LinkedIn is an excellent place for professional networking and business growth. From making connections, having partnerships to boosting your brand awareness, you can do a lot with LinkedIn. It adds an invaluable addition to your overall digital marketing strategy. What makes LinkedIn stand out among other social platforms like Facebook, Instagram and Twitter, it is a professional platform designed especially for professional connection.
To help you navigate LinkedIn as a marketing platform and boost your business here, we have listed here some of the most effective LinkedIn marketing tips you can use to create your brand presence, find new customers and partners and ultimately boost your business.
Although you can absolutely set up your LinkedIn marketing strategy from scratch, these LinkedIn marketing tips will help you to build your brand on LinkedIn and beyond:
It might seem a basic step, but optimizing your profile is vital to growing your business on this platform. This is quite easy to overlook when you focus your efforts on advanced marketing. Whether you are marketing your business through a company page or your personal account, make sure you have made certain improvements that will enhance your chances of getting noticed.
Update a high-quality image that presents your brand image. A profile photo can give your 21 times more profile views. Adding your current position is another way by which you can optimize your LinkedIn profile. Also, add five relevant skills, it will also help you to get 31 times more messages from recruiters and other users of LinkedIn.
LinkedIn is a huge professional network where people from different industries come to learn about the latest trends in their industry and join relevant discussions. Contrary to popular beliefs, this is much more than just a job portal. A lot of people scroll through LinkedIn to check valuable content, posted by other experts in their field.
So when you want to boost your marketing on LinkedIn, you need to work on establishing yourself as an industry thought leader and create your following. You can do so by sharing about trending industry topics and giving your own unique thoughts.
Here are some easy ways; you can share interesting contents on this social platform:
Share blog post on trending topics
Write on the latest industry news
Keep your audience updated about your company
In many types of research, it is found that businesses that post at least once per money have been shown to get followers 6X faster than those who don't. Aim to post at least once per week to your Company Page to keep your followers engaged. To maintain your post on a regular basis, it is better to set up a posting schedule so that you can easily schedule posts for your page.
One of the major LinkedIn marketing tips that are always suggested to especially small business owners is to join relevant LinkedIn groups. This is a great way to stay updated with what your audience is talking, interact with other business owners and provide their suggestions. The best part about LinkedIn groups is that there you can message the members of groups you are in, even if you are not connected.
Apart from joining other groups on this professional social platform, you can even create your own group. After you create your LinkedIn group, go out and job as many groups where your prospects are hanging out. Also, you need to actively participate in discussions, post content, answer questions, etc. to get noticed. It will, again, help establish you as an industry expert and can boost your presence on LinkedIn.
When it comes promoting your business through ads on LinkedIn, you get two options- self-service advertisements and managed campaigns. Self-service Advertisement is for those who want to create and run campaigns on their own. And, with the managed campaign, you get support from the service provider.
No matter which option you choose, there is a lot that you can do with LinkedIn ads. The campaign management tool of LinkedIn gives multiple audience targeting options that help you to display your ads to the right people at the perfect timing. It also comes up with a Matched Audiences feature that allows you to retarget people that have interacted with your business in the past.
When it comes to the best LinkedIn marketing tips, you can take one step further by sending personalized InMail. Presently, although this feature is only available for Premium uses, and not through a LinkedIn Company Page, it will provide the golden chance to tap into the expertise of other individuals in your organization.
So whether you are trying to reach your target audience through a sales representative or you are a job seeker and reaching out to prospects recruiter, delivering an InMail directly to their inbox can work great. Since this is more personal, the recipient will probably notice it and even respond to it.
It is an effective way to promote your products or services to highly relevant prospects. Present new offers, share new content and give updates about your latest services that might be of interest to the recipient based on their profile.
It is a fact that no great marketing channel lives in a silo. You can make coordinated efforts across all of your digital platforms to experience consistent growth over time. LinkedIn recommends a few cross-promotion strategies to experience the maximum growth rate. As discussed in the above point, email is one of the effective ways to promote your business. Apart from the promotional emails, encourage all of your employees and partners to add the LinkedIn button to their email signatures.
Cross-promotion is always recommended when it comes to result-oriented LinkedIn marketing tips. For this, you can make it easy for your readers to share content at any point throughout the reading experience or while browsing your website. Add the LinkedIn follow button to your landing pages or use sticky social media sharing button, to set yourself for long-term success as well as reach.
Currently, LinkedIn has half a billion users; they are focusing to reach a maximum of 3 billion users. And while that may take a while, they are creating the resources to achieve that right on their own website, LinkedIn Marketing blog is one of them.
LinkedIn Marketing blog is basically a custom-curated selection of articles specifically designed to help you enhance your LinkedIn marketing. You can always check there when you need to advise on how to leverage LinkedIn's existing tools; and want to have more LinkedIn marketing tips.
Always be updated when they come with new tools and releases new features. You just need to invest some time reading there, and you can find many new ideas to implement. That will boost your lead generation and make you successful.
See, some of your content will work excellent and some doesn't. Here the trick is to capitalize more the content that is doing well; so you can gain the maximum benefit out of it. And this is where LinkedIn's sponsored content options come into action.
Sponsoring content on LinkedIn is just like native advertising on the site. You can sponsor your best content to have it shown on the feeds of your target audience even those people that are not in your connection.
It is one of the most effective LinkedIn marketing tips for marketing yourself; and gets noticed by the big shots in different companies, who could be potential clients.
The last point of this guide- best LinkedIn marketing tips is leveraging LinkedIn analytics. Any marketing initiative cannot be said complete if its performance is not tracked or measured. LinkedIn has an amazing built-in analytics tool that will help you to see how your efforts on the platform are going.
Use the Company Page Analytics feature to see how your company page is doing on LinkedIn. You can even check which content is getting the highest engagement and which one is not.
With these insights, you can work to fuel your future marketing efforts and can come up with more engaging content.
All set to take your LinkedIn marketing to the next level?
These are some awesome LinkedIn marketing tips that will surely help you. Follow these tips in your marketing and see your LinkedIn marketing efforts come to fruition.
Also, what's your strategy for marketing your brand on LinkedIn? Let us know in the comment section, we'd love to hear from you.
Did we miss any important LinkedIn marketing tips that have worked well for your LinkedIn business page?
If you have not started yet on LinkedIn, check our blog on How to use LinkedIn for Business and Learn to Create Your LinkedIn Business Page.
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