The CEO Magazine
A monthly magazine for business leaders and decision makers

A duo of two brother positions Sphinx Adonis Event a frontrunner delivering excellence with innovation in Event Field

3,298

A duo of two brother positions Sphinx Adonis Event a frontrunner delivering excellence with innovation in Event Field

Since the Event Management Industry in India is evolving, the traditional management system is getting extinct. Event professionals by implementing newer trends in the event industry have been able to achieve a remarkable advantage over those who are lagging behind in the terms of being innovative and unique. SphinxAdonis Events Pvt. ltd, a brainchild of Waghrav brothers DheerajWaghrav and VikramWaghrav, is a leading event management company, has positioned itself strongly among the market. Sphinx’s professional expertise, enthusiasm and combining creativity with a fresh and dynamic touch are at heart of their success. Making happen whatever you can imagine is the strength of Sphinx.

Sphinx delivers the full spectrum of event planning services for a wide portfolio of clients and they cater to the needs of small companies and multinational corporations with the same steadfast commitment. At Sphinx, they find that creativity works at its best when fuelled by a balanced mix of courage and solid competence. Organizing an event has much in common with riding a wave: you need to trust your instinct, but you also need the right skills. Sphinx’s expertise has had the pleasure of working with many global brands, managing and organizing events.

Inception story

The name Sphinx has been derived from Sphinx Football Club, which was owned & managed by brothers Dheeraj and VikramWaghray in 1994.
Post school, while they played for Maharashtra State, their immense love and dedication for the game motivated them to start their own club under the PDFA, which in its maiden year progressed to the Second Division League. Owing a club without financial resources was a big challenge, and thus to fund their initiative, Dheeraj&Vikram planned a fund raising event by organizing an Inter Collegiate Fashion and Dance competition. And it clicked! The club raised funds and Dheeraj&Vikram got an avenue for business!

As the event management industry was growing rapidly, it was important to create a niche. One of their main clients, who are global motorcycle manufacturer once, quoted ‘To specialize one needs to sacrifice”!!! In 2003, Sphinx sacrificed the business of promotions,activation, Bollywood promotions, IP properties, Life style events and started focusing on managing factory inauguration events, LG Electronics being its very first client.

And a few years later – the same client, during their annual AGM mentioned to the shareholders that “Specialization is key to globalization” – this stands true for Sphinx as being specialists of managing factory inauguration events, Sphinx has created a global footprint with the brand “EVENTWALA” with setting up wholly owned subsidiaries in Dubai for Middle East&Africa, Singapore for Asean and Sri Lanka for neighboring countries.

Eventwala will work in the emerging markets of Middle East &Africa, neighboring countries of Srilanka, Nepal & Bangladesh. Global Growth is their key strategic priority and they continue to expand the Eventwala reach and they expect it will contribute 60% of their revenues.Their motto being “Go Global – Act Local”! They are a true Indian multinational company in the event management domain.

Waghrav brothers, in the lounge with AbhishekDubey – Senior Editor

What are the typical responsibilities of an Event Management Company? What technical expertise (Sphinx Adonis Events Pvt. ltd) offers? 

Dheeraj:Every event needs superior planning and timely delivery of elements as required. These days event management companies are expected to provide complete turnkey solutions to clients. From initial planning, to vendor resourcing, creative layouts, to project planning and implementation of the proposed plans is expected to be delivered by the agency.

Eventwala has global resourcing platform which enables sourcing of the best available technologies from various parts of the world.

With over 200 inaugurations to our credit, consultancy to deliver the complex project is the biggest value that Eventwala puts on table for a client.

Explain the biggest or the most successful event hosted by (Sphinx Adonis Events Pvt. ltd) till now? What made it difficult and how you avert the difficulty? 

Dheeraj:Sphinx was entrusted with managing the hi-profile event of “Inauguration of GE’s Multi Nodal facility” at the hands of Hon’ble Prime Minister of India. This event was under the Make in India initiative of the Prime Ministers’ Office and probably the 1st private factory inauguration by the PM.

With extensive planning and working that went over few months – the challenge was to start the set up and deliver the event in record 12 days time!!

With PMs final date confirmation coming I just 2 weeks prior, we started working at the GE factory site the same night and handed over the entire set up to the SPG 2 days prior as required!

Managing a world class air conditioned tent set up along with sophisticated equipments of audio and video, adhering to the very high safety standards of GE and security protocols of the PM – this event was a challenging task!

Our specialization in this line of work , the expertise & experience of our dedicated work force ensured  World class delivery of this prestigious event – to the extent of satisfaction that the SPG termed this event experience as the top 3 events hosted for PM till date !

What is the current scenario of the event management industry? How do you remain up to date with the event industry?

Vikram:Event management industry is fast growing and has many reputed and recognized players and unorganized as well. Since entry parameters to this business are not based on technical or financial criteria – there is a lot of clutter with the bouquet of services that any agency offers under the event management scope.  Since the market is also maturing – there is need for agencies to specialize in certain verticals of the event industry.

Clients today demand specialists to cater to their requirements and we have benefitted with the specialization we have taken up for over 12 years now!!

What makes you a unique player in this competitive industry?

Vikram:Our specialization in a very niche sector makes us unique player in this competitive industry!

Also we are able to be a one stop solution for our clients on a global level! Our ability to provide this specialized service at any location worldwide with adherence to the corporate philosophy and adapting to local cultural values makes us a unique service provider!

What challenges have(Sphinx Adonis Events Pvt. Ltd) faced on the road to success? Please share with us the issues a company in this field generally faces.

Vikram:Procurement &Manpower are 2 main challenges faced by Sphinx!

Short-listing vendors, finalizing cost parameters, fixing rate contracts in different markets around the world has been a challenge task for our procurement teams!

The prices per item have such large variation due to local constraints and a regulation that is becomes impossible to make a benchmark and compare! Every market needs to be looked at differently keeping the working patterns, labor availability and issues in mind.

And also important has been to retain employees! After giving them global exposure, constant training, equipping them with the skills to maneuver in difficult and emerging markets its very important to retain them to be able to grow the organization to the next level. We do our best to ensure work life balance for our employees. Ensuring special attention to ones who matter ! We send them for a international family holiday once a year in order to keep the family involved and let them know that the organization cares!

What is the greatest strength of Sphinx Adonis Events Pvt. ltd)? How is it helping (Sphinx Adonis Events Pvt. ltd) to move forward with the future plans? 

Dheeraj:Our greatest strength is our people and team structure! We are lean and that helps us expand to areas as we desire to without adding too much of operating costs. Also our ability to adapt to local cultures where we operate in , be it Saudi Arabia in the middle east or Thailand in Asean region, it helps us offer localized services to our customers. 

Employee training is important for alignment to company’s the growth and vision. Our bi-annual offsite meets (held in countries like Thailand, Dubai, Sri Lanka) and regional meets every quarter help the team bond together !

Our HR policies are different – there no defined time for coming to office, employees can take leaves as per their requirement without any pay cuts, company takes care of all F&B requirements from the time the employee arrives to work till days end!

Regular health checkups and adequate insurance policies are a part of the employee welfare benefits offered by the company

Our history shows that we have many firsts to our list — Pioneers in event conceptualization – Holi events, Friendship day carnivals, 1st time on ground promotion for Bollywood movie with Yash Raj Films, India’s 1st EDM concert with DJ Bally Sagoo, Sphinx has a list of firsts in the industry!

And we now are being 1st in creating a niche for ourselves with specialization in this line of business and taking our services to global markets! 

With brand Eventwala – we are offering turnkey solutions to global companies. Inauguration ceremonies have presence of global CEOs / Owners, local government heads / officials and media apart from other stake holders like customers & employees. Eventwalais working with headquarters of large multinational and providing them with global event delivery solutions – ensuring a standardized quality of delivery along with local cultural adaptation as and where required.

This is our biggest offering to global customers!!

How does Sphinx with the brand Eventwala tend to contribute to the overall industry growth and what is the methodology of global delivery platforms?

Vikram:With localized deliveries to clients in countries like Saudi, Dubai & Kuwait in Middle East, Malaysia, Thailand, Indonesia in ASEAN region, Bangladesh, Nepal, Srilanka in neighbouring countries, Eventwala has been able to showcase the commitment and delivery standards of Indian event services!

Like made in Japan stands for absolute quality, made in Germany for its engineering, there will be a time soon where “event managed by an Indian company’ will be the global standards of delivery in the events industry! The ability of an Indian company to manage the last minute changes, on spot decisions, courage to take up multi tasks, guts to deliver the impossible , ability to deliver 24 x 7, adapt to rapidly developing technologies, makes us a preferred event partner in global markets !

We are ready to provide our efficient services to Indian multinational companies across 6 continents and sooner Eventwala will have a service model where any Indian event company can deliver events in global locations using our platform!

Eventwala has forged partnerships with local agencies, large infra vendors and also created its own offices. It’s a mix of company owned offices and network partners that helps us have a global footprint!

About Waghray brothers – The spirits behind Sphinx

Known as the “Waghray Brothers” right from early school days, Dheeraj&Vikram played football for state and national level tournaments!

The attachment for sports led them to start their own football club and thereafter the fund raising event for the club became the avenue for their business!!

The only job that Dheeraj & Vikram have done all their life is to manage events!!

Dheeraj Waghray is the co-founder and Managing Director of Sphinx Adonis Events &Eventwala&VikramWaghray is the co-founder and CEO of Sphinx Adonis Events &Eventwala

The Waghray Brothers believe in owner involvement in day to day business! This ensures effective planning and superior delivery of complex events. With over 20 years of experience in the industry, the brothers ensure every project is meticulously planned and are involved in guiding their team to a successful implementation of the project!

The roles & responsibilities of the brothers are also well defined! Dheeraj looks after emerging markets, setting up global foot print and planning for future whereas Vikram leads the delivery model, ensuring existing client satisfaction and strengthening the local presence in global markets!

You might also like
Comments