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Rank #1 on Google’S 1st Page Guide
Incepted my business years ago vs incepted my business days ago, what should be my marketing strategy?
Work on Google Ranking, the foremost solution that appears in the results for the above-mentioned question and it is definitely a useful one.
Millions of brands right now, at this moment, are working on and off their website to ensure ranking on Google's 1st page and be visible to the clients.
With this practice of on-page and off-page SEO, which focuses on the organic path by making your website more suitable for Google to rank without you spending extra amounts on paid ad campaigns.
Of all the information posted online, including videos, images, blogs, only a few appear when I search "How to rank #1 on Google?" or "High Google Ranking Tips".
Why? The answer is that Google, like other search engines and social media platforms with search buttons and lots of content, has an algorithm which sort through hundreds of billions of web pages in our Search index to find the most relevant and delivers them in a fraction of seconds.
With 10 webpages on each result page, the aim is to rank on page #1 and be visible to users looking for useful results quickly.
To maintain a high Google rank, you must focus on maintaining:
Targeted Keywords: When you are working on creating content, make sure you have low volume and high traffic keywords, also can be put as your SEO secret to Success. Find them using SEO keyword research tools like SEMrush, Ahrefs, Ubersuggest, Google Search Console, etc.
2%-3% Keyword Density i.e. number of keywords in the content. Say you have 1000 words content, that means, your targeted keyword must be included at least 20 times in the content.
LSI keywords: While your targeted keyword can be only one, you can have two or three LSI keywords or Latent Semantic Keywords (fancy word for related keywords) which you can find on the end of your search result page.
You will be shocked if you could see all that user experience has to do with your website and what are you missing out on. While professional UX designers craft detailed plans customised to a different website, it is not one size fit all scenario.
But, at the same time, in almost every content you will find online for better SEO ranking, enhance user experience will be a top option.
CTA: You can work with placement fo CTA, make sure, they are not placed together or on top of each other, break down information through designing so that CTA is easily understandable and more attractive. Also, make sure you have smooth conversion tunnel so that the process is easy, fast and effective.
Focus on important pages: Home page or sales page in case of an e-commerce website is the most focused and most viewed page, visit the page, find the design improvements, analyse it using heat maps so that you can understand the pattern of the user navigation and start with A/B testing.
Customer Service: You are building a relationship with a client online. Make sure you have FAQs, video demos, search button placed on your website so that the user feels that he can find useful answers to his questions without having to spend time on email or call to contact you or go to a different website to find answers.
Social Buttons: Social media connectivity is the key to unlock many doors for your brand. While connecting websites to social media are becoming more and more profitable today as Facebook and Instagram have been launching relevant features, the reverse of that, having your social buttons on the website is a great way for the viewers who loved your website to stay connected to you for updates on more content, product and services like that and more.
Without this, there is a low chance your website can maintain its position in the high ranking on Google. The point is useful, relevant and engaging content.
What users desire to see, a solution that he gets even before he is probably going to search because of the changing trends, your website should be able to deliver whatever it is that you as a business, as a leader, as a brand promise to present to its target audience with.
It will the content, that will get the user to be interested in the CTAs or subscribe to the newsletter, or navigate through the website to other pages, or view and follow your brand on its official social media accounts on Facebook, Instagram and Youtube, basically more engagement and more sales.
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