eMENTALIST OUTSOURCING SERVICES, A PATHBREAKING INITIATIVE EFFICIENTLY DELIVERING OUTSOURCING SOLUTIONS ACROSS MULTIPLE DOMAINS

In a well established Indian Outsourcing industry, entering the market as a startup and making a mark requires the zest and pure passion to curate something that outranks what the competition already offers. eMentalist Outsourcing is a novel venture that has been structured with the underpinning values and vision of the founder Dharmendra Tirdia to offer distinct solutions from what the industry has already been offering.

While the BPO industry has typically excelled serving clients across the world with the non-core and monotonous functions, eMentalist ventured into the market with solutions that target the front end or core functions of an organisation. In the journey of this path-breaking initiative, eMentalist has transformed from a startup into a trusted partner to clients.

eMentalist has been supporting the upward trend of taking more responsibilities and not serving only minimalistic jobs like data processing/entry, their inception story is as unique as their services as Dharmendra Tirdia initiated his entrepreneurial journey in 2016. In his endeavour, the leader overcame various challenges including managing finance and building a clientele, he shares his story, "Business was always on my mind, even when I was an employee with an MNC. After I quit my job, I took a sabbatical of a year and did all my necessary homework and finally narrowed down to what we as eMentalist will cater to our clients and how will we be adding value to their business. The vision was clear. The values that we will embrace and always live by were clear. It is then we embarked on this enduring journey and we will make it big."

OVERCOMING COMPETITION WITH STRONG VALUES

As Dharmendra shares, his journey to becoming an entrepreneur was supported by a clear vision. But the startup initiative came with various challenges that Dharmendra has and is continuing to deliver the change he envisioned backed with values of working with 'ownership', living with 'integrity' and execution with 'intensity' has helped build the confidence in the eMentalist associates that inspire clients to outsource more of their core functions which initially were only kept in-house.

As Dharmendra quotes, "Acquiring a client is easy but the most crucial part of the game is to delight them, keep them retained and grow their contribution to the business. These delighted clients spread the word for others to outsource. Our USP is our values with which we execute our responsibilities with no compromise."

From the very first client served by eMentalist, the tradition has been continued by the eMentalist team to build a satisfied and delighted clientele amidst of the current cut-throat competition with clients switching over to different service providers in search of quality services with every transaction being prioritised with a clear delivery the brand's vision and mission.

THE INDUSTRY AND COMPETITION

"I believe, India has emerged as one of the bright stars in the global Business Process Outsourcing market and it is superlative in its scale and availability of skills to maintain its number one rank worldwide by ensuring the optimal combination of cost, quality and scalability." shared Dharmendra his views on the Indian outsourcing industry.

Acknowledging the rising demand and the competition in the Indian outsourcing industry, the leader and his team have raised and tried to find answers to the question of "how better can it get?" and believe that the times are the best for winning and there is an opportunity for all.

A SUSTAINABLE CLIENTELE AND INNOVATION

The eMentalist team keeps it simple when it comes to strategy for building clientele. With the values inculcated in their DNA, they also believe that change is a constant and cannot be ignored. While creating a sustainable relationship with their clients, Dharmendra shares his views on innovations and infusing it in the services, he believes, "At this juncture in our journey, we would like to keep our focus on the basics and build on it. Nonetheless, we are at par in terms of the technology and infra that is needed to cater to our clients in the best of the manner.

TECHNOLOGY TRENDS

The business process outsourcing companies have embraced its role in the solutions offered including increased standardization, automation, cloud computing and exceptional customer experience, showing a trend that leads towards a "best-of-breed" positioning in the global market.

With the constant growth showcased in this sector, the technology-powered trends have also been able to shape the outsourcing industry further as they continue to govern the future being inclusive of data security that is one the top priority, automation and with Gartner's prediction, by 2020, 25% of customer service and support operations will use Virtual Customer Assistance (VCA) or chatbot technologies.

ETHICS, THE FOUNDATION OF STRONG BRAND

eMentalist Outsourcing has been offering key solutions to the top brands from different industries meeting their standards of quality and efficient solutions with a Code of Conduct, which regulates their cultural and professional behaviour. These well-defined set of rules merged with their core values have been helping eMentalist Outsourcing's employees to make informed decisions and unify the company culture.

They have been able to improve their overall employee engagement; acting with courage, challenging the status quo and delivering the very best while holding ourselves accountable for both; good and sometimes not so good results.

MILESTONES AND ACHIEVEMENTS

Fully operational since December 2017, eMentalist Outsourcing was incepted with a 5 member team and today, they have grown to 50+ team of professionals which is an evident milestone of success they have achieved. Besides, the growth in the team, eMentalist has successfully passed through the first phase of the nomination for "India 5000 Best MSME Awards" organized by Benchmark Trust having CNBC Awaaz as Media Partner and BSE SME as Supporting Partner.

WHAT'S NEXT ON THE CARDS?

Planning to amplify the growth of eMentalist Outsourcing, they are focused to deploy their efforts towards plans in the pipeline along with an expansion plan in pursuit. The eMentalist team has been tapping new markets to sell in and are on the verge of being ISO 9001:2015, ISO 27001:2013 and GDPR compliant, which summarises what's next on the cards for eMentalist.

CORPORATE SOCIAL RESPONSIBILITY

With an enthusiastic leader who has been actively acknowledging and deploying his efforts to give back to society, Dharmendra and his team have been an active part of various CSR activities. With the educational programme called 'Education for the disadvantaged' in place, they are focusing on education for children from the poor community where they believe it can add the most value and make a substantial influence.

Every quarter, eMentalist's HR team runs activities towards helping children from a disadvantaged background with education materials like books, stationery, and all related tools and materials in nearby schools from their office headquarters. They believe a good education prepares them with the right ammunition required to enhance the eminence of existence for themselves and the local community.

VISION FOR UPCOMING YEARS

eMentalist Outsourcing Services Pvt. Ltd., is aspiring to be in the league of industry leaders who has been focused on maximizing the lifetime value offered to their clients who are represented by eMentalist across the Globe. Over the years, they have established a trusted brand to manage relationships with their most valued customers and they aim to deliver the same in upcoming years.

"We have consistently proven our ability to meet performance targets whilst maintaining the highest quality and customer satisfaction rates. Being a fresh company, having stood the test of time, yet we are still young at heart, fresh, friendly, innovative and a trusted partner for our clients. Together, we realize concepts and connect the dots to shape a superior and a gallant new future," proudly shares Dharmendra Tirdia