G Srinivasan
Founder And CEO of Athulya Assisted Living
The growing ageing population, longer life expectancy, and evolving family dynamics have aided the growth of the senior care industry in India. Elderly people now have access to assisted living, home health care, retirement communities, hospice, and adult day care.
With the advancements of senior care facilities and the growing awareness of the benefits these provide, people’s perspective towards senior care homes has been changing.
Senior care in India is now home to the elderly which allows them to live in a social setting with like-minded people while offering round-the-clock medical facilities.
A leading provider of personalised senior care in South India, Athulya Senior Care offers top-notch facilities to enhance the comfort of retirees.
With an aim to become the leading luxury senior care provider nationwide, Athulya Senior Care offers comprehensive home care services that include round-the-clock clinical supervision, prompt doctor visits, nutrition management, nursing services, and other essential support, ensuring seniors receive the necessary support in the comfort of their own homes.
Athulya Assisted Living, founded in 2017, offers comfortable lifestyles and comprehensive living solutions for seniors. At Athulya, the utmost priority is given to maintaining dignity, respecting individual preferences, and promoting overall well-being through personalised support, nutritious meals, quality medical care, and engaging activities.
Athulya Senior Care is dedicated to becoming a global leader in personalised senior care, aiming to make the ageing process a happy, healthy, and safe experience for seniors.
Their team of professionals is focused on delivering high-quality care with honesty and accountability while promoting physical, mental, and emotional well-being.
With a focus on safe, healthy, and happy ageing, Athulya Senior Care offers comprehensive care solutions ensuring the well-being and comfort of seniors through personalised care plans and a compassionate approach.
· Dementia Care: The specialised dementia care program addresses the specific needs of seniors with Alzheimer’s, Vascular, Lewy Body, and Frontotemporal dementia.
Athulya offers safe and engaging environments, personalised care plans, constant medical assistance, and compassionate care to ensure the well-being of individuals with dementia.
· Transition Care: This program focuses on supporting seniors in their daily living after being discharged from the hospital, with the aim of reducing readmissions and bridging the care gap.
Athulya offers skilled nursing, senior-friendly infrastructure, and customised healthcare plans to promote both physical and emotional health in a safe environment.
· Rehab & Physio Care: To improve health and independence for seniors in need of rehabilitation and physiotherapy, Athulya offers tailored programs with 24/7 nursing support, comprehensive physiotherapy, engaging activities, family support, and pain relief measures.
· Athulya Palliative Care: This program specialises in helping seriously ill patients manage pain and symptoms while addressing their physical, psychological, spiritual, and social needs. Athulya’s comprehensive care approach and compassionate team work together to enhance patients’ lives.
· Home Healthcare: As a leading geriatric home care provider in India, Athulya offers comprehensive services such as doctor visits, skilled nursing care, physiotherapy, and more. They prioritise meeting the unique needs of seniors in the comfort of their own homes and provide innovative care solutions.
Mr G Srinivasan, CEO of Athulya Senior Care, comes with a wealth of experience in healthcare spanning over 20 years in pharmaceuticals and renowned Indian hospitals.
Leveraging his degrees in healthcare consulting and medical tourism from Madras University, Mr Srinivasan successfully founded HealthOpinion and HealthAbove60 (now Athulya Home Healthcare).
He then went on to establish Athulya Assisted Living in 2017, marking a significant milestone in senior care. Under Mr Srinivasan’s visionary leadership, Athulya has emerged as a prominent player in the field of patient-centred healthcare, prioritising the well-being and individual needs of each resident.
Mr Srinivasan exemplifies successful business leadership through his visionary mindset, effective communication skills, unwavering resilience, empathetic nature, strategic thinking, and commitment to lifelong learning. With these remarkable traits, he adeptly overcomes obstacles, motivates his teams, and fosters sustainable growth in his endeavours.
Witnessing his own grandparents’ struggle inspired Mr Srinivasan to find solutions to cater to the unique needs of the elderly.
Recognising the rising demand for professional senior care in India and the need for premium senior care facilities that offer comprehensive and personalised care, he established Athulya Senior Care.
The core mission of Athulya Senior Care is to provide seniors with luxurious infrastructure, unmatched comfort, and tailored care, ensuring a high quality of life while meeting their medical needs.
Sustaining and simultaneously growing in the industry is a challenge in itself. However, Human Resources turned out to be the major challenge for Mr Srinivasan and his team at Athulya Senior Care.
Emphasising talent acquisition and retention, ensuring regulatory compliance and fostering partnerships and collaborations, the team was able to adapt to changes effectively and maintain trust and credibility in the industry.
Reflecting upon another challenging situation they came across, Mr Srinivasan shares,
“We had to make the difficult choice of not acquiring a specific senior care facility due to infrastructure and compliance concerns. We gathered extensive information, sought input from stakeholders, and conducted a thorough analysis of the potential impact. Through exploring alternative options, we ultimately aligned our decision with our core values and long-term vision of delivering exceptional senior care services.”
Being a premier provider of personalised senior care services in India, Athulya Senior Care differs from other players in the market with its diverse range of services, quality care, innovative approach, and highly trained staff.
Their premium infrastructure, including elegant living spaces, state-of-the-art health facilities, and exquisite dining and recreation areas, ensures a luxurious and fulfilling living experience.
With a focus on customisation and exceptional customer service, Athulya caters to the unique needs of seniors, creating a supportive community environment.
Demonstrating remarkable growth, the luxurious facilities and holistic approach provided by Athulya Senior Care have positively impacted the lives of more than 20,000 seniors in just eight years.
They remain committed to enabling seniors, regardless of the severity of their medical conditions, to live with dignity and independence.
Team Athulya is dedicated to integrating cutting-edge technology into their services to enhance residents’ quality of life, independence, safety, and social connectivity.
Their initiatives include telehealth and remote monitoring, smart living environments, cognitive and physical stimulation through technology, digital communication and social connectivity, and staff training and support.
Collaborating with technology partners, healthcare experts, and industry leaders and seeking feedback from residents and families, they aim to improve care and experience at Athulya Senior Care continuously.
They also have plans to launch new facilities in South India, effectively expanding their reach and service delivery efficiency.
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