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Bob Iger- The Driving Force

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Bob Iger- The Driving Force

Pulkit Sharma || The CEO Magazine

An American business leader, Robert Allen Iger also known as Bob Iger is the CEO of The Walt Disney Company. He is a kind of leader that makes innovation an important part of the corporate culture and strategies for growth.

Bob_Iger

Iger has been leading the company like a fierce leader and, Walt Disney Animation Studios is flourishing under his excellent guidance. Under his leadership, the company has seen many changes and an increase in revenue across all divisions. As a result, the total market value of the company has increased from $48 billion to $257 billion in just fourteen years.

In 2000 he was announced as the COO (Chief Operating Officer) of The Walt Disney Company and later in 2005 he became the CEO succeeding Michael Eisner. Prior to this, he was the President of ABC Television from 1994-95 but then Disney acquires ABC in 1998. Under Iger’s leadership Disney has acquired Pixar in the year 2006 for over $7 billion, Marvel Entertainment in 2008 for almost $4 billion, Lucasfilm in 2012 for over $4 billion and 21st Century Fox in 2019 for over 471 billion. He also expanded Disney theme park resorts in Hong Kong in 2006 and Shanghai in 2016.

In 2006, Roy E. Disney said about Bob Iger: –

Heart and soul of The Walt Disney Company has always been its animation and he (Bob Iger) is embracing the beliefs by bringing out of the box animation ideas. This will assure that this company stay in a dominant position in the coming years.

Early Life of Bob Iger

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Bob had a humble beginning as he was born to a Jewish family in NYC. He was the oldest son in the family.  His mother’s name was Mimi and father’s name was Arthus L. Iger. His father was a Navy veteran in WW2 who was an executive V president and GM of Greenvale Marketing Corp.  His mother used to work at Boardman Junior High School in Oceanside, NYC.

Bob Iger attended Fulton Avenue School; later in 1969, he was graduated from Oceanside High School.

The Walt Disney Company

Disney is an American company known for its mixture of mass media and entertainment and its head office is at The Walt Disney Studio in Burbank, California.

On 16th October in 1923 two brothers named Walt Disney and Roy O. Disney decided to start a company with the name of Disney Brothers Cartoon Studio also known as The Walt Disney Studio, but in 1986 the company officially changed its name to The Walt Disney Company. Before diversifying into other sectors of entertainment, they established themselves as a leader in the animation industry. Later they went into live-action film production, TV and theme parks.

Main aim for Disney since 1980 is to create more mature content in the market with its top brands. The company has many film studio divisions like The Walt Disney Studio which includes Walt Disney Pictures, Lucasfilms, Pixar, Fox 2000 Pictures, Walt Disney Animation Studio, Blue Sky Studios, 20th Century Fox, Fox Searching Pictures and Marvel Studios.

Other main divisions of Disney are Disney Media Networks, Experiences and products, Walt Disney D2C, Disney Theme Parks and Resorts and many more. It also owns ABC broadcasting network and cable television networks like Disney Channel, ESPN, Freeform, FX and National Geographic. It also has a publication, music, theatre and merchandising department.

Their official mascot is Mickey Mouse, who is created by Walt Disney and UB Iwerks in 1928 and he is the most famous character around the world.

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