The CEO Magazine
A monthly magazine for business leaders and decision makers
Monthly Archives

May 2018

A publicity stunt for brands: Guerrilla Marketing

A publicity stunt for brands: Guerrilla Marketing Arresting popularity in recent years, Guerrilla marketing has become a top pick for startups and for major brands that are eyeing for a change or want to breathe a new life in their brand image. Backed by an unconventional strategy with a keyed-up non-traditional flavor, Guerrilla advertising holds expertise in generating sound brand visibility on a low budget. The term was sparked by Jay Conrad Levinson in his 1984 book Guerrilla Marketing: Secrets for Making Big Profits…

How to rejuvenate our mind, body and soul

How to rejuvenate our mind, body and soul Nowadays, every person is striving hard to increase his wealth. But while doing that it is necessary to maintain the most vital part of our life i.e. our mind, body & soul. The urgency and demand to work harder makes many of us forget the most important thing. That thing is to heal our brain from time to time so that we don’t feel overburdened. It has been found that the more we are engrossed in our work without any break the more we are prone to suffer from hypertension, BP,…

Solar energy: Need of the hour

Solar energy: Need of the hour The central government of India is walking along a right track to achieve its goal of 100GW by 2022.This becomes evident from the recently concluded “International Solar Alliance”.The future looks bright for this energy to flourish in India. Recently government has decided to auction 30GW solar energy capacities each in 2018-19 and 2018-20 to achieve the target of 100GW. Large, credible international companies such as SoftBank Group of Japan, Taiwan’s Foxconn Technology, and India’s Tata…

Communities embrace live interactions over social media

Communities embrace live interactions over social media The first decade of the 21st century belonged to social media platforms which brought a revolution in the field of communication. The way it has transformed our way of channelizing ideas to millions of people altogether is simply out of the world. If we go 15 years back there were a few online communicating tools like Gmail, Orkut, Hotmail etc. loaded with many complications. These were sought to be useful for business communities only. Ordinary people did not find it…

Changing food habits and us

Changing food habits and us India has been diverse for millenniums in many forms being it in food, culture, festivals, attires, traditions etc. From time to time these diversifications kept evolving with new emperors and kingdoms. In 21st century changes have taken a rapid speed. The biggest change that we have experienced is in our food habits. From the very beginning during the phase of LPG (Liberalization, Globalization & Privatization) in 1990s budding burgeoning class of India was in search of food alternatives. …

Want to chill out this summer : Visit these places

Want to chill out this summer : Visit these places The hustle bustle of everyday life completely drains us. The mounting work pressure, never ending targets & big ambitions never let us take a sigh of relief and keep us engaged in our life. Amid all this we forget to give some badly needed respite to our never stopping brain. We keep our brain always engrossed in one or the other work. Hard work is not bad at all but the excess of anything can have its undesirable repercussions. These repercussions include high blood…

Serve your community not just your buyers

Serve your community not just your buyers We have heard a very common vernacular “what goes around comes around”. This phrase means a lot for the business community. This phrase depicts a hidden meaning that if a consumer is treated well and given the right product with proper value he will bring many more customers. He will become the source of free mouth publicity which will be in favor of the company. This publicity can bring the entire community affiliated with that particular buyer. But this mouth publicity can prove…

Marketing drives results with a focus on problems

Marketing drives results with a focus on problems When most of us come across a term “marketing” we quickly term it a manoeuvre to sell any product. We quickly engender this notion of being fooled be it in real world while coming across any sales person or while accessing TV, radio or any other means of mass communication. When we watch any commercial advertisement we tend to be in the impression that whatever is being shown is just a fiction and resembles no truth. More or less, there’s nothing wrong in this notion. Since…

How to grow your business by knowing your audience

How to grow your business by knowing your audience Knowing customer and his need is all that a company needs to grow its business. If a company is able to identify the “pain points” of customer then it can easily upgrade its products in accordance with the customer needs. The foremost thing that any company needs to understand is the point that what sort of customers are they catering to and what are their priorities? If the company can identify that then it can be worthwhile to let them know their target customers’ groups,

Beat the heat this summer

Beat the heat this summer The summer is back with a bang and it has already set mercury soaring at more than 40 degrees Celsius. Now onus is entirely on us how we deal with it. Sun has the power to completely drain us. So we have to start taking certain precautions which will protect us from the detrimental effects. If the sun has started making you sweat a lot then now is the time to bring some solid changes in your lifestyle. After a few weeks we will get to feel the typical heat waves of summer substantially in north…

Building your startup dream team: a step-by-step guide to hiring

Building your startup dream team: a step-by-step guide to hiring Many youngsters aspire for their own startups these days. They try to give wings to the vision they had during their college or internship days. But most of them are not able to taste the success. There are certain steps which if executed well can take a failed entrepreneur to new heights of success. Startups demand a team of skilled, dynamic, vibrant and most importantly ready to work with a not-so-handsome salary. There can be testing times when due to…

Adventure time 

Adventure time  After a bustle-filled routine of work that at certain extent causes apathy, a vacation is no less than the rapture! For adventure junkies, the Indian topography renders a plethora of adventure activities to choose from. Across the length and breadth of the country, you can find multiple opportunities to plunge into the activities with colleagues that not only instigate adrenaline rush but also transcend one to the world of fearlessness. There are some activities in few places that fit like a glove, which…

Learning Luncheon: A Taste of Success!!

Learning Luncheon: A Taste of Success!!   Breaking bread together is a powerful way to build a company culture and stir innovation.  Your schedule may force you to wolf down something less than super appetizing alone at your desk every once in a while. But if, as a business owner, you haven’t at least considered getting your team to together for a midday meal from time to time, you’re missing out on a seriously good opportunity to spark conversations, build bonds and get their creative juices flowing. Lunch isn't just

Most challenges, the Fleet Management industry faces

Most challenges, the Fleet Management industry faces The fleet management system manages and coordinates various transport and related services. The client enterprises rely on fleet management enterprises to control costs, maximize profitability and mitigate risks they face. The world of fleet management mainly revolves around the ares including Operational Cost-Effectiveness, Vehicle Maintenance, driver and workforce Management, Vehicle Safety & Compliance and Operational Efficiency. Here are the challenges that fleet…

Addressing the unmet Pharma Industry’s needs through excellence since 1982: The journey of Synokem Pharmaceuticals Ltd.

Addressing the unmet Pharma Industry’s needs through excellence since 1982: The journey of Synokem Pharmaceuticals Ltd. Indian Pharmaceutical Industry has symbolically positioned itself as the next biggest in matter of quantity and the thirteen largest regarding values on the global landscape as going by the reports of Equity Master. The Industry has mapped a long way from being a prime importer in the 1950s to a manufacturing house of active pharmaceutical ingredients (API) today, expected to touch$55 billion digits by…

Universal Data Solutions (UDS) – a helping hand to its customers simplifies the complexities in managing their business processes

Universal Data Solutions (UDS) - a helping hand to its customers simplifies the complexities in managing their business processes Universal Data Solutions (UDS), a leading firm that optimizes a team of creative and talented individuals, is a brainchild of a versatile entrepreneur Mr. Ankit Gupta. Since its inception, the company has been protagonist in providing services like Business Research, Primary Research, Marketing/Financial databases, Data Analytics etc. for clients. UDS is a full service global market research and…

Thought you bagged the best price on your hotel room? TripRethink makes it even better!  ReBook the same hotel room at lower price. 

Thought you bagged the best price on your hotel room? TripRethink makes it even better!  ReBook the same hotel room at lower price.  Travel—it is fulfilling, liberating, and fun! But, there are few aspects of travelling that can be tedious. One of them is finding the best deals on hotel booking.Knowing that others paid less for the very same hotel room stay,can really destroy your vacation.Hotel Prices across online platforms are always fluctuating,so you never know if you really got the best price when you book.Since…

Constructing a gateway for businesses’ growth powered by its futuristic research intelligence: Tache Market Research

Constructing a gateway for businesses’ growth powered by its futuristic research intelligence: Tache Market Research A Delhi-based market research company, Tache Technologies Pvt Ltd  was co-founded by Piyush Varshi (Director) and Chandni Garg(Managing Director) with the idea to bring reliability and  transparency in the Market Research Industry. They came with the idea of Tache early in 2012 in their college days and got it registered by 2014. When they entered the industry there were already many players present so the…

LeCapri Market Research: thrive on providing actionable insights that inspire and nurture customer service excellence

LeCapri Market Research: thrive on providing actionable insights that inspire and nurture customer service excellence ‘Mystery Shopping’, a term not many are aware of the name today, but it is rather an integral part of every other industry known to humankind today. The industry is highly focused and dedicated towards choosing professionals who are hired to visit a plethora of showrooms or stores that can range from clothing and footwear brands to luxury car brands and gadgets to check up on the standard of services being…

Karvy Insights’ innovative and technology-oriented research solutions have delivered significant ROI for many clients

Karvy Insights’ innovative and technology-oriented research solutions have delivered significant ROI for many clients As the Indian consumers change and adopt new technologies, marketers are also having to use different methods to access consumers’ inputs and hence, market research faces a time of great challenges as well as opportunities. Incepted in February 2015, Karvy Insights is a flexible and collaborative business organization that focuses on market research for business growth and for discovering new product…

Evolving businesses’ DNA with its distingué market research capabilities: Golden Hills Capital India Private Limited

Evolving businesses’ DNA with its distingué market research capabilities: Golden Hills Capital India Private Limited Data is the heart of every business which has been keeping them alive since their existence.  As we are moving further into the digital era, this crunching of numbers in the frame of research and analysis of data is experiencing an explosive surge in the last years than the yesteryears combined together. Market research is evolving by combining the traditional form of research with the newly emerging forms of…

After serving 100,000 Indian customers, Letstrack is all set to enter International Market

PRESS RELEASE After serving 100,000 Indian customers, Letstrack is all set to enter International Market In the span of 1.5 years, this emerging start-up has achieved a total valuation of $17 Million   New Delhi, May 2018: After serving their 100,000 existing user Letstrack, a global leader in real-time tracking systems is all set to serve the new customer base from two international markets – Bangladesh and Sri Lanka with their advanced GPS tracking technology. This expansion reflects the acceptance and appreciation

Opening the doors of acceleration for SMEs and strengthening businesses: Genitek Solutions

Opening the doors of acceleration for SMEs and strengthening businesses: Genitek Solutions Business demands improvisation and leaders having the ability to make bold, decisive decisions and create an entirely new path in a different direction if instrumental to early stage success. Counted among these leaders is a veteran who currently presides as the CEO of Genitek Solutions, a leader embracing the growing importance of rapid, dramatic performance improvement for clients which include stressed / distressed companies,…

Bloomberg teams up with Chinese Think Tank CCIEE to launch ‘WEF-alternative’ New Economy Forum in Beijing

Bloomberg teams up with Chinese Think Tank CCIEE to launch ‘WEF-alternative’ New Economy Forum in Beijing By TCM Web Desk Business, financial advisory and news leaderBloomberg has ideated New Economy Forum which will be held from November 6 to 8, this year, in Beijing. A Chinese thinktank China Center for International Economic Exchanges is the promoter and co-host of this high-level geo-economical conference.  The multilateral conclave will assemble the world leaders to find out the solutions of various challenges faced…

As India grows into its new economic might, KPMG can be consequential with the opportunity-rich environment that exists in the firm:  CEO…

As India grows into its new economic might, KPMG can be consequential with the opportunity-rich environment that exists in the firm:  CEO Arun M. Kumar  Ayanangsha Maitra One of the world’s leading professional services firms, KPMG, established its firm in India in 1993. In 24 years, the firm has grown to help over 2700 companies in succeeding and growing in this hyper-competitive market. It offers its clients a full range of services including financial and business advisory, tax and regulatory, and risk advisory…

Topaz Solar: To brighten India with smart, simple and clean energy saving solutions.

Topaz Solar: To brighten India with smart, simple and clean energy saving solutions. When making a solar decision it’s important to understand the different types of ways to go solar. Promoted by Mr. Ganesan Natarajan and Ms. Usha Natarajan in the year 2009, Topaz Solar has been driven by a means of protecting our planet as well as reducing cost. The biodiversity of our fragile planet has been steadily contracting since industrialization took place. To bring efficiency in solar system, the company became active in the year…

Sundaram Mutual will leverage technology in a big way to scale upoverall market share, asserts CEO Sunil Subramaniam

Sundaram Mutual will leverage technology in a big way to scale upoverall market share, asserts CEO Sunil Subramaniam Around the time of 1996 Indian economy prospered and even overtookthe economy of Germany to became thefourth largest economy after the US, China and Japan. The period helped indigenous enterprises to seize the opportunity. Wealth management firm Sundaram Asset Management Company Ltdthathas been delivering a wide range of financial products, kicked off its finance business exactly in that year - 1996. Since…

Stimulating the future of solar energy with its lightning-fast technology innovation: Sova Solar Limited

Stimulating the future of solar energy with its lightning-fast technology innovation: Sova Solar Limited When Paris talks were drawn to close with an agreement signed by the countries to curb down their emissions so as to contain the global temperature rise to Co2, maturing the renewable energy resources has come under the spotlight with solar energy marking its entrance as the loftiest on the global Power Industry’s portfolio. The concerns towards a green and renewable energy source have led to the widespread acceptance of…

Nimbus Solar: The Hallmark of imbuing quality with its expertise in Indian Solar space

Nimbus Solar: The Hallmark of imbuing quality with its expertise in Indian Solar space Sometimes you can’t seem to get enough of them; while interviewing entrepreneurs and learning their stories about how they experienced success and failures along their entrepreneurial journey. Different in its own way, I caught up with Mudit Jhunjhunwala, a young entrepreneur who currently chairs as the Managing Director of India’s pioneering brand committed to channelizing the solar power towards every rooftop of the commercial,…

India’s first Private Solar Park developer bets big on harnessing the sunshine: A Once-over at Enrich Energy Pvt. Ltd.

India’s first Private Solar Park developer bets big on harnessing the sunshine: A Once-over at Enrich Energy Pvt. Ltd. What started off as anastute dedicated towards the up-growth of clean energy sources for a sustainable living back in the summers of 2011 stands today as a pioneer in the solar energy sector. Fostered by extensive study and a hearty business model, the seeds of Enrich Energy Pvt. Ltd. were sown by a team of seasoned professionals and a visionary entrepreneur back in September 2011 under the shade of solar…
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