Mistique Events: an elegant events company, glorifying every event
Mistique Events leaves a lasting impression in every event with incredible ideas and exceptional organizational skills.
Event partners are like swans – they glide around looking calm and collected whilst paddling away below the surface to ensure every aspect is perfect. Planning an event is no piece of cake. In order to create the perfect event, there is a need for exceptional organizational skills, rigid attention to detail, high-level idea generation, planning, and detailed management of a diverse range of aspects. Present-day, there are numerous event management companies in the market, and Mistique is a renowned and reputed name amid them. It was founded by Akriti Loyalka in the year in 2009. Mistique is based in Delhi NCR and has a team of efficient and creative professionals who design the events, people dream.
Mistique is an end to end event planner for a range of events and occasions. Right from a warm Wedding Event to a grand birthday party, it holds the expertise to make every celebration memorable. Instead of recommending what the team is experienced in, it listens to your requirement and then formulates the Event accordingly. The company has proven its mettle with a wide array of events; each event plan is designed in a unique way and completely different from the other. The market for Event planning and wedding decor is very competitive; as said, there are numerous players in the market but, the Mistique functions with an exclusive approach for planning that is defined by creativity, imagination, attention to detail and dramatic use of technology enabling the team to deliver unforgettable high-quality events helping clients to distinguish themselves from their clients. The company has a long list of satisfied and happy customers, for whom the team does not simply organize events; they specialize in creative consulting and the production of multimedia content to make an event exciting and memorable. It is the dedication and perfection of the team that after establishment, the company soon entered in the panel of most of the five star properties in Delhi NCR with some prestigious clients.
The services at Mistique Events include conceptualizing, budgeting, designing, and production of the wedding, and other events. Mistique offers premium quality services, making one’s wedding celebration remarkable and memorable. It utilizes the best quality material for the decoration with dedicated and creative professionals. Mistique ensures a personalized and unique touch to every occasion; its area of specialization comprises:
- Floral décor
- Linen décor
- Stage setup
- Furniture setup
- Theme based décor
- Concept parties
Area of Expansion
Mistique has offices in two locations:
- Pritampura, Delhi
- Gurgaon, Haryana
Mistique Events has a total of 29 professionals, including six creative designers, three expert individuals in management and 20 workers. It hires 50+ people during the season. In such a short span of time, the company could able to achieve success and make accomplishment in the market because of the dedication and excellence of the team. They add a pop of color to celebrations and making every celebration special and unique.
The Mistique Events team adds happiness to every wedding or another celebration by using the latest and trendy décor ideas and design every event as per the clients’ needs and vision. From decorating the pre-wedding functions to designing the big day with excellence, they do it all.
Mistique Events is the creation of a unique thought process of Akriti Loyalka; soon after college, Akriti founded Mistique Events. And, the company is doing well under her excellent guidance. She holds great expertise as a wedding planner and has been in the wedding & decor industry over a decade. In academic, she did graduation in Space Design and Visual Merchandising from NIFT, New Delhi.
Anil Jain is the co-founder of Mistique Events; he holds outstanding knowledge and leadership qualities. Anil has been in sales, marketing, and finance in different fields for over four decades. He is a respected individual in the society. Anil Jain has various businesses and connects with FMCG, Steel, Auto Parts, and tea industry as well.
To perceive more, our editorial team talked to the Founder of Mistique Events, Akriti Loyalka about her professional journey, success secret and future plans of the company.
Here are edited excerpts.
What inspired to make your career in this field and establish this business venture?
I was very passionate about organising events and celebrations. I follow my passion and studied in the same field and decided to start my own business venture.
What were the problems you suffered at initial phase? How do you overcome them?
Initially explaining the concept to every member on different levels was a hard stone to turn, but once people saw the kind of concepts we created, slowly but gradually it was understood.
Present your point of view on the event industry of India.
The event industry has a lot of scope, and this business is growing by 25% every year. At the same time, it needs a lot of dedication, hard work, and risks where one has to be present solely for the task, as it is a one-time life experience you are creating for your client
What is the success secret of your company?
Mistique Event as a dedicated service provider gives its 200% for each and every event. To make it happen, we put our personal touch. And, we keep on making changes every season.
Present your point of view on the importance of technical innovation in event management?
Technical innovation is very useful in this industry, as it a creative line and explaining to the client what we have in our minds along with executing the event with the help of all developments make our lives much easier.
What are your forthcoming strategies for the company?
We have started destination weddings and making plans to be a one-stop solution, so our clients can be in peace and enjoy the weddings/social function without worrying about their guests or requirements.