Prashant Lohia, Founder & CEO, Ginesys


In an era of transformation especially in the Retail industry, POS software has started generating tons of interest in India but only a few companies are able to furnish retailers with the complete solution.Ginni Systems Limited India (Ginesys), one of the leading POS companies in India, has successfully provided retailers with an ERP solution that effectively covers the entire retail value chain from manufacturing to distribution to retail. Since its inception, Ginesys has been ruling the retail ERP segment. It is playing as the only solution provider specialized in retail-specific ERP solution that consists of its own product, implementation team, and after-sales support.

Ginesys is a self-funded organization grown independently without support from anyinvestor or investing company. The company looks at key trends that would help the traditional brick and mortar retailer stores to keep up with the stiff competition.

With proven track record, Ginesys is constantly evolving in its products according to the industry needs. Over the years, the company’s excellent in-house after sales support has kept its customer retention rate in the high 90s.Its ability to fine-tuneits offerings with the GST tax regimehelps safeguard its customers fromregular business activities without any hindrance. With an end-to-end offering of retail ERP solution, it gives customers the luxury to have a single and integrated solution for business operations. In an effort to further simplify the post-purchase journey, the company has incorporated an excellent support team, in-house implementation team and a Proactive Research &Development team, all of whom are dedicated to making life easier for customers.

Having developed around the needs of market leaders, Ginesys ensure that best practices inherited in the systemare infused into their businessesmaking them more efficient and stronger.Itcaters to the need and requirement of the retailers from all parts of India. Keeping this in mind, Ginesys has expanded its offices in major cities like Delhi, Kolkata, Mumbai, Hyderabad, and Bangalore which enables itto reach out each and every customer quite efficiently. Ginesys provide retailers with a flexible, real-time and scalable solution to ensure software for perfect business handling operations even after rapid expansion, making it a long-term solution.

The journey of Ginesys dates back to 2006 when organized retail was flourishingwith custom solutions. With the passage of time, the company has developed a generic retail ERP solution while keeping the Indian retailers and brands in mind. This philosophy has allowed the company to incorporate the best practices of retail industry into its solutions. Till the date, the company has grown from a customer base of a single retailer, four people and one small office in 2006 to five hundred plus big retailers, hundred and twenty-five plus people and five offices. Ginesys has now become India’s leading retail ERP firm with over five hundred plus clients including retail leaders like Manyavar, Soch, Biba, Mufti, Being Human, AND, Global Desi, V Mart to name a few.

With the dream of becoming the first choice of all the retailers from Fashion & Lifestyle and Supermarket segment in ERP retail software sector, Ginesysattempts to learn from its mistakes and incorporate the practical examples in the real life struggle.  The journey from a small-scale software company to one of the leaders in retail ERP segment was a roller coaster. Despite witnessing many challenges right from convincing the Indian retailers to technological changes to the changes in regulations for retail industry and incorporation of the same in its solution, Ginesys has taken every challenge as an opportunity. With support from its dynamic team & their hard work, the company defeated all hurdles. The company has done that right through its journey and will continue to do so in the future as well.

The main challenge that Ginesys faces is to reach the increasing expectations of the customers every single day. There have been times when the company has come across unrealistic expectations desired by the customers. Another major challengefaced in the era of digitalization is to keep up with the latest technology, trends and business requirements that have proved to be a tough but necessary ordeal.

Looking out for problems and challenges that the industry faces, Ginesys has always been able to fine-tune its offerings and remains open to changes for the betterment of the company.It has set its own idea portal which allows both stakeholders as well as customers to provide feedback and suggestions. Because of its customer-centric approach, Ginesys functions in a way that motivates its employees to gain more knowledge and openly express their thoughts. The Founder and CEO of Ginesys, Prashant Lohia asserts,“A customer-centric approach is based not on expertise in the realm of product development, but rather on a deep understanding of what the customer actually wants, when and how they want it, and what they’re willing to give you in exchange. The customers can drop in any idea or business problem for which they want a solution through our retail ERP and which is within the scope of the software, at this portal. We try our best to sort it out and update the status of it regularly.”

Prashant is extremely passionate about designing flexible systems, solving business problems and infusing best practices of the industry. His love for technology-driven business efficiency motivated him to start Ginesys. A CA, CFA and MBA from ICFAI, Prashant’s expertise in Retail Software Solutions and Retail Business Consultancy has had a huge positive impact on Ginesys growth over the years.

Road Map and Future Plans of the organization

The Modern Retail Industry has seen various advancements in technology, where the degree of automation has enhanced in a massive way. This has, in turn, enabled Ginesys to incorporate various features that are designed to not only improve the business processes and efficiency but to help enhance the customer experience as well. In a conversation with The CEO Magazine, Prashant elucidates, “We are rapidly embracing the web and our plan is to make the entire solution work in the browser. We would also be working on mobile integrations, e-commerce integrations, and deeper CRM integrations. Also, we are in the process of rolling out cloud POS. We also have ambitious expansion plans in terms of Geography, Industry, and portfolio.”

Major Milestone

One major challenge that the Indian Retail Industry witnessed in the year 2017 was the implementation of GST which brought the need for a drastic change.  It was a challenge that Ginesys decided to tackle keeping its head on. In order to help its customers and their respective ecosystems, the company came up with a GST return filing solution, EaseMyGST, which is fully integrated with Ginesys and helps to sort out all queries and dilemmas about the new GST regime.

Awards & Recognitions

  • India Retail Awards 2014for Quality Customer Service Enabler
  • India Retail Awards 2015for Quality Customer Service Enabler
  • SI Brand of the Year 2014 Retail Software: Silicon India
  • 100 most talented Retail Professionals by CMO