The Interior People has built up a blue chip reputation for creating interiors of distinction.
The Interior People is a product of a team effort led by Viral Thaker – Founder and CEO of the company. With a vast experience, Viral’s expertise in the field of coordination and implementation of construction projects, combined with the talents of Yamini Thaker, COO of The Interior People, has the capability to transform any livingspaceinto a true work of art.Incepted in 2013, the firm is an India-based interior design and architecture practice offering luxury residential interior designs to clients in Chennai and throughout India.
The Interior People believes that to successfully accomplish a project there must be an in depth understanding of the clients’ final expectations. It is important to comprehend the client’s lifestyle and budget requirements. Communication is essential in order of deliver a project on time. At The Interior People, they recognize that each project is an individual expression of their client’s unique personality. Understanding clients’ values and artistic preferences is essential for them to create personalized interior designs that are comfortable, eco-friendly and reflect their modern lifestyles – the key to a better way of living in the future.
They’re an upcoming wall décor manufacturing, importing and distribution brand that is eyeing to tap the market share of interior wall paints with innovative, designer and fashionable wall covering range of products.
The company offers a wide-array of services wherein few of their products include Imported Wall Coverings of Vinyl, Fabric, Canvas and Non-Woven paper make, Customized Wall Covers to suite your design needs, Glow in the Dark Wallpapers, Wall Murals, Wall Sculpture, Designer Epoxy floorings & Designer Wall Panels.
All these products are designer, stylish & ready to install as compared to wall paints which is a laborious job which will still not give you the picture quality finish.
At The Interior People they believe beauty, elegance, practicality and details, combined with the history, art and architecture of their Indian roots, are the ingredients to perfect design.
Implementing interior solutions for various clients and their expectations is a challenge on account of various factors, which The Interior People has successfully achieved by adopting customer centric approach rather than traditional product centric approach. The Interior People focused on establishing a value added and well-established supply chain network of its range of products with both branding and marketing support. The company has invested on the skilled labor training to enable a strong last mile support services to reseller partner network as well as to end consumers. Thoroughly analyzing your requirements and expectations, the company offers tailor-made, unique and new concepts of design to clients.
The CEO Magazine has been publishing unique and success stories with its all the editions for our readers. This issue carries the success story of The Interior People by interviewing Mr. Viral Thaker and Ms. Yamini Thaker.
In the lounge with Abhishek Dubey – Editor at The CEO Magazine
When was the company formed? How did you/ the company generate this idea to set up this organization?
Viral:The Interior People was formally established in 2013 as a restructure of an existing trading enterprise. The idea was to grab the market opportunity of establishing an organized wall covering market & tap a major share of the existing interior paints market as an early or first entrant.
We saw a huge industry opportunity as the interior wall décor segment was dominated by paints, consumers were looking for more innovative products, there was not a single established brand PAN India & the trade/industry was highly unorganized. We saw a clear opportunity to invest and harvest this in a strategic manner.
How does the company build a successful customer base?
Viral:We believe space designing is a very personalized business & the whole process of delivery has to be experiential, right from design to installation to service. We’ve excelled at this art & are in continuous pursuits to keep reinventing this part of business. We love to keep our customers excited and on the edge with the right brand sentiment & undiluted service mindset. We bring in a lot of experiential offers in the Festive seasons.
How do you see the company changing in one year?
Yamini:With iDecorwala.com being fully tested & launched into the market we see a huge opportunity to increase the awareness of wall covering products in the consumer market directly. With a systematic advertising & marketing mix we’ll be able to activate the consumer market in a strong way.
With the increase in the consumer demand it’ll be much easier for us to increase our trade volumes by affiliating local retailers with idecorwala.com
This is a 3 forked marketing strategy which will enable us to control the major share of the wall covering trade in India. Of course timing & momentum would be the 2 major weapons in this war footing mode.
What’s the most important thing you’re working on right now, and how are you making it happen?
Viral:As of now we’re primarily focusing on the post launch marketing & advertising efforts for www.idecorwala.com in the consumer as well as the trading market in parallel. We’ve been quite successful in these pursuits & are excited about the response we’re getting from the market.
Apart from that we’re also working on bringing back some very interesting yet forgotten building materials in the décor space with a contemporary twist ofcourse. We cannot discuss much on this due to IP related issues but they would be game changing productsfor sure.
What is your vision for the company?
Yamini: We’re in strong pursuits to establish The Interior People as the first organized wall covering trading brand, while enabling http://www.idecorwala.comas pro-consumer wallpaper & wall cover marketplace in India by tapping a major share of the captive interior paint industry which is majorly dominated by the big 4 – Asian Paints, Nerolac, Berger and Nippon.
Please tell us about Road Map and Future of your organizations.
Yamini:We’re now focusing on establishing The Interior People as a B2B manufacturing & trading brand for its range of interior décor products while iDecorwala.com will be a B2B2C pro-consumer brand that will drive the overall trade volumes.
We’re also considering a demerger in the brandsso that it is easy to operate them independently.
What do you hope to accomplish within the next year?
Viral:For now we’re laser focused and on a mission to position www.idecorwala.com as a leading online portal for all your innovative and alternative wall décor products with a systematic affiliated supply chain network PAN INDIA.
What was your journey like to get where you are?
Viral:One word – ‘Adventure’. It has had its own experiences, learning, awakening, evolution, disappointment, sacrifices, drama, everything required for a blockbuster.
Tell me how you’ve approached change.
Viral:Initially I used to approach change with paranoia and aggression but eventually & ironically it changed me into an opportunist who’d scavenge the best out of what life throws. I guess I did comply with Darwin’s law of the survival of the fittest.
What was the most difficult lesson you have learned as an entrepreneur?
Viral:That the entrepreneur has to feed all his men, partner & associates first & then keep the rest for himself, if anything is left. In other words, company & business comes first, individual interests are last on the list.