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BLR Logistiks (l) Ltd: Giving Logistics and transportation a new definition with its expertise

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BLR Logistiks (l) Ltd: Giving Logistics and transportation a new definition with its expertise

Transportation is the center of the world. Today’s world would not have been possible without holding the hand of transportation and the innovations it has brought, Mobility, travel and economic activity depend on it. The burgeoning needs and emerging markets paved a way to new business; Logistics. Among this spectrum, BLR has always been in the forefront of embracing positive changes which have enabled it to give better customer service and get efficiencies in its operations. With a goal to establish a road transport business between his native place, Ludhiana, and the commercial capital of India, then called Bombay, Mr. L C Goyal laid the groundwork for a disruptor in the logistics sphere; Bombay Ludhiana Roadways (BLR) Logistiks (I) Ltd in 1968. He nurtured the firm with his sweat, determination and hard work day and night to see company scale greater heights.  What started with “one man- one office”, grew to a sizeable legacy of about INR 2 crores and three offices by 1989. The satisfied clientele of Ludhiana and adjoining areas now approached BLR to meet their transportation requirements in other areas of the country as well.  BLR took this as an opportunity and slowly and steadily expanded its branch and service network. The company has now achieved a pan-India presence with 80+ offices all over the country and offers its services all across the country. Later in 2005, BLR Logistiks venture into other aspects of logistics apart from road transportation. A dedicated team was set up and other logistics services such as International Freight Forwarding, Warehousing and Distribution and project support logistics services were offered to clients. The company has now achieved a pan-India presence with 80+ offices all over the country and offers its services all across the country.

Factors creating value in transportation and logistics: A 50+ old legacy’s expertise

  • Asset light integrated 3PL solutions player
  • Pan India Coverage with branch offices at 80 + locations
  • Marquee client base (see list given while answering question on clients)
  • Professionally managed company by an experienced team
  • Specialized in EXIM transportation, approx. 40 % of revenue is EXIM based.
  • Among the very few trucking companies in India have more than INR 300 cr turnover and own more than 250 trucks.
  • Strong IT systems along with GPS tracking of fleet
  • Quality Standards
  • ISO 9001: 2008 Certified
  • ISO 14001 -2004 Certified
  • OSHS 18001 – 2007 Certified
  • CRISIL SME – 1 Rating.
  • Air Suspension Vehicles- For high-value medical equipment, project machinery, aerospace products, glass equipment.

Furthermore, the decade of the 90s saw the spurt of growth in BLR under the dynamic leadership of present Managing Director, Mr. Ashok Goyal. “The credit goes to our clientele”-Ashok asserts. In a recent discussion held, Mr. Goyal talked about BLR, its current position and future plans ahead.

Congratulations on completing 50 years in the industry. How did you plan to make your ‘big mark’ in the logistics industry?

Thanks for the wishes. We blended technology and expertise together to deliver quality and commitment through our services. BLR is one of India’s leading logistics company. We offer customized solutions to all industrial sectors with a focus on saving costs and providing a world-class service. BLR Logistiks (I) Ltd stands for globally competitive solutions within a trusting and service-oriented environment. In recognition of which we were presented the Customer Service Excellence Award in 2010 presented by CEAT. BLR offers truly integrated Logistics Services to its customers through its privately owned fleet of more than 2500 owned and attached vehicles and over 24 general and custom bonded warehouses in all major cities across India. We handle client requirements from various industries such as Pharma, FMCG, Textiles, Steel, Chemicals, Petroleum, Engineering etc. Our company fleet is GPS enabled and drivers are DG certified to carry hazardous and high-value cargo*.

Please throw some light on the services offered by BLR Logistiks (I) Ltd.

Road Transportation is the predominant service offering of our company.  In road transportation segment, we operate PAN India and do Full Trucks loads (FTL) transportation, Containers Transportation, Less than Truckloads (LTL) transportation and Hazardous cargoes movement. A dedicated team manages the International Freight Management Services which include facilitation of air and ocean export and imports. We also provide Warehousing and Distribution services to several corporate clients.  The Company operates 3 lac sq. ft. of warehousing space, of which approx. 50,000 sqt ft is owned.  The services offered include general warehousing; bonded warehousing and temperature controlled warehousing.  3 PL services are also offered to clients.  Post GST, the Company is focused on expanding this service offering too. BLR has expertise in the movement of Over Dimensional Cargo (ODC) and in meeting project logistics requirements.

How well is BLR Logistiks (I) Ltd connected with its reach?

With it’s 80 + own branch offices spread across the country, we offer ‘anywhere to anywhere’ services in India. Since our inception, we have elected to have an own branch office model rather than having agents/franchises, in order to maintain consistent service standards. For our international business, BLR has a network of international associates and agents. Our major partners are United Spirits Ltd, Owens Corning India Ltd, Asian Paints, Dow Chemicals International Pvt Ltd, Adani Wilmar Ltd, Ikea, Nestle India Ltd., BASF India Ltd., Tata Chemicals Ltd, Godrej Industries, MRF Ltd. and much more.

What are some of the learning of being a pioneer platform to you would like to share with other entrepreneurs?

We live by our motto – Creating Value by Simplifying Supply Chains.

We are in a service industry and have always kept customer service as our top-most priority. We have to get efficiencies in transportation and we can do this only if we study the business of our customer. There are several case studies wherein the company has optimized the supply chain of its clients. The Company offers solutions by integrating its capabilities in the road transportation, bonded trucking and bonded warehousing space to give advantages of time and cost to its customers. Technology can be effectively used to enhance customer service. With GPS technology, it is easier than before to know the exact location of a truck and provide the information to the customer. E-mail/SMS alerts can be sent to clients on loading/delivery and the happening of various such events.

What is the learning that you would like to share with budding entrepreneurs and our readers?

Please provide the information

Mr. Ashok Goyal

Managing Director

Please provide the information

Expansion Binge, Milestones, and future ahead   

BLR has been consistently awarded for excellence in customer service, from being recognized amongst 10 most promising logistics solution providers of 2017, to receiving “best customer service”, the journey has been tremendous for BLR Logistiks. One of the organization’s client felicitated BLR, at its Supplier Meet 2017 in recognition of long-term partnership, having served the company effortlessly since past 18 years. Mr. Goyal was also felicitated as “The Extraordinaire” at the Brand Vision Summit, 2016, Mumbai. Achieving a turnover of INR 330 cr in FY 2016-2017, BLR now envisions crossing the mark of INR 500 Cr Company by FY 2020 and INR 1,000 Cr Company by FY 2025. The steps towards greater company service and improved efficiencies in operations will help in achieving this goal.

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