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A company with a turnover of US $3.3 billion, Ashok Leyland displays diversified & flexible drive to travellers 

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A company with a turnover of US $3.3 billion,

Ashok Leyland displays diversified & flexible drive to travellers 

Ashok Leyland, flagship of the Hinduja Group, is the fourth largest manufacturer of buses in the world and the 12th largest manufacturer of trucks globally. With a turnover of US $3.3 billion (2016-17) and a footprint that extends across 50 countries, Ashok Leyland is one of the most fully-integrated manufacturing companies, this side of the globe. Every day, over 70 million passengers use Ashok Leyland buses while its trucks keep the wheels of economies moving. With the largest fleet of logistics vehicles deployed in the Indian Army and partnerships with armed forces across the globe, the Company also helps to keep borders secure. Headquartered in Chennai, India, their manufacturing footprint spreads across the globe with 9 plants; including one each at Great Britain and Ras Al Khaimah (UAE). Ranked 37th Best Brand in India in 2017, people, planet and profit for all stakeholders, especially its customers, is at the core of the Company which resonates with its philosophy of ‘Aapki Jeet. Hamari Jeet’.

Ashok Leyland, continuing its winning momentum, has further consolidated its position in the commercial vehicle segment proving its ability to quickly respond to changes in business environment. While the company showed a share gain in the growing market of 2015-16, it has gained market share in a hereto flat market in 2016-17. This feat has been achieved in all regions and product segments, complementing the structural strength of the company and the proactive measures it takes in the product and market areas.

Achievements

Pick a spot. Any spot. And you are most likely to find an Ashok Leyland product! Satisfied customers driving an Ashok Leyland on Indian and foreign roads are a common sight. Well known for their utility in serving many purposes- moving people and goods, performing various critical functions and serving the nation alongside the Indian Armed Forces, Ashok Leyland has an indelible presence on roads. 70 million people board an Ashok Leyland every day, beating the Indian railways by a large margin.

Over the years, the company has been awarded in several categories – CNBC TV18 award for the Best employer in manufacturing sector – 2007, NDTV Profit car and bike award for the CV manufacturer of the year – 2008 and the Apollo CV Award for the CV maker of the year-2015. In addition, DOST won the LCV Cargo Carrier of the year- 2012, U 4923 TT won the best HCV truck of the year at the CV awards – 2011, Boss won the Commercial Vehicle of the Year and the ICV Cargo Carrier of the year – 2014, MiTR won School Bus of the Year Apollo CV award – 2015 and Sunshine- won School Bus of the year award by CV magazine – 2017.

Laurels have been won by Mr. Vinod K. Dasari- MD and CEO, who was awarded CV Man of the Year in Apollo CV awards – 2015 and Autocar Professional of the Year – 2016. He was recently awarded the Best MD & CEO (CV) by World Auto Forum.

Not to be left behind, Ashok Leyland’s manufacturing facilities at Pantnagar and Hosur have been awarded the Deming prize making the company the first truck and bus manufacturer outside of Japan to win this prize in 2016 and 2017 consecutively. Bhandara and Hosur plants have won environment management and conservation awards instituted by external agencies including the Golden Peacock.

Ashok Leyland’s flagship CSR Programme “Road to School” was awarded in the 7th Asia Best CSR Practices Awards 2017 by CMO Asia, as one of the Best CSR Practices in “Support & Improvement in Quality of Education” in Asia.

History

Heeding Pandit Jawaharlal Nehru’s advice, Raghunandan Saran set up Ashok Motors in Chennai for the assembly of Austin cars. In 1955, British Leyland acquired a stake in the project changing the name of the company to reflect the new partnership. In the same year, Ashok Leyland began manufacturing commercial vehicles. Comet, its first major product, played a very important role in the success and future of the company.

In 1987, the principal overseas share holding of the company was taken by the trans-national, multi-billion-dollar conglomerate – Hinduja Group – which now holds a majority stake in the company.

With the trust and support of its loyal customers, Ashok Leyland has never failed to deliver its promise of world-class products. The company holds the rank of being the 2nd largest manufacturer of commercial vehicles in India, 4th largest manufacturer of buses in the world and the 12th largest manufacturer of trucks globally. With 9 plants, Ashok Leyland also makes spare parts and engines for industrial and marine applications.

Products

Ashok Leyland offers trucks ranging from 2.5T GVW to 49T GVW. The bus portfolio ranges from 16 seats to 80 seats. In addition, the Ashok Leyland product range includes vehicles for defence and special applications, as well as diesel engines for industrial, genset and marine applications. The company launched India’s first indigenous electric bus and Euro 6-compliant truck in 2016.Other champion products are:

The Sunshine bus -designed with stylish and vibrant interiors, it reflects the world of children – colourful, and creative.  With industry- firsts such as a frontal crash protection, roll-over compliant design and anti-bacterial seats, Sunshine is a benchmark for school commutes. The state-of-the-art telematics system and iAlert on board reassures parents and school authorities about the safety of their children.

Guru, the new generation ICV offers the highest payload for a 13 Tonne GVW truck with best -in- class mileage. Keeping drivers’ safety and comfort in mind, the Guru cab offers an innovative sleeping provision for drivers.

Boss developed in September 2013 with a European designed cab and indigenous drive line, has set new benchmarks in the commercial vehicle industry in terms of value and performance.

The Captain series was launched in 2014 with an indigenously designed modern cab that is factory fitted and addresses load capacity between 25 Tonne and 49 Tonne GVW. The Captain platform is suitable for tippers, tractors and haulage version.

DOST, one of Ashok Leyland’s award winning light commercial vehicles is an ideal vehicle to ensure the last mile transportation of goods. It offers car-like ease, fuel efficiency and a superior payload of 1.25 tonnes. Dost + is powered by the advanced 1.5 TDCR engine, which delivers a power of 60 HP and 170 Nm torque ensuring good pickup and better turnaround time and offers best in class mileage along-with a 1.475 Ton payload.

Jan Bus, the world’s first single- step entry, front engine, fully-flat floor bus is innovative and comes with customized interiors. Feature rich and powered by a 235 HP turbo-charged diesel and 180 HP CNG MPFI engine, this bus comes complete with multiplexing, electronically-controlled engine and gear-shift.

Ashok Leyland‘s ‘Partner’ series ,arguably amongst the best light commercial vehicles available in the market, comes with a modern cabin, impressive built quality, and fuel-efficient engine. With a modern Euro cab, spacious car-like interiors, and a gross vehicle weight (GVW) of 6 T and 7.2 T, the Partner addresses various applications.

The industry-leading comfort and safety features of the MiTR bus establish a benchmark for the transportation of staff and schoolchildren.

Recent Developments

Ashok Leyland has introduced the BS4 iEGR (intelligent Exhaust Gas Recirculation) technology in its vehicles in April 2017. Combining the best of CRS (Common Rail System) and EGR, it uses improved in-cylinder combustion management for reduced injection pressure leading to better engine life, no loss of payload and successfully meeting BS IV emission norms.

Ashok Leyland has recently launched a digital market place for its customers, an industry-first combining four innovative digital solutions – i-alert helps fleet owners stay in direct sync with their fleet and attend to any immediate issues; service mandi connects drivers and fleet owners to the closest trained and qualified mechanics, and can also give them live updates of the status of their vehicle repair. Online payment facility is also available; e-diagnostics is a bluetooth connected diagnostic device which helps to pinpoint the problem and aids with a step-by-step visual direction to correct it; leyKart is a spare parts store facilitating online orders supported with digital payments.

Brand Values

Apart from practically giving birth to the transportation industry in India, Ashok Leyland has always been an innovator, with a series of firsts to its name. Whether it was India’s first 13-ton truck, the first multi-axle vehicle or the first vestibule bus – it was Ashok Leyland that led the charge and innovated ahead of the industry.

Over the last seven decade’s success has been a result of unstinting efforts by the company The tagline “Aapki Jeet, Hamari Jeet” encompasses all its stakeholders and goes beyond the unidimensional material definition of success.

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