important achievements for the brand in its lifetime of 14 years. In India, the brand has created a community of satisfied customers with its impactful results. The loyal clientele has been working with the company for over 3 years.

Future Roadmap

With its commendable contribution overseas, the brand is planning to expand its services in India. To ensure the same, the brand is directing its efforts on creating Indian specific Digital Marketing Solutions.

Being Proactive and Conscious of the ever-changing environment, Marvist Digital Marketing Company is focused on planning and building capabilities to perfectly cater to the target audience for its brand in the 5 years from now.

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Intellemo: Efficient Marketing to Boost Digital Growth of Brands https://theceo.in/magazines-in-india/year-2019/intellemo-efficient-marketing-to-boost-digital-growth-of-brands/ https://theceo.in/magazines-in-india/year-2019/intellemo-efficient-marketing-to-boost-digital-growth-of-brands/#respond Thu, 05 Sep 2019 11:38:41 +0000 https://theceo.in/?p=64481 Saurabh, IntellemoIntellemo : Efficient Marketing to Boost Digital Growth of Brands Back in the day, I realized that every startup owner has a dream and a vision to make their product the best in the market. And, it goes without saying that new businesses and startups struggle with digital marketing due to limited resources at the start. […]]]> Saurabh, Intellemo

Intellemo : Efficient Marketing to Boost Digital Growth of Brands

Back in the day, I realized that every startup owner has a dream and a vision to make their product the best in the market. And, it goes without saying that new businesses and startups struggle with digital marketing due to limited resources at the start.

Our novel Digital Marketing Services model aims to cater to the demands of growing startups, small-scale and newly formed businesses across the globe. We charge a one-time fee for all our activities without any monthly retainers. You get a professional execution for exponential growth in results. Quality is our foremost principle and is deeply ingrained in the company’s fabric.

We have variations of service offerings that any business can choose from depending on their business goals. With everything detailed out including the cost of the service, key features, and description, it helps to keep the potential buyer well-versed and informed about their purchases.

Why Intellemo, you may ask? Here is why!

The packaging and availability of customizable digital marketing services with the fastest delivery! Our team is there to provide a Free Marketing Consultation at all times to help you pick services to bring forward an opportunity for business growth. The package of services will be customized entirely as to what the need, goal, and objective of the brand will be.

Intellemo focuses on transparent pricing through its ecommerce website for Digital Marketing services. It aims to build higher levels of engagement & accountability by following a target-based approach for our potential clientele.

I firmly believe Performance to be one of the most evident key drivers of growth for brands. Other major determinants include timely delivery and quality services. Intellemo promises both.

The Intellemo performance model works on a one-time module, unlike a retainer model.

While the retainer model offers month by month services in a fixed format, there is a steady incremental performance & progress. This ultimately slows down to be achieved end-result.

With our model in place, there is a higher scope for faster execution opportunities. The growth metric is exponential, that is, one can leverage the opportunity at the given hour to its fullest. Each month can be devised in accordance with a different work scheme to achieve maximum potential for that particular time frame. This can help in drastic improvement in performance levels because of a well-targeted and specific plan of action in place. The aim is to minimize the opportunity loss by breaking down the standardised workflow for the exponential growth of the brand.

The next important question businesses face is the time and speed of delivery of services. Urgent and immediate requirements are not a thing of the past. They very much pop up every now and then. Point being, with our in-house employees and dedicated creative contributors (Intellemers and Intellemoms), work is 100% delivered on time with the fastest speed of delivery assured!

Intellemo gave birth to Intellemers to help build a community where skill set meets passion. It provides an opportunity for young mothers and creative contributors to exhibit their work to a massive audience without compromising on other interests or personal commitments.

I do comprehend the power of technological advancements gaining ground in the recent past. Automation and Technology have been deeply embedded in the core philosophy of Intellemo since the very start. Our approach is to leverage the latest technological tools and trends to stay relevant and up-to-date at all times. While Intellect is a major key driver for growth, emotions play an equally crucial role and businesses need to utilize their value for faster brand growth.

With the combination of both, it’s clearly a win-win!

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Jyotshna Kalita: the leading lady, creating an unmatched standard through creative solutions https://theceo.in/magazines-in-india/year-2019/jyotshna-kalita-the-leading-lady-creating-an-unmatched-standard-through-creative-solutions/ https://theceo.in/magazines-in-india/year-2019/jyotshna-kalita-the-leading-lady-creating-an-unmatched-standard-through-creative-solutions/#respond Thu, 05 Sep 2019 10:59:22 +0000 https://theceo.in/?p=64476 Jyotshna Kalita, Halcyon Media Pvt. Ltd.Jyotshna Kalita: the leading lady, creating an unmatched standard through creative solutions “Jyotshna Kalita is an innovator, always looking for fresh approaches to marketing and communication and finding her feet as influencer and trailblazer.” In this modern age, Indian women are making their presence felt in different industry verticals. They are fighting odds, braving gender […]]]> Jyotshna Kalita, Halcyon Media Pvt. Ltd.

Jyotshna Kalita: the leading lady, creating an unmatched standard through creative solutions

“Jyotshna Kalita is an innovator, always looking for fresh approaches to marketing and communication and finding her feet as influencer and trailblazer.”

In this modern age, Indian women are making their presence felt in different industry verticals. They are fighting odds, braving gender bias and creating a space for themselves in the world, including the marketing and media industry. A national award-winning poet, Jyotshna Kalita is one such woman of substance, carving a niche as an entrepreneur for herself in a traditionally male-dominated advertising and communication industry.  She has been the brain behind a series of smart and successful content and communication projects. Establishing her business venture, Halcyon Media in 2014, Jyotshna has presented one-stop destination for all branding needs of companies —be it market-entry, launch or content creation and dissemination. Besides, Jyotshna is in the process of setting up another venture – that works in book adaptation space.

  The mind behind Halcyon, Jyotshna holds a Masters degree in English Literature from the University of Delhi. She belongs from a conventional lower-middle-class background, where it is believed that only people, who have money, can get into the business. She was expected to be a professor of English Literature and lead a conventional life in small metro Guwahati. All this changed when she decided to pursue her career in mainstream entertainment industry, and eventually landed in broadcast corporate and found herself creating content and communication solutions for brands and media.

“I always had an enterprising attitude. I started doing independent productions pretty early in my career. Before moving to Mumbai, I had already done a few films on my own, commissioned by NGOs. Over the last one and a half-decade, I have garnered diverse experience spanning across, journalism, independent filmmaking, mainstream entertainment in TV, setting up of channels and radio stations and finally, brand solutions”, Jyotshna explains.

Recently, the leading lady was on the hot seat of The CEO Magazine, where she discusses her company, digital marketing and more.

Here are edited excerpts.

TCM: Provide a brief overview of your company and its services.

Jyotshna: Halcyon Media has evolved over the last 4 years from being a conventional creative agency to position itself as a brand growth partner crafting solutions across a varied range of media platforms and genres. With Halcyon, we offer superior quality integrated content and communication solutions to small and mid-size brands at a time when digital convergence was progressing at great speed. We offer services in different segments in order to meet the brand’s marketing requirements. When you are positioned as a growth partner, you cannot ignore any of the brands requirements. It becomes your own mission to ensure your partner is covered well. Halcyon provides services starting from holstic branding and communication, to digital strategy and management, traditional and new media buying, content strategy and creation, broadcast and OTT partnership and intellectual property marketing.

TCM: Where does your interest in entrepreneurship come from – how did you start?

Jyotshna: Halcyon was the result of instinct, combined with my vast industry experience. I had the privilege of working both in content and communication. And, it was a time when content solutions were fast replacing conventional creative communications. The need gap was too obvious to ignore. Though I started with conventional creative servicing – my long term vision was to create value for brands as a growth partner. I also wanted to carve a niche for Halcyon in the space of intellectual properties. It did not happen immediately – but now – suddenly we have multiple IP clients, and we are enjoying building that IPs tremendously. 

TCM: What digital marketing trends do you see dominating the landscape soon?

Jyotshna: Data-driven audience targeting is the buzz of the day. AI, virtual reality, voice search, the scenario is evolving so fast and in such a high-tech way that you need to stay updated. However, I believe, at the heart of all technology-based mechanisms of delivery and creation – EQ driven brand solutions will remain the king as content.

TCM: How do you ensure a smooth infusion of technology with your business?

Jyotshna: As stated above – I try and read up as much as possible. The available technology and integrating them into our solutions and campaigns is not very tough. We count on content and the delivery mechanism. Our IT support system is very strong. As a conglomerate, we have multiple companies that are into multiple aspects of new-age content marketing.

TCM: Shed light on your clientele.

Jyotshna: Our clientele span from reputed FMCG brands like Badshah Masala, Granules and Beans to international technology giants like Taiwan Excellence. We also work with some startups – whose vision and mission is aligned towards a purposeful life.

TCM: Shed light on your team. What ethos is maintained for the employees in your company?

Jyotshna: TEAM – is everything! If you want your business to grow – nurture the team.  Halcyon has a set of differentiators. Present-day, it is the team of 20+ (Much more if you count the group companies) expert professionals who leave no stone unturned to exceed the expectations of clients. We treat each employee as a part of the family and follow great ethos.

Whenever we add a new member to the team – we ask him or her simple question – What is it you want to do? For everyone, it is extremely important to do things that they like. We try and give that much space to our employees.

We also do not believe in watertight segmentation of job responsibilities. Since the company is positioned as a growth partner we encourage our employees to get involved with various activities happening around them.

The third thing is the identification with the agency’s reputation and brand. We encourage them to be proud of the standard of quality that the agency has been able to achieve so far.

TCM: How do you feel has the industry transformed over the years?

Jyotshna: This is a transitional phase for advertising. The whole idea of brand promotion has gone through a metamorphosis. As an insider – I marvel at how things can change so fast. Yesterday’s heavyweight creative agencies are today struggling to retain their teams. It’s like survival of the fittest. If you cannot adapt – you are bound to perish.

I have witnessed the downfall of several mid-sizes but very reputed creative agencies right before my eyes. There are enough people in the market who are willing to deliver quality services at a competitive cost – and they are doing a great job at it.

Everything is measurable. You can’t sugarcoat your performance. The tools and platforms are available to all; they are more or less the same in terms of cost for everyone. So how do you make a difference? And then it boils down to the quality of the content and the smartness of the solution.

On the other hand – the first generation digital agencies that operated from an opaque space also have to buckle up. Buying in digital is not like it was before. It’s now so transparent that if you are not paying attention – you are going to go down the drain. Small entrepreneurs can set up a shop if they have talent. It is being appreciated by clients. At least that’s what my experience has been.

TCM: How does a day in your life look like as an entrepreneur?

Jyotshna: My day starts at 7.30. I answer messages and emails for an hour. It is followed by the gym. Then, I finish half my day’s work before I go to the office. In the office, every morning I meet the entire team for some time, frivolous chit chats and then some updates. I love the part where I sit with the teams and strategize for our clients. I get back home late these days.

TCM: Describe yourself in one word.

Jyotshna: Resilient 

TCM: How do you achieve a balance between your personal and professional life?

Jyotshna: My family is in Guwahati. So I don’t have much of family life. In terms of personal life – I have been a very social person. My friends are my lifeline. For physical and mental health, I do breathing exercises, meditations, and I go and sit at the beach to achieve calmness of the mind; it makes me feel refuelled for the next couple of days.

TCM: After all this success and failure, what do you struggle with now?

Jyotshna: My only valid struggle is to deal with my obsession with controlling the quality of the outcome delivered to the client. Because I am a creative person with vast experience – I expect my people to deliver the quality I could have. Now being a CEO – you got other stuff to do than conceptualizing visuals and writing articles and directing films, right?

I have never had an issue with getting business. In fact, I have not been taking clients for a while. But this is a crucial year. I have decided to take the leap of faith and expand. There will be a struggle for a while – to do it evenly, without burning myself out.

TCM: If you could change anything in the Indian market, what it would be?

Jyotshna: To be honest – I would have liked to see less of male dominance in the advertising industry. Client servicing is still so unmistakably male-dominated you have no idea. If I am sitting in a meeting with one or two of my junior colleagues – I find the speaker making more eye contact and addressing my junior male colleague than the CEO of the company…  It is deeply rooted and god knows when true gender equality will be achieved in terms of mindset.

TCM: What are your future plans?

Jyotshna: Soon, we will venture into creating some IPs of our own. We are preparing for it. We want to include a bit of product business along with servicing business. Moreover, I am planning to grow my second venture – Vistar and take it on higher latitude.

“There is a secret mantra to survive the whirlpool of entrepreneurship. You just stick to your boat. Come what may, eventually – it works out. It’s the fear of failure that distracts most of us.” – Jyotshna Kalita

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Heading: Playing content as a queen A bunch of idiots searching for meaning! https://theceo.in/magazines-in-india/year-2019/heading-playing-content-as-a-queen-a-bunch-of-idiots-searching-for-meaning/ https://theceo.in/magazines-in-india/year-2019/heading-playing-content-as-a-queen-a-bunch-of-idiots-searching-for-meaning/#respond Thu, 05 Sep 2019 06:41:31 +0000 https://theceo.in/?p=64473 Animesh, Confiance Mobility LLPHeading: Playing content as a queen A bunch of idiots searching for meaning! It was the instant repartee from Suparna to our question about their USP. Suparna Pathak referred to as Suparna Sir in the organization, and Animesh Goswami is at odds with the conventional wisdom about digital communication. With their start-up called Confiance Mobility LLP, […]]]> Animesh, Confiance Mobility LLP

Heading: Playing content as a queen

A bunch of idiots searching for meaning!

It was the instant repartee from Suparna to our question about their USP. Suparna Pathak referred to as Suparna Sir in the organization, and Animesh Goswami is at odds with the conventional wisdom about digital communication. With their start-up called Confiance Mobility LLP, they are challenging the very notion about the field ingrained in the minds of the market.

Animesh, 15 years junior to Suparna, is the one who first responded to the call of the Siren and gave up a cushy job with the top IT multi-national and came back to India to start Confiance. A few years down the line, he managed to entice Suparna Pathak who had left his job as a senior editor in the leading media house in Kolkata, to join him as his partner. And in four years, their reputation as an effective communicator is firmly entrenched.

Taking a lead, Animesh started elaborating. To Confiance, he claims, communication is the raison d’être or the reason for existence. Technology, to the organisation, is just the conduit. “We don’t think in silos of websites and social media. To us, we look at communication solution as a gestalt.”

With five verticals – content, animation, design, development (websites and apps) and digital marketing – operating in tandem, Confiance claims to deliver the entire gamut of new-age communication solution from under one roof.

“Not that we don’t do projects that are vertical-specific but we do those largely on requests. Thus said we must also emphasize that it’s difficult to think of any project that won’t require support or contribution from other verticals”, said Animesh. Explaining the cross-flow and interdependence of the verticals that creates the gestalt, he brought in the example of animation he said, “Animation projects cannot evolve without a script – a task that belongs to the content team, and to design for character freezing. It’s this process, which is closely monitored by the partners, that actually creates the value which is greater than the contribution from individual verticals.”

What about the competition that is rising with each day? To Animesh and Suparna competition is a fact of life. But the way this word is being bandied reflects a concern about quantity and they are not bothered about that. To them their business is communication. “In the market there is an overarching emphasis on ‘digital’ relegating ‘content marketing’ to the back bench.” Animesh elaborates, “What is being marketed in this business by most is the technology. But communication needs to evolve, words need to be crafted, the illustration should sprout and get married to the words and only then the technology should be chosen to transport the content to the intended audience.”

“If we are talking about a market that is jostling with players trying to outwit each other with the novelty of the technology, we must also take note of a clientele that is coming of age,” says Suparna. He adds, “A matured clientele set their entire store by the effectiveness of the communication rather than the novelty of the technology.”

To Confiance every communication is treated as unique and they don’t provide template solutions. “It’s possible to have template solutions and we can see that happening around us. But not here,” says Animesh. To them each project is treated as sacred and unique. They have recently added drafting and designing of Annual Reports to their product offering.

“We largely cater to the MSME segment. Affordability is an issue in this market that is extremely price sensitive,” says Suparna. “This is the market that’s starved of good articulators. Our skill set is unmatched in this market. With my experience in the communication and Animesh’s exposure in the global market in a leadership position in top IT MNCs, our understanding of corporate needs are unmatched in the communication market here,” he added.

One might take it as bragging, but both the partners have huge personal brands. Animesh is a very sought after speaker at seminars dealing with digital communication where he demolishes the idea of tech supremacy in communication and tries to restore the primacy of ideas. He is also part of the CII IT cell.

Suparna has a long history of teaching strategy at global universities as a guest faculty, a sought after face at chambers of commerce seminars on policy issues and is a revered columnist on policy matters in the East. Personally, both of them prefer to keep a low profile while busying themselves in training up a young set of professionals. But if one takes into account their individual achievements, their claims indeed come out as understatement.

“We can boast that our team is groomed to visualize any assignment from a holistic perspective, working towards the business goal of the customer. Even the fresh technology recruits are not treated as coders, but ideators” says Animesh.

When they say they are in search of meaning they are stating their mission. By their words, “Every communication is about meaning. It is about making the target group understand whatever the client wants to convey. It’s a cliché in the classical ad world. It would be wrong to say that the digital world doesn’t understand it. The issue is about realisation. Our USP lies in this realisation.”

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ABDA DIGITAL, REVAMPING THE LANDSCAPE OF CUTTING EDGE DIGITAL CONTENT https://theceo.in/magazines-in-india/year-2019/abda-digital-revamping-the-landscape-of-cutting-edge-digital-content/ https://theceo.in/magazines-in-india/year-2019/abda-digital-revamping-the-landscape-of-cutting-edge-digital-content/#respond Thu, 05 Sep 2019 06:01:25 +0000 https://theceo.in/?p=64470 Sravan Narasipuram ,Abda Digital Pvt. Ltd.ABDA DIGITAL, REVAMPING THE LANDSCAPE OF CUTTING EDGE DIGITAL CONTENT Under the expert supervision of Sravan Narasipuram and KRK Rao, the founders of the company have established a flagship brand ‘Hola Enterprises’ that addresses and fights the shortcomings of the digital space to distribute interactively rich content that is not available in the current formats. […]]]> Sravan Narasipuram ,Abda Digital Pvt. Ltd.

ABDA DIGITAL, REVAMPING THE LANDSCAPE OF CUTTING EDGE DIGITAL CONTENT

Under the expert supervision of Sravan Narasipuram and KRK Rao, the founders of the company have established a flagship brand ‘Hola Enterprises’ that addresses and fights the shortcomings of the digital space to distribute interactively rich content that is not available in the current formats. They also have introduced a digital business card solution that can be easily shared and is environment-friendly. It reduces the cost and logistic hassles of dealing with printing and handling paper-based business cards.

ABOUT THE MAKERS

Sravan Narasipuram is a 2nd-time entrepreneur and a technocrat with extensive experience in working with technology start-ups, over 2 decades. He is passionate about building innovative products, bringing a unique mix of technology and thought leadership. He takes care of the product, sales & marketing functions of the company.

KRK Rao brings more than 3 decades of industry experience. He has worked with start-ups and multinationals like SAP. He has deep experience in building and scaling teams to deliver complex solutions.

The CEO Magazine was able to extract plentiful information about the company’s corporate ethos and business model in an interactive session with the founders;

The CEO: What gives you an edge over your competitors?

The Founders: Hola Enterprise is a application built for the mobile, while most competitors build the web version and position the same for mobiles. Our content utilizes the Smartphone features much better. We distribute our content over non-ad-server channels like SMS, email, QR code, and social media. Our business model is pay-per-use which is beneficial for customers. We also have granted patents in the US and Europe that protect the core technology of our platform.

The CEO:How do you ensure the unbreakable faith of your clients?

The Founders:Our technology uses leading industry-standards like Amazon AWS and Google Cloud to host our platform. This ensures that customer data is secure and the uptime is very high, leading to optimal experience. Today, we have customers in the Gulf region and Southeast Asia, and our experience has been very positive in terms of expectations and affordability.

The CEO:Digital marketing is a booming industry, do you like the competition?

The Founders:Yes. While most of the Digital marketing is into pull-based marketing, we chose to deliver content through the other non-web channels like SMS, Email, QR and social. We are a technology platform and not in Digital Marketing services – we don’t compete with the agencies in this space, but look at them as partners and enablers.

The CEO:Do you think this is the appropriate time to be working in the digital marketing industry?

The Founders:With the number of Smartphones going up and the cost of mobile internet coming down, the conditions are ideal for a mobile revolution. This started a couple of years ago and will only increase, over the next 5 years. With RCS gaining rapid adoption the Enterprise messaging space is ripe for disruption and that adds another channel to Digital marketers.

The CEO:The trends keep changing in the market, how do you keep up?

The Founders:The audience, in general, has moved from text to video. The next would be interactive content where discerning next-gen users would like to interact more with machines, chatbots and self-service. Our interactive content formats fit into this scenario, very well. The content is smart and adaptable enough to cater to the next wave of local language users coming onto the internet.We try to keep up by closely watching target audience behaviours and try to stay a step ahead.

The CEO:How do you ensure a smooth infusion of technology with your business?

The Founders:We see technology as a means to solve a business problem. Our customers primarily drive our roadmap, but as technologists, we also look for trends that would impact our lives over the next 5 years and we prepare for it much ahead. This gives us time to allow a demand-driven and much smoother transition to newer technologies.

Building on top of mature platforms like AWS also gives us the benefit of using newer technologies without having to fundamentally change our current set of products.Our company also invests heavily in RnD since we are a tech company and strongly believe that only technology achieves scale.

The CEO:How do you feel has the industry transformed over the years?

The Founders:The industry did well to adapt itself to the newer social media platforms. The industry diversified into niche areas with interesting business models. Though there are still mainstream players who stick to delivering Digital ads through ad servers, this space is highly competitive.With changing trends, we have a contra view on the whole Digital marketing space as the audience is moving away from Facebook and the like. We will see more marketing happening throughOpted-in means, Native language and engaging content

The CEO:What challenges is the company facing at present?

The Founders:Scaling the company outside India has been a challenge, as each region brings its own set of cultural and economic factors. We are closely collaborating with local channel partners to understand the conditions better and adapt.

The CEO:What part of your success do you credit to your employees?

The Founders:We are very strong believers in a people-first philosophy. We owe a large part of our progress to our customers and team. We intend to create and distribute wealth to all stakeholders in the company. Everyone in the team gets to own a part of the company and have a sense of ownership.We cultivate a culture of trust and ownership within the team. This leads to people taking more responsibility and being proactive. There are broad guidelines for delivery within which the team is free to execute.

The CEO:What are the milestones and achievements to your credit?

The Founders:Our Company has been recognized by Nasscom as one of the Emerge 50, in 2018. The platform also won the “Top 6 Jury award” from more than 600+ applications at NPC. We have been selected into the HSBC- Thub acceleration programs, and are working with several multinational companies in Telecom, BFSI, and Pharma.

Abda Digital Pvt. Ltd. today is aggressively looking to foray into other geographies like the US and Europe and raise investments to help expand the team and scale operations in other locations. They further hope to establish a global leadership position in the RCS and interactive content market.

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