The CEO Magazine
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MX Advertising: the trailblazer empowering brands like never before with power of ‘Do More’

Advertisers today are looking far beyond just creative content

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MX Advertising: the trailblazer empowering brands like never before with power of ‘Do More’

The Indian economy has been witnessing a period of golden era. It has been growing at an unprecedented rate and has managed to be crowned as one of the fastest growing economies across the globe. Such a breakneck development entails businesses competing at full tilt to get the edge. There are no grounds for them to leave any stone unturned towards grabbing the market. Robust advertising strategies empower businesses with assured success by enabling them to create a buzz; gain prominence among other players and connect to their target audience on a massive scale.

The advertising industry in India is poised to lead the global landscape as the second fastest growing advertising market in Asia. MX Advertising Private Limited has its name etched as one of those few pioneers who trail blazed the development of this industry and helped shaping its growth. The company leads Indian advertising space as a one stop solutions provider delivering value and satisfaction beyond clients’ expectations.  For its proven excellence in building brand perception, the company has been a Brand Custodian to a horde of clients across industries as diverse as FMCG, Education, Tourism, Health & Wellness, Engineering, Fashion, Insurance and Lifestyle to name a few.

MX Advertising traces its roots to 1991 when the founders Ajit Nair and Neepa Nair set their foot into an exciting journey of Accidental entrepreneurship having started an agency with the mission of crafting creative solutions for businesses. The journey began with two clients onboard and the team’s good work started speaking for itself leading to client acquisition through word of mouth referrals. “Over the years, through our sheer hard work and a relentless spirit, we started getting into more diversified accounts, some of which were startups, but most of them were brands that had a strong presence in the market who valued our entrepreneurial spirit and vision.  We slowly expanded our team, carefully selecting people, invested in infrastructure and moved into a spacious new office and created integrated verticals to offer clients comprehensive solutions. Today, MX thrives as a multi divisional media house with domain specialists; a compliment of over 125 professionals and an exclusive portfolio that encompasses bouquet of integrated services and a rich clientele studded with leading brands across diverse business verticals”, shares Mr. Ajit Nair – Cofounder & Director at MX Advertising during a chat with The CEO Magazine.

A strong culture of client centricity wrapped in the key values of honesty, creativity and excellence pervades the company and drives MXites to devote the best of its efforts towards creating exponential growth for clients. A deep perception of clients’ varied and specialized needs stems from the team’s domain expertise spanning more than two and a half decades of its successful journey. This has translated into a commitment to provide the best service with a sui generis approach tagged as ‘DO MORE’. “This is our philosophy of doing many more things that are relevant for the clients business and would help them grow exponentially; and, in turn will support our growth too. Simply, the philosophy envelops more commitment; more transparency; more reliability; more probing; More questions; More ideas; More strategy; More planning; More creativity; More solutions; More accountability; More value; More results….. More bang for your buck”, adds Mrs.Neepa Nair.

Besides keying on fulfilling what clients’ need, the core team of the organization also regards employee centricity as one of the pillar’s of the company’s growth. The team is dedicated towards empowering employees to achieve their own career goals and keeps taking proactive measures to support that. Right from enabling their creativity with a supportive environment to strategizing ways towards engaging them with a sense of ownership, the core team is focused on taking every initiative that makes employees feel more associated with the organization while stimulating their creativity. The outcomes have been rewarding in terms of having developed a robust team with an attrition rate probably one of the lowest in the industry; which has been one of the key drivers of the company’s sustainable growth. Speaking of the employee centric culture, Mr. Nair shares, “Bureaucracy and rigid processes suffocate creativity and innovation and this finds no place in our organization. We have seen great ideas die in the layers of hierarchy and never see the light of day. We were very clear that if one wanted to embrace creativity, the red tape needs to be reduced. We were clear that in the search for innovation you’ll have casualties; but showing your employees that it’s okay to fail empowers them to find a solution. Creating a culture where giving our people the freedom to come up with new ideas is important. This starts from the top, with executives opening the doors to different ideas and ways of thinking from all corners across the organization.”

Sans pareil Service Portfolio

The company’s exclusive portfolio reflects a holistic approach and becomes peerless offering end to end solutions that are tailored best to suit clients’ critical demands. The suite of services covers strategy (rationale, customer profiling, project management), creative (traditional, digital, web and TV production); and media (strategy, planning and buying in print, radio, digital, TV). The company deals with its clients through several engagement models that are framed keeping in view the best suitability to their needs. These include the Retainer Remuneration Model, project fee model, hybrid remuneration model, incentive based model, partnership model.  As a brand custodian, the company takes ownership of clients’ responsibilities; working closely with them and adopting the role of a not-so-silent partner towards fetching the best results and value for the brand. There is a strict adherence to offering efficient services while focusing on client ROI. Apprising us of the success mantra that guides MX Advertisings team, Mr. Nair says, “Advertisers today are looking far beyond just creative content. In fact, they expect the agency to provide solutions to their brand problems. At MX, we provide clients with integrated solutions that can drive value for brands. Be it audio, video or textual content, that is tailored to media platforms like TV, print digital or experiential, we have domain specialists who understand the space. We strongly believe in the power of integrated solutions and this can be seen across various brands we drive- brands that are market leaders in their industry category today. Brands seek data-driven solutions and numbers do tell a story. Since our media is handled by our specialist arm MX Media, we are strongly positioned to marry our creative skills with media platforms that can address the right set of audiences in a most receptive manner, thus yielding measurable results.”

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