LOCAL FOR VOCAL MISSION & CHINESE MOBILE PHONES
LOCAL FOR VOCAL MISSION & CHINESE MOBILE PHONES
Amidst the Indo-China tensions that peaked after the June 15 incident in Galwan Valley where 20 Indian Army personnel were killed in clashes with Chinese troops and Indian government's decision to ban 59 Chinese origin mobile phone application in India, it is natural for Indians to question what about other aspects of the economy with Chinese influence like Smartphones?
Currently, the top and cheap phones one can easily buy in India are by Chinese brands like Xiaomi, Vivo, Realme, Oppo, Oneplus, so if you are wondering whether Chinese phone will get banned in India or not while the government has been promoting Atmanirbhar (Self-Reliant) India campaign along with Local for Vocal mission.
Chinese mobile phone companies hold the highest market share. The second-largest mobile market ahead of the US and a huge percentage of this market has phones sold in Rs. 11,000 to Rs. 18,000 price range, and is the fastest-growing segment.
Chinese mobile companies mostly dominate this price range and these include:
Xiaomi: With 30% market share in quarter 1 of 2020, Xiaomi is a Chinese electronics company founded in April 2010 and headquartered in Beijing. The brand mostly caters to the target audience looking for budget and mid-range smartphone segment.
The largest smartphone company in China has captured the Indian phone market dominating the above-mentioned price range and also the television market in India. Xiaomi smartphones own Redmi brand of smartphones. Thus, it also owns Mi note series, Mi series and Redmi series.
Vivo: Followed by Xiaomi, with 17% of stake as per Q1 2020 in the Indian phone market, Vivo mobile is owned by Chinese BBK Electronics that manufacturers smartphones and has geographically expanded to over 100 countries. Vivo is one of the most popular Chinese brands in India and 2020, the brand has launched the V19 model smartphone which is a camera-centric device which features a quad-camera setup at the back.
Realme: The mobile phone brand that has a 14% stake in the Indian mobile phone market, Realme was launched as a sub-brand of Oppo and later became an independent brand. It has indeed surpassed Oppo in the market share part with its 119% year on year growth in the Indian smartphone segment.
Realme was originally a launched to cater to the budget segment, but today it competes with the Xiaomi's redmi. The Chinese smartphone brand is now a Shenzhen based independent company which launched Real 1 exclusively to the Indian mobile market in 2018 followed by Realme u1 and Realme 3 which were launched as an Amazon India exclusive and as a Flipkart India exclusive respectively.
Oppo: The 12% stakeholder in the Indian smartphone market, Oppo mobile communications company is one of the most popular and most marketed companies in India and a leading manufacturer of smartphones in India. The top smartphone brand in China is also a sponsor of the Indian national cricket team with top Bollywood actor as a brand ambassador. As a said, most marketed brand.
In 2020, most of the brand's sales include the models A5 2020 and A5s smartphones in the online segment with A31 and A9 2020 smartphones in the offline segment. While the brand had a launch planned of its Find X2 and Fond X2 Pro smartphones on June 17 with a live event, but as a result of the effect of Tiktok ban and ongoing border clashes, the brand opted for a 20-minute pre-recorded video.
Conclusion:
Indian smartphone market caters to the country's population with the most popular destinations for technology, electronics and smartphone companies. These Chinese and non-Chinese brands are available in India right now, given current India and Chinese border tensions, share your thoughts on whether you are going to shift to the non-Chinese brands when in a situation to choose.
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