WHAT IS THE BEST WAY TO PROMOTE YOUR SMALL BUSINESS ONLINE?

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WHAT IS THE BEST WAY TO PROMOTE YOUR SMALL BUSINESS ONLINE?

Looking for ways to promote your small business with a restricted marketing budget? Unlike the common belief, marketing a business doesn’t have to cost a lot. The businesses today are focused on creating a high-impact method to advertise and promote your business. Now, before the Internet, small businesses only had a few ways to market their products cheaply. It could be done via methods like printing out fliers or sponsoring little local events, but now they have a plenty of opportunities to exploit on the web.

We, at the CEO Magazine, one of the fastest growing online and offline business magazines in India are here to tell you how to get your brand out there and trending without spending a lot.

MAKE LOCAL REACH

Google, the technology giant has been making reaching the target audience easy with various offerings that a business man can avail and if you have a target audience near that is local. Well, registering your business with Google Places is a must. It allows it to be found more easily on Google searches and it shows up on Google Maps.

The process: Start with filling out the form and registering on Google My Business and get your business verified through their confirmation process, which can be done either with a phone call or snail mail.

GOING SOCIAL ONLINE

From a young child to a senior citizen, there is no age group that is not online today and one should be visible to them. But social media isn’t just a tool to gain exposure, it is inevitable today to make time investment on these platforms for business connection.

Each social media platform has a value and audience of its own., With facebook, one can run ads, with twitter they can connect directly with the audience, and with the networking platform like LinkedIn, one can have reach both at the personal and company level to help their startup.

BUSINESS CONNECTION: ADDING AND CONTRIBUTING TO COMMUNITY

For every business niche in every business industry, what one can find easily is the communities online. From target customers to the business associates to people from relative industries, signing up for a forum and posting every once in a while, about your business isn’t actually what we are talking about.

The keyword is to actively engage and contribute and build a rapport with the community, while keeping your business out of it. This is work as a passive promotion of your business by putting a link in your signature or mentioning it only when the context is appropriate.

BLOGGING and VLOGGING

Well, log is clear concept where the things are recorded in the chronological order. Blogging and vlogging are the concepts which deal with the same but instead of accounting, it can be based on any niche for which a person likes to share his or her opinions.

Blogs are usually based on either personal life or lifestyle blogs or they are related to profession in respect to different industries. Frequent blogs are a great way for a company to get its name out through followers and connect with your consumers more directly.

Now, Youtube as a platform can be used for vlogging or video logging. Although this platform also provides a free way to distribute creative promotional videos.

Search Engine Optimization

SEO is an element that cannot be underestimated in the world of constant Googling. It is easy to adopt for brands and if you are in need of some reach for your brand’s website online, getting a book or heading over to an online how-to-guide on SEO is a step to make sure that your site is primed for performance on search engines.

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