A & M communication: advertising and public relations redefined
Advertising and public relations, two of the most important and versatile ways to communicate to the masses. Advertising, is a paid form of marketing communication which uses and disseminates messages to promote or sell a product, service or idea. Whereas, Public relations or PR is the practice of managing the dissemination of information between an individual or an organization and the public. It is the idea of creating coverage for clients for free, which differentiates it from advertising. The aim of advertising is to inform, persuade, and remind existing and potential consumers about products and services whereas the aim of public relations is to apprise and communicate to the public, potential customers, investors, partners, employees, stakeholders and finally persuade them to maintain a positive or favourable view about the organization, its leadership, products, and political decisions.
A look into the company
Founded in 2004 by Mr. Aftab U Ahmed & Munmun Mukherjee Ahmed, A&M Communication is an INS accredited & ISO certified advertising and public relations agency headquartered in Ranchi with its corporate office in Kolkata. The organization has come a long way in the last fifteen years and has clocked impressive growth with an enviable mix of clients from the government sector as well as the corporate world. It is a behemoth that has arrived in a big way, to make some of the big brands rethink their approach and shift their allegiance to a home-grown agency that understands consumer mindset in the vast rural spectrum as well as in the small towns and cities spread across India. Driven by the vision to provide clutter-breaking communication solutions to clients located in Tier 2 and Tier 3 cities which are often ignored by the mainstream advertising agencies based out of metro cities, the focus was sharp and result-driven. It rose to eminence with its sound strategic moves and creative impact. Understanding the business of the client, the market competition has been the priority of the agency working with a 360-degree approach. A&M communication establishes a brand’s presence to generate a spike in client business and has successfully forayed into several state capitals and smart cities across India, with offices established in Patna, Guwahati, Siliguri, Bhubaneswar, Bilaspur, Raipur, and New Delhi. A&M’s mission is a single-minded devotion to deliver imaginative and effective integrated advertising and public relations solutions that help our clients grow and realize their marketing and communications goals.
A&M Communications plays the whole nine yards when it comes to communication. The offerings from the organization are stated below:
360-degree advertising and marketing: A&M offers 360-degree advertising and marketing solutions fuelled by creativity and blended with strategy to incorporate every medium, be it traditional, digital or new media to ensure that the brand is present at all points of consumer contact. A&M focusses to position the client’s brand in a more creative and effective way as they believe that if doesn’t sell, it isn’t creative.
In House Digital Marketing and Web Development: the formula for a big idea is always small but growing every moment just like the digital space, this is the thought process of A&M. A&M has been developing their digital business over the last three years and has been creating digital campaigns that work in every budget. A&M touches all the aspects of digital marketing, be it social media, PPC or email marketing. A&M understands what works in different digital media and can track every aspect of their client’s activities from the highest yielding clicks to the best converting pages on their website.
Event Management and Event Organizing: A&M has developed top-notch capabilities in effective event conceptualization, design and implementation. A&M boasts of technological leadership and on-time project completion as they endeavour to execute every event as per the client’s requirements. The event services offered by A&M can be categorized as follows:
- Conference Management
- Corporate Events
- Exhibition Management
- Road Shows
Media Buying and Selling in Newspaper, Outdoor and Digital: as A&M is an integrated advertising agency which produces everything from traditional TV, outdoor and press advertising to social and digital media. A&M, has an experienced and successful media buying team on board, which negotiates cautiously with major media houses and persistently track results to achieve the client’s campaign goals. A&M proudly states that they are not just the client’s marketing and media team but are partners and an extension of their client’s business.
- Achieving the ISO 9001:20008 certification for activities like advertising, print & designing, market research, online digital Media, event Management, and audio visual
- Successfully handled all advertising and marketing campaigns including events and exhibitions of Govt. organizations and premium brands
- Smart City campaign in Raipur and Bilaspur which catapulted the agency to national limelight. A&M was instrumental in conceptualisation and implementation of Think Raipur Campaign for Raipur Smart City. The agency mainly used the digital platform for this campaign with traditional media and events playing a supportive role. A&M is the IEC manager for Raipur Smart City and Perception Management Agency of Bilaspur Smart City for next 2 years.
- Being an empanelled advertising agency of numerous reputed Govt., Non- Govt. organizations and PSU’s of states like Bihar, West Bengal, Jharkhand, Odisha
- Having clients such as Matri Prerna Eye Hospital, Sanat Heart Centre, Babies Shop, BKB Mall, Velvet Patisserie, Aavaran, Space, Micasa and The Cake Shop, etc.
- Having big accounts under its belt such as Comfed – Sudha Milk, LIC East Zone, Jharcraft, Bihar Tourism, Chhattisgarh Tourism Board, Eastern Coalfields, Western Coalfields, Central Mine Planning & Design Institute Limited, IIM Calcutta, Kolkata Municipal Corporation, and MECON Ltd.
- Having a winning team and an employee strength of 100+, comprising of fresh talent and seasoned industry professionals which are a dedicated and committed workforce that thrives on fresh challenges to push the bar of excellence
- Having the lowest attrition rate in the advertising industry
- In this small time, A&M have not only been successful in making a unique place for themselves but also have been granted numerous awards with lots of appreciation
Aftab Uddin Ahmed
Aftab Uddin Ahmed, a graduate from the University of Calcutta started as a copywriter. He then propelled to different managerial posts in different advertising agencies. Ahmed, in 2004 founded his own creative agency and built it brick by brick to an ISO certified full-fledged advertising, marketing & public relations agency named A&M Communication, which is fully accredited by Indian Newspaper Society (INS). Ahmed, an experienced founder with a demonstrated history of working in the marketing and advertising industry. Ahmed is highly skilled in Copywriting, Advertising, Business development, Marketing, and Marketing strategy. He is a strong media and communication professional with more than 21 years of experience in the field.
A&M Communication never looks at its competition to formalise its future plans. With more acquisitions coming its way, the agency has plans for expansion not only in other parts of India but also in some neighbouring countries. A&M is setting up a digital arm, Advotis360 Communications in the wake of the unprecedented growth in its digital business. It aims to deliver the best to its clients and this is why most of them have stayed with the agency for years. It pitches for new business with a sound strategic plan and strong creative renditions. Most of the prestigious accounts have come its way after a tough contest. The coming years open a world of exciting opportunities for the agency that aims to double its roster of clients. The long-term aspiration of the agency is to develop and sustain a positive-mindset to deliver positive action by way of result-oriented marketing & advertising and public relations programs that enhance their clients.