7th Sense Concepts: Weaving creativity into ideas to bring about unique identity for brands
Creativity is deemed as the heart and soul of advertising. It brings life to messages to build a profound connect with the target audience provoking the customer’s interest in the product or service besides only educating a customer. An Ad wrapped in creativity holds the power to fabricate a brand out of a business; giving it an identity and separating its ‘me too’ products from others in the market. The mere essence of creativity and its indispensability in creating unique brand perception; while unlocking brands’ potential for growth laid the groundwork for 7th sense Concepts. The company has been at the forefront of crafting nonpareil brand perceptions through feature film, ad films, short films, viral videos.
7th Sense Concepts was ideated when the founder, Mr. Haritrushi observed the need for content marketing not only to enable brands generate awareness about their offerings but also to build their image in the market. The company was established in 1997 in Gujarat. The founder Haritrushi embarked on an exciting entrepreneurial journey that began with serving copywriting as a freelancer and gradually carved out its path as one of the leading brand building agencies in India. Every mistake that came across this journey was learning and a stepping stone to success. Most significantly, he learned that as an entrepreneur he needs to stay out of his comfort zone to discover his true potential. He started as a copywriter; learned film making after an accidental meet with a producer and now has his name etched as a famous film maker & creative director well known for forging nonpareil brand image.
The company took baby steps with delivery of innovative copywriting services to SMEs and over the course of years established into a full-fledged film production house that provides suite of integrated services catering to clients’ overall marketing communication needs. The team banks on creativity to develop innovative services for enhancing and building unique perception for brands through TV and print. During a conversation with The CEO Magazine, Mr. Haritrushi – Founder & CEO at 7th Sense Concepts shares, “At 7th, we believe in crafting cutting edge ideas wrapped in the best of senses. To implement these senses, we have built a robust team which has proven capabilities in ideation of brilliant concepts and rolling them into high decibel advertising as well as Ad & feature films. Today, we have created a name for ourselves for originality in thought process and delivery of excellence through a sui generis approach. We thrive as a one stop shop for brand identity and high scale film productions in the landscape of advertising in Gujarat.”
Since its inception, the firm has created big brands and made successful ad campaigns. It has filmed for top leading brands of Gujarat and has now been looking forward to expand its footprints across other states. The team also has to its credit a super hit Feature film ‘Aapne to Dhirubhai’ and a silent short film ‘Let them play’ that created a buzz in the market with its release. It is quite remarkable that the company has been successful in reaching the top of the ladder with its goodwill. Instead of investing efforts for client acquisition, the team lets its good work speak which is rooted in the team’s steadfast devotion to creativity; to deliver the best and to client centricity. “It’s tough to get new clients every day but it’s easy to retain them by giving the best of what we can offer. We believe our real business card is the work we do. It shows how well we care for a brand”, says Mr. Haritrushi. The company has developed a rich clientele acquiring most of the leading brands from Gujarat through word of mouth referrals. Some of them include JMJ Infrastructure, Manikchand Group, Vibgyor Agro Commodities, Global Gynec Hospital & IVF Center, Tea Post, Shock Pro, Hathi Masala, Amiree Tea, Shiv Krupa Travels & Cargo, Govardhan Industries, Kataria Industries and many more.
Apprising us of the mantra the guides 7th Sense Concepts’ success, Mr. Haritrushi briefs, “We believe in power of ideas. We believe in creating big ideas and leveraging smart routes to execute them with perfection. We cater to a broad range of clients encompassing small businesses as well as giants and try our best to serve their critical and unique needs with specialized offerings. Our experience spanning two decades bestows us the expertise to build a brand out of any product. We approach every product as a different entity and build a distinct image to mold a brand out of a company. Keeping in view the continual evolution in this space that stem from dynamic changes of consumer behavior, we’ve started creating viral videos, ad films which can run on digital as well offline medium simultaneously.”