
Types of Influencers in India, You Should Know
Influencer marketing is getting great popularity these days; as per the Google Trends, the popularity of the term grew by nearly 40% in 2018-2019. Apart from its popularity, influencer marketing has evolved significantly over the past few years.
Earlier, brands used to see the size of the influencer’s audience to decide if they wanted to partner with an influencer, presently the focus has transferred to reliability and their influence on the brand’s target audience.
The reliability of the influencer has become two times more important than popularity for people to follow influencers. People follow influencers that they are able to relate to.
If you want to collaborate with influencers to promote your product or brand, it is important to know the types of influencers with whom you can partner. It will help you identify the right influencers to create and execute better campaigns, and will help you take maximum advantages from your influencer marketing budget.