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NY VFXWAALA: creating history through cinematic experiences

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NY VFXWAALA: creating history through cinematic experiences

The visual effects (VFX) industry is a rapidly evolving segment in India. It involves the creation of live action imagery by using computer-generated effects. It is being increasingly used by the visual media in India and can be broadly classified into the following verticals — movies, TV shows and advertisements. Domestic consumption is fairly small, and therefore, the bulk of the work includes outsourced projects from the US and the UK. However, the domestic market is seeing bigger budget movies and ad campaigns, which are now open to spending more on VFX to provide an enhanced visual experience to viewers. The domestic market was slow in adopting VFX as a means of enhancing the visual experience, mainly due to cost constraint and skill gaps. However, India’s advertising industry has been lately seeing increasing adoption of VFX. The country’s movie industry is also experimenting with VFX, especially with the increasing popularity of the sci-fi genre in the country. Movies such as Padmaavat, Shivaay, Bahubali used VFX extensively. Moreover, its use is not limited just to Bollywood, but is increasingly used in regional cinema as well.

VFX work conducted in India is mainly for international projects. The Indian movie industry is yet to mature and progress to using VFX. The challenges faced by it are usually cost-related, since budgets for producing movies are still only a fraction of those for Hollywood movies. There is a significant growth in the number of VFX companies operating in India. According to estimates, there are more than 40 major domestic VFX companies catering to domestic and international clients. Currently, India accounts for only around 10% of the total animation and VFX outsourcing pie. However, there is room for growth and the amount of work coming to India from Hollywood is on the rise.

India is fast becoming a preferred destination for VFX outsourcing and is steadily overtaking the traditional players such as the Philippines, Korea, and Taipei. Similar to the IT-BPO sector, the Indian VFX sector has the potential in export of services on Intellectual Property (IP). As the offshore delivery model matures the cumulative effect of improved skill sets, quality of development, on time delivery combined with cost advantage and scale can lead to expansive growth. With technology consolidation happening, more IT offshore companies are likely to enter the market of VFX in the coming years.

An insight into the organization

NY VFXWAALA, incorporated in May 2015 is a Flagship Company of Ajay Devgn Ffilms. A joint venture between one of India’s biggest Bollywood stars Ajay Devgn and two pre-eminent VFX experts in India, Naveen Paul & Prasad Vasant Sutar, they bring forth a rich experience exceeding 20 years.

Within a short span of three years, the studio has won 14 awards for VFX including the 64th National Award for Shivaay and Asian Film Award (AFA) for Bajirao Mastani, becoming the sole Indian VFX house to have won the AFA award till date. Equipped to handle complex Visual Effects and Animation at par with global standards, it is no surprise that NY VFXWAALA is becoming the industry’s primary choice for visionary filmmakers. After an abundant experience of developing extraordinary visuals, and providing services for post-production, VFX, animation and much more, NY VFXWAALA has forayed into Digital Intermediate as NY DI-WAALA. Envisioning the future trends in Bollywood Cinema, Mr. Devgn always had a tech savvy outlook towards creating a wholesome cinema experience. In early days while working with VFX experts Naveen and Prasad, the trio started to shape a great professional relationship, which formed the basis of NY VFXWAALA, where NY stands for the initials of Ajay’s Son Yug and daughter Nysa. Thus, initiated the journey of creating extraordinary visuals and serving to the ever-growing Indian film industry.

Offerings

NY VFXWAALA offers an array of services for post-production, VFX, DI, Animation, Lidar Set Scanning and much more, which makes them the industry desired choice for all things visual.

VFX: Visual effects involve in the integration of live-action footage and generating digital imagery to create environments, which look realistic, but would be dangerous, expensive, impractical, time consuming or impossible to capture on film. Visual effects are often fundamental to a movie’s story and appeal. Although most visual effects work is completed during post-production, it must be carefully planned and choreographed in pre-production and production. Visual effects are mainly executed in post-production with the use of multiple tools and technologies. The company is involved with the production from an early stage to work closely with the production and the film’s director to design, guide, and lead the teams needed to achieve the desired effects.

DIGITAL INTERMEDIATE: After a rich experience of 3.5 years, the company has now progressed into Digital Intermediate (DI), the other important post-production facet, to become a one-stop-shop for all post-production requirements. This was commenced in mid-2018, by forming NY DI-WAALA, headed by Jayadev Tiruveaipati along with colourist Santosh Pawar. A team of highly skilled colourists teamed with state-of-the-art technology, guarantees a pixel perfect visual treat in each frame.  NY VFXWALLA’s DI set up with Base-light Technology and Christie Projection system intends to deliver top quality services with well-versed & experienced technicians. NY DI-WAALA knows exactly what it takes to make the content truly shine. Equipped with a state-of-the-art colour correction studio and acclaimed colourists who have worked on projects garnering “international acclaim”.

LIDAR: the company has another division of the new technology of film set/ location scanning using LIDAR. NY VFXWAALA is one of the few studios in India to use LIDAR technology. This is an equipment which is a surveying method that measures distance to a target by illuminating the target with pulsed laser light and measuring the reflected pulses with a sensor. Differences in laser return times and wavelengths can then be used to make digital 3-D representations with textures of the target. Lidar sometimes is called 3D laser scanning, a special combination of 3D and laser scanning. NY VFXWAALA used Lidar technology significantly for executing projects like Mersal, Jagga Jasoos, Padmaavat, Golmaal again and many more. Whether you need to scan your set for reference data or need pre/post-production visualization – NY VFXWAALA can do it all.

Differentiating Factors

The NY VFXWAALA Studios has worked on numerous projects ever since its inception 3.5 years ago. They are well known for their superb quality, client servicing and creatively fuelled technicians and artists who call themselves #thevfxpeople. United by the common goal to produce stunning visuals to coincide with the articulate fantasies of the mind, the team behind NY VFXWAALA can be trusted to deliver demanding creative projects at par with global standards keeping the production viability and timelines in mind. The VFX supervisors are involved in the process of scripting of the film, which enables them to grasp the vision of the filmmakers and to achieve the desired inference.

NY VFXWAALA has an exceptionally good working rapport with each client till date and has a very high client retention rate.  NY VFXWAALA has worked on multi-lingual films from different states of India. The company have delivered flawless visuals for Bollywood, Tollywood and other regional film industries. Since its inception, NY VFXWAALA has achieved many awards, which are a living testimony of the quality and credibility of the team, which establishes them as the industry-preferred choice for “Effective Effects”.

The brains behind the success

AJAY DEVGN – FOUNDER & CHAIRMAN

A Bollywood Superstar with a dynamic personality coupled with a drive to achieve excellence, Ajay Devgn, winner of two ‘National Awards’ and equipped with an experience of over 3 decades, spearheads the NY VFXWAALA team. Known for his expertise and mastery, both behind the camera as well in front of it, Ajay Devgn is incessantly trying to enhance the cinematic experience. Personally involving himself with projects, he intends to deliver impactful visuals that lead industry trends.

Ajay Devgn, who has been one of the most fervent supporter and user of Visual Effects as a tool to create extraordinary visuals for most of his feature films, also donned many hats as an Indian film actor, director, producer and is widely considered as one of the most popular and influential actors of Indian cinema, appearing in over 100 Hindi films. In 2016, he was honoured by the Government of India with the ‘Padma Shri’, the fourth highest civilian honour of the country. In 2018, he was bestowed with the Best Foreign Actor Award for Raid at China’s 27th Golden Rooster and Hundred Flowers Film Festival.

NAVEEN PAUL – FOUNDER & MANAGING DIRECTOR

A sage of the VFX industry, National Award winner Naveen Paul has worked on over 200 projects over the last 18 years. From digital compositing to creative VFX direction, he has in-depth knowledge of what goes into making a blockbuster. After years of holding senior positions in top-notch post-production houses, Naveen decided to break free and co-founded the NY VFXWAALA studio. Within two years of co-founding NY VFXWAALA, he won the 64th National Film Award for Best Special Effects for the movie Shivaay, directed by Ajay Devgn.

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Apart from several Indian feature films and ad films, Naveen has also worked extensively on lots of Oscar award winning Hollywood feature films. He was part of the core team for films like Chronicles of Narnia, Superman Returns, The Fast and The Furious – Tokyo Drift, Garfield 2, Night at the Museum, The Golden Compass, Evan Almighty, etc. He has also worked colossally on several International CGI animated series like “Jakers! The Adventures of Piggley Winks”, which again won lots of awards.

PRASAD SUTAR – FOUNDER & MANAGING DIRECTOR

Highly seasoned in CGI Animation, compositing and VFX, Prasad Sutar began his journey in ’98 with one of the biggest blockbuster films of the time-Ghulam. Since then, he has worked on 200 or more films, accumulating awards and recognition. Being hands on, Prasad Sutar has gained experience working on live projects and is known as a visual effects designer and supervisor, acknowledged for his exceptional work in Hindi cinema.

In the year 2015, he co-founded the VFX Studio; NY VFXWAALA, collaborating with VFX Supervisor Naveen Paul in collaboration with Ajay Devgn Ffilms. Within a year of incorporation of NY VFXWAALA, Prasad received the Asian Film Award (AFA) 2016 in the Best Visual Effects category for the film “Bajirao Mastani”, where films from 70 countries were nominated. He also won the ZEE CINE, STAR SCREEN, and IIFA for the same project. He has always been a purveyor of talent as he now hones and mentor’s young artists at NY VFXWAALA STUDIO to deliver visuals that transcend the boundaries of imagination.

Clientele

NY VFXWAALA has worked on more than 60 feature films. The voyage started with the biggest film announced in Bollywood that year, the epic historical “Bajirao Mastani”, after signing the biggest film of the year, what followed was a torrent of films validating the VFX credibility of the team. To name a few, Bollywood hits like Total Dhamaal, Padmaavat, Simmba, Golmaal Returns, Dangal, Shivaay, Tamasha, Prem Ratan Dhan Payo, Jagga Jasoos, Secret Superstar, Tollywood hits like, Mersal, Theri, Odiyan, etc. and Marathi Language films like Katyar Kaljat Ghusli, Ani kashinath Ganekar, Ventilator, Mauli etc.  This breath-taking list shows the trust that the big names of Bollywood like Aamir Khan, Rohit Shetty, Sanjay Leela Bhansali, Mani Rathnam, Sooraj Barjatya, Imtiaz Ali, and Anurag Basu have on the team. NY WFXWAALA also delivered a project for Iranian Director Majid Majidi and is currently working on Hollywood Director Chuck Russell’s film Called Junglee. Evidently, NY VFXWAALA has stood out as a team who can be trusted to deliver onerous creative projects.

Major Milestones

NY VFXWAALA was initiated with a small set-up space with a small team of few multi-tasking artists and the company quickly grew with a steady pipeline of projects. One of the first project, Bajirao Mastani won the International ASIAN FILM AWARD and three more awards for best Visual Effects in the inception year Itself. With few more projects signed up by the end of year the company grew into a vigorous team of 150 talented & skilled VFX artists

In the Year 2017 Naveen Paul with the team of NY VFXWAALA delivered yet another visual masterpiece Shivaay, which went on to win several awards. Lauded for its extraordinary visuals, Shivaay was a complex technical delivery with almost 4500 VFX shots. Shivaay won the prestigious National Award which is selected by a National panel of experts. The award was given by the honourable President of India to the co-founder, Naveen Paul.

Within a period of just 3 years, the company has shown that language is not a barrier at all and served to movies in Marathi, Tamil, Malayalam, Punjabi and Kannada languages. Starting with a small set up and few artists, #thevfxpeople today have shifted to a new premise of over 25000 sq. ft. with a credible team of talented artists and support staff, ready to deliver the most complicated shots along with a huge volume. The team has delivered more than 60 feature films and more than 30 Commercials.

After a prolific three and half years of experience, NY VFXWAALA has now ventured into Digital Intermediate (DI), the other essential post production aspect, to become a one stop shop for all post production needs. This was initiated this year by forming NY DI-WAALA. The company is pleased to declare that it is the biggest DI Set-up in India with Baselight Technology and Christie Projection system. The key purpose is to provide all the services related to post production like Digital Intermediate, Visual effects, animation, story Boarding etc. under one single roof.

NY VFXWAALA has also laid out another division for getting into the new technology of film set/ location scanning using LIDAR technology. Widely used in Hollywood, the technology is provided by only a few companies in India and NY VFXWAALA is one of them. This is in line with the company’s strategy to best develop the structures and processes that will further enhance the organisation’s core capabilities and competence. 

Awards & Recognitions

NY VFXWAALA has been bestowed with numerous awards and accolades which are listed below

2016:

  • AFA (Asian Films Award)- Bajirao Mastani
  • IIFA Award- Bajirao Mastani
  • 22nd Star Screen Award- Bajirao Mastani
  • Zee Cine Award- Bajirao Mastani

2017

  • 64th National Film Awards- Shivaay
  • 24 FPS Award- Shivaay
  • 23rd Star Screen Awards- Shivaay
  • Zine Cine awards- Shivaay
  • Indywood Excellence Award- Shivaay

2018

  • IIFA Awards – Jagga Jasoos
  • Zee Cine Award- Jagga Jasoos

2019

  • 24 FPS Award – Padmaavat
  • Indywood Excellence Award – Padmaavat
  • Power Brands Bollywood Film Journalists Awards- Padmaavat
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