The CEO Magazine
A monthly magazine for business leaders and decision makers

Sunita Maheshwari & Co:a dignified name in the landscape of business and financial advisory; regarded for credibility, quality and excellence

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Sunita Maheshwari & Co:a dignified name in the landscape of business and financial advisory; regarded for credibility, quality and excellence

Taking a small organization to the new heights of success in India’s evolutionary entrepreneurial scene demandsstrategic planning for multidimensional growthas well as its effective execution; which primarily hinges on efficient management of business and finance. Businesses, today, seek ace advisory services that would handhold them in their growth path helping them to navigate a legion of complexities with adequate level of expertise in controlled time and costs. However, finding affordable but quality advisory service turns out to be a great challenge for small businesses.

Sunita Maheshwari & Co.(SMC) – a well known Chartered Accountancy firm is reckoned as one of the foremost frontrunners for proven excellence in adding sustainable value to client’s business through powerful yet affordable advisory services. The firm is uniquely positioned in the market having successfully carved a niche for itself providing sans pareil financial as well as business advisory under one umbrella. Being home to an expert team of highly qualified professionals, SMC is dedicated to help businesses gain a competitive edge by empowering them to drive change which is the key to success in disruptive business scenarios.  The firm’s rich clientele is adorned with global giants from varied industry verticals and include names like Encore ARC, American Express banking Corp, Barclays Shared services, Louis Dreyfus, Leadpro Consultancy and many more. The recent years have witnessed the firm riding high on the growth trajectory delivering specialized service to chiefs of more than 500 top-notch MNCs.

SMC’s journey traces its roots to 2007 when the founder – Sunita Maheshwari, a veteran finance professional; a qualified Chartered Accountant and a Cost accountant could foresee with her visionary insight the emerging need for innovative and personalized advisory as an organized service offering for businesses. The company that started its operations as a one man show today thrives as a leader in the panorama of Public Accounting services in India with an accomplished team of CAs and CS. For the past several years, the firm has been offering seamlessly integrated services tailored to suit specific needs of clients from diverse industry verticals. Over the course of SMC’s journey, this expertise has translated into unparalleled advisoryfor accounting, auditing, tax planning and business having served some of the biggest corporate giants across the globe. Traversing the path of success, the firm has won several accolades in its journey for its strict adherence to innovation and excellence.

Service Portfolio Highlights

  • Audit & Assurance – certifications and audits; systems and procedures implementation; financial advice to management; reporting under various regulatory requirements
  • Business Process Outsourcing – handling account payables and payroll processing; handling of reconciliations and returns e.g. TDS; establishment of accounting systems; preparation of periodic and annual accounts
  • Secretarial & Corporate Finance – Company incorporation & ROC compliance; business plan preparation; restructuring of debt; preparation and appraisal of project report; business finance arrangement
  • Taxation Services – preparation of corporate and personal returns; litigations and representations; GST Advisory Services; GST compliance & assurance
  • Due Diligence and valuation – expert team to execute Due Diligence at the highest level; assistance for identification of key business drivers and KPIs, value adjustments and other significant matters towards ensuring an informed decision on the transaction
  • Valuation services encompass: business Valuation for restructuring/ sale/ purchase /litigation; private equity valuation; valuation for financial reporting purposes and for regulatory compliance
  • Employee Consulting – remuneration package design; providing resources (skilled/semi-skilled) for temporary business requirements
  • Individual Advisory – tax planning; portfolio advisory services; advisory for Income Tax Returns

Driven by the key values of integrity, honesty and customer centricity, SMC’s team follows an exclusive approach for handling projects towards bestowing a great customer experience. During a conversation with The CEO Magazine, Ms. Sunita Maheshwari – Founder & Managing Partnerat SMC speaks about it and shares, “We invest time to get to know our clients individually, build relationships and understand their personal and business needs and goals. We explain our services clearly, carry them out effectively and price them to represent value to the client. Our work and advice is innovative, timely and pro-active. In our everyday work, on each assignment undertaken, we look for opportunities that will specifically benefit our clients.” Besides an unprecedented modus operandi, what lets the firm stay ahead of others is the team’s steadfast devotion to the belief that the best advisory leading to unlocking of maximum growth potential can only come from walking into clients’ shoes. Apprising more about this success mantra, Sunita adds, “We completely believe in providing professional services with a personal touch. While there is no letup in the expert advisory that is expected from a professional services firm, we treat each client issue as our own and accordingly deliver a solution which is best suited for our clients. The team at SMC believes in the saying – customers may forget what you said but they’ll never forget how you made them feel! We at SMC strive to make each of our clients feel important. Their work is our priority!”

SMC has now been holding fast to a strategic roadmap that is developed in line with its vision of excelling as a firm which every business can look forward to for best financial advisory; a name synonymous to quality, excellence and assurance. The firm’s strategic planning for growth chiefly focuses on expansion of footprints across all the major trade hubs of India for now. However, efforts are also being made towards establishing best practices of digitization for enhanced efficiency and more convenient customer experience. “With the regulatory requirements in India becoming more and more digitized, SMC is completely geared up to write the growth story”, adds Sunita.

Inspirational Leadership

Sunita Maheshwari – Founder & Managing Partner at SMC is a seasoned finance professional, who brings profound expertise and dynamism stemming from a rich experience spanning two decades to SMC’s leadership. A qualified Chartered and Cost Accountant, Sunita has vast experience in the fields of taxation, accounts, finance and audit and has worked with reputed clients like GE Capital, American Express, Max New York Life Insurance, ICICI Bank, Deutsche Bank, Avantha Group, etc. Her exemplary leadership has been the major driving force that motivates the team to push the envelope driven by the key virtues of quality and commitment.

Supriya Singh, the other partner in the firm, is a qualified Chartered Accountant and a Company Secretary with more than five years of work experience in the fields of Direct and Indirect taxation.

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