Many exciting things are arriving in the fashion startup space in India. Technology is initiating new opportunities; access to places that, merely a few years ago, retailers could only imagine.
Progress in technologies like Artificial Intelligence (AI), 3D image rendering, visual search and QR codes have driven innovative startups to produce and fill the gaps between what's imaginable and what's possible.
And in doing so, they're generating vast possibilities for fashion and beauty brands to heighten sales, enhance digital merchandising, intensify the retail experience, and connect more deeply with their customers.
Established by Suchi Mukherjee, Prashant Malik, and Ankush Mehra, LimeRoad is like an online fashion scrapbook. It lets you invent your look by picking from products brought you by over 1500 vendors and share it online.
This business model brings advantages for all those involved – customers get an opportunity to show their creativity and receive reward points, and the vendors sell more than one product as a part of 'the look'. Present-day, there are over 40,000 active shoppers on Limeroad, creating 20 lakh looks per month on average.
Kraftly is one of the preeminent stop shops for all your fashion and lifestyle requirements. It was established in 2015 by Saahil Goel at the C2C Mobile Flea Market Platform in New Delhi.
Initially, the company was focused on selling handcrafted products today it offers a variety of ethnic wear, western wear, footwear, fashion jewelry, accessories, etc.
Because of its pocket-friendly price, Kraftly has completed 88,000+ sellers & 33 Lakh + buyers just in four years on its platform.
An aspirational platform to explore fashion, Wooplr is a mobile app that allows women to discover the most modern styles through a community of fashion enthusiasts.
At Wooplr, women can share their outfits, browse photos and shop the look by buying the clothes and accessories tagged in the photos. On Wooplr you can easily search the most advanced styles.
Unlike most fashion e-commerce brands, Wooplr is not just a catalog where you can check out thousands of tops, shoes, and bags. Rather, it presents clothes as per the international trends, trends on runways, catwalks, magazines, Saasbahu serials, etc.
Introduced in 2015, Flyrobe works on the idea that instead of spending a fortune on buying over-priced brands for one-time use, customers can rent them at 1/3rd of the price.
It is the idea of three IIT-Mumbai alumni- Pranay Surana, Shreya Mishra and Tushar Saxena to offer an online on-demand wardrobe to customers that they can access easily without spending a big amount. Experience new brands and styles without worrying about the price tag at Flyrobe.
India's first stylist-handpicked fashion store for women, Voonik was founded in 2013 by Navaneetha Krishnan and Sujayath Ali to personalize customers' shopping experience. The e-commerce start-up is presenting more than 15 lakh products from 15,000 registered retail stores.
Today, it has a customer base of 10 million registered users and enabled 8 million app downloads. Initially, Voonik was launched as a personal mobile application, before being introduced as a web platform.
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