Benefits of Video Marketing and Production for Small Businesses
The most effective tool for small and medium-sized businesses when it comes to online marketing is videos as it helps you enhance your online presence drive enormous amounts of traffic to your page and amplify conversion rate by almost 300%.
Well, there are an endless number of benefits of video production and marketing because the rate at which people are consuming videos is rising daily. There might be a hesitation in using videos at the beginning but video marketing for small businesses is proven to be an effective strategy for those who used it. Time is changing rapidly and you should add videos to your content marketing strategies.
There is an interesting fact that will help you to shift your focus to videos. Do you know that the second most popular website in the world is YouTube? Only Google itself has more visitors than YouTube. Good video production and marketing can rapidly enhance your Social Media Marketing, website design, email marketing, and the rest of your other marketing channels. So before we get on to the types and benefits of video marketing, let’s learn –
What is Video Marketing?
It is easy to understand that when you integrate videos in your marketing campaigns and strategy is known as video marketing. It is widely used to endorse brand awareness, showcase your products and services to your audience, engage with customers and the list continues.
Below are some stats that will show you how a video can impact your marketing strategy.
- 81% of businesses use video as a marketing tool.
- The average person watches more than an hour and a half of online video content per day. (In other words, people love watching and engaging with video online.)
- 76% of marketers say video has helped them increase sales and traffic.
Types of Video Marketing
You can use videos in numerous ways like to inform the customers about your new product, introduce your products and educate. Here we have given some common types of video business that can help you in marketing your business.
- Brand Films
This is one of the most common types of video marketing which is done to generate brand awareness. These types of videos contain information about what a brand is all about and why people should consider it.
- Educational Videos
Educational videos are produced to inform or educate your audience about a specific subject regarding your brand. This allows your customers to be more familiar with your products and services.
- 360-degree videos
These types of videos look amazing on Google feed. If you want to increase your store visits from Google then creating a 360-degree video of your surroundings will do it for you. You can integrate this video in your Google my Business listing. It will increase your authenticity and transparency which is vital for any business.
- Product Videos
If you want to introduce a product then you can create a product video for your customers so they can understand the benefits of your product and how does it work?
- Company Culture Videos
Company culture videos are almost the same as brand films but one major difference is their targeted audience. In these types of video production, the focus is completely on the culture of the company and what it feels to work there. This helps you to attract potential employees by providing all the information about your corporate culture.
Most of the companies have a habit of collecting written testimonials but video testimonials are even better. Watching a video of someone appreciating your product will automatically develop trust for your brand.
- FAQ videos
Making a video on a frequently asked question about your product or service will help your customers to know a lot about your company. This is a great way to engage and answer the queries of your audience.
- Instruction Videos
One major question that people ask after purchasing your product or service is how to put it together? You have given written instructions but providing a video tutorial will increase the chance of them to buy.
Benefits of Video Marketing for Small Businesses
- Increase Brand Awareness
According to stats provided by Facebook, more than 8 billion videos are recorded every day which means that the public is giving a huge response to video content. When compared to other forms of content, video content attracts the most audience. They are great at engaging with people and helping them to know your company. Engaging video content with the correct marketing strategy can boost your brand rapidly.
- Boost Online Presence
In this time of digitization, having an online presence is vital for survival. As video content are easy to connect and consume, they can increase your brand’s visibility online. An engaging video helps you to enhance website visitors and most importantly that if people genuinely like your content and information then they will share it within their circle. Video marketing will help your small business to be a dominant brand online.
- Reveals Personality
We as a human cannot talk to a robot for a long time; we need human and personalize the interaction. Most of the time a brand stays unknown to the eyes of customers because they cannot connect them with a real face. Video eliminates this barrier. It provides the one things that are most required by the customer, human interaction and a face of trust. Video allows people to hear and see you that give more satisfaction to your audience.
- Increase Social Media Engagement
Almost everyone is posting images and writing content on social media so the best way to stand out is by creating more and more video content. On social media, the most important thing is engagement with your audience and if your content is not driving engagement or conversion then your marketing strategy is failing. By creating educational videos for your targeted audience, you can attract a huge amount of customers
- Trust Building
Now we all know that customers are more likely to purchase a product after watching a good video but how it happens? It is because that video creates a trust factor between the viewer and the owner as a video engages with your audience correctly. You will be a popular and trusted face in your industry if you keep on making educational and engaging videos.
- A video can be easy yet affordable
Developing a video is not that hard. Several businesses are creating amazing videos by using a smartphone, mic and some basic video editing software. Well, there are some videos where you need some help of a professional but a majority of your videos can be done with minimal assistance.
Quick tips to cut down video production cost:
- You can get very professional intros and outro’s made to include in your videos from sites like Fiverr for under $20.
- If you can’t edit your videos, you can easily find freelancers to help that won’t break the bank.
- You don’t have to pay for video editing software. As there are several easy video editing software.
- Drive Sales
A video encourages brand awareness, enhance online visibility, personalize a brand, increase engagement, build trust and can be made with minimum efforts but all this will be in vain if you are not making sales. Focus your marketing strategy around videos and watch your brand growing.
There are all the benefits of video marketing. Good video content with the right marketing strategy can have an everlasting impact on your customer’s mind. So, you might be asking which are the software that can be used by small business to produce a video? Below is the software which every small business owner can use to produce a video.
Best Video Editing Software For Beginners
- SDC Free Video Editor
It is a free video editing software that gives you the most comprehensive video editing experience. It has a powerful yet versatile interface that can be easily used by anyone.
- Pinnacle Studio
This software is super easy to use and is capable to give an amazing performance. This software gives many options beyond traditional video editing. According to its features and capacity, it is one of the best free video editing software available.
- DaVinci Resolve
This video editing software has both free as well as paid version in it. DaVinci Resolve gives you a professional interface and easy to use tools which are very helpful in effecting video editing.
If you are a fan of Apple products and familiar with the Mac interface then iMovies is the best software for you. It has an amazingly simple user-friendly interface and some special features to make your videos interesting. Although it is not as comprehensive as Final Cut Pro still if you are at the beginning then you can brush-up your editing skills.
Avidemux is a completely free tool to edit videos that has all the necessary tools. It’s linear video editing software available on multiple platforms. With its super simple interface, even a beginner can edit amazing videos.
Videos are an amazing way to attract customers and increase brand awareness. Producing videos for your business can prove to be amazing for your company. So without wasting any time, it’s time to start producing videos.