The CEO Magazine
A monthly magazine for business leaders and decision makers

Aurora’s Business School: The Global home for management professionals renowned as leaders in shaping a sustainable world

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Aurora’s Business School: The Global home for management professionals renowned as leaders in shaping a sustainable world

EVERY summer comes with rays of hopes wherein millions of students have a tough time selecting the right management college that will open doors to an exciting career. Typically, students go round about their universe of 10-odd colleges, in the hope of zeroing in on the best-known one. They enquire about the previous year’s placements in terms of median and maximum salaries offered. Everyone assumes that the answers to these questions will help them find a college with top quality of education. But the fact is beyond of these two parameters of selecting a right college. While some colleges have a high brand recall because of their quality of education as is reflected by the achievements of their alumni and the research output of faculty and graduate students, other colleges have high brand recall due to advertising on a large scale. So, how does one find out which college provides quality education?

Now, the time has knocked the door when the hunt for colleges begins among management aspirants. As selecting a good college isn’t easy; many consult seniors while others follow in the footsteps of friends. As the degree defines one’s future, it is important that students do a little research, and identify and scrutinize a few colleges before choosing the best among them. The CEO Magazine takes this onus to make students aware of right places for students considering quality of education and scope for high end placement.

We will talk about one of the leading private colleges in India which has been a center for excellence in education. To create a centre for imparting management education of international standards and conduct research at the cutting edge to meet the current and future challenges of development, Aurora’s Business School in Hyderabad has carved a niche for itself among the best Business management Colleges in Telangana. The B-school was established with a mission to organize education and research in close interaction with industry with emphasis on the development of leadership qualities in young students entering the portals of the Institute with sensitivity to social development and eye for opportunities for growth in the international perspective.

Established in 2005 by the Aurora Education Society which has 29 professional colleges offering undergraduate and postgraduate courses in Engineering, Management, Computer Science, Architecture, Law, Pharmacy, Education Life Sciences etc, the Aurora’s Business School has set its goal to be a leader in providing quality and cost effective management education and training. It offers PGDM programs in six different streams in full-time, part-time and executive variants. It has world-class syllabus and follows best in class pedagogy with a focus on interactive and experiential teaching-learning practices. It follows trimester system and continuous evaluation. The courses offered are industry oriented and are designed to secure placements for students. It offers several add-on courses to promote employability of students. It has a strong placement team which secures Summer Internships to all students and final placements to all the registered students. Aurora’s Business School has highly proactive in placing the students with comprehensive placement support. The Training and placement Cell of the college is frequently scouting to add well known companies in its pool of database.

Dr. Raghu N. Prabhakar, in conversation with The CEO Magazine

How has the value of management education in India changed in the last 3-5 years? How do you foresee the MBA programme scenario in the coming 1-3 years?

In the last 3-5 years the supply of management graduates and postgraduates has increased markedly due to a mushrooming of management colleges, particularly in the southern states. There has been a certain dilution in the quality of management graduates due to poor infrastructure, absence of qualified and competent faculty and falling employment prospects. A large number of colleges are closing down due to poor admissions. In the coming one to three years these trends will continue but good management schools are not affected by this trend because of the high quality education they provide. Further, there is a growing need from MNCs for quality management graduates from India due to increasing flow of FDI and the rising number of MNCs in India.

What will be your selection criteria for MBA/PGDM programme for academic session 2018-20? Is there any institutional emphasis on gender and academic diversity to accommodate more female and non-engineer students?

The selection criteria for our PGDM programme for the academic year 2018-2020 is a valid score in the management aptitude tests plus depth of interest in a business career. We have a conscious policy of inclusiveness to accommodate female candidates and students from all parts of India. The composition of our batches is always multidisciplinary, all India and inclusive.

What is the USP of your 2-year management programme which differentiates it from others?  How do you plan to enrich your 2-year management programme in next 1-2 year?

  1. Our USPs are industry orientation, excellent placements, student centrism, use of interactive and experiential teaching-learning practices, All-India composition of students and faculty and our vision of crafting global business leaders.
  2. In the coming one or two years we want to enter into MOUs for collaboration with foreign universities and national level professional associations for training our students in emerging management practices and technologies.

Do you think the publications in peer reviewed journals, as indexed in international databases, are western bias (USA, UK)? What should be done to increase the number of publications in the management domain?

Yes indeed the publications in peer reviewed journals indexed in international data bases have a certain western bias. However, this should not pose a big problem because the business is increasingly getting globalised and MNCised (Cross cultured). The MNCs themselves being largely based in the west this bias is understandable and even functional.

To increase the number of publications in the management domain the main stumbling block is the gap between the Industry and academia. Increasing industry-institute interface and outsourcing teaching to industry professionals may be the ways out. The associations of industry professionals should play a proactive role in this.

Any message for the B-school aspirants?   

Well, the message for B’School aspirants could be:

Look before you leap. Don’t be carried by flashy ads in choosing a B-School. The best B’School is one that unravels the manager already there in you.

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