360 Realtors: An Integrated consultant with a track-record of delivering 10,000 plus happy customers in real estate
As a leading company based inIndia, 360 Realtors is the largest Institutional Channel Partner (ICP) for Real Estate Developers in India, with a focus on primary real estate consulting. The company has been a protagonist in the field where it assists home buyers to identify and purchase the best property based on their requirement and objective of purchase.
360 Realtors aims to provide a variety of lucrative investments, to suit all tastes and budgets. At the company they do not just present investment possibilities, they aim at offering what could be the seed for a lifetime opportunity that can drastically transform the way you invest. In terms of developers, they have partnered with more than 350 National & Regionally large developers. They cater to customers across 40 plus cities in India and are present in 8 overseas locations where they cater to NRI/PIO living abroad. How do they do? They up the bar on exceptional on-point portfolio selections from the Indian property market and keep their clients spoilt for choice as they offer prime locations, long-term development landscapes, areas well connected with excellent transportation networks, secure profitable properties and much more, all of which are promising to be a rare and unique opportunity to own the asset of your dreams where 360 Realtors’ investors could get an advantage against their property.
360 Realtors’ distinguished professionalism is reflected by their passion for Indian real estate investments. Their property consultants are some of the most highly qualified professionals in the world, not only in the region. Their passion is the main drive to the company’s success story and their relentless exploration of the Indian real estate market ambiguities, powered by their skills and competence, grant them the ability of taking the right decisions, providing you with the smartest solutions at all times. With the help of such talents, 360 Realtors has served more than 10,000 Plus customers till date.
Based in Gurugram (Haryana), 360 Realtors’ team has long term and high quality transactional expertise in the Indian real estate market extending to throughout the globe. As India’s major cities like Mumbai, Bangalore, Hyderabad, Chennai, Pune, NCR continue to dominate international real estate capital, their team applies in-depth local knowledge to assist investors from across the globe. They are intelligent, strategic advisors and enable clients’ businesses by seeking the right commercial and residential opportunities in a highly competitive environment with a view to gaining exceptional returns for the clients.
Spearheading the company’s rapid growth is founder and MD of 360 Realtors, Mr. Ankit Kansal. With extensive global experience across domains, industries and markets, he is a successful versatile real estate leader. In the lounge with Abhishek Dubey – Senior Editor, The CEO Magazine, he shares his vision of creating a transformation in the world of emerging real estate and making a difference to the lives of people globally.
What are the services you offer to your clients?
Our business is primarily focused on real estate consulting which constitutes around 85 % of our business portfolio. True to our name, we provide 360-degree services in realty purchase cycle, right from property identification, short-listing, purchase to post-sale customer support.
For property finance, we have a well-appointed vertical that handles all loan related matters through tie-ups with various NBFC’s and banks. We also offer portfolio management solutions and investment advisory to the Non-Resident Indians.
Apart from these core services, 360 Realtors also provides value-added services through its strategic tie-ups. We have tie-ups with Foyer Interiors for home interiors/consultancy and Vaastu Sanjivanii for interior decoration & Vaastu consulting, respectively.
Who is the company’s ideal customer and how does the company currently approach them?
Our ideal customer is a homebuyer. Within the set of homebuyers, it could be an end-user looking for a home for a family, a property purchaser looking for second home, holiday home, a weekend home, or could also be a savvy investor looking at real estate as an asset class to earn inflation-adjusted returns, rental income and capital appreciation. In a nutshell, any and every property purchaser for whom we can provide a value-added consulting service is our target audience.
How did the company get to where it is today?
The year we started operation, we had our growth plan broadly chalked out for next 4 years. In the initial year, our focus had been in setting up the right ecosystems which included, tie-up with the right developers, getting the best projects, attracting the best talent pool, creating the best buying experience, etc. In terms of distribution, we focused on Metropolitan and Tier 1 cities in the first 2 years, from the third year on we have also expanded and focused on Tier 2 cities. We believe in times to come, a major portion of real estate growth story will unfold in Tier II cities. We have recently (around 6 months back) started our international operations also. Today we are present in 8 countries. Our paperwork for other NRI/PIO concentrated locations like Canada, USA and Australia is already underway.
While setting up we not only focused on creating an efficient system, we focused on creating the right value-based system, even if this meant compromising our rate of business growth in the short term. This difference in thought has given us a valuable edge and has got us in a comfortable position today. Where, we are not only the preferred channel partners for almost all the leading national and regional developers; we are also one of the best employers with least attrition rate in the real estate industry.
What are the company’s core values? Why?
Our core values – Commitment, Honesty and Reliability – have been an instrumental force in shaping us as an organization. We are probably the first company in consulting space to lead by values and have it embossed as a part of our identity and corporate culture.
Our values came in before inception since we observed and felt that there is massive fear and mistrust in the buying process. Our objective as a leading consulting company has always been to usher in transparency, trust and professionalism in the real estate consulting domain and organize the sector.
Today, without any qualms, we can claim that many of our policies, framework and business decisions are based on the bedrocks of our values.
How do you describe your culture?
As a company, our culture is more implied than explicitly defined. However, there are certain behaviors that every employee exhibits which ultimately defines a company’s culture. By that definition, certain adjectives that describe our culture include:
Ethical: As a company formulated by values, we give a lot of importance to ethical behavior. We also drive this aggressively through some of our unique customer communication validation processes. This ensures that our values translate into business practice in the marketplace as well. As a matter of fact, it is well known that lack of performance/skill may still be accepted, but even a tiny lack of integrity will not be condoned.
Empathetic: Our sales and customer support team are vital for our business, and they can’t be successful in the true sense if they’re unable to put themselves in the customers’ shoes. As a consulting firm, we are most effective when we recognize requirement, concerns, challenges, and preferences of our customer. This makes empathy very essential. It is one of the traits we try to assess for when interviewing candidates.
Inclusiveness: Since real estate is still at a nascent stage of growth, it attracts manpower from many different industries. Here, developing a culture of incisiveness based on skill set and not just based on legacy is very important. We have formulated certain unique on boarding and HR processes which bring in the concept of inclusiveness and knowledge exchange since day one of joining us.
Where do you want the company to be in the next few years?
Real estate consulting space is rapidly changing. Consulting initially was limited only to sales, today the horizons are broadening where we are uniquely placed to add value not just to customers but also to developers. For developers, we have become an important link in guiding marketing plans & product positioning for effective sale. Developers are also beginning to depend on companies like us also for effective customer service & post sales till project delivery. Similarly, a customer is also looking at for other services like mortgage, renting, interior decoration, etc.
Do you think that the company will ever need outside investors?
This is a question we get a lot; that is because, since inception we have been a self-funded company. This has been on purpose, since it has given us the breathing space to concentrate on value generation and not be completely driven too much by top line. Again the moment you have an external investor exist strategy, the paper growth takes precedence. As a company, we have always been focused on bottom line than on top line. We understood early on that what is beneficial for us in the short term might not be good for us or the customer in the short run. This thought process has given us the freedom to invest in process and experiment with strategies without worrying too much about spiked growth.
Having said that, this space is witnessing a lot of interest from VC firms, with our expansion and new business lines within 360 Realtors, we might be open to external funding at a future date.
What are the greatest obstacles for the company this year?
Years 2016 & 2017 has been landmark years for Real Estate Industry in terms of policy initiatives and regulations. Long speculated RERA & GST got implemented; other moves like Benami Transaction Act will bring in much-needed confidence and transparency in the transactions. These, however, will be a game changer only in the medium and long-term.
In the short run, this has affected real estate industry where an overall number of transaction and project launches have decreased. Many larger developers are adapting to changes, getting ongoing projects RERA-compliant, etc. Even customers are being conscious, and speculative investors are adopting a wait-and-watch approach.
This, however, is only a temporary normalcy stage which has already begun to iron out since the late 2017. In 2018, we believe this will witness renewed customer confidence not only in the domestic market but in the international market as well. It will also be a turning point for affordable housing segment, expanding real estate to new scales especially in T2 cities. As a company well poised to these changes, it will be exciting times ahead is what we believe.
How do you communicate the strategy to the team?
Real-estate market is very assorted; sentiments, trends and behavior are not same throughout the nation. Keeping this incongruity in mind many of our strategies are consulted and collaborated; moreover, tactical strategy is different for regions.
For effective communication, we rely a lot on our internal platform, 360 PRO. Our entire company works on this single in-house ERP which ensure effective and uninterrupted communication.
Apart from this, we have our internal communication in terms of newsletters and mailers which we keep circulating on regular basis.
Any awards or recognition received by the company or individually?
We have been conferred with over 40 real estate awards from India’s leading developers, as well as industry awards year on year like:
- ‘Realtor of the Year – North’ by Realty Plus in October 2017
- ‘The Realty India Award’ in May 2017
- ‘Brand Impact Award’ in March 2016, and
- ‘Real Estate Consultant of the Year’ in December 2015.
The company was founded by Mr. Ankit Kansal, who is also the MD of the company. The company is self-funded and is strategically guided by Mr. Anil Rastogi, who is also the promoter in the company. The company also has strategic support pillars like Mr. Sanjeev Arora who functionally heads entire operations and has been with 360 Realtors since day zero and has been instrumental in our formation and growth.