Director and Chief Technical Officer of Terbium Solutions
Creating Impressive Digital Reactions to Propel Brand Perception
The revolution spurred by the advent of digital marketing has gradually transformed the entire landscape of the marketing industry, altering the way businesses market their products. Businesses today focus on developing innovative strategies to reach their audience gain their trust.
With the fast-paced evolution of technology, today's businesses face a crucial challenge in creating effective brand perceptions. This can be achieved by channelizing marketing initiatives and connecting with the desired audience over the most suitable platforms.
Terbium Solutions Private Limited thrives as a one stop destination for all digital marketing needs and leads the space for its peerless expertise in creating strong brand visibility, leveraging a strategic and sui generis approach.
The company has been uniquely positioned as one of the premium digital marketing services provider for the team's strict adherence to knit 'Creativity and Innovation' towards delivering excellence and utmost value to its clients.
In a chat with The CEO Magazine, Asif Banatwala – Director and Chief Technical Officer at Terbium Solutions shares, "Our arsenal of 360-degree marketing solutions offers our clients many powerful ways to increase their brand visibility, and empowers them to reach their target audience like never before.
Furthermore, we believe in working together with our clients to carry out profound researches about the industry and the latest innovations. 'Commitment' to our clients is what we value the most, and therefore we work towards it passionately by integrating highest levels of creativity and technology.
We at Terbium live by the virtues of authenticity, highest standards of quality ,client centricity and aim at providing optimal solutions with quick turn around time."
In a short span of time, Terbium Solutions has successfully created a name for itself, delivering its client's brands the massive #DigitalReaction that was beyond their expectations.
The company's rich clientele enlists some of the bigwigs including Domino's Pizza India(Jubilant Foodworks Limited), The Times Group(Economic Times), Mahindra Finance, Mahindra Rural Finance, Aptech Limited,Royal Norwegian Consulate General in Mumbai, NarseeMonjee Institute of Management Studies(NMIMS college), Aspiring Minds and lots more who have entrusted Terbium with their specialized needs.
Terbium Solutions was incorporated in 2013, with the profound vision of instilling a spark of evolution in Indian landscape of digital marketing, with innovative web solutions and digital campaigns catering to brand positioning.
The company got its name from Terbium, the REE (Rare Earth Element) which can't exist as single substance, but it blends itself into other materials to make them stronger.
In line with the properties of this unique element, the founders envisioned the company with the aim of establishing cutting edge practices that leverage a tailored blend of digital marketing and innovations in technology towards creating unique experiences and would be capable of fetching impressive ROIs.
Speaking of what inspired the foundation of Terbium Solutions, Asif briefs, "Digital media is so pervasive, that consumers have access to information anytime and anyplace they want it.
The days when the people learnt selective information about your products or services are in the past. Digital media is an ever-growing source of entertainment, news, shopping and social interaction.
Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences."
Terbium began its journey from its head office at Worli, Mumbai. The journey that spans four short years have witnessed strategic growth in terms of expansion of the team and clients; and development of a robust suite of exclusive products & solutions.
The company's solution and service portfolio stands out, encompassing Channel Optimization (Search Engine Optimization), Social Media Marketing, Digital Ad Management & measurement, and Web & Mobile app solutions.
Besides, being strongly committed to fetch the best for their clients, team Terbium engages in all sorts of strategic planning that is required to bring opportunities for them to reach their customers and build their presence through smart and easy ways.
"Lead generation is the lifeblood of a business, it is through this ingenious tool that businesses increase their revenue and find new prospects. At Terbium, we are constantly coming up with fresh ideas to resurrect the brand's digital ghost through lead generation by social media promotions. This is our winning strategy for gaining an infinite traffic flow in today's diverging business landscape", shares Asif elaborating on Terbium's expertise.
"Our deep understanding of digital marketing technologies and the breakneck advancements in this space bundled with creative and marketing think tanks endow us the expertise to craft ground breaking solutions and provide a strong, sustainable and growth-oriented strategy for our clients" – team Terbium.
The entry of aggregators in diverse industry verticals has disrupted the market for leading Indian brands. Terbium Solutions, at present, has been engaged with a number of brands, including some of the corporate giants in Food, Hospitality, Education, Finance/Insurance sectors to empower them with techno-marketing expertise towards helping them get the competitive edge while enhancing their local reach.
Throwing light on the way ahead of the company, Asif apprises us, "Over the next one year, we see our organization capitalize on the local availability of businesses.
We have been focusing on adopting new social networks like Snapchat, Google Business while bringing the Indian brands on board to showcase the true power of demand based search. The future road-map is to replicate the success we have received in the QSR, Human Resources, Education, and Finance domains to other business verticals."
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