HOW TO CONNECT WITH CEO ON LINKEDIN

HOW TO CONNECT WITH CEO ON LINKEDIN

Looking for employment today is different from what it used to be two decades ago. One does not need to fill out forms at employment exchanges and wait for your number to come as it uses to be the case with our parents. But today, there is a distinctive tool that can be noticed even in their generation, i.e. internet backed social networking sites deploying solutions to the traditional problems more efficiently and for seeking employment, a prominent problem of the society, well, there is a social network site, Linkedin, that comes in handy.

But LinkedIn is not only restricted to search for jobs, if you are a budding entrepreneur or a business owner who wants to invite people to their events, it is also a platform for professionals to connect with the CEOs. Yes, one can form a business connection with a brand by connecting to the highest authority there are the CEOs.

Linkedin, as the name suggests a platform to link, is a social networking website designed for business professionals allowing them to share work-related information with other users and keep an online list of professional contacts. Well, being a top Business Magazine in India, we at The CEO Magazine are breaking it down for you.

SO, HOW DO WE CONNECT WITH THE CEOS?

INSPIRED MESSAGE

Well, be it the product or service that one wants to promote or sell to the top-level management of a company, the key to be able to connect with the CEOs is to make sure that your message, that is your first impression is an “inspired message’. What is it? It is actually about crafting a message that talks about the CEOs first. The initial message has to be the most essential and most effective one.

The three important questions one should ask before messaging a CEO that can be used as triggers in the message to be crafted are:

  • What makes them inspirational?
  • Why does that inspire me?
  • What do I want to happen from this message?
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PUT YOURSELF IN THEIR PLACE AND THINK

Well, this question needs to be answered sincerely. If you were the CEO would you take your call, respond to your email, accept your LinkedIn invitation?

So, being honest, do you think your message offers enough reason, value, or earned enough trust to warrant his or her response? Do the CEOs would like to talk to you as you have enough status, power or known celebrity to warrant a CEO of a company. The answer is probably not. So, the people have to stop trolling and start putting some effort into working on their behalf.

The best way to connect with a CEO is with a well-crafted, intentional and thoughtful message that is personalized through good research, an introduction, a great referral, and a proof-based value proposition.

ARE YOU THINKING LIKE A CEO?

Before putting the efforts in the message, consider it from the CEO’s perspective. The professional who usually spotted on the business magazine covers are smart people and have trusted go-to advisors. What they already have are things like insurance, financial advice, networked printers, and most everything else it takes to run a business, so once again why should they connect with you?

They know people, know how to reach out to those they want to do business with and are careful about inviting new people in without a reference or referral, so the if they are ready to connect with someone, they should be at least presented with a learning curve, change, and risk.

REACHING ONLINE

Well, today most of the top CEOs are open to ideas but are comfortable being connected with online. Being in the present business industry, the LinkedIn connections are inevitable for them and for those business owners who want to connect with them should have some promotion to back them up like via a business magazine profile showcasing the success story of the brand and the leader of the brand.

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