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The CEO Magazine
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3S INDIA, PIONEERS IN PROFESSIONALLY SCALED PORTABLE SANITATION AND WASTE MANAGEMENT SYSTEM IN INDIA

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3S INDIA, PIONEERS IN PROFESSIONALLY SCALED PORTABLE SANITATION AND WASTE MANAGEMENT SYSTEM IN INDIA

India’s first professionally scaled portable sanitation and waste management company, 3S (Formerly Shramik) is a brand owned by Saraplast Pvt. Ltd. Synonymous with innovative models for sanitation, the company under the hegemony of Rajeev Kher, CEO has pioneered in professionally scaled portable sanitation and waste management in India. They have held their ground strong as a leading quality temporary restroom manufacturer, a cleaning service provider and a harbinger for setting up bio-digester based low-cost household and community toilets for rural and urban India.

KNOWING THE VISIONARY

Rajeev Kher-CEO, 3S India, a Post Graduate in Management from Symbiosis Institute & Management Studies Pune, INDIA is one of the very few successful entrepreneurs who not only talks about the work-life balance but also implements it in his life and leadership style. An avid sailor, a voracious reader and a strong believer in Karma, he believes that time management means doing one thing at a time and plan for the tasks.

3S is a hand on BOP Impact Company, creating innovative practices and applications to solve India’s biggest problem of open defecation, and improving hygiene and sanitation, as an integral part of nation-building and most recently the ‘Swachh Bharat Abhiyan’.

THE JOURNEY

Rajeev recollects, “My mission is to provide sanitation for the un-served people of India – this pioneering effort and my perseverance has become a revolutionary impact enterprise with a phenomenal social business model, present all over India.”

For Rajeev, it all started with Saraplast Private Limited in 1999, India’s very first sanitation impact and liquid waste management company which operates pan India in 8 metro cities at the moment the company has 5000 portable toilets catering to un-served settlement at construction sites daily with 125,000 users per day.

PRODUCTS ON OFFER

3S India is driven by a vision to make the basic human right of health and sanitation a reality in today’s world. The company strives to supply and service portable restrooms from the most visited to the remotest areas of the globe.

“We have a unique manufacturing as well as a service-oriented approach to promote better health and hygiene. We manufacture and offer a wide range of portable sanitation solutions which include specialty, mains free restrooms, septic systems, washstands, urinals, and allied cleaning and waste management services in six regions of India” adds Rajeev.  

All the products at 3S India are made from recyclable material and provide environmentally safe & comprehensive sanitation and waste management service. It includes the installation of these restrooms, cleaning, evacuation, disposal, waste treatment solutions cleaning & maintenance and recycling the sewage water.

Saraplast Private Limited (3S India) is catering 1,25,000 users per day in India in various verticals like Infrastructure and Construction sites, Mega and religious events, municipalities in various cities, oil refineries along with shutdowns also providing safe and hygienic services to the general public.

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THE ‘SMART CITY’ PERSPECTIVE

A Smart city is an urban area that uses different types of electronic Internet of things (IoT) sensors to collect data and then use these data to manage assets and resources efficiently. This includes data collected from citizens, devices, and assets that are processed and analyzed to monitor and manage traffic and transportation systems, power plants, water supply networks, waste management, crime detection, information systems, schools, libraries, hospitals, and other community services.

Rajeev further confirms, “The concept of smart city was introduced by Government of India as a bold initiative which got highlighted through different News media, Internet and various other digital platforms. Also, Pune Municipal Corporation (PMC) is on a list of 98 smart cities declared by the Government of India for development under the Smart Cities Mission.”

THE STRATEGIC ROADMAP

The operational data of Saraplast is automatically recorded with the help of internet and software integrated with their day-to-day operations. It also helps in job creation opportunities in various departments and locations.

“A smart city uses the internet of things (IoT), data, and technology to streamline services to make a city more connected, efficient, manageable, and cost-effective. Smart cities drive innovation, have connected residents, optimized governance, and made better use of precious resources” avows Rajeev.

THE HICCUPS ON THE WAY

  • Man-in-the-middle: An attacker breaches, interrupts or spoofs communications between two systems. For example, a man-in-the-middle attack on a smart valve can be used to deliberately because wastewater overtops.
  • Data & identity theft: Data generated by unprotected smart city infrastructures such as parking garages, EV charging stations and surveillance feeds provide cyber attackers with an ample amount of targeted personal information that can potentially be exploited for fraudulent transactions and identity theft.
  • Device hijacking: The attacker hijacks and effectively assumes control of a device. These attacks can be difficult to detect because in many cases, the attacker does not alter the basic functionality of the device.
  • Distributed Denial of Service (DDoS): A denial-of-service attack (DoS attack) attempts to render a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host connected to the Internet.
  • Permanent Denial of Service (PDoS): Permanent denial-of-service attacks (PDoS), also known loosely as plashing, is an attack that damages the device so badly that it requires replacement or reinstallation of hardware. In a smart city scenario, a hijacked parking meter could also fall victim to sabotage and would have to be replaced.

FEATHERS ON THE CAP

Rajeev proudly shares, “We at 3s India have a unique business model of polyethylene portable sanitation service teamed with powerful management and continuous team efforts have made a difference in a common man’s life in India.”

The efforts of this pioneering brand can be witnessed at various construction sites, religious gatherings, events and even tourist sites where formerly finding a clean toilet was a major issue. Various recognitions, awards & grants they have earned from the society like 3s India is the 1st company in sanitation to be awarded ISO 9001:2008 certification, 2011, Sankalp – Premiere Social Enterprise Awarded 3s India winner in the health, water and sanitation space in India, 2010, Department for International Development (DFID), Govt. of United Kingdom awarded a grant through Business Innovation Facility to develop and scale the BOP model in sanitation, India’s 1st ever CNN IBN India Positive Awards, 2012 and many more.

“Smart cities have a very strong positive image around the world; they are no longer the wave of the future.Business leaders today are more interested in making every city a smart city, this can help municipal governments operate more efficiently and improve the quality of life for residents. Public safety and public services are key elements of a smart city”

Rajeev Kher

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