Neo Kinetic: Expediting The Sales Process Through Innovative Solutions.

Perfect business partner 

Neo Kinetic: Expediting The Sales Process Through Innovative Solutions.

Success is all about results, and results are all about action. The best business idea fails if the team is not capable enough to put it into practice. Lead generation companies act as a helping hand and become a foundation to turn ideas into reality. Neo Kinetic Services is a leading lead generation and Business Process Outsourcing services company. It is pioneered in bringing unrivalled human resources and technical expertise together to serve clients around the globe and simplify the lives of clients and their customers. The firm was founded in 2009 in Mumbai to offer innovative practices and strategies, tailored to meet the clients’ specific needs so that they can focus on their core business. Today, Neo Kinetic has 160 expert professionals comprising of Technology Experts, Digital Marketing Experts, Business Analysts, Business Researchers, and Lead Generation professionals across India, US, and the UK. Neo Kinetic’s outcome-based transformational solutions are meticulously designed to deliver deeper insights and positive results.

The company has more than 100 clients globally including exhibition owners, Financial Service Companies, E-commerce Platforms, IT Companies, Pharma, and Tech Start-ups.

Neo Kinetic: a champion in the context of technology & innovation

Neo Kinetic Is a B2B marketing company that offers full-service lead generation, appointment setting, and database solutions on multi Technology Platforms to its 100 global clientele. With its expertise across B2B verticals, proven multi-channel approach, its proprietary data resources, and a full suite of marketing tools, the team plans and manages results-driven marketing programs that let clients:

  • Reach out to target buyers
  • Keep the funnel constantly filled with warm leads
  • Reduce time-to-market and improve business efficiency
  • Increase conversion ratio
  • Make more informed decisions with actionable intelligence
  • Adopt a scalable and flexible approach tuned to the business needs
  • Get access to early-stage Market insights and customer feedback

Each client is assured of a guaranteed ROI. Its B2B lead generation team are unscripted in their approach and focus on delivering strategic and intelligent conversations.

At Neo Kinetic, 55% of business is repeat business – a testament to the results and the ROI that clients enjoy. Each month, the team makes 250,000+ phone calls, produces more than 87500+ accurate and real-time marketable leads for its B2B clients. Clients are achieving 45-50% conversion rates from the appointments generated by Neo Kinetic.

Neo Kinetic Offerings

Neo Kinetic’s wide range of customized and process driven B2B Solutions provided multiple Technology platforms that help sales teams to nurture warm leads and therefore achieve quick conversion. Their services include:

B2B research Services

  • Market Universe Identification and List Builds
  • Marketing & Sales Data Validation
  • List Verification
  • Business Intelligence and Competitor Analysis

Lead Generation Services

  • Appointment Setting
  • Market Survey & Tele Verification
  • Subscription Sales and Renewal
  • Event and Exhibition Registration
  • Email Marketing

Data Management Services

  • Data Cleaning, Classification & Categorization
  • Data De-duping
  • Data Audits
  • Website Content Management

Demand Generation Services

  • Search Engine Optimization
  • Website Design and Development
  • Content Marketing
  • Social Media Optimization
  • Content Marketing

Business Process Outsourcing

  • Back office support
  • Customer Service and Management
  • B2C TeleSales

Sales Solutions

  • Supply chain Development & Management
  • Product Launch and Market Entry Strategies
  • Field Sales Outsourcing & Management
  • MIS and Reporting 

Resolving Business’s Problems

Differentiating Factors

Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline ensures the maintenance of a steady growth rate. The foundation of Neo Kinetic is based on unbiased, unique and customer integrated business consulting skills. Additionally, its mission is to provide guaranteed and result based solutions.

Here are some reasons why B2B companies should be considering Neo Kinetic as their partner for Business Growth

  • Assured ROI and increment in Sales
  • Reduced time to sell, based on a data-driven approach
  • Open to working on flexible commercial models
  • The business model allows scalability with quick TAT
  • 3 layers of Quality checks that assure you with Quality Leads
  • Access to best practices to implement them for internal process improvements

Revenue Model    

Neo Kinetic believes that no two customers and their needs are similar! Therefore, it offers competitive prices for its services, as well as flexible pricing models to suit clients’ needs:

Pay-Per-Result Model

A performance-based model provides clients the freedom to manage their budget and get the best out of their outreach campaign. Clients only pay for the leads or appointments generated; no hidden costs and no extras!

Fee-For-Service (Fixed Monthly Fee)

This model lets clients have a skilled team of associates away from their own office, but one which acts as an extension of their own in-house inside sales team. Clients pay a monthly retainer and a nominal price per lead. This model is based on SLA’s that in many ways provides the assurance to the clients for the quality and quantity of leads provided

All-Inclusive Pricing: An all-inclusive price per record, invitee, prospect, target, etc. that includes all the actions that Neo Kineitc will take in respect of that record in accordance with the program.

Per-Action Pricing: Prices for each specific Neo Kinetic action are priced individually ahead of time.  For example a detailed price to the penny for each call, email, text, inbound response, etc. that comprises a program. 

Success Story: from initiation to present-day

2008 – Incorporated as a Business consulting company with a team of 7 individuals providing business advisory services to companies in India and US

2011 – Transformed into a Lead Generation and Business consulting company

2012 – Set up a full-fledged office, Lead Generation team comprising of 50 individuals

2013 – Set up a US Office

2015 – Set up an office in the UK. Total staff strength reached 75. Added a 10 man R&D team to find innovative ways to increase customer value

2017 – Added another Operations Centre, located in Thane (Mumbai). Started with providing our solutions in the Indian Market

– The company reached a total staff strength of 150 with more than 100 clients across 3 regions

Future Plans and Road Map

  • In the next 3 years, the company will invest heavily in developing Business intelligence tools that would allow clients to get access to their “most likely to buy” audience quickly.
  • The company would further invest in developing proprietary tools that would allow the internal teams to procure and provide customized Market lists at higher velocity.
  • The management will be investing heavily in setting up a research academy to provide solid training for new staff. The intention here would be to quickly get staff delivery ready to drive high levels of performance.
  • The company is also looking at expanding its US presence along with India to provide 50% YOY growth for the next 3 years.

Guiding force

Puneet Bharadwaj – The Mastermind of Neo Kinetic

Neo Kinetic is leading the market under the dynamic leadership of Puneet Bharadwaj. He is the Founder, director, and CEO of the company and responsible for running all facets of the business. Puneet initiated his career as an Intern in Siemens Germany and then moved on to work with large multinationals, where he gained significant exposure in varied business functions. With his experience, success and a very good understanding of Business Management, Puneet decided to explore being an entrepreneur and set up Neo Kinetic. Puneet is the Director at incapsulate Inc, a US-based IT company and Buzzing Lab Solutions, a UK based Data Management company. He also mentors 4 Tech Start-ups in India along with young Business Graduates at Top B-Schools in India. Puneet is a business graduate from the UK and has a proven executive management track record driving sales growth in the Technology, Financial Services, and Telecommunication industries.

Sonali Batish

Director of US Business

Sonali Batish is the Director in the company’s Washington, DC office and responsible for overseeing the Business Growth. Sonali holds over 23 years of experience in technology, Business Management.  Earlier in her career, she served as a consultant in the education, health and telecommunications industries, leading global IT delivery teams. Sonali holds a Bachelor’s degree in Electronics Engineering from the University of Mumbai, India. She is also a board member of 100 Women Strong – a non-profit organization.

Sajiv Kurup

Director of Operations

Sajiv is the Director of Operations and holds 18 years of expertise in managing large Operation teams with TCS, and Datamatics. He is a computer engineer from Mumbai University and has managed Tech support, Call center, IT & ITES projects and MIS across numerous domains. As a strategist and accessible leader, Sajiv drives growth and profitability by developing and delivering Technology solutions for companies.

Anthony Ryan

Director of UK Business

Having over 40 years of expertise in Consulting, Revenue Generation and Business Management, Tony is effectively handling the position of Director of UK Business. He is currently responsible for bringing new Business and Key account management for the UK.  Prior to Neo Kinetic., he was the Director of KPMG and Deloitte Consulting. Furthermore, Tony has been a Director of two Public Listed Companies and has set up his own coaching and consulting companies. Tony is an experienced sales and marketing professional, business consultant and executive coach – he set up and ran B2B Sales Consulting for 10 years. He is an excellent communicator and deals with clients at all levels, from the boardroom to the small shop.


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