1:27 am - Wednesday December 13, 2017

Zicom: Enlarging the technology leadership worldwide in Electronic Security

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Pramaoud Rao

Zicom: Enlarging the technology leadership worldwide in Electronic Security

With crime on the increase, every organization has been required to be more pro-active in minimizing their exposure to losses related to crime. Zicom, a pioneer and leader in the field of Electronic Security in India, has positioned itself strongly among the market. At Zicom, they are acutely aware of the importance of your safety, and the requirement of providing you with the very best protection. As one of India’s leading electronic security organizations, they not only set high standards for the security products and components they manufacture, but most important they set very high standards in the terms of innovations and upgrade.

Zicom’s experience has been accumulated over decades in electronic security; this means that their clients can always expect an exceptional level of service and expertise. The company’s workmanship is quality controlled, ensuring that the highest standard of excellence is adhered to at all times. Its technical experience is comparable to the largest electronic security companies in the country. In less than two decades, Zicom has established itself as a leader in the security domain, introducing distinct innovations that the rest of the industry has been following.

Strategically headquartered in Mumabi and spread throughout India, Zicom has its subsidiaries in UAE as well. The company has expanded its reach across the country in 1023 cities. Zicom offers a wide array of services that include CCTV Surveillance System, Access Control System, Fire Alarm System, Multi-Apartment Video, Door Phones, Video Door Phone, Intruder Alarm Systems, Fingerprint Locks and Remote Managed Services (RAM) using the power of Cloud etc.

Implementing security solutions in various industries is a challenge on account of various factors, which Zicom has successfully achieved by adopting customer centric approach rather than traditional product centric approach. Thoroughly analyzing your security needs, industry and product requirements, the company delivers tailor-made, scalable and robust electronic security solutions. Zicom’s experience across a variety of different industries translates into a differentiated value proposition and stimulates time-to-market for clients.

The company delivers comprehensive services to over a million customers from Government organizations to homes to name few ONGC, NTPC, NPCIL, and Supreme Court. Religious places like Siddhivinayak Temple, Varanasi and Mathura temples and Haji Ali Dargah are also equipped with Zicom CCTV Cameras. Some of the banks that have services enabled by Zicom include HSBC, ICICI, Punjab National Bank, Kotak Mahindra bank, HDFC, SBI, Vijaya Bank, IDBI Bank to name a few. Muthoot Finance, Muthoot fincorp, Mannapuram finance also trust in Zicom for their Security Systems. Through their initiative “Make Your City Safe, Zicom covers almost 5000 housing Societies in Mumbai, Pune, Thane, Navi Mumbai, Ahmedabad and Hyderabad. Zicom executed some of the first City Surveillance Projects in Mumbai, Bangalore, Surat, and Chandigarh and covered the Public transport segment by installing systems at Western Railway and Kolkata Metro. Zicom’s efficient and flexible world class electronic security products process zero down risks of project failure and creates powerful security solutions that meet present as well as future demands.

Pramoud Rao – Managing Director and CEO of Zicom, in the longue with Abhishek Dubey – Editor at The CEO Magazine

How does the company build a successful customer base?

Zicom has been instrumental in building the category of electronic security in this country. Staying ahead of the curve, innovating new concepts and delivering passionately on its service commitments has driven the growth of Zicom. Security is our bread and butter and Securing people is our only motto. We are the company that people trust the most to protect what they value the most. 80% of our business is derived through recommendations from current users and repeat business from existing customers.

How do you see the company changing in one year?

The company has been a pioneer constantly innovating new concepts and strategies for the rest of the Industry to follow. We pioneered the concept of Electronic Security as a Service (e-SaaS) wherein we provide Security to BFSI and Retails Chains at Zero Investment and Zero Management. Realizing the fact that the industry will soon move towards IOT enabled services with products becoming a means of delivering the Service, Zicom introduced several IOT enabled services leveraging the power of Internet and telecommunication. We will continue to introduce many more new concepts taking advantage of Artificial Intelligence, BOT and Voice enabled automation.

Ziman-the personal safety service for common citizens promises to give Zicom a broader horizon and wider canvas for success with the growing adoption of Smart Phone Users.

What do you hope to accomplish within the next year?

Within the next year we wish and hope to continue being the best in the Security Systems industry taking the advantage of being the First Movers in the same Industry with innovative solutions and widespread reach all over India.

What was your journey like to get where you are?

Like all other Organization, we have had our ups and down and really low moments as well. But we are fighters- We fight to win; we don’t fight the battle to avoid losing. We fight the biggest battle – changing the mindset of Indian consumers to become preventive rather than reactive. This year has been the most challenging year for the Company. During last one year we have worked relentlessly to preserve the value which we have built in brand Zicom and its various businesses. We have undergone several evolutionary changes to pro-actively take on the challenges we are facing. We are confident that these changes will ensure sustainable growth for Zicom Group in the years to come.

Tell me how you’ve approached change.

As the old adage goes, Change is the only constant. If you don’t change, you become irrelevant and we at Zicom very well understand this fact. Our Research and Development team in constantly on the look-out, sniffing the future and working towards making the products/services relevant to the Next Gen.

Milestones

The first major milestone, and the most important one, was getting listed on the Indian Bourses (BSE & NSE) back in 1996 followed by being the First in the country to introduce Wireless Security Systems in 1998.

In 2007 they acquired UNISAFE Fire Protection Specialists LLC, Dubai opening their hands out to the international Horizons.

In 2011 they established Zicom SaaS Pvt. Ltd. Offering Security as a Service which proved to be a major differentiator in the industry.

In 2012 they declared the acquisition of Phoenix International WLL, Qatar which in turn became a group company of Zicom.

In 2015 Zicom launched Ziman-the safety service which again was a huge success. They are now working on a better and much innovative version of Ziman. They are also building PAN India coverage in the MYCS initiative by reaching out to Hyderabad and Ahmedabad after Mumbai, Thane and Pune.

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