How to Build and Scale an Ed-tech Company
The advancement of technology has disrupted many industries including the education industry. From traditional classroom learning to learning through virtual platforms, a lot of things have changed through technology. Ed-tech is emerging to be the new industry as it allows you to learn through your smart devices.
Well, to be successful in the education industry you need to have something more than just a great product, you need to have a great marketing strategy, execution, support, sales and integration in schools. By following the given steps you can develop a great Ed-tech product –
How do to create an Ed-Tech start-up?
- Identify your client and users
It is important to identify your targeted audience because even if you are developing an application for children, their parents are the one who you have to target. The same goes when you are implanting your tech in school as you have to target school heads and teachers.
- Understand the requirements
Even if you have studied in a school for years that doesn’t mean you know what are the difficulties faced by the teachers and other learners. To make your product successful you need to do market research. Only by talking to your potential clients you can find out what problems they are facing and how your product is going to solve it. It will lead to a better customer experience.
- Create an MVP
Yes, you surely have a great idea and it has the potential to dominate the market but unless you launch the product in the market you can’t validate it. Keep this in mind that if you want to create an MVP you need to listen to your audience and develop it accordingly. So it is better to launch a product and develop it with time than wasting a huge amount of money initially.
- Choose a custom software development company
This is the most important step in the process. It is a long process or defining your requirements, creating a list of prospective partners, interviewing every company, market research and collecting information.
How to become an Ed-Tech giant?
After you have selected the perfect Web Development Company for your product then you need to keep these following points in mind –
- Research and analysis
Researching your targeted users and their needs is always a crucial step toward the success of any product. You need to create an empathy map so that you can identify the priorities of your client quickly. Also, make a stakeholder map so you can concentrate on the people who are influenced by your ed-tech product.
At this point, you need to focus on what value your product can provide to the users and how it is better than other products in the market.
It is better to begin with, a wireframe prototype and a flow chart than wasting your hard-earned money on a complete design. It will give you an idea of what the product will look and how the user is going to interact with it. A great product is the one who keeps on getting better with the help of customer’s feedback.
- Test Usability
Once your mainframe is ready it’s time to check the usability of your product. In order to test your application, introduce it to the general public who are going to be the ultimate user of it as they will give you honest feedback.
Top Ed-tech companies
Byju’s is one of India’s leading online education platforms which were created by Byju Raveendran. It provides online content and courses for school kids and this was the first investment of Chan Zukerberg in Asia.
Unacademy is also an Indian ed-tech start-up which focuses on entrance and competitive exams instead of K to 12 curriculums. It is based in Bangalore and was founded by Gaurav Munjal in the year 2015.
- College Dekho
College Dekho is an online platform which allows a student to compare between different colleges. It helps to narrow down your choice. It also allows a student to fill college forms, provides career counselling and study abroad.
Upgrad is an online platform especially for graduates who want to peruse post-graduation along with a special skill. It also offers scholarships with some of its post-graduation courses.
EduKart is also an Indian ed-tech where one can enrol with different educational institutes of India. Students can also register in traditional programs like BA, B.com, MA, M.Com and many others. Corresponding international courses are also offered according to students requirements.
Entri is a platform which helps student preparing for civil services, JEE, NEET, Keam and many others. It has a complex algorithm that ranks students according to their understanding and gives questions to strengthen the students ‘weak areas.’
- Cue Math
Main target of this platform are the younger generation. It offers well-researched maths syllabus with the latest technology. This is the best Ed-tech for people who find maths boring as it gives a unique experience while studying maths.