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The CEO Magazine
A monthly magazine for business leaders and decision makers

Top 5 Most Exciting Career Options In Digital Marketing

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Top 5 Most Exciting Career Options In Digital Marketing

Marketing has been a vital part of the corporate world for years as it bridges the gap between customers and the brands. While traditional marketing has been diverse and contributed to the success of various businesses for years, today it is significantly being replaced by digital marketing.

As the digitalization is prevailing in the market, target customers for various brands are founded online. This is leading to an increased demand for a platform like digital marketing to approach and market the products and services to the customers. Digital marketing is becoming an inevitable part of the world and it cannot be ignored by businesses in the current scenario.

How Digital Marketing help businesses grow?

In the current scenario, the Internet and its platforms are helping every business get access to the mass market. Unlike TV and print advertising, digital marketing is not restricted to a specific location and allows addressing the target audience individually. Being an internet-powered industry; digital marketing is an industry which allows businesses to approach its target audience with a personalized message at effective costs, globally. Moreover, the results are easily trackable and measurable.

As the digital world emerges and platforms like search engines and social media are the most essential platforms that contribute to marketing online. Not only these platforms provide a chance for businesses to promote themselves but are also providing career and job opportunities to many young individuals and entrepreneurs.

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The need for businesses to be online and promote their products and services is increasing at a rapid pace. This is creating a scope for various digital marketing jobs. Digital marketing is a steadily growing industry revolutionizing the whole marketing process, starting from finding the target customer, approaching them, selling, after-sales services and even remarketing. Since it is so diverse and there are various career opportunities that digital marketing offers.

This industry values skills over any other education qualification which makes it an appropriate career option for many. To become a part of the digital marketing industry, essential skills such as keyword research and planning and various other skills are required depending upon the job description and niche of the industry one is looking to enter.

Here is a list of top 5 most exciting career options and job positions one can have with digital marketing:

  1. Blogger: Blog is an online journal or informational website displaying information in the reverse chronological order. A personal blog or business blog can be started with the aim of providing any kind of information from different niches like lifestyle, health, fashion, travel, etc. The business model of blogging is building credibility. With consistent and relevant content, bloggers get readers and with decent amount readers, they earn through CPC ads, affiliate links, selling digital products or memberships as well.
  2. Digital Marketing Manager: Digital Marketing Manager is an expert who handles the digital presence of a business on search engine platforms. The expert creates a digital marketing strategy and comes up with a digital marketing plan to help a business grow online. Digital marketing is constantly developing the industry with millions of technology updates appearing each hour, a digital marketing manager analyzes each of these updates and applies them to ensure that the website ranks on the specific keywords. From analyzing the techniques to action and implementation of the strategy, the managers perform the process and understand what works for the business.
  3. Content strategist: Digital world or virtual world works on the content that is consumed by billions of people online. From the social media posts to the blogs and even the YouTube videos we see today, every part of the above mentioned is content. There are millions of content creators across the world creating terabytes of content each second which is being viewed by millions of people. A content strategist is responsible for creating tailored content for a company and its target audience using the analytic tools.
  4. Chat-Bot Developer: Artificial intelligence-powered virtual assistants are becoming one of the most popular forms of customer service. Chat-bot developers and AI specialists are the experts who can create and program a chat-bot and provide an enhanced experience to the users on the websites and applications. Many companies have started to use bots to support their businesses.
  5. Social media marketer: Social media managers help companies communicate with their customers through social media platforms. The social media managers create a social media plan or campaigns or a business depending on the target customer analytics. The campaigns are created to attract and engage the new and existing members and help the business market and remarket their products and services easily with these customers.

Conclusion:

The digital marketing field is incredibly varied in terms of career opportunities it offers. The career opportunities it presents remains exciting due to the “instant response” that the work allows one to have. From creating digital content to creating strategies for promoting a business online, digital marketing presents a range of career option for people with a diverse set of skills and knowledge. Digital marketing holds the power to transform existing jobs and careers.

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