The CEO Magazine
A monthly magazine for business leaders and decision makers

Peninsula Land Limited:  Creating International landmarks that redefines India`s Skyline

0 450

Peninsula Land Limited:  Creating International landmarks that redefines India`s Skyline

A roof overhead is the primary concern of all classes in the society, be it a Villa in a posh area or an apartment in the prime location or a two-room flat in Suburban areas. Peninsula land limited headquartered at Lower Parel, Mumbai is an integrated real estate company known for creating international landmarks redefining India’s skyline satiates all the aforementioned needs. Peninsula Land is a part of the Ashok Piramal Group and is amongst the first real estate company to be listed on the Bombay stock exchange. This effort indicates the firm’s adherence to good corporate governance along with fair and transparent business practices. Peninsula has a vision of becoming the most trusted real estate developer in India with leadership in market share, research and profits. The group’s projects include pioneering retail ventures, world-class commercial projects, and residential complexes. The real-estate group has delivered more than 7 million sq. ft. of real estate with over 10 million sq. ft. under construction & in the pipeline in Bengaluru, Mumbai, Pune, Goa, Nashik, and Lonavala. Some of the landmarks that Peninsula has given Mumbai include the Peninsula Corporate Park, Peninsula Technopark, Peninsula Business Park, Crossroads, CR2, Ashok Towers and Ashok Gardens.

Services & Differentiators

Peninsula Land Limited is among the few that possess the required skill set to develop all aspects of real estate. The firm proudly boasts its in-house expertise in project management, developmental consultancy, sales, and marketing. They have invaluable expertise in marketing and selling space to top-of-the-line retailers including retail outlets. Their aim is to inculcate high-performance culture within the organisation. Many multinational firms sought business and commercial complexes from the group. The residential complexes built by the real-estate group offer superior quality construction. The company is known for its professional management, international quality and value additions across its projects.

The Company is known to stand true to the following factors:

  • The firm is committed to delivering real value and take ownership of a customer’s problem until solved
  • Peninsula Land Ltd is one of the first real estate companies to be listed on Bombay Stock Exchange
  • Transparency & professional management are the strongest differentiating factors
  • The group ensures international quality & value additions across projects
  • The firm’s knack for identifying and building locations that attract huge appreciation, for example, Parel, Lower Parel, Sewri, and Byculla

Competitors

  • Godrej Properties
  • Kalpataru Ltd.
  • L&T Realty Pvt. Ltd.
  • Lodha Group
  • Mahindra Lifespaces Developers Ltd.
  • Tata Housing Development Company

Achievements

For Peninsula Land, the properties are not just structures build on a piece of land; they are new-age architecture excelled to perfection. The firm has introduced new concepts such as “Shoppertainment” at Crossroads and recreational facilities at office complexes in the form of Club Peninsula and has successfully developed approximately 7 million sq. ft. of real estate and under development and another around 10 million sq. ft. to be developed in the future.

  • Peninsula Ltd. developed Mumbai’s first luxurious residential tower in Central Mumbai – Ashok Towers
  • Peninsula build Mumbai’s first retail mall – Crossroads
  • The company set a commercial benchmark in Lower Parel with Peninsula Corporate Park
  • It re-developed Mumbai’s first textile mill project

Future Plans

Peninsula Land Ltd. seeks to capture the infinite possibilities and opportunities available in the current industry landscape. They have recently forayed into affordable housing. They look forward to becoming a major real estate player in developing the emerging new face of India. The firm currently holds around 18.6 million sqft in the pipeline. Their current strategy is to consolidate the firm’s presence in key asset classes – Residential projects, Commercial projects, Information Technology parks, Special Economic Zones, and Townships. They plan to leverage from their experience and maturity in the real estate development business, with a private equity venture capital fund, Peninsula reality Fund focused on the Real Estate sector. They plan to acquire new projects in micro markets of Mumbai, Pune, and Bengaluru following the asset-light model of development. Looking at the constant growth and expanding middle classes, affordable luxury housing has been identified as a new area of growth for the company and also plans to explore development opportunities in office space. The firm aims to touch the lives of at least one in five people across the globe, thereby creating enormous value for all their stakeholders.

Dynamic Leadership

Mr. Rajeev Piramal – Vice Chairman and Managing Director

Rajeev Piramal spearheads the real estate business of the Ashok Piramal Group and leads all aspects of the business from strategy to operations. Under Rajeev’s leadership, Peninsula Land has grown robustly, developing over 7 million sq. ft. of real estate with over 10 million sq. ft. under construction & in the pipeline in Mumbai, Bengaluru, Pune, Goa, Nashik, and Lonavala. He has transformed the Mumbai-based company to one with Pan India vision. His expansion of the firm’s portfolio includes second homes and villas in Peninsula’s kitty. Rajeev entered the real estate sector in early 2001 and became Director at Peninsula Land. In the last 13 years, Rajeev has played an instrumental role in developing some of the landmark projects in Mumbai. He also played a crucial part in the development of the first mall in India: Crossroads and was in charge of the operations of Crossroads that brought a new concept of shopping to India. In 2005, Rajeev took over as the Vice Chairman of the company and enabled Peninsula Land to create a strong brand name for itself. Rajeev is Co-chair for the Real Estate Sector of Federation of Indian Chambers of Commerce and Industry (FICCI) and is a member of the Young Presidents Organization. Rajeev firmly believes that in the real-estate business quality and timely execution of projects are the key factors leading to success.

Mr. Nandan Piramal- Director, Sales and Marketing

Nandan A. Piramal an alumnus of University College, London heads the high speed cutting tools business under Miranda Tools and leads the sales & marketing department at Peninsula Land Ltd. Mr Piramal oversees all aspects of the business at Miranda Tools: from strategy to execution. He conceptualized and implemented marketing tools that have transformed project launches and improved sales. Projects launched under him include Peninsula Heights in Bengaluru, Carmichael Residences at Carmichael Road, Celestia Spaces at Sewri, and Salsette27 at Byculla and now address one in Gahunje, Pune. Mr Piramal started his career as Vice Chairman in Pyramid Retail after completing his education in London. He handled all aspects of the retail business from business strategy to expansion. Under his leadership, the number of retail stores increased to 40. He has also conceptualized and launched Corporate Social Responsibility (CSR) at Ashok Piramal Group.

Corporate Social Responsibility

As a successful business conglomerate, a firm’s responsibility extends beyond making profits and maximizing shareholder’s wealth. Peninsula Land Limited firmly understands the need to work as wholesome entities for societal good and improvement in the quality of community lives. All their CSR initiatives are self-sustaining models that can be easily replicated and are carried out under the aegis of the Urvi Ashok Piramal Foundation. Their focus areas are education, health, water conservation, sustained livelihood, and environment. Most of the projects are handed over to the community in the later stage.

80%
Awesome
  • Design
You might also like
Comments
Loading...
error: Content is protected !!