Unlock Exclusive Business Insights
Weekly CEO Interviews & Market Analysis
RE DO Jewellery
Harvish Jewels
P C Chandra
Dr Shailaja
P C Chandra
Dr Shailaja
RE DO Jewellery
Harvish Jewels
Dr Shailaja
RE DO Jewellery
Harvish Jewels
P C Chandra
Join 50K+ Leaders
Monthly Insights
Subscribe Now

Ivey to publish mjunction case study

Ivey to publish mjunction case study

Ivey to publish mjunction case study

Ivey to publish mjunction case study

1 min read

Ivey to publish mjunction case study

Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction. The case study titled "mjunction: The Branding dilemma" has been jointly authored by Prof Sanjeev Tripathi, Associate Professor of IIM-Indore and Dr. Mahul Brahma, Head of CSR, Corporate Communications and Branding mjunction and author of The Luxe Trilogy.

The case explores the various facets of the presence of multi-brands and the dynamics between well-established sub-brands and the struggle of a mother brand. mjunction, which is now India's largest B2B ecommerce company and a joint venture between Tata Steel and SAIL, was originally called metaljunction, faces a unique challenge wherein the age-old sub-brands enjoy a higher recall with customers than the mother brand "mjunction". The case explores mjunction's dilemma while formulating its strategy for high growth.

Follow us on Google News

India’s Luxury & Jewellery Icons 2025

No stories found.

Visionary Women in India 2025

No stories found.

Business Executives in Focus 2025

No stories found.

Dynamic Business Leaders to Watch in 2025

No stories found.

Unlock Exclusive Business Insights

Subscribe Now ↗
RE DO Jewellery - Featured in CEO Magazine
Harvish Jewels - Exclusive CEO Interview
P C Chandra - Business Leadership Insights
Dr Shailaja - Industry Expert Analysis
RE DO Jewellery - Featured in CEO Magazine
Harvish Jewels - Exclusive CEO Interview
P C Chandra - Business Leadership Insights
Dr Shailaja - Industry Expert Analysis
RE DO Jewellery - Featured in CEO Magazine
logo
Business Magazine - Magazines for CEOs | The CEO Magazine
www.theceo.in