Vajro, The Instant Mobile App Factory
Helping E-Commerce Entrepreneurs Flourish at Lightning Speed
"A dynamic leader is one who sees his response as the greatest leverage he would have in any situation,"
Baskar Agneeswaran, CEO, Vajro.
Securing a safe spot in the list of dynamic leadership development companies, Vajro is one of the fastest-growing, next-generation Mobile App Development Platforms (MADP), with cutting-edge features.
Baskar Agneeswaran, along with his co-founder and COO Niwin Santhosh, envisioned an instant mobile app factory to be a platform as powerful and lightning-quick as Hindu Mythological God, Lord Indra's weapon called Vajra.
Vajro's leadership has travelled an exciting journey transitioning from a small team of 4 people with centralized decision making, to a dynamic leadership team empowered to make decisions on their own and take the organization forward under the wise supervision of Baskar Agneeswaran.
"It is truly a humbling experience to be recognized as one of the most Dynamic Leadership Development companies to watch for in 2021," the leader reacted to the achievement.
While Vajro transforms mobile adoption for innumerable online businesses, the entrepreneur enjoys the status of success after navigating through the adventurous entrepreneurial journey himself.
Like every classic entrepreneurial journey, Vajro's success story was also crafted by change, failure, and learnings. Baskar is a Chartered Accountant by qualification and a parallel entrepreneur for close to two decades, and Vajro was his bounce-back attempt after committing and learning from a start-up debacle named "Prizap", a price comparison app for the North American market.
The learnings from Prizap became the fabric of Vajro's existence and success. From recognising that their strength lies in B2B and not B2C, to understanding that the B2C tech space is capital intensive, to eventually focusing on their talent in mobile app development which was the team's core strength.
With their next venture, the co-founders took these realizations in mind and stepped ahead to focus on finding the founder market fit rather than just product-market fit. They became knowledgeable in the e-commerce market and its potential, especially in the North American market.
Eventually, Vajro came into existence as a MADP that helps e-commerce store owners develop their Android and iOS app without needing to write a single line of code.
The position Vajro enjoys today as #1 Mobile App Builder in Shopify was not earned overnight but relatively faster than a lot of the competition in the market.
When the brand joined forces with Shopify, its competition was already enjoying a head start of 2 years over them. In less than three years, Vajro turned the tables for itself with its unique product strength combined with an abundance of smart marketing to reach its current status.
"Being aligned to a big principal like Shopify means that we need to abide by a lot of rules and regulations so we had to come up with innovative ideas for sales and marketing within their scope and it worked in our favour," the leader said.
Another significant test for Vajro appeared in the face of the pandemic. While everyone was in a panic mood trying to conserve cash and advised Vajro the same, they made a daring prediction in Feb 2020 that E-COMMERCE would pick up.
They backed their prediction and doubled their team size through recruiting people across sales, marketing, support and technology functions. This calculated gamble paid off well for them as they grew multi-fold during the year 2020.
Having a distinct edge over the competitors, the Vajro platform offers a vastly superior product with features and integrations unparalleled to their competitors. The passion continues to take the platform to greater heights and allows Vajro to reinvest every penny back into the business.
Best-in-class support is another well-appreciated element of Vajro's relationship with their clientele. The brand consciously provides a great value-for-money experience to the merchants in every pricing plan they offer.
As the cliché goes, change is the only constant. The app industry is extremely dynamic and is led by bellwethers like Android, Apple, and Shopify. Vajro recognised the same and understood the importance of being abreast with the developments in this industry.
Therefore, they invest significantly in Research and Development. The entire organization is attuned to change and they make continuous improvement to the platform to stay ahead in the game.
Professionals at Vajro are focused on growth with empathy to look beyond themselves and at the greater good of Vajro's customers, partners and teammates.
The company puts forward a zero-tolerance policy for politics and hidden-agendas and encourages the values of ownership and responsibility. As the CEO reinforces, "Own it and deliver it, be a piece of code, a customer, a process or anything else. Just own it and deliver it!"
Vajro is the #1 Mobile App Builder and the most reviewed Mobile App Builder in Shopify. It is the first Mobile App Development Platform in the world to build a Live Video Commerce feature benefitting e-commerce merchants to go "live" from the app and encourage buyers to buy products during the live sale at the click of a button.
Vajro also boasts as the trusted partner of over 7000 e-commerce stores from across the world and one of the fastest-growing SAAS companies in India.
Vajro is at the forefront of democratizing mobile app development, driven by the fundamental belief of simplifying the process of building mobile apps through options like drag and drop and DIY. Vajro aims to provide its clients, a platform supportive of its users writing low-code, to make their platform even more powerful and complete!
In the upcoming 3-5 years, Vajro plans to reach its next incredible milestone of being the most preferred Mobile App Builder in the world for the e-commerce industry.
When we asked the leader what would be his advice for a young executive's question of "How can I be a good leader?" he emphasized these three elements, "Firstly, obsession, you need to be completely obsessed about what you do. This would rub off on everyone else in the team.
The second element is knowledge. Dive deep and acquire the knowledge to stay ahead of everyone else in the game. Knowledge is the foundation for everything else. The third is indeed a cliché hit, teamwork. If you want to do anything on a scale, it takes an entire team to pull it off. Great leaders know the secrets rallying the team and achieve milestones faster."
Baskar extends his helping hand on two important fronts. The leader is actively involved in giving back by taking care of his employees, an extended part of his own family. He believes, if every employer looked at it this way, the world would be a much better place.
The action-oriented leader shared with our readers the message "There is no short-cut to success. The only route to achieve something great is to work hard and work smart."
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