Norwegian Cruise Line becomes the first major global cruise company to eliminate single-use plastic beverage bottles across the fleet
Norwegian Cruise Line, the innovator in global cruise travel with a 53-year history of breaking boundaries, is now a single-use plastic beverage bottle free across its fleet. The brand announced last year that it partnered with JUST® Goods, Inc., which enabled the Cruise Line to replace all single-use plastic water bottles across its 17-ship fleet, beginning with its most recent ship, Norwegian Encore.
The achievement is one of the latest sustainable steps forward for the Norwegian Cruise Line. In 2018, the Company eliminated single-use plastic straws across its fleet and private destinations, and as a result of this most recent initiative, it will replace over six million single-use plastic water bottles every year. In addition, the brand is working to eliminate single-use plastic shampoo and conditioner bottles later this year. These efforts are driven by the Company's Sail & Sustain Environmental Program, which is its commitment to minimize waste to landfills, reduce its CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.
"This is a very special and very proud moment for us," said Harry Sommer, president, and chief executive officer of Norwegian Cruise Line. "As a leading cruise line, we are thrilled to make such an impact by eliminating single-use beverage bottles across our fleet. It's just one of the ways we are working to preserve our oceans and the destinations we visit. While this is just the beginning of what we and others can do, we are incredibly committed to our Sail & Sustain program and believe wholeheartedly in the importance of preserving our natural resources. We will continue to strive towards making environmentally conscious decisions to benefit our earth."
Envisioned and founded by American rapper, songwriter, actor, and activist Jaden Smith and family JUST take an innovative approach to sourcing and packaging the world's most valued resource – water. The revolutionary company focuses on an impact model, taking into consideration both how the water is sourced and packaged. JUST is 100% spring water in a plant-based carton. The carton is made of 82% renewable materials – the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from sugarcane-based plastic. It is refillable and recyclable. JUST has a global presence with bottling facilities in Glenn Falls, NY; Ballymena, Northern Ireland; and Ballarat, Australia, thus allowing the company to meet demand around the world without shipping water from a single production source. JUST takes care to use the most efficient shipping options available.
About JUST Goods, Inc
JUST Goods, Inc. is a global consumer goods company dedicated to producing responsibly sourced products, contained in sustainable packaging. The company's first product, JUST Water, is 100% spring water ethically sourced from Upstate New York, packaged in a bottle made of 82% renewable resources. A Certified B-Corp, the company's mission to create environmental and social value along the supply chain extends to partnerships with environmental non-profits, key members of the science and innovation community, as well as university collaborations, hospitality partnerships, event alliances, and community projects. JUST Water is now being produced in three countries – the US, the United Kingdom, and Australia. JUST products can be found in a growing number of grocery retail locations, hotels, schools, cultural locations, and entertainment venues worldwide.
About Norwegian Encore
At nearly 1,100 feet long, with a gross tonnage of almost 170,000, Norwegian Encore has a guest capacity of nearly 4,000. She is the fourth and final ship of the very successful Breakaway Plus class and features many of the highly-rated restaurants and lounges that have made this class one of the most innovative in the Company's history. In addition, Norwegian Encore features a new elevated Italian dining experience, Onda by Scarpetta, in collaboration with LDV Hospitality. The Tony Award®-winning musical, "Kinky Boots" headlines the world-class entertainment onboard, with returning guest favourites "The Choir of Man," "Happy Hour Prohibition: The Musical" and the rocking Beatles cover band of 'The Cavern Club'.
As part of a recent partnership with JUST Goods, Inc., Norwegian Encore was the first ship in the Company to be a single-use plastic beverage bottle free, when she debuted November 2019. As of Jan. 1, 2020, Norwegian Cruise Line is the first major cruise line to eliminate single-use plastic beverage bottles across its entire fleet, a significant effort towards providing guests with more sustainable options at sea.
About Norwegian Cruise Line
As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 53 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to nearly 300 of the world's most desirable destinations, including Great Stirrup Cay, the company's private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveller staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company's ship-within-a-ship concept.
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