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To grow your small business in this competitive digital world, smartphones and other web applications play a crucial role. Despite fast growth, SMEs face certain barriers related to managing data, streamlining business processes, marketing, and sales operations management and customer retention.
A simple solution to this challenge is to use the best CRM for small businesses. SMEs are smarter enough to use CRM systems to ensure that customer data can be easily located, sorted and recast as necessary throughout the customer lifecycle.
Standalone best CRM systems are most commonly implemented in sales departments. To act as the central hub for sales automation, including contact, account, activates and lead management.
The foremost advantage of using the best CRM solutions for small business is that you will always have full control over how your sales and marketing team performs and what information is on it along with complete business insight.
The article aims towards providing small and medium business owners, a complete knowledge from selecting the best CRM for small businesses to achieve positive growth in the present digital scenario. The article is designed with a combination of two sequences:
How to choose the best CRM for your business
Best CRM Software for Small Business in 2020
Below we have mentioned some points that every medium and small business owner needs to consider before selecting the best CRM.
Objective – It is essential that you understand what problems you are trying to solve. Put the following areas in order of importance to your business to determine which CRM tool will be the most effective:
Track Deals and Activity
Increase Profitability
Increase Productivity
Track Customer Base
Track Opportunities and Closing Rates
Offer Communication Between Teams
Manage Relationships with Customers
Generate Customized Reporting and Forecasting
Organize Business Operations
Choose the best CRM software for small businesses like yours and compare them on their features, pricing and free demos.
People like Zoho because of its fresh and responsive dashboard with an excellent user experience. Major features include – smart sales with business intelligence, reporting, email marketing. It also has an insightful package at a nominal price and gives more attractive reports and visualizations. The components of the dashboard are implanted in third-party dashboards with the help of a different URL available by clicking the options icon in the corner of any widget that has the option to open in a pop-up window.
Zoho Pricing — Free package is restricted to limited users with limited features. Standard package Rs. 500 per user per month
It is attractive, powerful and one of the best CRM tools for small businesses that are not only affordable for the sole proprietor but is also loaded with some smart features like Users, Contacts, Lead Management, high-level reports by user, organization, category, pipeline stage and more.
The interface is easy to follow, and there are plenty of customizations and integrations, though it cannot natively handle all aspects of your business like Apptivo nor does it offer to customize reports and dashboards like Salesforce and Zoho CRM do.
Insightly Pricing — Rs. 2050 per user per month
Pipedrive is better known as the pipeline management solution that enables businesses to keep track of their deals and accordingly plan their sales activities. Pipeline management is the most liked feature in Pipedrive that provides businesses full visibility of different sales pipelines which displays the progress stages for each deal with the complete details for next actionable items.
If someone is looking for the best CRM solution for small business and the prime feature requirement is a pipeline, Pipedrive is the most effective CRM for them. Pipedrive offers powerful CRM functionality including advanced reporting, reminders and email intelligence. The activity & goal feature helps users to track the activities which are pending in the pipeline. When it comes to integration, it provides seamless integration with multiple apps including Google Maps, MailChimp, Trello and Zapier.
Pipedrive Pricing — Rs. 900 per user per month, billed annually
Sales CRM is part of Freshdesk software line-up. Freshsales is one of the best CRM solutions in the market for small businesses. It's a fully-featured CRM solution with all the necessary features that SMB expects from a CRM including the necessary tools for reliable lead capture and qualifying as well as event tracking.
What small businesses like the most in Freshsales is its built-in calling and intelligent workflows. Powerful built-in calling features make it easier for a salesperson to manage the crucial sales data along with the calling reports within the CRM itself. So, if you are looking for a CRM from where you can make and receive calls, Freshsales can be a good option for you. Few CRM provide these options
Freshsales Pricing — Rs. 799 per user per month, billed annually
Salesforce is a well recognized CRM tool in the market. Well, Salesforce is known as the biggest enterprise-level CRM with its powerful, highly customization and widest range of features.
For small businesses, it costs a little bit higher that will likely put it out of reach for most of the small businesses. Salesforce allows all the CRM features similar to other CRMs like Insightly and Zoho. When it comes to customization and integration, it provides ultimate experience both internally and externally that using Salesforce's schema builder as well as third-party integrations and add-ons.
Certainly, Salesforce is the best CRM because of its top-level functionality. But, it becomes sometimes difficult for small businesses to afford it just because of the so many features that small businesses don't require. Its top-level functions are best for big corporations.
In a nutshell
For small businesses, they need to think upon it that is it ok to invest in the features they don't require now. They just require prime CRM features and other CRM's like Salesmate and Pipedrive. Offer the advanced small business functionality in less and highly affordable price range.
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