The National Football League continues to develop its popularity across the world. Through innovations such as its overseas program, the NFL takes the game into new territories, while keeping a loyal fanbase in its native America.
Franchise teams and players use every available channel to build their audience, and social media is an important source of attention. Virtually all players have at least one account, but who can boast the most followers?
The National Football League continues to develop its popularity across the world. Through innovations such as its overseas program, the NFL takes the game into new territories, while keeping a loyal fanbase in its native America.
Franchise teams and players use every available channel to build their audience, and social media is an important source of attention. Virtually all players have at least one account, but who can boast the most followers?
No sport can afford to stand still, and that’s why the NFL continues to look for ways to build its audience. The league is always quick to embrace technology, but social media isn’t the only device helping to attract more attention.
Along with the overseas games program, the NFL benefitted from the relaxation of rules surrounding sports betting. In 2018, the US Supreme Court overturned an earlier ruling and left the decision on legalization to individual states. The result has seen a host of new sportsbooks delivering markets including NFL player props, and many of those companies have become involved in lucrative sponsorship deals.
The sport continues to grow, and these athletes are making the most of the power of social media.
The most followed NFL player on Instagram is the Miami Dolphins’ wide receiver Odell Beckham Jr. He’s one of the most flamboyant gridiron figures, and he made his name by making some outrageous catches on offense
Beckham was a Super Bowl champion with the Los Angeles Rams in 2021, so there is a lot of respect among fans and fellow players. His Instagram account has close to 18 million followers, while he is active on X and other channels too. He posts regularly, which is a key to keeping fans engaged, and there are many updates on family life as well as his time with his NFL franchises.
Even casual followers of the NFL would expect to see Patrick Mahomes included on the list. The Kansas City Chiefs’ quarterback was already one of the stars of the league before his relationship with Taylor Swift boosted his profile.
A star player in his own right with three Super Bowl Championships and a host of Most Valuable Player Awards behind him, Mahomes posts to a dedicated bunch of six million Instagram followers.
There’s plenty of family pictures on his feed, but Mahomes doesn’t provide too many posts involving Taylor Swift. Instead, he relies on his status as one of the top NFL players to maintain that healthy set of followers.
Coming in at number three on the list with 5.5 million Instagram followers is the new Pittsburgh Steelers quarterback Russell Wilson. Having made his name with the Seattle Seahawks, Wilson was traded to the Steelers from the Broncos at the end of the 2023 season.
Like many other NFL players at the top of the social media charts, Wilson has enjoyed a successful career. He won the Super Bowl with the Seahawks in February 2014, and has taken part in nine pro bowl games.
Wilson’s social media feeds concentrate more on his playing and training regimes, but there are a few personal photos along the way.
At a fraction under 4 million Instagram followers, Joe Burrow is the player most likely to climb this list aross the new NFL season. A graduate of LSU Tigers’ college program, Burrow was the first pick in the first round of the 2020 NFL draft.
The quarterback was claimed by the Cincinnati Bengals, and he’s been on the team’s roster ever since. Burrow has helped transform the Bengals into genuine Super Bowl contenders, and fans hope there is more to come.
Joe Burrow’s Instagram offers a mix of updates. It focuses on his playing career, but there’s lots of sharp-dressed photos. Clearly, he’s a follower of the latest fashion trends.
Completing the top five is the New England Patriots’ JuJu Smith-Schuster, whose Instagram reach has now exceeded 3.5 million followers. A wide receiver who began his career with the Pittsburgh Steelers, Smith-Schuster has been on the Patriots’ roster since 2023.
He’s another Super Bowl champion, winning with Kansas City Chiefs. And his Instagram is one of the most entertaining among NFL players. There’s lots of action shots and personal photos, while JuJu Smith-Schuster also uses a lot of video content in his social media posts.
While these are the most engaging NFL players on social media right now, the majority of stars also have accounts worth following. Each will work a little differently, but you can expect updates on fitness, and upcoming games as well as an insight into their everyday lives.
Fans of the National Football League should seek these accounts out if they want to keep in touch. There are many hundreds to consider, but according to public opinion, the ones on this list are the best.
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