Building a loyal clientele traditionally looked like decades of being in existence, generations buying and trusting the quality of your products and services and coming back to experience the same.
Having mentioned that, today, as digitalization has revolutionised the business ecosystem, loyal clientele can be equivalent to loyal website. Visitors for anyone with a website online, be it e-commerce brands or online service providers.
Well, the number of visitors matter and there is no doubt about that; so how to turn those cold visitors into loyal subscribers or even your customers. Here are some free tips for you to pull cold visitors into your web sales:
WHO IS COLD TRAFFIC?
Cold traffic is the segment of people who have no idea about your brand, products or services; and have never interacted with you before they click on your ads and end up your website. The answer to why they end up on your website is entirely based on being intrigued by the promotional posts.
This lack of awareness makes it hard for them to be converted into prospective sales as there is no justified loyalty or trust between the company and customers and they are unaware of what else your brand has got to offer. Hence you need to work with some specific strategy with these steps:
- Ensuring they know more about your business, product, and offers,
- Driving them towards your website,
- Collecting their contact information by offering free newsletters,
- Offering value-added information, products and services.
USING SOCIAL MEDIA TO MAKE COLD VISTORS MORE AWARE: It is indeed the best and most effective way to gain the trust of the visitors. You can post pictures, videos, stories updates, brand collaborations, tag celebrities and influencers on Instagram, Facebook, Twitter and use different third-party sites such as YouTube for that matter so that the visitors come to know about your product and its benefits in the most natural way.
CHOOSE SOCIAL MEDIA CHANNEL: While choosing a social channel, it is better and high yielding to choose one that is compatible with mobile devices to increase your potential outreach because people can check the necessary information on the go.
OPTIMISE YOUR PAGE: Just make sure that you offer pages that are essentially mobile-optimized by showing them the benefits of the products, offering them with the best solutions, adding a few endorsements, adding a working link to your website.
TARGETING FUTURE VISITORS: Through social media, you can take care of location targeting if you choose specific countries that speak the same language to enable you to target more countries and a larger section of the social media users to increase traffic to your site.
TARGET THE RIGHT DEVICES: You need to target the right devices and browsers to turn your traffic into sales. For you to have a profitable business, higher traffic to your site is essential but you cannot be getting that if you only focus on desktop computers. You must necessarily use mobile devices such as smartphones and tablets to get to a larger audience especially when several smartphone users and internet service providers are rising.
OPTIMISE YOUR WEBSITE: Having mentioned social media, we cannot forget to tell you that you should make sure that your webpage looks good both on a desktop computer as well as on a tablet or a mobile phone. Where the mobile SEO comes into and gain a high rank in the SERPs.
CREATE RELEVANT CONTENT: No marketing technique can help you build loyal clientele until and unless the quality of your information, products or services matches with the demand of the users. Here like most cliché but effective phrases, content is king, comes into the picture if you want to turn those cold visitors into loyal visitors for your blog, you must deliver relevant and consistent content.
TRACK YOUR VISITOR’S MOUSE MOVEMENTS: Well, if you have crossed the bridge of bounce rate and made the visitors stay on the website, it can be beneficial to track your visitors’ mouse and cursor movements to figure out what they find interesting on your platform. You can use this data and estimate which parts of your website are interesting and which lack exciting elements. These heatmaps show you click activity and help you move your visitors towards a conversion.
Well, these are indeed the basics of how you can warm up those cold visitors and make sure that they not only visit your website again but also become your clientele. Hope, these tips are useful for you. Do share with us your feedback.