MV Balasubramanyam (Balu), CEO of Ramyam
Ramyam's customer experience analytics translates into a differentiated value for its clients
To tailor and improve customers' experience, companies need to balance customer experience and analytics tools with human insight.
Maintaining the highest standard of ethics, honesty and openness and supporting several companies across the globe, Ramyam Intelligence Lab Private Limited, "Ramyam" is a Bangalore based Next Generation Customer Experience and Analytics Company.
As a pioneer in customer experience analytics, Ramyam continuously measures satisfaction with the customer experience and delivers powerful insights on where organizations should prioritize improvements for maximum impact and deliver these as "Next Best Actions – NBAs".
Its enliven CEM® is powered by a big data analytics engine and is capable of processing billions of transactions of millions of customers based on its patented IDN technology.
Conceptualized and built by engineers and researchers with more than 300+ years of collective experience in creating high transaction processing and workflow engines for varied industries, enliven CEM® is widely acclaimed as innovative and state of the art technology platform, that can power service providers to deliver actions and manage customer engagement effectively.
With deep expertise in the field working with organizations around the world, Ramyam combines the best in customer satisfaction measurement.
Based on its award winning NBA Platform, enliven CEM®, Ramyam delivers Analytics driven Action-able solutions to service providers across verticals.
Essentially, enliven CEM caters to all the verticals where there is a large customer base, with customer service and engagement managed across channels with huge number of transactions.
We presently cater to 3 verticals, Telecom, Retail and Healthcare where we have active customers. The product can be extended to Banking, Insurance and Travel & leisure verticals.
Implementing Omni channel engagement, workflow orchestration, CLM and Network CEM is a challenge on account of various factors, which Ramyam has successfully achieved by adopting a customer-centric approach rather than a traditional product-centric approach.
Thoroughly analyzing your business needs, industry and product requirements, the company delivers tailor- maid, cost-competitive, scalable and robust Telecom, Retail and Banking solutions.
Ramyam's experience across industries translates into a differentiated value proposition and stimulates time-to-market for clients. The company delivers comprehensive services to many reputed firms throughout the globe.
Ramyam's transparent, efficient and flexible world class solutions process zero downs risks of project failures and creates powerful bond that meet present as well as future demands.
Ramyam's Vertical based Solutions
Solution: Network CEM
a) QOE measurement per subscriber
The customer Experience Index is calculated and correlated with the service usages
b) OTT Trouble shooting
Fast identification of OTT related issues affecting huge number of customers, drill down to cell-level and clear codes and thus enabling problem prioritization.
c) Forecasting
Predicting QOE gradation for upcoming weeks helps in taking preventive measures to keep the degradation to minimal.
Solution: Omni-channel Engagement – A Next Generation Omni channel 360° to resolve the customer issue proactively
a)Proactive Issue Anticipation and Resolution
b) Context-based Loyalty Reach out (MappingDevice, SubscriptionUsage, Subscription Non-Usage and more)
c) Churn Propensity
Solution: Customer Lifecycle Management – Engaging customer throughout the life cycle journey with your business and making them advocates
a) Customer Acquisition
Identify visitor's persona, preferences, and transactions
b) Customer Conversion
Determine real-time behavioral deviations of profile mapped to preferences
c) Customer Retention
Identify likelihood of customer moving out of business
Solution: Omni channel360° Engagement – A Next Generation Omni channel 360° enables understanding customers from multiple dimensions to resolve customer issues proactively, resulting in enhancing customer experience and satisfaction.
a)Proactive Issue Anticipation and Resolution
b) Context-based Loyalty Reach out (Mapping Lifecycle, Transactions, Response Index and more
Solution: Customer Lifecycle Management – Engaging customer throughout the life cycle journey with your business and making them advocates!!
a) Lifestyle based Profiling based on credit/ Debit, Response Index
b) Linking and association
c) Notification Alert
Solution: Omni channel 360° Engagement – A Next Generation Omni channel 360° enables understanding customers from multiple dimensions to resolve customer issues proactively, resulting in enhancing customer experience and satisfaction.
a)Proactive Issue Anticipation and Resolution
b) Context-based Loyalty Reach out (Mapping Lifestyle, Transactions, Response Index and more)
Workforce Orchestration– Orchestrate customer engagement workflows with Flexible Process Modeler
a) RMA and asset recovery process
b) Order to Provision
c) Any business process can be orchestrated
enliven CEM® – THE DIFFERENTIATOR
The market is addressed by Platform vendors in the Analytics Space as well as Niche players providing point solutions in the customer engagement space.
Enliven CEM® aspires to be a single-footprint solution that drives the CMO Strategy not only to measure Customer Experience but continuously manage individual customer Engagement end-to-end
Road Map & Future Plans
Ramyam is working with a lot of marquee customers in each industry vertical. For each and every customer the company addressed the CEM gap. Ramyam strives to address all the CEM imperatives to achieve good business ROIs.
It reduces the cost of new customer acquisition, Ramyam increases customer retention and it increases the brand loyalty across customer barriers.
Recognized leader in Analytics Driven Action ability
With Core Areas of Complex Event Processing Customer Engagement & Experience
100+ Customers
Moving from the current of $10 million to $30 Million in next 2 years.
Marquee Player in 2 Verticals
Global Presence
Dedicated Product Support Teams within and from System Integration Partners.
Awards & Recognitions
The company has been a leading award-getter brand for its remarkable efforts in the field and it has been recognized by many magazines and news resources firms which are given below:
Winner of "Best ROI Focused Solution of the Year" at INDIAN ISV Awards 2016 by it VAR news.
Recognized as "Most Promising Enterprise Software Companies in India" for 2016 by a business magazine.
Awarded as "Customer Experience Management Company of the year 2015" by a leading business magazine.
Ramyam Intelligence Lab has been quoted in NASSCOM report titled "Indian Analytics Products – Scaling New Heights" in the following space for our Key differentiator's "Enterprise Business Intelligence, Marketing Analytics, Customer Loyalty Management and Customer Life Cycle Management".
Ramyam is rated as top 10 BT companies from India by Forrester in 2015.
In June 2014, Frost and Sullivan, a leading global management consulting house in its publication on Analytics recognized enliven CEM® as an "Exemplary" product with Wide and Emerging Technology Focus.
In November 2013, Deloitte Touche Tohmatsu Limited, another globally renowned consulting firm along with NASSCOM has positioned Enliven CEM® as an innovative technology solution for delivering customer experience at various touch points, including contact centers.
Karnataka State Government awarded Ramyam Intelligence Lab for its innovative technology and offerings in April 2013.
We are a DSIR-recognized research lab (Department of Science and technology – Ministry of Science and Technology, India)
With Marquee customers and partners in different verticals and continuous R & D, Ramyam Intelligence Lab is poised to be a market leader in the CEM solutions space in the next few years.
Well known as Balu, Mr MV Balasubramanyam brings a rich experience of thirty years of managing change for Improvements in challenging situations of IT Products, Services and Strategy, and Defense R & D for domestic businesses.
His passion of providing solutions to problems has given birth to unique model of Ramyam's work culture which focuses of mission and vision of adding values to lives of people.
He has also a great experience of working with DRDO, Ushacomm, CSC, Aditi and Xalted. Balu has credit to Incubated engineering teams, playedStrategic roles in multiple startups. He has earned a bachelor degree in Engineering and an MBA degree as well.
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